海淘商业策划书

1、精品文档环游创想huanyouchuangxiang商业计划书Business Plan目录Contents1.执行纲要4.精品文档1.Summary .41.1环境与契机 .51.1Environment and opportunity .51.2产品与服务 .71.2Products and service.71.3市场研究与分析 .71.3Market research and analysis .71.4公司及战略 .81.4Company strategy.81.5公司管理 .91.5 Company management .91.6技术可行性分析 .101.6Technical f

2、easibility analysis .101.7资金需求 .101.7Capital demand .102.环境与契机 .102.Environment and opportunity.102.1各种环境的基本情况 .102.1Basic situation of various kinds of environment .102.2市场现状 .122.2The market situation .123.产品与服务 .143.Products and service .143.1服务定位 .143.1Service orientation .143.2产品 .1错误 ! 未定义书签。3

3、.2Products .1错误 ! 未定义书签。4.市场研究与分析 .错误 ! 未定义书签。4. Market research and analysis .错误 ! 未定义书签。4.1市场概述 .204.1Market overview .204.2目标市场分析 .204.2Target market analysis .204.3市场定位 .254.3Market localization.254.4市场需求预测 .254.4Market demand forecasting .254.5市场营销策略 .274.5Marketing strategy .274.6具体执行方案 .错误 !

4、未定义书签。4.6Specific implementation .错误 ! 未定义书签。5.竞争分析 .335.Competitive analysis .335.1 SWOT 分析 .335.1SWOT analysis .33.精品文档5.2 竞争力量分析345.2 Competitive forces analysis345.3 分析总结395.3 Analysis summary396. 公司及战略406. The company and the strategic406.1 公司宗旨406.1Company tenet406.2 公司经营理念406.2 Company Operat

5、e philosophy406.3 公司目标406.3 Company target406.4 公司战略416.4 Company strategy417. 公司管理437. The company management437.1 核心管理层经理工作职责447.1 The core management manager job responsibilities447.2 员工467.2 Employees467.3 服务流程图477.3 The service flow chart477.4 价值链管理487.4 Value chain management488.技术可行性分析528.Tec

6、hnical feasibility analysis528.1 主要技术528.1 Main technology528.2 安全技术538.2 Security technology538.3 技术维护与开发的人力资源548.3 Maintenance and development of human resources548.4 总结548.4 Conclusion549.资金需求错误 ! 未定义书签。9.Capital demand错误 ! 未定义书签。9.1目前资金需求量错误 ! 未定义书签。9.1Current capital demand错误 ! 未定义书签。9.2其他资金需求5

7、59.2Other capital needs559.3资本金具体使用错误 ! 未定义书签。9.3Specific use of the capital错误 ! 未定义书签。10.财务分析错误 ! 未定义书签。10.Financial analysis错误 ! 未定义书签。10.1 财务基本假设58.精品文档10.1 Financial basic assumptions5810.2 财务报表（见附表）5910.2 Financial statements (see attached table)错误 ! 未定义书签。10.3 财务分析错误 ! 未定义书签。10.3 Financial ana

8、lysis错误 ! 未定义书签。10.4 总结6510.4 Conclusion6511.风险资本的退出6711.The exit of venture capital6711.1 资金退出计划6711.1 Capital exit plan6711.2 总结6811.2 Conclusion6812团队介绍6912 Team introduce69附录一：70Appendix one ：70商业计划书Business Plan1.执行纲要.精品文档1.Summary1.1 环境与契机1.1Environment and opportunity据中国电子商务研究中心监测数据显示，2012 年中

9、国海外代购市场交易规模达 483 亿元，较 2011 年同比增长 82.3% ，并呈明显上升趋势。（图一）According to the China electronic commerce research center monitoring data,In 2012, China has purchased 48.3 billion RMB oversea commodities, compare to 2011, it has grew 82.3%, and shows a obvious increasing trend.(figure 1)（图一） (figure 1)近年来，由于中

10、国综合实力和居民生活质量的提升，使得中高产阶级群体对生活品质的注重， 优质海外商品的市场需求在不断攀升，国外消费品越来越受到国内市场的青睐。.精品文档In recent years, due to Chinas improvement of comprehensive national strength and residents getting rich , rich people are care more about their quality of life, the demand of high-quality oversea products are rising , overse

11、a products are getting more and more popular by Chinese market.随着电子信息技术和经济全球化的深入发展，电子商务在国际贸易中的地位和作用日益凸显， 已经成为中国对外贸易的发展趋势。跨境电商越来越受到政府部门的高度重视。发改委、商务部、海关总署、人民银行、质检总局、国家邮政局、国家标准委等部门积极围绕综合法律法规、信息监管、支付清算、通关、物流保税、电子认证、纠纷解决、经营者行为、示范试点等标准规范和配套管理制度层面，跨境电子商务法律政策环境不断完善。With the further development of electronic

12、 information technology and economic globalization, the position and function of e-commerce in international trade is growing, it has become a development trend of Chinas foreign trade.Chinese government pay high attention to Cross-border e-commerce .Development and reform commission, ministry of co

