pace2015-2016年度招新pace宣讲会及视频

1、Design &marketing dep.Ufor EXAMPLE2Marketing3Mission Current Situation User Needs Marketing Report3.1 Current situationBeijingMexico city New York Get information from news 42hours on the roadUber1200,000+ houseAirbnb650,000+ house3.1 Current situation515,000,000+Get information from paper Sharing E

2、conomy1-2 3.2 User needsCargoPassengerNormally use2 Specially useDisabledBatteryTravel needOther needs6Get information from questionnaireDesign7 SolutionMissionPhase 18IdeaSketchesPackageDrawingRenderingDetail /DevelopmentAlias Modeling9IdeaSketchesPackageDrawingRenderingDetail /DevelopmentAlias Mod

3、eling10IdeaSketchesPackageDrawingRenderingDetail /DevelopmentAlias Modeling11Phase 1-package designIdeaSketchesPackageDrawingRenderingDetail /DevelopmentAlias Modeling121st Idea sketchesIdeaSketchesPackageDrawingRenderingDetail /DevelopmentAlias Modeling13IdeaSketchesPackageDrawingRenderingDetail /D

4、evelopmentAlias Modeling14Our team decide to change the design 15This model has some engineering weakness. Phase 1-package designIdeaSketchesPackageDrawingRenderingDetail /DevelopmentAlias Modeling16Phase 217IdeaSketchesPackageDrawingRenderingDetail /DevelopmentAlias Modeling18IdeaSketchesPackageDra

5、wingRenderingDetail /DevelopmentAlias Modeling19IdeaSketchesPackageDrawingRenderingDetail /DevelopmentAlias Modeling20IdeaSketchesPackageDrawingRenderingDetail /DevelopmentAlias Modeling21IdeaSketchesPackageDrawingRenderingDetail /DevelopmentAlias Modeling22IdeaSketchesPackageDrawingRenderingDetail

6、/DevelopmentAlias Modeling23IdeaSketchesPackageDrawingRenderingDetail /DevelopmentAlias Modeling2425Final CandidateFinal CandidateThe WinnerQuestionnaire/VoteQ4.4 Which one of these you think is the most appealing design?1. Proposal A2. Proposal B3. Proposal C26Further DevelopmentsIdeaSketchesPackag

7、eDrawingRenderingDetail /DevelopmentAlias Modeling27Short versionIdeaSketchesPackageDrawingRenderingDetail /DevelopmentAlias Modeling28Long version(with module)IdeaSketchesPackageDrawingRenderingDetail /DevelopmentAlias Modeling29Rendering- Example of applying graphicsIdeaSketchesPackageDrawingRenderingDetail /DevelopmentAlias Modeling30SegwayIdeaSketchesPackageDrawingRenderingDetail /DevelopmentAlias Modeling31IdeaS