旅游英语Unit2C精选课件

1、旅游英语Unit2C精选课件旅游英语Unit2C精选课件I. Text CII. ExercisesIII. Chinese version of Text CI. Text CThe Tourist Industry1 The tourist industry has been one of the fastest growing industries in modern times. Indeed, the growth rate of tourism has generally exceeded the growth rate for the worldwide economy. Som

2、etimes it seems as though a new resort area springs up every day wherever there are sun and sea. The shores of the Mediterranean and Caribbean Seas and the Pacific coastlines of Mexico, Florida and Hawaii are only a few of the areas that have been intensively developed in recent years. I. TextI. Tex

3、t2 The purpose of tour and travel varies. Some people travel entirely for the purpose of recreation or pleasure; they are people on holiday. Some people travel for reasons of health. Other people travel to visit friends or relatives, a reason that has become more important because of increased mobil

4、ity throughout the world. Still others travel in order to educate themselves in accord with the old precept that travel is broadening. All of these people are generally considered tourists since the primary reason for their trips is recreation. Tourist statistics also include people who are travelin

5、g on business. Among them are business people and government officials on specific missions, as well as people attending meetings or conventions, who often combine pleasure with their work. I. Text2 The purpose of tour and t3 The marketing approach for the two major divisions among touristsrecreatio

6、nal and business travelersis somewhat different. The recreational travelers respond to a greater degree to lower fares and other inducements in pricing and selecting the destination for their trips. In a technical phrase, they make up a price elastic market. The business groups, on the other hand, m

7、ake up a price inelastic market. Their trips are not scheduled according to lower fares, the destination is determined in advance, and the expense is usually paid for by their employers. They are looking for dependable rather than inexpensive service. Business travelers also make more trips to large

8、 cities or industrial centers than to resort areas, although many conventions are now held at resort hotels. It should be noted, however, that some large cosmopolitan cities are themselves the most important tourist destinations in the world. Because of this, it is difficult to separate pure recreat

9、ion travel from business travel. I. Text3 The marketing approac4 The development of tourism as a mass industry depends on modern means of rapid and inexpensive transportation. For example, the greatest growth in international tourism has paralleled the growth of air transportation. Industrialization

10、 has produced the other conditions that are necessary for tourism. Among them is the creation of a large number of people with an amount of disposable incomeincome above and beyond what is needed for basic expenses such as food, shelter, clothing, and taxes. Another important condition is urbanizati

11、on. Generally, residents of the big population centers take more holiday trips than residents of rural areas. Long weekends and paid vacations are among other important conditions for the development of modern tourism. In some countries, the cost of the holiday for employees is subsidized partly or

12、wholly by government, unions or employers. I. Text4 The development of tour5 Tourism benefits not only airlines, hotels, restaurants, and taxi drivers, among others, but also many commercial establishments and even the manufacturers of such varied items as sunglasses, cameras, film and sports clothi

13、ng.6 One of the principal reasons for encouraging a tourist industry in many developing countries is the so-called multiplier effect of the tourist income. Money paid for wages or in other ways is spent not once but sometimes several times for other items in the economy, such as the food and housing

14、 that tourist employees need. Another attraction of the tourist industry for the developing countries is that it is labor-intensive, a common feature of service industries. Indeed, the tourist industry is not a single entity, but one that consists of many different kinds of enterprises that offer di

15、fferent services to the travelers, including transportation, accommodations, catering, guiding and interpretation. I. Text5 Tourism benefits notChoose the Best Answers According to Text C. 1. It can be inferred from the text that _. A. the tourist industry develops much faster than the world economy

16、 B. new resorts are in construction every day in the sunny coastal areas C. Caribbean seas is one of the few areas that are highly-developed recentlyD. the tourist industry is growing at a rapid speed nowadays II. ExercisesChoose the Best Answers Accor2. The number of travelers who aim to pay a visi

17、t to a friend or relatives is increasing on account of _.A. the stability of their relationshipB. the increased mobility throughout the world C.the great care for each otherD. the fashion of combining pleasure with their life3. People travel for the purpose of _. A. getting entertainment or fulfilli

18、ng business missions B. broadening their vision about the outside worldC. attending meetings or convention in resort areasD. taking advantage of holidays to improve health conditions II. Exercises2. The number of travelers who4. In a technical phrase, they make up a price elastic market. (Line 4, Pa

19、ra 3) The word “elastic” could be best replaced by _. A. rigid B. stable C. flexible D. erratic5. What is considered to be the most important factor that makes tourism a mass industry?A. The speedy and convenient transportation.B. People with a large amount of disposable income.C. Urban citizens wit

20、h spare time to go on holiday trips.D. Long weekends and paid vacations. II. Exercises4. In a technical phrase, they6. One of the differences between recreational and business travelers lies in that _. A. the latter forms a price changeable market B. the former is more likely to pay for inexpensive

21、service C. the formers destination is always determined in advance D. the later make more trips to resort areas 7.According to the text, the tourist industry should be encouraged because _. A. it benefits many commercial establishments and manufac- turers of various items B. it increases the need fo

