管理学原理-第一讲：导论

1、2008年9月1课程框架教材：罗宾斯，管理学，清华出版社，2005年管理导论决策理论战略与经营组织理论（结构、变革与创新）组织行为（个体、团队、层级）2课程考试个人课程报告（50）：提出问题与解释问题、分析问题（运用相关数据和信息）、解决问题（参考相关企业的做法）、解决问题的假设或支持条件研究一个公司期末考试（50）：开卷，2小时3第一讲 导论管理与跨文化管理4Chapter One: LECTURE OUTLINEWho are managers?What is organization?What is management?What do manager do?What are manag

2、ers role?What are managers skill?Is The Managers Job Universal?Why should we study management?51. WHO ARE MANAGERS? A. Managers work in organizations and direct the activities of others. They differ from operatives who have no responsibility for overseeing the work of others.62. What is organization

3、?An organization is defined as a systematic arrangement of people to accomplish some specific purpose.Organizations share three common characteristics: a. Has a distinct purpose . b. Is composed of people. c. Develops a systematic structure that defines and limits the behavior of organizational memb

4、ers.7WHAT IS MANAGEMENT ?Management is the process of getting activities done efficiently and effectively with and through other people.1. The process includes the functions or primary activities performed by managers.2. Efficiency refers to the relationship between inputs and outputs and refers to

5、efforts to minimize resource costs.3. Effectiveness refers to goal attainment.4. Managers seek to be both efficient and effective.84. WHAT DO MANAGERS DO?(1) Planning includes defining goals,establishing strategy,and developing plans to coordinate activities.(2) Organizing is determining what tasks

6、are to be done,who is to do them,how the tasks are to be grouped,who reports to whom,and where decisions are to be made.9(3) Leading includes motivating subordinates,directing others,selecting the most effective communication channels,and resolving conflicts.(4) Controlling is monitoring activities

7、to ensure that they are being accomplished as planned and correcting any significant deviations.105. What are managers role?Henry Mintzberg conducted a precise study of managers at work.His findings challenged several long-held beliefs about managers job.He concluded the managers perform ten differe

8、nt,but highly interrelated roles.Management roles refers to specific categories of managerial behavior.11 (1) Interpersonal roles included figurehead, leadership, and liaison activities. (2) Informational roles included monitoring, disseminating, and spokesperson activities. (3) Decisional roles inc

9、luded those of entrepreneur, disturbance handler, resource allocator, and negotiator.126. What are managers skills? Robert L.Katz found though his research in the early 1970s that managers need three essential skills or competencies. (1) Technical skills are skills that include knowledge of and prof

10、iciency in a specialized field. (3) Human skills include the ability to work well with other people both individually and in a group.13(3) Conceptual skills include the ability to think and to conceptualize about abstract situations, to see the organization as a whole and the relationships among the

11、 various subunits, and to visualize how the organization fits into its broader environment147. Is The Managers Job Universal? (1) All managers perform essentially the same functions,but lower-level managers emphasize leading while upper-level managers spend more of their time planning,organizing,and

12、 controlling. (2) For the most part,the managers job is the same in both profit and not-for profit organizations. (3) Managers in small businesses tend to emphasize the spokesperson role and are generalists.Also,the formal structure and nature of a managers job in a large organization is replaced by

13、 more informality in a small firm. (4) When managers work in different countries,they often need to modify their practices.158. THE VALUE THE MARKETPLACE PUTS ON MANAGERS Managers earn more than operatives because their decisions have a significant efforts on the organizations performance and becaus

14、e of the inadequate supply of effective managers.169. WHY STUDY MANAGEMENT? Management is important in our society today. Accordingly,there are two reasons for studying management . A. We interact with organizations every day of our lives. Every product we use and every action we take is provided or

15、 affected by organizations.these organizations require managers.Upon graduating, you will either manage or be managed. A course in management provides insights into the workings of organizations.17Chapter TwoTHE EVOLUTION OF MANAGEMENT THEORIES管理理论的历史演化18商业组织福特故事19通用汽车公司的危机和变革通用汽车公司的危机由于福特公司的降价行为，GM

