物流专业英语ChapterSevenValueaddedService课件

1、LOGISTICS ENGLISH物流专业英语1. Understand the meaning of value-added service.2. Master how to provide value-added services to customers.3. Learn to provide customized value-added services to customers.4. Listening, Communicating, Reading, and Writing skills in value-added service. Chapter Seven Value-add

2、ed ServiceLearning GoalsUseful words and phrasesoutsourcing ats:s n. 外购;外部采办logistics-service providers (LSPs) 物流服务供应商，物流企业value-added service 增值服务flexibility fleksblt n.柔度;柔韧性，机动性，灵活性;伸缩性;可塑度emergency transport 紧急运输、突击运输EDI 全称为Electronic Data Interchange， 电子数据交换;无纸贸易direct delivery 直达运输cross-dockin

3、g 越库配送;直接转运;直接换装;接驳式转运;接驳postponement pspnmnt n. 延期，推迟;延期的事assembly sembli n.装配;集会;议会;立法机构time-focused service 基于时间的服务，时效服务reverse logistics 逆向物流aftersales service 售后服务terminology t:mnldi n.专门名词; 术语，术语学; 用辞overlap vlp n.重叠部分; 覆盖物，涂盖层; 数 交叠，相交;vt.重叠; 与部分相同; vi.互搭，重叠; 部分相同; 数 有与共同的某物;alternative :lt:n

4、tv adj.替代的; 另类的; 备选的; n.可供选择的事物;tactical tktkl adj.战术的; 策略上的; 巧妙设计的; 有谋略的;cold chain logistics 冷链物流infrastructure nfrstrkt(r) n.基础设施; 基础建设;surge s:d n.汹涌; 大浪，波涛;v.汹涌; 起大浪，蜂拥而来;eg. Specialists see various reasons for the recent surge in inflation. 专家们认为目前通货膨胀加剧有多种原因。aquatic kwtk adj.水生的; 水产的; 水上的; 水中

5、（进行）的; n.水生动植物; 水上运动; pledge pled n.保证，誓言; 法 抵押权; 公约; （表示友谊的） 干杯; vt.使发誓，保证; 典当，抵押;vt.许诺; 用担保; 以誓言约束; 向祝酒;pledge by warehouse receipts 仓单质押certificate stfkt n.证明书; 文凭，结业证书; vt.发给证明书; 用证书证明（或认可）;Dialogue 1 Problems with Manual Input Interface Peter: Lee, I got a call from the marketing manager of Sun

6、rise chain drugstores this morning. He complained that part of the quantity and categories of drugs we distributed were not in accord with their orders.Lee: Then, have you checked the documents?Peter: Yes. I compared the related distribution lists and loading lists with their orders, and found some

7、mistakes.Lee: Take the documents to me. Peter fetched the documents to Lee. Lee: Please look at the documents, Allen. Whats the problem in your opinion?Allen: Its found that the operation of order entry is prone to errors after talking with our order processing staff.Lee: Why? Allen: Their orders ar

8、e often placed by email and then input into our order processing system manually by our staff. With the rapid growth of their business volume and chain store number, the demand for our distribution has increased significantly. Therefore, the error rate of our operations is rising along with their de

9、velopment.Lee: Have you got any idea to solve this problem?Allen: I suggest building a network platform. By utilizing some preprogrammed criteria, orders can be placed automatically by the clients computer directly to our system without human involvement.Lee: Thats what I thought. You have made good

10、 progress.Allen: There days I learned a lot from you.Lee. Keep it up, you will become an excellent logistics manager.Allen: I will try my best!Key Expressions:1. Its found that the operation of order entry is prone to errors after talking with our order processing staff.我与我们的订单处理人员讨论后，发现在订单录入环节容易出错。

11、2. Their orders are often placed by email and then input into our order processing system manually by our staff. 他们通常使用电子邮件来下订单，然后由我们的员工将订单手工输入我们的订单处理系统。3.place an order下订单，订货,介词用with4. network platform 网络平台5. By utilizing some preprogrammed criteria, orders can be placed automatically by the client

12、s computer directly to our system without human involvement. 通过使用一些预先设定好的标准，订单能自动地从客户的计算机直接传递到我们的系统，无须人工干预。 Dialogue 2 Stock-out Allen: Hi, the supermarket called peanut oil were sold out just a moment ago. Please prepare to distribute according to the ordering list.Ben: I am afraid that the invento