22、r labors and offers a great deal of job opportunities C. it enhances the development of various service industries D. the corresponding economic effects brings about the pro- gress in every aspect of economyII. Exercises6. One of the differences betw8. Which of the following statement is true accord

23、ing to the passage? A. So far the tourist industry grows much faster than any other industries in the world. B. The purpose of tour and travel in modern times are for recreation. C. Technically speaking, people travel for recreational and business reasons. D. The business group chooses their destina

24、tion according to the fares charged. II. Exercises8. Which of the following statThe EndThe End参考译文 旅游业 1现代社会,旅游业已成为发展最快的产业之一。事实上,旅游业的增长已总体上超过了世界经济的增长步伐。有时好像每天都有一个新景点诞生在任何有阳光海洋的地方。像地中海，加勒比海沿岸还有墨西哥，佛罗里达和夏威夷的太平洋沿海岸线地区都是最近几年集中开发的景区。 参考译文 参考译文 旅游业 2 人们旅游的目的也不尽相同。有些人去旅游纯粹是为了休闲娱乐，他们是度假的人们。有些人旅行是为了疗养保健。由于全世

25、界人员流动性的增加，探亲访友成为另一些人的一个更重要的旅游动机。还有些人抱着旅游可以增长见识这一传统观念，认为旅游可以开阔眼界。所有这些人一般都被认为是旅游者，因为他们旅游的主要原因是娱乐。对旅游者的统计数据也包括那些因公出差的人，一般是商人或有特殊任务的政府工作人员，或者参加会议的人。这些人通常都能将工作与娱乐融为一体。 参考译文 参考译文 旅游业 3把旅游者划分为休闲和商务两大类的营销方法是有一些不同之处。休闲游客大都对低价，定价的其他诱因和旅行目的地的选择方面具有较大的敏感度。用技术术语来说，他们构成了弹性价格的市场。另一方面，商务游客构成了非弹性价格市场。他们旅行不会因为某个地方费用低

26、而去预定的，其目的地是事先确定的，费用也通常是由雇主支付的。他们寻找的是可靠的服务而不是廉价的服务。商务旅行者去的更多的地方是一些大城市或者工业中心，而不是旅游胜地，尽管现在很多的会议都在景区酒店进行。值得注意的是一些大城市本身就是世界上著名的旅游胜地。鉴于此，所以想要将纯休闲旅游和商务旅行完全分开并不是那么容易。 参考译文 参考译文 旅游业 4旅游业作为一大产业，其发展依靠现代快捷便宜的交通手段。比如说国际旅游业的发展与航空运输的发展几乎是同步的。当然工业化也为旅游业的发展提供了其他必要条件。其中一个条件是产生了大量有可支配收入的人群，可支配收入指的是除去食物，住宿，衣物和税等基本开销之后的

27、收入。另一必要条件是城市化。总体来说城市居民远比农村居民外出度假旅行的次数多。长长的周末、带薪假期也是现在旅游业发展的另一重要条件。有些国家员工假期化费部分或者全部可以由政府、工会或雇主资助 。 参考译文 参考译文 旅游业 5旅游业不仅给航空、宾馆、酒店、出租车司机带来好处，同时也为很多商业机构甚至像太阳镜、相机、胶卷、运动服等制造商带来效益。 参考译文 参考译文 旅游业 6许多发展中国家鼓励发展旅游业的重要原因之一就是旅游收益的乘数效应。所付的工资或在其他方面，不是一次性消费，而是会多次购买其他经济产品，例如旅游业员工需要的食品和住房。旅游业在发展中国家发展的另外一大优势是其劳动密集型这一服

28、务业的共同特征。事实上，旅游业不是一个独立的实体，它是一个由交通、住房、餐饮、导游、翻译等向旅游者提供不同服务的许多不同行业构成的一个产业。 参考译文 Mediterranean 地中海，是指介于亚、非、欧三洲之间的广阔水域，这是世界上最大的陆间海。东西长约4000公里，南北宽约1800公里，面积约250多万平方公里。以亚平宁半岛、西西里岛和突尼斯之间突尼斯海峡为界，分东、西两部分。平均深度1450米，最深处5092米。盐度较高，最高达39.5。最早犹太人和古希腊人简称之为“海”或“大海”。因古代人们仅知此海位于三大洲之间，故称之为“地中海”。 Mediterranean Caribbean Seas 加勒比海，大西洋属海。面积约2,754,000平方公里(1,063,000万平方里)。位于北纬922，西经8960。南界委内瑞拉、哥伦比亚和巴拿马海岸；西接哥斯达黎加、尼加拉瓜、洪都拉斯、瓜地马拉、贝里斯和犹加敦半岛；北接大安地列斯群岛，东接小安地列斯群岛。由于处在两个大陆之间，连同墨西哥湾曾被不恰当地称为“美洲的地中海”。海洋学上称中美海。最深处开曼海沟(Cayman Trench)在古巴和牙买加之间，深达7,686公尺(25,216尺)。 Caribbean Seas Mexi