9月品牌报告中价干脆

1、中价干脆面组报告品牌部 中价干脆组Sep2,20151干脆面达成检讨2干脆面销量达成3数据源：BW单位：千箱/标箱本品干脆面销量环比连续2个月成长，8月环比成长15.5%;8月香爆脆、威风包环比均成长（香爆脆18.1%，威风包4.8%），双脆环比下滑（脆旋风-13.1%，脆宽趣-3.3%）；4干脆面业绩达成SD8月华东达成57.9%，同比衰退46%；落差在安徽（36.8%）、苏中（46.9%）；1-8月累计华东达成61.1%，同比衰退29.7%；落差在安徽（54.3%）、苏中（55.7%）、浙北（56.7%）；SD品牌销量达成同比成长结构占比1月2月3月4月5月6月7月8月1-8月累8月1-8

2、月累8月1-8月累8月1-8月累浙南香爆脆52.1 31.2 72.0 67.8 75.1 52.8 60.4 75.2 486.5 131.7%78.0%-24.1%-16.2%90.9%91.6%威风包0.0 0.0 0.2 2.0 1.6 2.5 2.4 3.7 12.3 4.5%2.3%脆旋风2.9 1.7 2.7 4.3 2.5 3.0 3.2 2.8 23.2 54.0%40.6%-69.8%-65.0%3.4%4.4%脆宽趣1.1 0.7 1.6 1.6 0.9 1.0 1.2 1.0 9.2 34.8%29.2%-82.3%-73.9%1.2%1.7%合计56.1 33.6 7

3、6.5 75.7 80.1 59.3 67.2 82.6 531.2 126.9%74.6%-27.4%-22.2%13.5%12.5%浙北香爆脆60.7 29.4 91.1 75.2 77.7 67.9 63.4 82.7 548.0 81.5%60.3%-45.1%-35.5%84.3%83.7%威风包0.5 0.3 2.6 3.1 3.9 3.7 4.2 6.8 25.1 155.2%64.2%7.0%3.8%脆旋风9.1 4.2 10.3 11.1 7.1 7.7 6.7 6.3 62.3 40.5%44.8%-73.7%-58.4%6.4%9.5%脆宽趣2.3 1.2 2.8 3.0

4、 3.0 2.6 2.1 2.3 19.4 30.8%28.6%-82.7%-72.5%2.4%3.0%合计72.6 35.0 106.8 92.5 91.6 81.8 76.4 98.2 654.8 76.2%56.7%-47.8%-38.8%16.0%15.4%苏南香爆脆45.8 30.3 65.9 49.0 63.4 52.9 66.6 69.4 443.3 74.3%72.3%-43.6%-22.5%90.4%87.0%威风包0.8 0.9 2.2 2.5 3.0 3.6 3.6 2.8 19.5 58.7%62.7%3.6%3.8%脆旋风4.7 2.9 5.1 4.8 5.1 3.9

5、 4.7 2.8 33.9 25.3%48.2%-81.2%-52.2%3.6%6.6%脆宽趣2.3 0.8 1.1 1.7 2.0 1.5 1.9 1.8 13.1 27.1%30.2%-74.8%-67.9%2.4%2.6%合计53.6 34.9 74.3 58.0 73.5 61.9 76.9 76.7 509.8 66.3%67.3%-25.5%12.5%12.0%华东香爆脆364.2 281.7 612.4 580.9 547.8 405.0 468.2 553.1 3813.4 59.7%63.1%-43.7%-26.7%90.1%89.5%威风包2.7 3.2 13.9 18.6

6、 19.6 22.3 27.4 28.7 136.4 212.4%139.4%4.7%3.2%脆旋风38.6 18.7 33.0 40.7 25.8 24.8 25.2 21.9 228.8 28.3%42.2%-78.0%-60.1%3.6%5.4%脆宽趣10.3 7.0 10.5 16.0 10.5 8.8 10.8 10.4 84.4 24.9%29.1%-80.8%-70.6%1.7%2.0%合计415.8 310.6 669.8 656.3 603.6 461.0 531.6 614.2 4263.0 57.9%61.1%-46.0%-29.7%100.0%100.0%5干脆面业绩达

7、成SD品牌销量达成同比成长结构占比1月2月3月4月5月6月7月8月1-8月累8月1-8月累8月1-8月累8月1-8月累苏中香爆脆41.6 35.4 64.5 54.3 60.6 46.7 46.8 56.2 406.1 49.4%57.1%-44.5%-34.7%82.8%80.2%威风包1.3 1.8 5.3 4.8 6.7 7.7 6.7 5.7 40.0 131.4%144.4%!8.4%7.9%脆旋风7.2 4.4 6.5 7.8 4.1 3.7 3.8 3.9 41.5 22.9%37.7%-82.5%-63.9%5.8%8.2%脆宽趣1.6 2.1 2.3 5.2 1.5 1.4

8、2.4 2.0 18.6 21.9%31.6%-82.6%-65.1%3.0%3.7%合计51.8 43.7 78.6 72.1 72.8 59.5 59.7 67.9 506.1 46.9%55.7%-35.9%11.1%11.9%苏北香爆脆53.5 67.0 130.0 131.6 106.3 68.8 90.7 138.7 786.7 69.4%71.5%-38.3%-19.2%95.2%93.5%威风包0.0 0.1 1.2 1.8 1.9 1.4 3.1 2.4 11.8 1.6%1.4%脆旋风5.2 3.2 3.6 5.2 3.6 2.9 3.8 2.8 30.2 25.9%50.

