牛津高中英语M4U1Reading教案

1、PAGE PAGE 3牛津高中英语模块四第三单元Reading: Advertisements【教学内容】牛津高中英语模块四第三单元Reading: Advertisements【教学目标】帮助学生掌握阅读说明文的基本策略。培养学生在阅读过程中获取和处理信息的能力。帮助学生提高略读、找读、分清文章中的事实和观点、了解重点细节、理解文章结构、理解图表信息、理解逻辑关系等基本技能。培养学生在小组活动中合作学习的技能，增强学生的合作意识和合作精神。【教学过程】Step1 Warming up BrainstormingPresent some ads and their slogans to the

2、 Ss and let them have a guess Lead-in :Nowadays, we can find advertisements almost everywhereSkim the text and answer the following questions:What do ads try to persuade people to do?What does PSA stand for?What do PSAs aim to do?Step2. Reading strategy: reading expository writingTalk about exposito

3、ry writing1. Introduction of subject2. Supporting details3. ConclusionStep3. Scan the text and answer more questionsRead the second paragraph and talk about two kinds of adsAnswer some questionsWhat are the two main types of advertisements?Where can we find advertisements?Read the third paragraph an

4、d do“True or False” exercises Listen to the tape and decide whether the following statements are true or false.1). We should pay little attention to the methods used in ads to try and sell us things.(F)2). Laws are made to protect people from advertisements that cheat people. (T)3). Even if an ad do

5、es not lie, it doesnt mean it tells you the complete truth. (T)4). Toothpaste can cure bad breath. (F)Listen to the fourth paragraph and fill in the blanks according to it.PSAs dont play (1)_ on us, and help us lead (2)_ lives. China began a (3)_ public service advertising (4)_ in 1996, and since th

6、en numerous PSAs have (5)_ around the country. They deal with large (6)_ concerns, encourage people to _(7) public service projects and teach people how to live (8)_lives. In a word, PSAs are meant to (9)_ the public.Step4. Post-reading1. Work in pairs and discuss the similarities and differences be

7、tween commercial ads and PSAs2. Ask some pairs to report what they talked about to the classThe similarities and the differences between commercial ads and public service adsSimilarities:Places found: newspapers, magazines, the Internet , radio, television,etc.Methods used: attractive pictures; clev

8、er languageDifferences :Commercial ads: To promote a product or service; They do not tell you the complete truth.PSAs: To educate peopleabout health,safety, or any other problem that affects public welfare; They are helpful and we can learn a lot by following the advice they give.Examples: Commercia

9、l ads: “Bright-Teeth fights bad breath!”; “You are proud of your cooking, so shouldnt you buy the very freshest food?”PSAs: “Yes to life, no to drugs.” “Project Hope educating every child.”“When you smoke cigarettes, you are slowly killing yourself.”Step5. DiscussionWork in groups and discuss advant

10、ages and disadvantages of adsDivide the class into three groups (about 8 minutes)Have a competitionTeacher draws a conclusion:Every coin has its two sides. There is no exception for ads. It has both advantages and disadvantages. It is hard to decide the ad is good or bad. But we should be smart abou

11、t ads and be smart about what we believe. Think about why you should do the things the ad suggests.What have we learned today?We should hold a proper attitude towards advertisements and keep our mind clear.Step6: Assignment for today1. Underline the important language points by yourself.2. Do exerci

12、ses on page 4.教学体会本课是一堂阅读理解课，着重让学生全面地理解整篇文章，使学生对广告的种类，广告的意义，商业广告和公益广告的相似点和不同点有个比较全面的了解。一开始，我以学生们熟悉的广告语和图片导入课文，这样就引起学生们的兴趣和注意力。然后，进行快速阅读（skimming），要求学生很快找到问题的相关信息，使他们对课文有个大致的了解。这种阅读方法也是我们平时阅读教学中所常用的比较实用的方法。接着跟学生们介绍广告这种文体，也就是说明文的阅读技巧和注意点，使学生在今后遇到这类题材的文章时能够采用正确合理的方法去阅读， 并注意一定的技巧， 从而提高自己的阅读技巧和能力。接下去采用细读法（scanning），分段进行理解，并提出相关的问题，布置相关的任务，阅读过程中采用个读和齐读的形式。同时，也辅以听课文录音，这样，就避免了形式上的单调，让学生始终处在兴奋的状态。对课文的理解结束后，再让学生对课文进行归纳和比较，找出两种广告的相似点和不同点