13、ry quantity is not enough. We only have fifty cartons of peanut oil in stock.Allen: Oh, how can this be? I will contact the manufacturer as soon as possible. Ben: What am I going to do now? Allen: Call marry and arrange transport vehicle, ship out the peanut oil in hand. This time we can only implem

14、ent partial shipment.Ben: Okay. I will do it at soon.Key Expressions:1.peanut oil 花生油2.ordering list 订货单3. in stock在库存，有货4.how can this be? 怎么会这样5. This time we can only implement partial shipment.这次我们只能分批发货。Dialogue 3 Insurance Service Li Feng: One of our customers call to ask about insurance just

15、a moment ago. Can you tell me if particular average insurance includes compensation of goods damage?Peter: The compensation of damaged goods is covered in the insurance of risk of breakage. If customers claim, the affixation insurance will be added.Li Feng: What does our insurance clause cover? Pete

16、r:There are three basic covers, namely, FPA, WPA and All Risks.Li Feng:How long is the validity term of insurance responsibility?Peter: It is up to 60 days until the goods are unloaded from ships.Li Feng: I got it. But Why not allow customers to buy insurance by themselves?Peter: Customer is god. We

17、 do this for the convenience of customers. If the goods are received in apparent good order and condition, the steamship company doesnt have the ability for pilferage. How do we protect ourselves? Li Feng: The marine insurance policy protects us.Peter: Youre right. This is a value-added service.Key

18、Expressions:1.particular average insurance 单独海损险2. FPA, WPA and All Risks 平安险，水渍险和综合险3.the validity term of insurance responsibility 保险责任有效期Dialogue 4 Searching for Value-added Service Background:Mr. Wang, the logistics officer in a factory, is talking with Lee about business cooperation. Lee: Hello

19、, what can I do for you, Mr.Wang?Wang: Hello. Our company is growing fast in recent years. So we need a logistics company helping us distribute goods to many countries. Lee: Well, that is just our strength. Our company provides comprehensive international logistics services. Wang: Can you introduce

20、your company in brief?Lee: Sure. Our company is one of the leading logistics companies in Guangzhou, and our global network can help you manage your goods efficiently. Wang：What are specific features of your service? Lee: Ok. Our shipping service runs 7 days a week, and it is more time guaranteed th

21、an any other company. Lee: How about your tracking service? Our customers sometimes want to know exactly when the goods can reach their warehouse. Lee: Thats quite simple. You may track your goods anywhere in the world just on our website.Wang: Since our business is expanding, many international rul

22、es are new to us. Lee: We can also provide many value-added services. I think it will be very useful to your company. Wang: What are they?Lee: Such as delivery confirmation, delivers the COD packages and collects from the consignee.Wang：Great, we often use this kind of method, since lots of customer

23、s are new.Lee: We also provide information based service. It can make your international business easier. Wang: Really? How it works?Lee: We provide trade information about different countries, such as trade agreement, customs regulations, duty rates, etc. Wang: Yes. They are very important to us.Le

24、e: Usually non-compliance with these government regulations can lead to potential fines, or legal actions. Wang: Exactly.Lee: Our strength can help to turn your international trade into a competitive advantage. Wang: Great. I hope we can have a long-term partnership in future. Lee: You can count on

25、us.Key Expressions:1. in brief 简要地，简洁地2.Our shipping service runs 7 days a week, and it is more time guaranteed than any other company. 我们的运输服务每周工作七天，比其他任何一家公司更有时间保证。3.tracking service追踪服务4.Such as delivery confirmation, delivers the COD packages and collects from the consignee. 比如收货确认，货到付款运输并且代收货款。

26、5.We provide trade information about different countries, such as trade agreement, customs regulations, duty rates, etc. 我们提供各个国家的贸易信息，例如贸易协定，海关规定及关税税率等。 6.Usually non-compliance with these government regulations can lead to potential fines, or legal actions. 违反这些规定会导致可能的罚款，或者法律上的一些诉讼。7. a long-term

27、 partnership 长期的合作8.You can count on us.你可以信赖我们。ReadingText A: The Trend of Value-added Logistics Logistics outsourcing continues to be a growing business. The outsourcing of single logistics activities (e.g., transportation and warehousing) to logistics-service providers (LSPs) is not a new phenome

28、non. However, the range of services currently offered by LSPs has broadened considerably from transportation and warehousing to more valued-added solutions. Recent studies support this trend and indicate that customers are demanding more value-added services from LSPs. Furthermore, during the past f

29、ew decades this client-LSP relationship has shifted toward a more cooperative mode. The driving force is no longer cost and capital reduction. Today, there is a more strategic and long-term focus to increase market coverage, improve service level or increase flexibility toward end customers. In orde