16、公司的销量下降了75%。福特公司占据了市场份额的55，而GM只有11。福特公司拥有明显的成本优势产品之间（卡迪拉克、别克、奥克兰、欧茨和雪佛莱之间在自相残杀）20变革的动力应对措施：按照收入细分市场困难：营销渠道、客户信息、生产、原材料以及协作问题决策更多、更复杂要求组织形式发生改变21通用公司的多部门结构放权、每一部门均为其指定的细分市场制造并销售汽车总部的作用：审察业绩、协调整体战略、法律和金融问题、确保以市场价格供货（引入市场的成分）这使得一些重要决策不是由GM总部来做出。22福特的评价就我看来，没有比那种有时被称之为“组织天赋”的脑筋更危险的了。它通常会导致产生一巨大图表，就如一家族系

17、图谱，表明权力是如何分枝分叉的，就如树一样。树上缀满了好看的圆草莓，每一个草莓均带有一个或一办公室的名字。信息从位于图中左下角的人传至总裁或者董事长约需六个星期的时间。23丰田劣势：资金匮乏、企业的规模较小、成本高变革：适时生产和看板体制：消除生产过程中的存货加强与供应商的联系加强员工的培训，使他们可以迅速解决生产过程中的问题加快设计的进程这些例子表明了与企业规模、生产能力及其市场策略相匹配的紧密组织的重要性。24简单结论每一个组织都是相对的最优而不是绝对的最优环境发生改变时，组织也应该发生改变管理是一种实践，其本质不在于知而在于行，其验证不在于逻辑而在于成果。 25 LECTURE OUTL

18、INE Introduction 1. Historical Background 历史背景 2. The early years 早期贡献 3. Recent Years :Toward Integration 近代发展：趋向一体化 4. Current trends and issues 现代的趋势和难点问题26各路管理之道从日本制造到美国战略；从全面质量管理到价值链整合；从企业再造到学习型组织；从ERP到六西格玛几乎无一漏网。271、贡献者 一、泰罗Frederick W. Taylor(1856-1915)；二、亨利.福特Henry Ford(1863-1947)；三、斯隆Alfred

19、 P. Sloan(1875-1966)；四、爱得华.德明W. Edwards Derming(1900-1993)；五、沃尔.迪斯尼Walt Disney(1901-1966)；六、雷.克拉克Raymond Kloc(1902-1984)；七、彼得.德鲁克Perter Drucker(b.1909)；八、Akio Morita(b.1921)；九、杰克.韦立奇Jack Welch(B.1935)；十、麦克尔.波特Michael E. Porter(b.1947)；十一、比尔.盖茨Bill Gates(b.1957)；十二、萨姆.沃尔顿Sam Wolton(1918-1992)；十二、其它贡献

20、者（上述资料来源：BUSINESS STRATEGY, September/October 1999）28HISTORICAL BACKGROUND历史背景(1) The Egyptian Pyramids埃及金字塔 and the Great Wall of China are good examples of tremendous scope that employed tens of thousands of people.How was it possible for those projects to be completed? The answer is management. (

21、2) Even the Bible圣经 refers to management concepts.29 (3) The Roman Catholic Church罗马天主教 is often cited as an interesting example of the practice of management.(4) Adam Smith撕密,author of the classical economic doctrine, The Wealth of Nations,argued brilliantly about the economic advantages that divis

22、ion of labor劳动分工 would bring to organizations and society.30(5) The Industrial Revolution工业革命 can be thought of as possibly the most important pre-twentieth century influence on management.The introduction of machine power,combined with the division of labor,made large,efficient factories possible.P

23、lanning,organizing, leading,and controlling became necessary.31THE EARLY YEARSThe first half the twentieth century was a period of contrasts in management thought. Four approaches to management are examined:scientific management, 科学管理general administrative approach一般行政理论 human relations movement 人际关

24、系运动Quantitative Approach 定量方法、定性方法qualitative approach32加里哈默尔指出：贯穿现代管理理论的发展有两个目标并存：如何更加科学和如何更加人性化。泰罗对于科学管理的“偏执”逼迫了管理学理论的发展。在工业时代，机器和资本是主要的推动力。员工按照严格的工序工作，他们很容易被替换，甚至被机器替代。在会计中，“人是支出，机器是资产”。其后行为科学理论、权变理论和战略与企业文化（1980年后）迅速发展。 333.1 Scientific management is defined as the use of the scientific method科学

