MBA商务英语教学课件：Startingabusiness

1、3.1Business topic: Starting a business3.2 Business skills:Leaving and taking messagesModule 3第1页，共37页。3.1 Business topic: Starting a businessVocabulary:Types of businessReading: We wanna hold your hand Listening: Advices on franchises& Planning a seminarSpeaking: Discussing a schedule第2页，共37页。Here a

2、re three different ways to start your own business. Work in pairs and think of one advantage and one disadvantage for each approach.Sole traderyou are self-employed and set up the business on your own.Partnership you are self-employed and start the business with another person. You are both equally

3、liable.Franchiseyou buy a license to trade under the name of the franchiser and you benefit from the franchisers expertise.Vocabulary: Types of business第3页，共37页。AdvantageDisadvantageSole traderYou take all the profitIf you go bankrupt, You lose everythingPartnershipYou share the pressureYou might di

4、sagree onstrategyFranchiseThe business model is given to you so there is less trick.Part of your profits goes to the franchiser.第4页，共37页。Reading1.The table below lists things to remember if you are setting up a new business as a sole trader. Read the article and complete the right-hand column.Settin

5、g up your own businessBecoming a franchiseegood if you have plenty of business experienceGood if you dont have much businessvery high-riskLess risky than being a soletradermany new businesses fall (nine out of ten)You have a business relationship with someone elsesuits people who dont like to follow

6、 rulesOnly 0.9% of Franchises failfor very independent peopleDoesnt suit people who dont like to follow other systems/peoplehas the potential ti become a franchiseOffer some independence and you dont work for someone else第5页，共37页。We wanna hold your handTake a big piece of business sense, add some en

7、trepreneurial spirit and voila! You have a franchise. Starting up a fanchise could be a very clever move for those who want to run their own show but dont have the experience or the desire to set up in the dangerous and often short-lived world of the sole trader.But its vital to know what youre gett

8、ing into. Franchising is the granting of a licence by one person (the franchior) to another (the franchisee) which entitles the franchisee to trade under the trademark or trade name of the franchisor and to make use of an entire package.So is the main concept behind a franchise that of a compromise

9、between setting up on your own and working for a company? Absolutely not, says Dan Archer, head of marketing at the British Franchise Association. Thats a ludicrous over-simplification. It is running your own business, but its taking away some of the risk and bringing in the support of other people.

10、 He points out that only 0.9% of franchises fail, compared with the majority of individually owned businesses.第6页，共37页。But being a franchisee is unlikely to satisfy the most entrepreneurial. It doesnt suit people who dont want to follow the system. William Ewbank, the head of franchise sales at Domi

11、nos Pizza, says, If youre massively entrepreneurial this isnt for you. Its a discipline, a club with rules. There is some independence our franchisees can charge their own prices although were strict on menu content. Its running a business with help.Astrid Patil, a new Dominos franchisee, abandoned

12、a career as a solicitor to set up a franchise with her husband. The way she reasons it is this: Rather than putting all your time and effort into working for someone else, put it into your own business. Leaving a well-paid, well-respected profession to run a pizza shop at the age of 31 has worked fo

13、r Patil. Theres a good profit margin and the business has seen growth.Of course if you do decide to go it alone and start a business from nothing, you could always branch out into franchising.Archer says there is now a growth in the number of younger companies that are trying to launch new franchise

14、s. An incredible number of individuals are coming in at a younger age with lower capital, getting a return and investing in bigger ventures. If the initial fee can be raised its an ideal opportunityto stretch those entrepreneurial wings.Back第7页，共37页。2. Now read about another small business. Complete

15、 the text with the underlined words in bold from the article on franchising on page 26.Tags that can end misery of lost luggageGlobalbagtag was (0) set up six years ago by husband-and-wife team Chris and Alison Truelove on their return from a holiday in Australia. The couple decided to(1)G, which se

16、lls secure tags which travelers attach to their luggage. They started to (2) 9.95 per tag in the first year, followed by a 2.95 subscription(3)for the following years. Customers activate the tag online with their home address on an online database. If luggage is lost, the person who finds it can log

17、 on to the Globalbagtag website and report the missing items.Mr. Truelove said: “We have seen a huge (4)in orders as travelers realize they cannot rely on the airlines to look after their bags. It is actually a very simple (5), Globalbagtag is now planning to (6)into stickers for items including mob