9、2%-78.5%-56.5%1.9%3.6%脆宽趣1.4 1.2 1.2 2.1 1.6 1.3 1.8 1.9 12.5 31.0%37.3%-74.2%-66.5%1.3%1.5%合计60.1 71.6 136.0 140.6 113.3 74.5 99.3 145.8 841.2 67.3%70.5%-22.1%23.7%19.7%安徽香爆脆110.4 88.4 188.9 203.0 164.8 116.0 140.3 130.9 1142.8 36.2%54.8%-54.0%-28.7%91.6%93.7%威风包0.1 0.0 2.5 4.5 2.6 3.5 7.3 7.3 27.7

10、 5.1%2.3%脆旋风9.6 2.4 4.8 7.5 3.5 3.6 3.0 3.4 37.8 18.7%35.6%-79.6%-63.2%2.3%3.1%脆宽趣1.6 1.0 1.4 2.3 1.5 0.9 1.4 1.4 11.6 14.9%20.9%-84.6%-76.6%1.0%1.0%合计121.7 91.8 197.6 217.4 172.3 124.0 152.1 143.0 1219.9 36.8%54.3%-53.9%-30.5%23.3%28.6%华东香爆脆364.2 281.7 612.4 580.9 547.8 405.0 468.2 553.1 3813.4 59.

11、7%63.1%-43.7%-26.7%90.1%89.5%威风包2.7 3.2 13.9 18.6 19.6 22.3 27.4 28.7 136.4 212.4%139.4%4.7%3.2%脆旋风38.6 18.7 33.0 40.7 25.8 24.8 25.2 21.9 228.8 28.3%42.2%-78.0%-60.1%3.6%5.4%脆宽趣10.3 7.0 10.5 16.0 10.5 8.8 10.8 10.4 84.4 24.9%29.1%-80.8%-70.6%1.7%2.0%合计415.8 310.6 669.8 656.3 603.6 461.0 531.6 614.2

12、 4263.0 57.9%61.1%-46.0%-29.7%100.0%100.0%香爆脆6 数据源：BW&蹲点单位：千箱7康统0.5元干脆面KT比本期成长0.5元干脆面SD别KT比8数据源：BW&蹲点单位：千箱/标箱SD品项别15011502150315041505150615071-7月均环比1-7月同比Q1贡献率Q2贡献率1-7累贡献率浙南香爆脆52.1 31.2 72.0 67.8 75.1 52.8 60.4 58.8 14.4%-14.6%12.3%12.8%12.6%小当家22.8 12.3 24.0 24.7 19.3 21.0 16.9 20.1 -19.6%-16.6%3.

13、1%3.5%3.3%KT69.5%71.8%75.0%73.3%79.5%71.5%78.2%74.5%0.4%浙北香爆脆60.7 29.4 91.1 75.2 77.7 67.9 63.4 66.5 -6.6%-33.5%14.4%14.4%14.3%小当家111.1 75.3 105.9 102.0 112.1 77.8 85.4 95.7 9.7%-10.7%15.2%15.8%15.6%KT35.3%28.0%46.2%42.5%40.9%46.6%42.6%41.0%-7.3%苏南香爆脆45.8 30.3 65.9 49.0 63.4 52.9 66.6 53.4 25.9%-16.

14、7%11.3%10.8%11.5%小当家76.5 56.3 82.0 48.9 81.6 63.3 86.2 70.7 36.1%-1.3%11.2%10.5%11.5%KT37.4%35.0%44.6%50.0%43.7%45.5%43.6%43.0%-4.2%苏中香爆脆41.6 35.4 64.5 54.3 60.6 46.7 46.8 50.0 0.2%-32.7%11.3%10.5%10.7%小当家124.0 126.4 118.3 102.6 129.9 131.2 111.6 120.6 -14.9%-7.6%19.2%19.7%19.6%KT25.1%21.9%35.3%34.6

15、%31.8%26.3%29.5%29.3%-7.0%苏北香爆脆53.5 67.0 130.0 131.6 106.3 68.8 90.1 92.5 30.9%-13.6%19.9%20.0%19.9%小当家211.9 208.1 314.8 285.3 216.0 176.1 170.0 226.0 -3.5%-11.0%38.3%36.7%36.7%KT20.2%24.4%29.2%31.6%33.0%28.1%34.6%29.0%-0.6%安徽香爆脆110.4 88.4 188.9 203.0 164.8 116.0 138.8 144.3 19.7%-23.4%30.8%31.5%31.