25、方法 to define the “one best way” 最好的方法for a job to be done.Thumb of rules经验做法34A Frederick Taylor泰罗 is known as the “father” of scientific management.科学管理之父B Taylor sought to create a mental revolution among both workers and managers by defining clear guidelines for improving production efficiency.C

26、Using the principles原理 of scientific management, Taylors was able to define the one best way for doing each job. 35C Scientific management gained a big boost when an efficiency expert testified at a 1910 hearing on railroad rates before the Interstate Commerce Commission that railroads could save on

27、e million dollars a day though the application of scientific management .363.2 General administrative theoriesThis group of writers focused on the entire organization.They were important for developing more general theories of what managers do and what good management practice is. A number of curren

28、t ideas and practices in management can be directly traced to the contributions of the general administrative theorists.37(1) Henri Fayol法约尔a. His attention was aimed at the activities of all managers.b. He described the practice of management as distinct from other typical business functions.c. He

29、stated fourteen principles of management (fundamental or universal truths) that could be taught in schools.38Fayols 14 Principles of ManagementDivision of work.Authority.Discipline.Unity of command.Unity of direction.Subordination of individual interest to the interests of the organization.Remunerat

30、ion.Centralization.Scalar chain.Order.Equity.Stability of tenure of personnel.Initiative.Esprit de corps.39 Max Weber 韦伯a. He developed a theory of authority structures 权力机构and described organizational activity based on authority relations.企业的全部经营活动必须以权力关系为基础b. He described the ideal form of organiz

31、ation 组织的理想方式the bureaucracy官僚组织.40Exhibit 2.4Webers Ideal Bureaucracy41A bureacracy should haveAuthority hirarchyDivision of labourCareer orientationImpersonalityFormal rules and regulationsFormal selection42韦伯关于组织权威的研究有社会组织的地方就有统治，有统治就有统治的道理，人们服从统治的道理就构成了权威。任何一个组织，都是以某种形式的权威为基础的。没有权威组织就失去了存在的条件，权威

32、和组织是密切联系的。权威能够消除混乱，带来秩序，实现组织的目标，推动社会发展。理论上，韦伯是对权威进行诠释的第一位。韦伯对权威进行了历史考察，认为亚当斯密的（或者称合法性）权威不外乎三种历史形态：即传统型权威、魅力型权威和法理型权威43传统型权威是最古老的权威形式，来自于习俗、惯例、经验等，这种社会组织就是人们常说的家长制。在这种组织中，统治者和被统治者的之间的关系不是“上司”和“下属”，而是主子和奴仆、家长和子女。传统型权威支配下的社会组织通常有三种亚形态：族长制、世袭官僚制和封建制。后面两种制度是组织规模扩大和分工细化以后产生的衍生制度。44魅力型权威是建立在非凡人格、英雄气概和创业奇迹的

33、基础上的。所谓魅力就是一个领袖人物超越凡俗的气质、人品、性格和学识智慧等。魅力型权威的核心是个人崇拜。这种组织所依赖的常常是某种信仰，而不是强制性控制。所以要维持个人崇拜型组织的生存和发展，领袖人物必须不断低以某种新的形式来表现他的魅力。由于权威是不稳定的，所以这种组织是不能持久的。45法理型权威是建立在相信规章制度和行为准则的合法性基础上的。只有根据法定规则所发布的命令才具有权威，规则是人们愿意准守的普遍秩序即以理性为基础，契约的或强制性的规章或法律，并要求所有成员不许尊重它。这些皮鞭秩序既可以是目的合乎理性，也可以是价值合乎理性，从这种理性衍生出来的规则是法理型权威赖以存在的基础。46关于