13、mmerce, general administration of customs, the peoples bank of China, quality supervision, inspection and quarantine, the national post office, the national standards committee and other departments formed a complete set of management system in comprehensive laws and regulations, regulatory informat

14、ion, payment and settlement, customs clearance, bonded logistics, electronic authentication, dispute resolution, the operator behavior, pilot demonstration and other standard specification, the policies of cross-border e-commerce are improving .今年跨境进口电商政策在跨境支付、 通关和保税模式等方面对跨境电商呈现多重利好。This year,Cross-

15、border e-commerce has multiple positive policies in cross-borderpayment, customs clearance ,bonded pattern and other aspects .精品文档1.2 产品与服务1.2 Products and service在国家针对跨境电商的政策越来越开放的背景下，结合我们的团队在国外的货源优势以及电商运营的经验，以“顾客至上、便捷购物、品质保证”的原则为口号，最终搭建一个服务大众的跨境购物平台。主要商品为欧美的名牌时装及服饰，日韩的化妆品，澳新的奶粉，以及发达国家生产的名牌日用品等。Und

16、er the background of national policies towards cross-border e-commerce, in combination with our teams abroad source advantage and cross-border e-commerce business experience, our slogan iscustomer first, convenient shopping and quality guarantee , to build a serving public cross-border e-commerce we

17、bsite.the Main products are from European and American brand-name fashion and clothing, Japan and South Koreas cosmetics, Australias milk powder, and famous brand commodities in the developed countries.附录一：Appendix one ：利润表单位： 美元Profits statementCurrency:USD.一主营业务收入：One:main business income减：主营业务成本：

18、Reduce:Main business cost主营业务税金及其附加Main business taxes二 主营业务利润Two;main business profits加：其他业务收入Plus:other business income减：其它业务税金及其附加Reduce:other business taxes减 ：营业费用Reduce:operation fee管理费用Management fee财务费用Financial fee三 营业利润Three operation profits四税前利润Four pre-tax profits减 ：所得税Reduce:income tax五

19、 净利润Five net profits精品文档第一年第二年第三年第四年第五年First yearSecond yearThird yearFourth yearFifth year2,665,4066,860,95313,351,71122,085,85233,736,3921,243,8563,247,8475,752,8359,618,11814,829,56548,866122,164232,112375,045560,8571,372,6843,490,9427,366,76312,092,68918,345,970200,000260,000338,000439,400571,22

20、06,6008,58011,15414,50018,8501,158,7361,889,1772,953,5194,225,9175,865,001908,502973,0621,085,3781,156,9521,249,11740,95040,95040,95040,95040,950(542,104)839,1723,613,7617,093,76911,743,272(542,104)839,1723,613,7617,093,76911,743,27200542,0641,064,0651,761,491(542,104)839,1723,071,6976,029,7049,981,

21、781现金流量表单位： 美元Cash flow statementCurrency:USD项目第一年第二年第三年第四年第五年ProjectFirst yearSecond yearThird yearFourth yearFifth year.精品文档一、经营活动产生的现金流量:One:cash flow form business销售商品、提供劳务收到的现金28654067120953136897112252525234307612Cashfrom Sale goods,providelabor service现金流入小计28654067120953136897112252525234307

22、612Sub-total of cash inflow购买商品、接受劳务支付的现金87069926466505001339845853313266131Cash from purchase goods,acceptlabor service经营租赁所支付的现金7800078000780007800078000Cash payingfor Operating lease支付给职工的现金746423899459109769113396261636407Cash paying for employee salary支付的所得税0054206410640651761491Paying income t

23、ax支付其他税费55466130744243266389545579707Paying Other taxes支付其他与经营活动有关的现10122131654179259274437047815139248金Payingcashfor otherrelativeactivities现金流出小计2762801540903195551051503455122460985Sub-total of cash out flow经营活动产生的现金流量净额10260517119224134606749070111846628Net Cash flow from business二、投资活动产生的现金流量：T

24、wo:net cash flow from investment购建固定资产所支付的现金958900019178000cash for purchase fixed assets购建无形资产所支付的现金26700002670000cashpayingforpurchaseintangible assets投资活动产生的现金流量净额(1225900)0(218480)00Net cash flow from investment三、筹资活动产生的现金流量：Three: cash flowfrom Financingactivities吸收权益性投资所收到的现ashfro

25、mabsorbequityinvestment借款所收到的现金7000000000Cash from loan现金流入小计22000000000.精品文档Sub-total of cash flow偿还借款所支付的现金0000700000Cash paying for refund loan分配股利所支付的现金004914729647531597085Cash from allocate stock偿付利息所支付的现金4095040950409504095040950Cash paying for refund interest现金流出小计(40950)(40950)(532422)(1005

26、703)(2338035)Sub-total of cash flow筹资活动产生的现金流量净额2159050(40950)(532422)(1005703)(2338035)Net cash flow form financingactivities四、现金及现金等价物净增加额10357551670972338370564849999508593Four:cash and cash equivalentnetincrease amount资产负债表单位 :美元Balance sheetCurrency:USD资产第一年第二年第三年第四年第五年.assets流动资产 :Current asse