16、0%小当家78.9 64.5 104.5 85.0 106.8 64.5 69.7 82.0 8.0%-16.6%12.9%13.9%13.3%KT58.3%57.8%64.4%70.5%60.7%64.2%66.6%63.8%-1.9%华东香爆脆364.2 281.7 612.4 580.9 547.8 405.0 466.1 465.5 15.1%-22.8%100.0%100.0%100.0%小当家625.3 543.0 749.5 648.5 665.7 533.9 539.7 615.1 1.1%-10.3%100.0%100.0%100.0%KT36.8%34.2%45.0%47.

17、3%45.1%43.1%46.3%43.1%-3.7%0.5元落差区域（KT35%以下所）9数据源：BW&蹲点单位：千箱/标箱KT35%以下，7月新增慈余所；小当家1-7月月均销量61.5万箱，下表11个所共贡献66.9%；所别品项别15011502150315041505150615071-7月均1-7月同比Q1月均Q2月均南京所香爆脆4.7 4.2 11.6 11.2 12.3 7.4 7.0 8.3 -41.6%6.8 10.3 小当家33.4 26.7 43.8 33.8 42.6 42.6 21.5 34.9 1.9%34.6 39.6 KT12.4%13.5%20.9%25.0%2

18、2.4%14.8%24.4%19.3%-10.1%16.5%20.6%淮安所香爆脆9.9 15.1 25.0 27.9 19.2 14.3 16.1 18.2 -12.6%16.6 20.5 小当家62.3 56.6 84.7 90.5 90.6 35.1 40.5 65.8 -12.4%67.9 72.1 KT13.7%21.0%22.8%23.6%17.5%29.0%28.5%21.7%0.0%19.7%22.1%南通所香爆脆15.5 14.7 18.8 18.5 21.2 18.7 14.3 17.4 -41.6%16.3 19.5 小当家36.8 48.5 32.8 35.9 55.9

19、 50.6 39.5 42.9 -7.4%39.4 47.5 KT29.6%23.3%36.5%34.0%27.5%27.0%26.5%28.9%-10.3%29.3%29.1%连云港香爆脆16.3 17.5 32.0 34.1 30.8 17.6 28.5 25.3 6.6%22.0 27.5 小当家60.9 42.3 74.2 75.5 46.6 40.7 48.5 55.5 -5.1%59.1 54.3 KT21.2%29.3%30.2%31.1%39.7%30.3%37.0%31.3%2.4%27.1%33.6%徐州所香爆脆16.0 17.4 41.5 36.3 31.9 20.5 1

20、7.3 25.8 -11.6%25.0 29.6 小当家54.2 32.1 110.0 55.6 40.8 53.6 44.9 55.9 -11.5%65.4 50.0 KT22.8%35.2%27.4%39.5%43.9%27.7%27.9%31.6%0.0%27.6%37.2%盐城所香爆脆9.9 16.6 31.3 31.8 23.2 15.6 27.4 22.3 -30.6%19.3 23.5 小当家33.0 76.7 45.6 63.0 37.6 46.0 35.6 48.2 -14.9%51.8 48.9 KT23.1%17.8%40.7%33.6%38.1%25.3%43.5%31

21、.6%-4.5%27.1%32.5%杭州所香爆脆5.7 2.5 8.5 5.2 6.7 5.2 7.2 5.9 -44.2%5.6 5.7 小当家13.0 10.2 11.5 15.1 14.9 12.5 10.9 12.6 -1.1%11.6 14.2 KT30.5%19.6%42.7%25.7%30.9%29.3%39.8%31.8%-13.4%32.5%28.7%昆山所香爆脆9.0 9.1 16.3 12.0 18.4 15.1 17.2 13.9 -16.9%11.5 15.2 小当家33.7 19.4 36.1 21.8 34.8 27.2 31.2 29.2 -13.7%29.7

22、28.0 KT21.2%32.0%31.1%35.5%34.6%35.6%35.5%32.2%-0.8%27.9%35.2%嘉湖所香爆脆10.9 5.2 21.2 14.7 11.4 15.8 12.6 13.1 -34.1%12.5 13.9 小当家36.3 22.3 23.0 27.5 31.4 20.3 22.0 26.1 -16.5%27.2 26.4 KT23.1%19.0%48.1%34.9%26.5%43.7%36.4%33.4%-5.4%31.4%34.6%扬州所香爆脆9.9 5.9 16.2 11.7 13.6 8.1 11.1 10.9 -25.9%10.6 11.1 小当