34、韦伯组织理论的批评一个企业组织是“金字塔“，是一个垂直化管理体系，权力非常集中。权力集中通常比较有利于执行，但是企业活力就会大大折扣。这是迄今为止关于科层组织最集中的批评意见。1、官僚制的理性主义从某种意义上说是对人性的异化。官僚制组织排挤人的个性和情感。许多理论质疑韦伯的理论。在韦伯那里，官僚制组织依赖于完全理性，后来西蒙提出了“有限理性”，试图在理性和非理性之间进行平衡。47关于韦伯组织理论的批评2、科层制组织强调对上级的绝对服从，从而形成了自上而下单项的命令链，强化了“独白”机制建设，弱化了“对话和沟通”机制建设。长期的集权和集中控制产生了滋长了严重的官僚主义，导致组织效率低下。48关于

35、家族企业49马丁公司是一家家族企业，家族企业一般靠以下五种优势成功：A、生来当领导。家族企业的继承人生下来就要当一把手，他们从小就在生意场上耳濡目染，往往怀有超越上一代的雄心，其他环境中的同龄人是不能与之相比较的。B、可快速决策。在需要作出决策的时刻，由紧密团结的家庭成员控制的企业要比其他公司反应快得多。50C、员工忠诚。家庭企业通常乐于出钱照看员工子女，同员工分享利润，遇到经济低谷时，他们尽量不解雇员工。家族企业把员工看成是长期的资源，尊重员工、培养忠诚的理念。D、重视再投资。不论是地域扩张、研发还是开拓新市场，家族企业对于投入一大笔资金没有一点都不皱。对他们来说，创造和保持财富的办法就是拥

36、有一个繁荣的企业、对企业高度负责。513.3 The Human Resources ApproachIt is described as the study of management that focuses on human behavior.52(1) Four individuals stand out as early advocates of the human resources approach.a. Robert Owen, a successful Scottish businessman,proposed a utopian workplace.b. Hugo Muns

37、terberg created the field of industrial psychology-the scientific study of individuals at work to maximize their productivity and adjustment.53c.Mary Parker Follett was a social philosopher who thought the managers job was to harmonize and coordinate group efforts.d.Chester Barnard, present of New J

38、ersey Bell Telephone Company, saw organization as social systems that required human cooperation. He believe that managers major roles were to communicate and stimulate subordinates to high levels of effort.He described an interesting view of authority the acceptance view.54 (2) The Hawthorne Studie

39、s霍桑研究Finding发现: a. These were a series of experiments conducted from 1927 to 1932 at Western Electric Companys Hawthorne Works in Cicero, Illinois.b. the studies provided new insights into group norms and behaviors集体准则和行为.c. Although not without critics,the Hawthorne Studies did stimulate an interes

40、t in human factors.55(3) The human relations movement a. Dale Carnegies ideas and teachings have had an enormous impact on management practice.b.Abraham Maslow, a humanistic psychologist, proposed a theoretical hierarchy of five human needs.c.Douglas McGrego is best known for his description of two

41、sets of assumptions about human behavior-theory X and theory Y. 56(4). The final category within the human resources approach include the behavioral science theorists.These individuals including Fiedler, Vroom, Herzberg, Locke, Peffer, Thomas, and Perrow, relied on the scientific method to study org

42、anizational behavior.57ConclusionBoth the scientific and administrative approaches viewed organizations as machines机器 with managers as the engineers工程师.Contributors to the human resources approach forced a reassessment重新评估 of the simplistic machine-model view.583.4. The Quantitative ApproachThis app

43、roach evolved out of the development of mathematical and statistical solutions to military problems during World War II. (1) This approach also has been called operations research or management science. (2) It includes applications of statistics,optimization models, information models,and computer s

44、imulations. (3) The quantitative approach has contributed most directly to management decision making,particularly in planning and controlling decisions.594. RECENT YEARS:TOWARD INTEGRATION整合方法4.1 The process approach 过程方法It describes how management performs履行 the functions of planning, organizing,

45、leading and controlling. An article by professor Harold Koontz on the “management theory jingle” proposed that each of the diverse approaches had something to offer management theory. However, a process approach was need to encompass and synthesize the different approaches.604.2. The systems approac

46、h 系统方法It is a theory that sees an organization as a set of interrelated and interdependent parts. (1).There are two basic types of systems. a. Closed systems are not influenced by and dont interact with their environment. b. Open systems are dynamic systems that interact with and respond to their en