18、ile phones, MP3 players, key and laptops.”set upconceptchargelaunchbranch outgrowthfee第8页，共37页。Listening 1Advice onfranchises1. Listen to a trainer doing a seminar on being an entrepreneur. What advice does the trainer give?You must be someone who likes to follow rules and have support from othersCh

19、oose a strong band and something you are interested inYou need start-up capital第9页，共37页。2. Listen again to the talk. Write in the missing expressionsIn generalyou are thinking of. ,make sure that thebands are strong. , making and selling pizzas might be profitable butIyou need to like hard work. ,th

20、e money. You第10页，共37页。Listening scriptT=TrainerM=ManT: So. Thats end of my talk. Are there any questions? Yes?M: Thanks for your talk. It was very interesting. Ive been thinking of starting my own business and I wondered what you thought of franchises.T: Thats a good question. In general, its import

21、ant when you are thinkingof becoming a franchisee to be someone who likes to follow rules and have support form others. Entrepreneurs tend to be people who dont like following tried andtested routes, so if you dont like doing what other people want, then franchisingisnt for you.Secondly, Id say make

22、 sure that the brand is strong and that its somethingyou are interested in. fro example, making and selling pizzas might be profitable but do you want to be doing it for the next five years? I also think you need to like hard work. People shouldnt think that running a franchise is less work than bei

23、ng a sole trader.Finally, theres the money. You still need start up capital. This can be as low as five thousand pounds and as high as two hundred and thirty thousand pounds for a well-known brand like Dominos Pizza.第11页，共37页。Listening 2Planning a seminar1. Listen to a message on a voicemail about a

24、 seminar. Complete the information on this message pad.Business Circle ConferencingName: Mr. Ray(1)Naun_tonName of event:(2) Launching your business onl_ineHe cant come to the buffet on (3) Sunday_even_ingbecause his train doesnt arrive untilafter(4) 9:15. Please send the schedule to hisemail which

25、is (5) nauntonwor_ld_sy_o_u.第12页，共37页。Listening scriptsRecorded message: Thank you for calling Business Circle Conferencing. Please state your name and address. Then give the name of the event youd like information on and we will send it to you immediately. Please speak after the tone.Ray: Hello. Th

26、is is Mr. Ray Naunton. Thats N-A-U-N-T-O-N. Im coming to the event next week called Launching your business online and so youve already got my details. Anyway the reason Im calling is that I wont be able to arrive in time for registration and the buffet on the Sunday evening. My train doesnt arrive

27、until nine fifteen, so Im going to take a taxi straight to the hotel. So I probably wont get to the training centre until Monday morning. I hope thats OK. Anyway its just to confirm that I will be there for the course. Oh, and could someone send me the schedule for the two days? You can email it to

28、me at r dot naunton at worldsyouroyster dot com. Worldyouroyster is all one word. Thats w-o-r-l-d-s-y-o-u-r-o-y-s-t-e-r. And all in lower case. Thank you.第13页，共37页。2. Vanessa and Kirsten are in charge of organizing the seminar at Business Circle Conferencing. Vanessa calls Kirsten to confirm the fin

29、al arrangements. Add the missing information to Vanessas notes.NotesLaunching your business online.3 pm: Security (1)_are opening the room at 34.30pm: people with buffet arrive to (2) set up_. (3) 4 pm: I arrive.Number of delegates: (4)_twelve. Registration and buffet ends at about (5) seven.第14页，共3

30、7页。Listening scriptK=Kirsten V=VanessaK: Hello, Kirsten speaking.V: Hi, Kristen. Its Vanessa. Im just calling to check details for the group on Sundayevening.K: Sure. Security are opening the room at three. Is that early enough?V: Yes, the buffet wont be setting up until four thirty so thats plenty

31、of time. Ill get there at four and I dont think anyone will be arriving before five. According to my records, we have twelve. Is that right?K: Yes. Everyone has confirmed. Oh that reminds me. Weve had a message from Mr. Naunton to say he wont be here until after nine so hes checking straight into th

32、e hotel. Theres no point in inviting him to come after then, is there? I mean, I assume that well have finished by nine.V: By seven, I hope. Well, I hope theyll have gone by then! If they want to get to know each other any longer, they can use the hotel bar.K: Fine. I think thats everything, then. D

