商贸英语教程课后答案 BUSINESS ENGLISH CHAPTER REVIEW ANSWER

1、.：.； THE ANSWER OF BUSINESS ENGLISH CHAPTER REVIEW CHAPTER REVIEWkey terms commerce and trade 商业和贸易 .wants需求 .necessities of life生活必需品.production and consumption 消费和消费.earning capacity 收益才干.buying power of the family 家庭购买力.profit margin 利润幅度.Market-garden produce 商品菜园.wholesale and retail trade零售和零售

2、贸易.home and foreign trade 国内外贸易.medium of exchange 交换媒介.barter 易货贸易.supply and demand 供应与需求.going price 时价.market price 市场价petitive price 竞争价.Sales revenue销售收入pure competition 完全竞争.free market economy 自在市场经济.planned economy方案经济 .capital goods资本货物、不动产、固定资产.distribution of goods and services 商品和效力的分配.

3、business ownership 企业一切制sole proprietorship 独资企业.partnership合伙企业 .corporation法人公司 .stockholdersrights 股东权益mon stock 普通股preferred stock优先股EXERCISEComprehension of the textsb .c .a .b .a .c .b .c .d .a .d .b .b .c .bVduction duce duct.a.economy b.economically c.economical.a.sp

4、ecializes b.specialization c.specialty.a.unemployed b.employment c.employer.apetitive bpetition cpeteTranslationmanufacture and extractive industry .earning capacity and buying power of the family .necessities of life .production and consumption .market garden produce .profit margin .producersgoods

5、and consumers goods .home and foreign trade .lubricant that facilitates exchange .capital goods specialization and division of labor .sales revenue .going price,equilibrium price,market price .inflation and recession .free delivery and life-time warranty .free-market economy and planned economy .dis

6、tibution of product and service .corporationCHAPTER REVIEWkey terms 市场营销 .市场调研 .消费市场.产业市场.零售市场.集团市场.销售导向.消费导向.销售预测. 市场调研.市场细分.营销组合.产品、价钱、促销和分配.产品的分配渠道.销售促销.人员销售产品广告厂家或商家广告.激动购买.连锁零售.折扣店.专卖店.美容店零售渠道.产品系列 .营销 .薄利多销的战略EXERCISEComprehension of the texts.d .c .b .a .a .c .b .d .a .b .c .d .c .d .bVocabul

7、motional b.was promoted motion moter.a.presence b.present c.presentation d.was presented.a.diverse b.diversify c.diversely d.diversity.a.authoritative b.authorized c.authorization d.authoritative.a.consumer b.consumption c.consumptive d.consumeTranslationmarket share .retailing st

8、ore .discount store .advertisement media .profit through volume .custmers complaint .maximising the profit .distribution channel .personal selling.market coverage quality product .insitutional advertising .impulse purchasing .marketing skill.pricing of profit orientation .physical characteristics of

9、 product .mass consumption .chain store .central buying .organizatioanal objectiveCHAPTER REVIEWkey terms .企业管理.企业目的 .企业等级.方案、组织、指点和控制.人力资源管理.人力资源方案.招聘，选择和社会化.业绩评价.内部提拔的政策. 换岗、降级和解雇.等级偏见、等级方式和成见效应.公司文化.内部风俗、礼仪、典范和公司的价值观.改革和实验.发明性和独立性.企业伦理公正和老实短期融资.长期融资.现金流量.计算机，硬件和软件.输入/输出单元.主存储器控制单元.算术-逻辑单元 .计算机辅助设

10、计 .桌面出版 。文字处置EXERCISEComprehension of the texts.c .d .b .a .d .c .b .d .c .a .b .c .d .b aVocabulary.a.regardless b.is regarded c.with regard .a.investment b.investor c.invest.a.financial b.finance c.financing d.financial.a.consideration b.consider c.considerable.a.centre b.central c.centreTranslati

11、on.modern business management,human resource management and financial management.set a standard of performance appraisal .management patterns of th century .promotion from within policy.recruitment of high level management and motion,transfer,demotion and separation.corperation cultu

12、re .shared values and believes of the company members .creativity and independence.business ethics return rate on investment .confidencial data .short and long term financing.cash flow .replacement of capital asset .hardwre and software.the software package of database management.desk-top publishing

13、 and word processingputer-based inventory control system.plan made by top-management for enterpriseCHAPTER REVIEWkey terms .购买力.面值 .记账单位.商业银行.中央银行.活期存款.定期存款.储蓄账户.大额存单. 政府债券.硬贷款和软贷款.市场利率.债务国.国际收支不平衡.国际收支逆差赤字.世界银行集团证券买卖浮动汇率.固定汇率.面值.自有资本.期票.到期日保险费.保险单 .国民保险 .寿险 。财富险 可保风险 。可保利益 、重置价值保险 、直接税和间接税 、销售税 、进口

14、税 、免税投资、预扣税 、应纳税收入 、双重税 、免税期 、母公司 、现金资助 、证券投资 、美国反托拉斯法 、资本基金 、流动资金 、培训补助 利息回扣 、投资鼓励 、房地产 、动产EXERCISEComprehension of the texts.b .a .d .a .b .d .a .c .a .c .b .d .d .d aVocabulary.a.convertable b.conversion ernor ernment c.would govern.a.insure b.insurance c.insured d.insurer.a.taxation b.tax c.tax;tax;taxTranslation.current and time deposit.central and commercial bank.face or par value. fixed and floating exchange rate. world bank security .balance of payment deficit.stock,debenture,bonds.equity capital.at a premium and at a discount.insurance