23、家23.8 21.5 24.2 19.0 17.4 16.5 23.0 20.8 -11.7%23.2 17.7 KT29.3%21.5%40.0%38.0%43.9%32.8%32.6%34.4%-4.0%31.5%38.6%慈余所香爆脆9.4 4.6 13.3 12.2 14.0 10.9 10.4 10.7 -24.3%9.1 12.3 小当家21.3 15.3 24.9 20.4 20.8 16.7 20.2 20.0 -8.6%20.5 19.3 KT30.6%23.2%34.8%37.4%40.2%39.4%34.0%34.9%-4.4%30.8%39.0%0.5元TOP区域（KT

24、70%以上所）10数据源：BW&蹲点单位：千箱/标箱所别品项别15011502150315041505150615071-7月均1-7月同比Q1月均Q2月均温南所香爆脆1.6 1.3 4.7 3.3 4.9 2.3 2.1 2.9 21.4%2.5 3.5 小当家0.2 0.2 0.3 0.3 0.1 0.2 0.2 0.2 49.6%0.2 0.2 KT87.8%88.8%94.3%92.4%97.1%90.5%90.7%92.9%-1.3%91.9%94.1%温北所香爆脆6.9 3.4 10.3 6.8 8.6 7.1 6.7 7.1 -11.6%6.9 7.5 小当家1.9 1.0 1.

25、6 0.8 2.0 0.9 1.0 1.3 -31.5%1.5 1.2 KT78.3%78.1%86.4%89.3%81.3%88.7%87.5%84.5%3.7%82.1%85.9%衢丽所香爆脆8.2 6.5 11.3 11.3 14.4 10.3 13.6 10.8 -13.4%8.7 12.0 小当家2.0 2.4 1.8 2.0 2.8 2.4 2.1 2.2 -1.6%2.1 2.4 KT80.6%72.7%86.4%85.0%83.9%81.1%86.6%83.0%-1.7%80.8%83.4%台州所香爆脆19.8 14.7 25.1 25.9 26.2 16.1 15.7 20.

26、5 -20.0%19.9 22.7 小当家5.9 4.5 5.7 7.0 4.6 7.1 4.7 5.7 -0.6%5.4 6.2 KT76.9%76.7%81.5%78.7%85.1%69.3%76.9%78.4%-3.5%78.7%78.5%蚌埠所香爆脆19.7 4.5 29.7 28.6 21.1 16.2 21.9 20.2 -19.9%17.9 21.9 小当家5.3 4.8 8.4 4.5 10.5 2.5 5.6 5.9 -29.1%6.2 5.8 KT78.8%48.1%78.0%86.5%66.8%86.7%79.6%77.3%2.2%74.4%79.1%淮北所香爆脆24.4

27、 28.1 53.2 66.8 53.9 42.7 49.3 45.5 8.8%35.2 54.5 小当家20.1 8.0 13.7 18.5 19.4 22.0 15.0 16.7 59.8%13.9 20.0 KT54.8%77.9%79.5%78.3%73.5%66.0%76.7%73.2%-6.9%71.6%73.2%11香爆脆销售目标达成状况8月香爆脆BW出货管理目标达成69.2%，达成低于华东区域：安徽46.0%，苏中68.7%；安徽除阜阳所，其他5个所达成均在60%以下；所别6月7月8月香爆脆香爆脆香爆脆销量达成销量达成目标销量达成去年成长温北所7.1 73.3%6.7 92.9

28、%11.5 10.8 93.3%12.4 -13.1%台州所16.1 50.2%15.7 72.1%34.8 21.2 60.9%34.0 -37.7%金华所16.8 77.0%22.1 127.7%29.6 23.7 80.1%25.8 -8.2%温州直营0.2 56.0%0.1 91.4%0.3 0.5 134.7%0.4 6.0%衢丽所10.3 73.1%13.6 130.2%18.4 13.5 73.5%14.2 -5.0%温南所2.3 54.9%2.1 59.0%5.4 5.6 103.2%12.2 -54.3%浙南52.8 64.2%60.4 99.8%100.0 75.2 75.

29、2%99.0 -24.1%杭州所5.2 58.8%7.2 103.1%7.0 9.8 139.6%13.6 -28.3%宁波经销7.4 59.4%7.3 64.4%11.2 14.7 131.5%31.0 -52.4%嘉湖所15.8 91.6%12.6 75.9%16.3 16.9 103.5%24.5 -31.3%绍兴所18.7 93.7%15.2 80.1%22.0 19.7 89.5%28.2 -30.2%萧山所10.0 83.1%10.6 88.5%13.2 10.5 79.2%22.2 -53.0%慈余所10.9 79.9%10.4 74.1%14.3 11.2 78.5%30.2