33、o you need me to be there?V: No. Theres no point in both of us interrupting our weekend. It doesnt need two of us.K: Great. See you on Monday. Bye.V: Bye.第15页，共37页。Speaking：Discussing a scheduleYou and your partner are in charge of a training event. Hereis the schedule to email out to all participan

34、ts.New and business: a Seminar for Young EntrepreneursMonday 15th February9.00-9.309.30-11.00Registration and coffeeIntroduction and talk: A good idea does notnecessarily make money.Speaker:11.30-1.001.00-2.002.00-3.00Speaker:3.305.00Fiona BrewsterWorkshop and mini-presentations by each participantL

35、unchTalk: Online businesses the myth and the truth Laszlo Reiner.Workshop: Title to be confirmed.第16页，共37页。However, before you confirm these details, read some correspondence and make any changes and notes on the schedule. Finally, meet with your partner to discuss and confirm the final version.From

36、: r.thorne Subject: workshopThank you for inviting me to run a workshop on the 15th. I am delighted to confirm that I will be able to attend. I would like to suggest the title: You might want it but does your customer? It will be about targeting the customer and improving service. Does that sound OK

37、? Im currently available either morning or afternoon. Please confirm asap. RegardsRTTELEPHONE MESSAGEFiona Brewster called. She has a problem with speaking on the 15th. Shes going to be late so asked to speak later in the day. Can you change her session? Maybe to later in the morning or the afternoo

38、n?Student ASecurity just said theyprobably wont be openingthe building until 9.15 on the 15th. Its a problem with staffing!第17页，共37页。TELEPHONE MESSAGELaszio Reiner called to confirm his talk. His flight lands at 8.30 on Sunday evening. Will you be meeting him? By the way, he seems to think hes speak

39、ing for two hours not one. He also said it isnt reallly a talk more of a discussion and workshop. Can you let him know?Subject: another change!HiI rang earlier and left a messagesaying Id be late and couldnt do the morning session. Actually I can now but it will have to be mid morning. Then I defini

40、tely have to leave after lunch. Sorry to change things around like this.FionaThe company doing the buffet on Monday have made a mistake.They cant guarantee 1 pm. Do you mind if its 1.15?Student B第18页，共37页。3.2 Business skills:Leaving&taking messagesWritingTaking notes and messagesListeningLeaving mes

41、sagesSpeakingLeaving a voicemail message第19页，共37页。电话留言在日常商务活动中，打电话时对方不在是经常地事情。如果对 方不在，需要请人帮忙留言或者录音留言，一定要简短， 切忌长 篇大论的留言。电话留言的格式英语电话留言（Telephone Message）包括五部分：（1）发话 者（From）；（2）收话者（To）；（3）日期（Date）；（4） 时间（Time）；（5）留言内容（Message）。有时，最后可以出 现记录人签名。电话留言的特点电话留言条最根本的特点就是内容必须言简意赅，切忌冗长。即 写电话留言条时，行文要简明扼要，通俗易懂，将发话

42、者的意思 清楚明白地表达出来。第20页，共37页。Listening: Leaving messages1245to ask for permissionto complain about a mistake Cto confirm something is OK Dto request informationto offer informationto cancel arrangementsto request helpto change a bookingDH3BGC第21页，共37页。2. Look at stages 1-7 for leaving messages. Listen t

43、o each of the messages again and tick the stages each caller follows.Call 1Call 2Call 3Call 4Call 51 Say who the message is for2 Say who you are3 Give the reason for calling4 Spell any difficult words5 Request a return call6 Leave your contact details7 Say when you will be available第22页，共37页。Answers

44、Call 1Call 2Call 3Call 4Call 51 say who the message is for2 say who you are3 give the reason for calling4 spell any difficult words5 request a return call6 leave your contact details7 say when you will be available第23页，共37页。Listening scriptCall 1: Hi, Vanessa. Its Ralph again. Sorry, I forgot to ask

45、 earlier if you can send me details of next months seminars. Ive got two people who really need some help with spreadsheets and accounting software. I remember you said that you had some computer courses planned. Anyway, send me details on those and anything else you have coming up. Thanks oh, you c

