牛津英语模块四公开课unit1-Project

1、牛津英语模块四公开课unit1-ProjectQuestion: If Dove wants to promote a new flavor of chocolate, what should be done?Lead-in eye-catching adsattractive slogansfancy packagesfamous people eye-catching advertisement fancy packages attractive slogan and logos famous people Ad CampaignsRead the article on P18 to kn

2、ow some basic knowledge about ad campaigns.Answer the following three questions.Step 1. Fast ReadingQ1: What is an ad campaign?Q2: What media can we use in an ad campaign?Q3: What are the major questions should we consider first when designing an ad campaign?Q1: What is an ad campaign?Q2: What media

3、 can we use in an ad campaign?Q3: What are the major questions should we consider first?An ad campaign is an organized programme ofadvertisements using various kinds of ads to reach a particular audience.We can use different kinds of media, including newspapers, magazines, televisions, billboards, m

4、ailing, etc.1. Who is the audience for your ad campaign?2. What do you want your ad campaign to say?3. How do you reach your audience?Para 1Para 2C.the definition of an ad campaignD.the target audience and how to determine the target audience Para 3Para 4A.what the ad campaign saysB.how to reach the

5、 target audienceWhat ad campaign is this?Anti-smoking ad campaignRead the second article on page 19 and answer the following questions:1. What is the subject of this ad campaign?2. Why do they build this ad campaign?3. Who is the target audience for this ad campaign?4. What is the ad campaign aimed

6、to do?5. What is the slogan for this campaign?Read the second article on page 19 and answer the following questions:1. What is the subject of this ad campaign? Anti-smoking.2. Why do they build this ad campaign? Because the problem costs countries a lot of money and causes great damage to the welfar

7、e of the people.3. Who is the target audience for this ad campaign? High-school teenagers.4. What is the ad campaign aimed to do? To discourage young people from smoking.5. What is the slogan for this campaign? Smoking kills!1. Read the two articles again for detailed information.2. Fill in the blan

8、ks within 3 words.Step 2. Careful ReadingHow to build an ad campaignGeneral GuidelinesSample: Anti-smoking ad campaignStep One To have a clear 1._ about the ad campaignTo do a little research and analysis in advanceTo aim at 2._young people from smoking, because smoking costs much money and causes 3

9、._ to the welfare of the peopleStep Two To 4._ your target audience To reach High-school 5._ Step ThreeTo decide what you want to tell the audience and what you try to 6._ them to do.To 7._the audience in order to get them to react in a certain wayTo educate them about the bad physical 8._ of smokin

10、gTo explain the 9._of smokingTo show smoking is not cool or attractiveStep Four Different 10. _ to get the message across: posters, newspapers, radio and televisionLarge posters around school.Information on the website. An article on the school magazine.II. Fill in the missing words in the chart:aim

11、/goaldiscouragingdetermine/decideteenagersget/persuadeappeal to/attractwaysgreat damageeffectsdisadvantagesWhat are the main steps of designing an ad campaign?have a clear aimdetermine your target audiencewhat to tell your audiencehow to reach your audienceadd slogan and logo to make your campaign m

12、ore attractiveStep 3. Summaryhave sth. in mind2.figure out3.try to4.in order to5.in advance6.appeal to7.be concerned with8.get message across9.put together想到，记得弄清楚，计算尽力做为了提前，预先呼吁，吸引和有关， 涉及传递信息放在一起，装配，组织11. due to12.result in13.discourage sb. from14. educate sb. about15.be concerned about16.urge sb.

13、to do17. give vide sb. with sth.19.die from20.be related to由于，因为结果是阻碍某人做某事教育某人有关某事关心，关注敦促/力劝某人做某事放弃提供某人某物死于与有关Fill in the blanks with proper words according to the initials or Chinese.1. The organizations t_ was to double its membership. 2. When c_, the museum will be open to the public.3. T

14、he singers voice a_ to many fans.arget ompleted ppeals 4. It is _ (非常地) important for us to grasp a foreign language.5. The purpose of the film is only to satisfy its _ (观众).6. Many politicians are _ (关心) with the good of the people. extremelyaudienceconcernedTranslate the following sentences into English.1. 我不知道怎样传达你的信息。(get . across) I dont know how to get your message across.2. 该是你们去上学的时间了。(Its time) Its time for you to go to school. / Its (high) time (that) you went to school.3. 这座房子正是我们心中想着的。(have . in mind) This house is exactly what we have in mind.4. 我不喜欢你对待你母亲的方式。(the w