30、r to enhance profitability, Third-party logistics companies should be involved in the logistics industry in high value-added services to help customers maximize their profits and stay ahead of competition.Basic logisticsTransportationNetwork-based transportEmergency transportTransportation managemen

31、tWarehousingStorageOrder pickingInventory managementIT serviceInformation systemEDITracking and tracingValue-added logisticsCustomer-focused serviceDirect deliveryCross-dockingLabelingRepackingAdding usage instructionsPromotion-focused serviceMaking point-of-sale displayAdding advertising material t

32、o product packageShipping of promotion materialsManufacturing-focused servicePostponementAssemblyTime-focused serviceJust-in-timeSequenced just-in-timeBasic serviceReverse logisticsAftersales service NOTES1. However, the range of services currently offered by LSPs has broadened considerably from tra

33、nsportation and warehousing to more valued-added solutions. 然而，物流企业的服务范围已经大量地从运输和仓储转移到了更多的增值解决方案。2. Furthermore, during the past few decades this client-LSP relationship has shifted toward a more cooperative mode.更进一步的是，在过去的数十年内，客户与物流企业的关系转向了更互相协作的模式。3. The driving force is no longer cost and capita

34、l reduction. 驱动力不再是成本和资金的节约。Text B: How to Develop value-added Services Third-party logistics (3PL) has received significant attention from logistics scholars in the recent past. 3PL is usually associated with multiple, bundled services, but the terminology is somewhat overlapping. Prockl et al. (20

35、10) define the general features distinguishing 3PL from traditional transportation and warehousing as:1) complex, individually designed bundles of services; 2) long-term contracts, usually at least two or three years; and 3) significant volume in terms of service costs. The interest in 3PL is expect

36、ed to grow further as an increasing number of companies from different industries outsource all or part of their logistical activities to 3PL logistics providers. The demand chain for transportation services resembles that of a goods demand chain. In the goods industry, the manufacturers move to an

37、earlier phase in the customers demand chain by offering maintenance services, etc. We argue that, in much the same way, the LSPs should attempt to seek new business opportunities in the earlier phases of the customers demand chain. In other words, they should find the appropriate logistical service

38、models to offer value for the customer other than in the last stage of the demand chain (i.e., purchasing orders for the transportation of goods). As argued above, the starting point for exploring solution alternatives is the customers demand chain for transportation service. Based on the customer i

39、nterviews, the demand chain could be described on either of two levels based on whether the nature of the activity is execution (operational) or planning (tactical). The customers viewed the planning as being integrated with the operational level but clearly separate from it.1. 3PL is usually associ

40、ated with multiple, bundled services, but the terminology is somewhat overlapping. 第三方物流通常关系到多个的捆绑的服务，但术语有些重叠。两个层次进行描述2. complex, individually designed bundles of services; 复杂的，单独设计的捆绑服务；NOTES3. The interest in 3PL is expected to grow further as an increasing number of companies from different indus

41、tries outsource all or part of their logistical activities to 3PL logistics providers.对兴趣第三方物流进一步发展，因为越来越多的来自不同行业的公司外包其部分或全部物流活动给物流商。4.The demand chain for transportation services resembles that of a goods demand chain.运输服务的需求链类似于商品需求链。5. We argue that, in much the same way, the LSPs should attempt

42、to seek new business opportunities in the earlier phases of the customers demand chain. 我们认为，以大致相同的方式，第三方物流企业应尝试在顾客需求链的早期阶段寻求新的商业机会。6.Based on the customer interviews, the demand chain could be described on either of two levels based on whether the nature of the activity is execution (operational) o

43、r planning (tactical)基于客户访谈，需求链可以根据活动的性质来描述-是否执行（业务）或计划（战术）。Text C:Cold Chain Logistics And Pledge by Warehouse Receipts Cold chain logistics refers to the refrigerated and frozen food sales in the production, storage and transportation. With the development of science and technology, it is a low te

44、mperature logistics process based on refrigeration technology. In recent years in China, the residents food consumption structure has experienced constant adjustment, a situation that led to a rising demand for food cold chain. Moreover, the government at all levels has poured more funds into the co

45、nstruction of cold-chain infrastructure in an attempt to spur the rapid development of cold chain logistics. By 2015, but the figure Chinas cold chain logistics industry surged to RMB158.3 billion. In China, the cold chain logistics demand comes mainly from five kinds of agricultural products including meat, aquatic products, frozen food, fruits & vegetables, and dairy products. The pledge by warehouse receipts is the serv