30、-62.9%浙北67.9 80.8%63.4 79.2%84.0 82.7 98.5%150.7 -45.1%苏州经销12.7 70.2%14.7 89.6%21.0 14.4 68.8%28.5 -49.2%无锡经销13.6 75.9%18.2 109.8%21.8 19.1 87.7%37.6 -49.1%常州所11.6 65.9%16.5 100.7%22.4 18.9 84.6%27.8 -31.8%昆山所15.1 84.1%17.2 99.7%23.0 16.9 73.3%29.2 -42.3%苏南52.9 74.0%66.6 100.0%88.2 69.4 78.7%123.1 -

31、43.6%华东405.0 76.2%468.2 87.3%799.4 553.1 69.2%983.1 -43.7%所别6月7月8月香爆脆香爆脆香爆脆销量达成销量达成目标销量达成去年成长南京经销7.4 48.1%7.0 59.9%18.7 11.4 61.1%33.9 -66.4%南通经销18.7 91.3%14.3 71.3%27.0 18.2 67.6%32.7 -44.3%扬州经销8.1 54.9%11.1 80.3%18.5 12.1 65.3%20.6 -41.4%泰州经销12.5 72.0%14.4 99.5%17.6 14.5 82.2%13.9 4.3%苏中46.7 68.7%

32、46.8 78.0%81.7 56.2 68.7%101.1 -44.5%淮安经销14.3 101.9%16.1 61.8%34.3 29.2 85.3%54.6 -46.5%徐州经销20.5 110.6%17.9 46.7%42.6 36.3 85.3%56.3 -35.5%盐城经销15.6 99.8%27.4 89.0%38.1 43.2 113.5%65.8 -34.3%连云港17.6 109.7%28.5 83.9%44.3 28.6 64.5%46.9 -39.1%苏北68.8 106.4%90.7 69.6%161.0 138.7 86.2%224.8 -38.3%合肥经销12.8

33、 39.8%16.6 54.2%48.2 12.9 26.8%48.2 -73.2%阜阳所29.5 67.9%31.4 92.8%66.6 40.0 60.1%66.6 -39.9%芜湖所3.8 56.1%5.6 83.2%26.9 8.6 32.1%26.9 -67.9%蚌埠所16.2 107.0%21.9 139.9%48.3 21.6 44.6%48.3 -55.4%安庆所11.0 48.3%15.6 81.5%33.6 15.7 46.8%33.5 -53.2%淮北所42.7 104.1%49.3 150.9%60.9 32.1 52.7%60.9 -47.3%安徽116.0 71.9

34、%140.3 101.2%284.4 130.9 46.0%284.4 -54.0%华东405.0 76.2%468.2 87.3%799.4 553.1 69.2%983.1 -43.7%12香爆脆库存分流分析数据源：手工统计单位：千箱/标箱截止时间：6月30日13香爆脆库存分流分析数据源：手工统计单位：千箱/标箱截止时间：6月30日香爆脆商圈占比14数据源：BW单位：千箱/标箱香爆脆商圈占比15数据源：BW单位：千箱/标箱经销回单铺货率SD16SD香爆脆6.24-307.25-318.25-31SD香爆脆6.24-307.25-318.25-31浙南必售应铺货点数58,721 58,087

35、 57,853 苏中必售应铺货点数40,875 40,337 40,896 必售铺货点数22,385 38,219 41,847 必售铺货点数27,191 34,060 35,522 必售铺货率38.1%65.8%72.3%必售铺货率66.5%84.4%86.9%浙北必售应铺货点数90,622 91,992 93,870 苏北必售应铺货点数15,134 15,503 16,142 必售铺货点数30,331 48,201 60,341 必售铺货点数6,880 9,798 12,596 必售铺货率33.5%52.4%64.3%必售铺货率45.5%63.2%78.0%苏南必售应铺货点数42,678

36、49,046 48,058 安徽必售应铺货点数40,388 40,164 45,872 必售铺货点数22,450 36,689 38,030 必售铺货点数14,517 16,499 23,123 必售铺货率52.6%74.8%79.1%必售铺货率35.9%41.1%50.4%香爆脆必售铺货率目标：70%；经销回单铺货率所别17所别香爆脆6.24-307.25-318.25-31所别香爆脆6.24-307.25-318.25-31所别香爆脆6.24-307.25-318.25-31温北所必售应铺货点数12,352 12,396 11,876 慈余所必售应铺货点数15,055 14,666 14,

37、365 徐州所必售应铺货点数3,512 3,564 3,881 必售铺货点数5,158 9,327 9,480 必售铺货点数5,476 7,424 7,855 必售铺货点数1,658 2,542 2,985 必售铺货率41.8%75.2%79.8%必售铺货率36.4%50.6%54.7%必售铺货率47.2%71.3%76.9%台州所必售应铺货点数15,365 14,462 14,430 苏州所必售应铺货点数9,216 9,825 10,069 盐城所必售应铺货点数4,086 4,101 4,183 必售铺货点数6,961 10,530 11,050 必售铺货点数4,193 7,358 8,07

