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1、A NEW LEASE ONHow Can YouAt tr ac t M o reGen Y Renters?Nearly 80 MILLION Gen Y renters are estimated to hit the market in the near future. And asdevelopers scramble to modate this highly informed and technologically advanced bunch,property managers should also make the changes necessary to attract

2、these renters. Investingin the right technology and amenities now can translate into Gen Y-ers signing leases for yourproperties later. We take a look at what you need to do to appeal to these millennials.1982-1995WHOISTHEGENYRENTER?OFTHE25% POPULATIONCHILDREN OFBABY BOOMERSBORN IN80MILLIONMILLENIAL

3、SAGENERATIONOFRENTERSDue to the recession and the housing crisis moreMillennials are renting than ever before.AGES 29-32 | GOT A FIRST TIME MORTGAGE18%16%14%12%10%8%6%4%2%0%2009 - 2011A DECADE AGOLOVEATFIRSTSIGHTJ Turner Research surveyed renters to nd out which keyelements a ected their choice of r

4、ental properties.What was the most important factorinfluencing your decision to rent a property?33%Location27%High-qualityapartments/units22%Price pointCREATINGINCENTIVESWhile your rental properties may not be able to modate a businesscenter or yoga studio, to attract these high-demand renters, prop

5、erty managersmust think outside the box.Install Wi-Fithroughout yourproperties for theconvenienceof todaystech-savvyrenters.Maintain constantcommunicationwith yourresidents, and beproactive onservice issues.Partner with alocal business,such as ayoga studio.Residents willappreciate adiscount forbusin

6、esses withinthe community.Considerupdatinglighting features,oors, or evenappliances. Thesechanges can dowonders once yourproperty is on themarket.ONLINEESSENTIALSMillennials are using the internet to search for rentals.You MUST be maximizing your online presence.$Gen Y renters use their smartphones

7、for researching availablerentals and nding propertyinformation while on the go.Having a mobile-optimizedwebsite is a must have.ONLINEESSENTIALSMillennials residents want to APPLY ONLINE. They dont use paper.CC:Name:RENTAL ADDRESS:CITY:STATE:PHONE:RENTAL APPLICATIONThe modern renter wants toapply onl

8、ine rather than drivedown to your leasing o ceand submit an application.ONLINEESSENTIALSMillennials expect to PAY RENT ONLINE. They dont use checks.Millennials have grown upwith digital transactions.Ask them to write checks,and you will almostcertainly lose them. O erthe convenience of onlineand cre

9、dit card paymentsand youll increaseresident retention.ONLINEESSENTIALSMillennials are accustomed to COMMUNICATING VIA EMAIL & TEXTING.Our faucet isleaking. Can youget someone uphere to x it?Sure, well sendup a repairmanright away.Thank you!A preference for e-mail andtext messaging is common.Make tex

10、ting and e-mailoptions available for all needsincluding rental applicationsand maintenance notices.Your residents want to PLACE MAINTENANCE REQUESTS ONLINE.ONLINEESSENTIALSIf residents can place amaintenance request online,theyre more likely to interactwith you, which may help youx problems faster a

11、nd savemoney. This also greatlyimproves resident satisfaction.ONLINEESSENTIALSMillennials want to do more online. To attract them, you mustmodernize your property management business.VIEWAPARTMENTSAPPLYPAY RENTONLINECOMMUNICATEREQUESTMAINTENANCEAppFolio can help you attract and retain Gen Yrenters b

12、y offering the features they want, including:BEAUTIFUL MOBILE FRIENDLY WEBSITESONLINE RENTAL PAYMENTSONLINE APPLICATIONSONLINE MAINTENANCEREQUESTSAND MUCHMOREand nd out how you can attract more Gen Y renters.Infographic from appfolio, providers of web-basedproperty management software for the modern

13、 manager.Learn more at GET A FREE TRIALTODAYSOURCES:J TURNER RESEARCH INFOGRAPHIC/ ARE MILLENNIALS DESTINED TO BE A GENERATION OF RENTERS/欧美精品PPT赏析欧美精品PPT赏析欧美精品PPT赏析欧美精品PPT赏析欧美精品PPT赏析欧美精品PPT赏析欧美精品PPT赏析欧美精品PPT赏析欧美精品PPT赏析欧美精品PPT赏析欧美精品PPT赏析欧美精品PPT赏析欧美精品PPT赏析欧美精品PPT赏析欧美精品PPT赏析欧美精品PPT赏析欧美精品PPT赏析欧美精品PPT赏析欧美精品PPT赏析欧美精品PPT赏析欧美精品PPT赏析欧美精品PPT赏析欧美精品PPT赏析欧美精品PPT赏析欧美精品PPT赏析P欧美精品PPT赏析欧美精品PPT