27、ts货币资金Monetary capital流动资产合计Total Current capital固定资产 :Fixed assets减: 累计折旧Reduce:Accumulated depreciation固定资产净值Net fixed assets无形资产Intangible assets减：累计摊销Reduce:Accumulated amortization无形资产净值Net intangible assets资产合计Total assets负债及权益Debt and equity流动负债 :Current debts应付帐款Account payable流动负债合计Total cu

28、rrent debts长期借款Long-tern loan负债合计Total debts所有者权益 :Owner s equity实收资本Paid-up capital盈余公积Earned surplus未分配利润Undistributed profit所有者权益合计Total owner s equity精品文档First yearSecond yearThird yearFourth yearFifth year1,035,7552,706,7276,090,43112,575,43022,084,023958,900958,9001,150,6801,150,6801,150,68017

29、7,202354,404566,126767,849969,571781,698604,496584,554382,831181,109267,000267,000293,700293,700293,70053,400106,800165,540224,280283,020213,600160,200128,16069,42010,6802,031,0533,471,4236,803,14513,027,68122,275,812第一年第二年第三年第四年第五年First yearSecond yearThird yearFourth yearFifth year373,157974,3541,

30、725,8512,885,4364,448,870373,157974,3541,725,8512,885,4364,448,870700,000700,000700,000700,00001,073,1571,674,3542,425,8513,585,4364,448,8701,500,0001,500,0001,500,0001,500,0001,500,000059,414673,7531,879,6943,876,050-542,104237,6552,203,5416,062,55212,450,892957,8961,797,0694,377,2949,442,24617,826

31、,942.精品文档负债及权益合计2,031,0533,471,4236,803,14513,027,681 22,275,812Total debts and equity成本费用表单位：美元Expenses statementCurrency:USD第一年第二年第三年第四年第五年First yearSecond yearThird yearFourth yearFifth year.一 主营业务收入：One main business income:核心会员会费收入Core member fee income核心会员消费Core member consumption普通会员会费收入Ordin

32、ary member fee income普通会员消费Ordinary member income减：主营业务成本：Reduce:main business cost其他成本Other cost支付品牌推广费Brand promote fee支付物流费Logistic fee主营业务税金及其附加Main business taxes营业税Operating tax城市维护建设费City maintain construction fee教育及附加Education and other fee 二 主营业务利润Two main business profits加：其他业务收入Plus:other

33、 income广告收入advertising income减：其他业务税金及其附加Reduce:other business taxes减：营业费用Reduce:operating cost广告费Advertising fee网络广告Internet advertising杂志广告Magazine advertising精品文档2,6333,9495,9237,70010,0102,665,4066,860,95313,351,71122,085,85233,736,392789,7501,974,3753,751,3136,061,3319,064,3561,579,5003,948,750

34、7,502,62512,122,66318,128,71198,719246,797468,914757,6661,133,044197,438691,0311,628,8593,144,1925,410,2811,243,8563,247,8475,752,8359,618,11814,829,5651,066,1632,783,8695,478,8919,160,11314,123,395177,694463,97800000273,945458,006706,17048,866122,164232,112375,045560,85744,423111,059211,011340,9505

35、09,8703,1107,77414,77123,86635,6911,3333,3326,33010,22815,2961,372,6843,490,9427,366,76312,092,68918,345,970200,000260,000338,000439,400571,220200,000260,000338,000439,400571,2206,6008,58011,15414,50018,8501,158,7361,889,1772,953,5194,225,9175,865,001360,000432,000518,400622,080746,496240,000288,000

36、345,600414,720497,664120,000144,000172,800207,360248,832.精品文档业务推广费329,063493,594740,391962,5081,251,260Business promote fee核心会员263,250394,875592,313770,0061,001,008Core member普通会员65,81398,719148,078192,502250,252Ordinary member会员维护费263,250658,1251,250,4382,020,4443,021,452Member maintain fee核心会员210,

37、600526,5001,000,3501,616,3552,417,162Core member普通会员52,650131,625250,088404,089604,290Ordinary member销售人员工资206,423305,459444,291620,886845,793Sales salary基本工资162,000194,400233,280279,936335,923Basic salary销售提成44,423111,059211,011340,950509,870Sales commissions减 ：管理费用：908,502973,0621,085,3781,156,952

38、1,249,117Reduce:management fee管理人员工资540,000594,000653,400718,740790,614Managementemployees salary培训费12,00013,20014,52015,97217,569Training fee场所租赁费78,00078,00078,00078,00078,000Rental fee无形资产摊销费53,40053,40058,74058,74058,740intangibleassetsAmortization开办费摊销23,36023,36023,36023,36023,360initial expenses Amortization其他无形资产摊销30,04030,04035,38035,38035,380OtherintangibleassetsAmortization域名注册费300300300300300Domain regist