38、3 必售铺货点数1,960 2,891 3,438 必售铺货率45.3%72.8%76.6%必售铺货率45.5%74.9%80.2%必售铺货率48.0%70.5%82.2%金华所必售应铺货点数16,028 15,894 16,337 无锡所必售应铺货点数10,418 12,820 11,941 连云港所必售应铺货点数4,764 4,923 5,111 必售铺货点数6,476 10,265 10,405 必售铺货点数5,438 9,335 9,195 必售铺货点数2,289 2,857 4,102 必售铺货率40.4%64.6%63.7%必售铺货率52.2%72.8%77.0%必售铺货率48.0

39、%58.0%80.3%衢丽所必售应铺货点数6,494 6,403 6,061 常州所必售应铺货点数12,510 14,359 14,370 合肥所必售应铺货点数6,650 6,685 6,269 必售铺货点数2,209 3,685 4,571 必售铺货点数8,417 11,746 12,246 必售铺货点数2,675 2,790 2,764 必售铺货率34.0%57.6%75.4%必售铺货率67.3%81.8%85.2%必售铺货率40.2%41.7%44.1%温南所必售应铺货点数8,482 8,932 9,149 昆山所必售应铺货点数10,534 12,042 11,678 阜阳所必售应铺货点

40、数5,843 6,150 7,083 必售铺货点数1,581 4,412 6,341 必售铺货点数4,402 8,250 8,516 必售铺货点数2,938 3,558 4,827 必售铺货率18.6%49.4%69.3%必售铺货率41.8%68.5%72.9%必售铺货率50.3%57.9%68.1%杭州所必售应铺货点数10,598 10,502 11,887 南京所必售应铺货点数10,160 10,358 10,405 芜湖所必售应铺货点数4,784 4,481 5,544 必售铺货点数3,320 3,799 9,428 必售铺货点数6,525 7,440 7,919 必售铺货点数1,089

41、 1,367 2,093 必售铺货率31.3%36.2%79.3%必售铺货率64.2%71.8%76.1%必售铺货率22.8%30.5%37.8%宁波所必售应铺货点数8,725 8,720 8,722 南通所必售应铺货点数8,624 8,759 9,017 蚌埠所必售应铺货点数7,009 6,955 8,248 必售铺货点数3,702 6,698 7,428 必售铺货点数7,361 8,215 8,118 必售铺货点数2,106 2,322 3,204 必售铺货率42.4%76.8%85.2%必售铺货率85.4%93.8%90.0%必售铺货率30.0%33.4%38.8%嘉湖所必售应铺货点数2

42、6,304 27,683 28,393 扬州所必售应铺货点数14,199 13,660 13,860 安庆所必售应铺货点数8,074 7,799 9,482 必售铺货点数7,545 9,621 11,101 必售铺货点数7,698 11,662 12,257 必售铺货点数2,024 2,233 4,483 必售铺货率28.7%34.8%39.1%必售铺货率54.2%85.4%88.4%必售铺货率25.1%28.6%47.3%绍兴所必售应铺货点数16,807 16,712 16,527 泰州所必售应铺货点数7,892 7,560 7,614 淮北所必售应铺货点数8,028 8,094 9,246

43、 必售铺货点数5,791 12,825 13,779 必售铺货点数5,607 6,743 7,228 必售铺货点数3,685 4,229 5,752 必售铺货率34.5%76.7%83.4%必售铺货率71.0%89.2%94.9%必售铺货率45.9%52.2%62.2%萧山所必售应铺货点数13,133 13,709 13,976 淮安所必售应铺货点数2,772 2,915 2,967 必售铺货点数4,497 7,834 10,750 必售铺货点数973 1,508 2,071 必售铺货率34.2%57.1%76.9%必售铺货率35.1%51.7%69.8%回单铺货率-SD18回单铺货率-浙南1

44、9回单铺货率-浙北20回单铺货率-苏南21回单铺货率-苏中22回单铺货率-苏北23回单铺货率-安徽24威风包25威风包销量达成26威风包8月BW出货2.87万箱，达成212.4%1-8月月均销量占比来看，主要贡献的口味是吮指香葱鸡26.6%和蜜汁烤牛排26.4%；威风包销量扫描数据源：BW单位：箱8月威风包环比下滑10%以上区域：苏南-23.6%，苏北-18.6%；27所别威风包销量结构占比6月7月8月环比成长1-8月累6月7月8月1-8月累温北所235 830 630 -24.1%2,694 1.1%3.1%2.2%2.0%台州所2,280 1,554 3,057 96.7%9,610 10

45、.2%5.8%10.6%7.1%浙南2,515 2,384 3,687 54.7%12,303 11.3%8.9%12.8%9.1%慈余所769 753 1,120 48.8%4,550 3.4%2.8%3.9%3.4%杭州所685 886 835 -5.8%4,021 3.1%3.3%2.9%3.0%宁波所1,230 1,256 3,435 173.4%9,761 5.5%4.7%12.0%7.2%萧山所975 1,314 1,454 10.7%6,743 4.4%4.9%5.1%5.0%浙北3,659 4,209 6,844 62.6%25,074 16.4%15.7%23.8%18.5%