46、an email it to me if thats easier. Its R for Ralph.Dot. Hensher. At Henckel. Thats H-E-N-C-K-E-L dot D-E. Thanks. Bye.Call 2: Hello. My name is Maria Monblot. The reason Im calling is that I have a booking for next weeks business breakfast meeting. Im afraid I wont be able to attend but I would like

47、 to come to next months instead. I assume it is on the last Wednesday of the month as usual. Please confirm this. Youve already got mynumber but just in case, its 768 4556.Call 3: Hello. This is Jochen Anderson. I am booked in to run the seminar on design on the 25th. Ive just received the schedule

48、for the day and it appears that I am speaking at nine thirty. That isnt what I agreed with you. We said I would be at eleven and that I would have ninety minutes not one hour. You;ve also described it as a talk but Im giving a workshop. Please get back to me about this as soon as possible. Ill be in

49、 my office between two and five oclock.第24页，共37页。Call 4: Hi, Vanessa. Its Kristen, just to let you know that Jochen Anderson is trying to get hold of you. He left a message on my home number to say he isnt happy about the schedule for the 25th. I havent got the details with me so I cant help really.

50、 Im sorry, but can you call him back? He only needs the time changing and something about the title. Im sure one of the other speakers wont mind changing. You know what hes like. See you tomorrow.Call 5: Hello. This is Bryan in security. Im returning your call about having the building open on Sunda

51、y. Im just calling to say thats fine. Ill be here at midday anyway so itll be OK for three oclock. If theres anything else, you can call me any time on my mobile. Its 07786 678 8890.第25页，共37页。3. Match the following expressions to stages 1-7 in exercise 2.Write the number of the correct stage next to

52、 each expression.0Hello, this is a message forAItsYou can email me at r dotThe reason Im calling is thatIts with regard toThis isSo thats M as in MadridYou can get me any time between HCould you call me back?Its P for ParisCall me on 0207.Ill be in the office tomorrow.L Id be very grateful if youd r

53、eturn my call1saywhothemessage is for2 say who you aregive the reason for callingspell any difficult wordsrequestareturn callleave your contact detailssay when you willbe available第26页，共37页。其他常用的电话留言句型：Just a minute. Ill get a pen. 请等一下，我拿支笔。Ill let him know, Mr. Brown.No. I really need to talk to h

54、im personally.would you like to lave a message on his voicemail,then?Hold on and Ill transfer you. 稍候，我会帮您转接过去。Im not available to take your call, but please leave yourname, number and a brief message.Please call me at 556-3243 when you get back.第27页，共37页。Speaking: Leaving a voicemail messageYour co

55、ntact details (telephone no./email)Who are you calling?Whats the message about?What action do you want the personto take (e.g. call you back, meet yousomewhere)?1. Prepare to leave a message on a colleagues voicemail. Make notes below and then notes down the key information on the following form.第28

56、页，共37页。Important messageMessage for: _called. Message: Action: 第29页，共37页。Writing: Taking notes and messages1. Read what people say in 1-9 and write messages. Usewords from the spoken message.Hello. This is Michael James speaking and this is a message for Lelia.Michael James called for Lelia. (4 word

57、s)Id be grateful if you could return this call on my home number.Call him back onhishomenumber. (4 words)I am calling to inform you that the next meeting is on he 23rd.Please notethatthe nextmeeting is_onthe23rd . (8 words)Would you mind checking and letting me know the final dates? Please confirm t

58、hefinaldates. (3 words)I just wanted to say that Im sorry for any confusion.He apologizedfor_ any_ confusion . (3 words)第30页，共37页。The client is asking if it would be possible to put the meeting back.He called about postponing the meeting. (2 words)If you have any further questions, dont hesitate to

59、call me. Feel free tocallhim. (2 words)I was hoping we could bring the interviews forward. Is that possible foryou?Are you able to bring the_interviews forward? (4 words)Can you let me know if you are available to join us later?Let her know if you can joinus/themlater. (3 words)Iam telephoning with

60、regard to order number 01-X33. I am not happy about it, Iam afraid.Shes complaining aboutorder number 01-X33. (3 words)第31页，共37页。2. Listen to the five calls from exercise 1 on page 30 again.Takenotes and write brief and clear messages.12345Please email Ralph detail of nextmonths seminars at r.henshe