47、vironment. (2). Systems-perspective advocates envision the organization as being made up of interdependent factors.the managers job is to ensure that all parts of the system are coordinated internally so that the organizations goals can be reached. (3). The I_T_O(input,transformation,output)model is

48、 often used as a graphical illustration of an organization as an open system.614.3 The contingency approach 权变方法具体问题具体分析It involves recognizing发现 and responding回应 to situational variables条件变量 as they arise.It has been used in recent years to replace simplistic principles of management and to integra

49、te much of management theory.625.CURRENT TRENDS AND ISSUESA number of trends and issues are changing the way managers do their jobs.A. Work force diversity（劳动力多元化） refers to employees in organizations who are heterogeneous in terms of gender,race, ethnicity or other characteristics.The challenge for

50、 managers is to make their organizations more accommodating to diverse groups of people by addressing different lifestyles,family needs,and work styles.63B. Managerial Ethics （伦理） and the perceived decline in ethical standards are receiving much attention. Behaviors that once were thought to be disg

51、raceful, unfortunately have become to many business people,acceptable or necessary business practices.64C. Stimulating innovation and change 创新与变革激励It has become a critical activity for managers.There exists an environment in which change is taking place at an unprecedented pace.Many of the past gui

52、delines, created for a more stable and predictable world,no longer apply.65D. Total quality management（全面质量管理） is a philosophy of management that is driven by customer needs and expectations. (1).TQM was inspired by a small group of quality experts,chief among them an American named W.Edwards Deming

53、. (2). TQM represents a counterpoint to earlier management theorists who believed that low costs were the only road to increased productivity. (3). The objective of TQM is to create an organization committed to致力于 continuous improvement持续改进 .66E. Re-engineering（流程再造强调disruptive improvement彻底改进） is a

54、 term coined by former MIT computer science professor,Michael Hammer,that refers to a radical redesign of all or part of a companys work processes to improve productivity and financial performance. (1). Its an approach in which traditional assumptions and approaches are questioned. (2). The essence本

55、质 of re-engineering asks,”How would we design this structure and processes流程 if we started from scratch如果我们一切从头开始?”67F. Empowerment（授权） is increasing the decision-making决策 discretion自由度或灵活性 of workers.It builds on ideas originally by the human resource theorists.68G. The bimodal workforce（最低收入员工） re

56、fers to the fact that employees tend to perform either low-skilled service jobs for near-minimum wage or high-skilled,well-paying jobs.69H. Downsizing describes organizational restructuring efforts in which individuals are laid off from their jobs. (1) Organizational changes, such as downsizing, are

57、 not easy. (2).Even employees who survive a downsizing find themselves anxious and uncertain. (3). But the positive aspects for downsizing survivors is that they often get to learn new skills and gain broader job experience.70第四章 跨文化管理71一、国别政治、经济、法律等差异对国际商业的影响72Implications for International Busines

58、s国别政治、经济、法律等对国际营商环境的影响体现在两个领域：第一、明显影响作为一个市场和投资国的吸引力，包括收益、成本和风险等；influence attractiveness：企业需要balance long-term risks with short-term benefits of doing business in a foreign country73Implications for International Business第二、可能引发一系列伦理道德和公司治理问题。道德问题 raise ethical Issues公司治理 Corporate Governance741、商业吸

59、引力（Attractiveness）收益取决于（benefits depend on）: size, wealth, future economic growthfirst mover advantagesidentify “star” future economies成本 costs are affected by: political payoffseconomic sophistication (may be more costly to operate in LDCs, no infrastructure)legal framework impact on costs 75风险 Ris

60、k: 经济风险 政治风险 法律风险1、看新闻片2、学习“如何使中国企业德国化”762、伦理道德问题(Ethical Issues)与 human rights 相关的道德问题与员工素质(懒惰、消极、智商)相关的问题与产品相关的问题，是否需要遵守 adherence to same standards abroad as at homeproduct safety 产品安全标准work safety 工作安全标准environmental protection 环保标准772、伦理道德问题(Ethical Issues)Bribes 腐败美国1977年通过了对外贿赂实施法案（Foreign Co