46、苏州所1,310 1,915 1,408 -26.5%9,341 5.9%7.1%4.9%6.9%无锡所2,294 1,733 1,379 -20.4%10,073 10.3%6.4%4.8%7.4%苏南3,604 3,648 2,786 -23.6%19,482 16.1%13.6%9.7%14.3%南京所3,143 2,736 2,944 7.6%19,531 14.1%10.2%10.2%14.4%南通所4,509 3,611 2,789 -22.8%19,837 20.2%13.4%9.7%14.6%苏中7,655 6,348 5,733 -9.7%39,568 34.3%23.6%2

47、0.0%29.1%淮安所894 1,681 1,616 -3.9%6,828 4.0%6.3%5.6%5.0%徐州所528 1,248 769 -38.4%4,371 2.4%4.6%2.7%3.2%苏北1,423 2,929 2,385 -18.6%11,685 6.4%10.9%8.3%8.6%阜阳所2,205 2,541 3,155 24.2%12,122 9.9%9.5%11.0%8.9%合肥所623 2,801 2,640 -5.8%9,483 2.8%10.4%9.2%7.0%芜湖所665 2,006 1,495 -25.5%6,039 3.0%7.5%5.2%4.4%安徽3,49

48、3 7,349 7,290 -0.8%27,700 15.6%27.4%25.4%20.4%华东22,349 26,865 28,725 6.9%135,812 100.0%100.0%100.0%100.0%28经销回单铺货率SD别8月必售铺货率目标：50%SD香爆脆6.24-307.25-318.25-31SD香爆脆6.24-307.25-318.25-31浙南必售应铺货点数6,043 5,793 5,838 苏中必售应铺货点数7,584 7,826 8,742 必售铺货点数1,957 3,040 3,364 必售铺货点数3,397 5,105 6,372 必售铺货率32.4%52.5%5

49、7.6%必售铺货率44.8%65.2%72.9%浙北必售应铺货点数20,890 20,966 20,914 苏北必售应铺货点数6,220 5,092 4,836 必售铺货点数7,342 10,177 13,810 必售铺货点数1,870 3,455 4,256 必售铺货率35.1%48.5%66.0%必售铺货率30.1%67.9%88.0%苏南必售应铺货点数7,643 7,063 7,559 安徽必售应铺货点数11,260 10,898 13,106 必售铺货点数2,865 4,770 5,170 必售铺货点数3,366 3,878 5,589 必售铺货率37.5%67.5%68.4%必售铺货

50、率29.9%35.6%42.6%29经销回单铺货率所别8月必售铺货率目标：50%所别威风包6.24-307.25-318.25-31所别时间6.24-307.25-318.25-31所别时间6.24-307.25-318.25-31温北所必售应铺货点数2,895 3,042 3,001 慈余所必售应铺货点数4,352 4,830 4,460 淮安所必售应铺货点数678 1,698 1,448 必售铺货点数783 1,030 1,248 必售铺货点数1,093 1,553 1,863 必售铺货点数172 918 1,275 必售铺货率27.0%33.9%41.6%必售铺货率25.1%32.2%4

51、1.8%必售铺货率25.4%54.1%88.1%台州所必售应铺货点数3,148 2,751 2,837 苏州所必售应铺货点数3,431 3,510 3,741 徐州所必售应铺货点数1,349 3,394 3,388 必售铺货点数1,174 2,010 2,116 必售铺货点数1,224 2,600 2,811 必售铺货点数337 2,537 2,981 必售铺货率37.3%73.1%74.6%必售铺货率35.7%74.1%75.1%必售铺货率25.0%74.7%88.0%杭州所必售应铺货点数4,472 4,098 3,988 无锡所必售应铺货点数4,212 3,553 3,818 合肥所必售应

52、铺货点数1,006 5,728 7,088 必售铺货点数1,766 1,884 2,877 必售铺货点数1,641 2,170 2,359 必售铺货点数196 1,311 2,065 必售铺货率39.5%46.0%72.1%必售铺货率39.0%61.1%61.8%必售铺货率19.5%22.9%29.1%宁波所必售应铺货点数7,084 7,070 7,446 南京所必售应铺货点数1,581 4,647 5,362 阜阳所必售应铺货点数441 2,856 3,230 必售铺货点数3,029 4,558 5,987 必售铺货点数570 2,718 3,716 必售铺货点数319 1,765 2,25

53、8 必售铺货率42.8%64.5%80.4%必售铺货率36.1%58.5%69.3%必售铺货率72.3%61.8%69.9%萧山所必售应铺货点数4,982 4,968 5,020 南通所必售应铺货点数1,082 3,179 3,379 芜湖所必售应铺货点数367 2,314 2,788 必售铺货点数1,454 2,182 3,083 必售铺货点数593 2,387 2,656 必售铺货点数173 802 1,266 必售铺货率29.2%43.9%61.4%必售铺货率54.8%75.1%78.6%必售铺货率47.1%34.7%45.4%回单铺货率-SD30回单铺货率-浙江31回单铺货率-江苏32

54、回单铺货率-安徽33中价面达成检讨60中价面销量达成358月中价面BW出货227.3万箱，达成82.4%，同比衰退15%；8月各品项环比均有所成长（超福21.6%，劲爽49.9%，珍品乐5.8%）；36中价面品牌别达成8月达成达成低于华东的营业部：苏北68.5%、浙南82.2%；1-8月累计达成低于华东的营业部：苏北81.7%、安徽83.8%；各区域劲爽销量波动较大；区域品牌销量达成同比成长结构占比5月6月7月8月1-8月累8月1-8月累8月1-8月累8月1-8月累华东超福165.3 142.8 179.0 217.8 1,490.6 77.0%81.5%-38.4%-34.0%9.6%10.

55、0%劲爽1,296.9 1,182.2 1,239.6 1,858.0 11,797.0 86.2%87.1%-5.5%-3.0%81.7%78.8%珍品乐179.4 154.5 186.7 197.6 1,692.0 61.7%79.5%-44.4%-19.5%8.7%11.3%合计1,641.6 1,479.6 1,605.3 2,273.4 14,979.6 82.4%85.6%-15.0%-9.3%100.0%100.0%浙南超福20.1 18.9 20.8 25.3 162.6 79.6%79.4%-44.2%-48.3%11.6%10.9%劲爽44.5 45.7 44.8 53.4

56、 398.8 89.5%104.2%-13.8%3.7%2.9%3.4%珍品乐23.3 20.1 25.2 24.1 220.8 71.8%102.2%-13.3%0.4%12.2%13.0%合计88.0 84.8 90.9 102.8 782.2 82.2%97.3%-23.9%-14.9%4.5%5.2%浙北超福49.8 39.0 44.1 56.0 380.5 92.7%83.9%-32.2%-30.1%25.7%25.5%劲爽51.5 45.3 48.8 78.1 475.3 110.8%89.7%-2.8%-8.1%4.2%4.0%珍品乐38.8 32.5 39.7 32.9 336

57、.1 60.4%82.1%-44.0%-19.2%16.7%19.9%合计140.1 116.8 132.5 167.0 1,191.9 90.1%85.6%-24.7%-19.3%7.3%8.0%苏南超福26.2 20.9 26.7 31.8 211.3 81.8%83.3%-40.5%-33.8%14.6%14.2%劲爽74.1 77.9 79.4 93.2 649.3 88.5%94.4%-3.8%2.7%5.0%5.5%珍品乐49.0 43.6 48.9 52.7 398.3 75.6%87.6%-22.5%-11.4%26.7%23.5%合计149.3 142.5 155.0 177

58、.7 1,258.9 83.0%90.2%-18.6%-10.1%7.8%8.4%苏中超福18.5 17.1 22.8 26.8 176.0 68.3%68.9%-47.3%-49.2%12.3%11.8%劲爽100.2 85.5 81.7 99.3 811.0 104.2%125.6%5.3%38.8%5.3%6.9%珍品乐31.9 24.7 34.3 39.8 326.6 59.4%72.1%-44.8%-28.5%20.1%19.3%合计150.6 127.3 138.8 165.8 1,313.6 82.3%97.0%-23.7%-5.3%7.3%8.8%苏北超福32.2 29.8 4

59、6.4 52.0 399.1 66.2%90.1%-37.3%-14.6%23.9%26.8%劲爽329.7 291.0 271.6 458.3 3,058.6 70.2%81.7%-21.1%-9.6%24.7%25.9%珍品乐17.8 16.4 23.4 25.0 213.1 49.1%69.2%-57.3%-33.1%12.6%12.6%合计379.6 337.2 341.4 535.3 3,670.7 68.5%81.7%-25.9%-12.0%23.5%24.5%安徽超福18.5 17.1 18.3 25.8 161.2 76.1%74.0%-32.9%-39.9%11.9%10.8

60、%劲爽696.8 636.8 713.2 1,075.8 6,404.0 91.7%84.7%2.2%-3.7%57.9%54.3%珍品乐18.6 17.2 15.3 23.2 197.1 51.9%68.8%-67.0%-18.5%11.7%11.7%合计733.9 671.0 746.7 1,124.8 6,762.3 89.8%83.8%-3.1%-5.6%49.5%45.1%规格别37华东桶袋比约为34:66，苏中刚好相反，桶袋比63:37；1-8月累计，袋面同比下滑幅度16.2%，桶成长8.0%；38中价面规格别达成8月华东中价桶达成90.1%，同比成长0.8%；中价袋达成79.6%