菲利普采购(2)ppt课件

1、在台國際採購處與大陸台商的供應關係主講人 : 林賢榮 / 國際採購處 總經理The Supply Relation-ship in between IPO Taiwan & Taiwanese Supplier in ChinaBy : Paul Lin / General Manager Philips IPO Taiwan 2001 - 11 - 181Contents P I / Philips & IPO in Taiwan P II / Global IPOs Activities in Taiwan P III / IPO & Suppliers Relationship P IV

2、 / New Era with New Concept2An introduction on Philips November 20013Global electronics company, established in 1891 as a lamp factoryShares listed on New York, London, Amsterdam and other stock exchangesMultinationalworkforceof 219,400employeesHeadquarters:AmsterdamThe Netherlands Results 2000in mi

3、llions EUR USDSales37,862 34,864Net income 9,602 8,842Sales andservicein 150 countriesRoyal Philips Electronics4Technology Leadership AreasDisplayConsumer TVOne-Chip TVLG.PhilipsLight Engines3D medicalimagingStorageAudio/DVDOptical StoragemodulesConsumer ICsDigital VideoTV/DVDSet-top boxesTriMedia /

4、NexperiaRF tunersConnectivityWirelesshandsetsSet-top boxesBluetooth ICs5Philips Product DivisionBoard of ManagementLightingConsumer ElectronicsDomestic Appliances & Personal CareComponentsSemiconductorsMedical Systems6Philips Purchasing Organization/Corp. PurchasingE-Proc. Programme Mgt. & IS Dev.Pu

5、rchasing Process Dev.Leveraged Purchasing Mgt. & Support incl. IPOsControllerNPR Progr. Mgt.Management C.P.Board of ManagementSecretaryHRM DevelopmentTraining Product Division Purchasing CentersDirect ResponsibilitiesFunctional Responsibilities7I nternationalP urchasingO ffice Paul Lin27FB, No. 66,

6、Chung Hsiao W. Rd., Sec. 1Taipei, Taiwan: 886-2-2382-4546Fax: 886-2-2382-4544/45: paul.sj.linphilipsWebSite : pww.ipo.ptw.philips8Philips Taiwan Locations Joint Venture Philips Organizations Taipei Head Office :The Central Services &The Domestic BusinessHeadquarters Chungli MonitorsTayuan LightingDa

7、pon Color Monitor TubesChupei GlassTSMCKaohsiung Semiconductors 2001 BudgetPersonnel 7,816Total Assets NTD 58.6BSales NTD 238.7Be:DATAPRESENT2presen for MOEA-2.PPT(01-10-17)9產業轉型過程 Changing Pattern of Philips in Taiwans Business 勞力密集型 Labor Intensive資本與技術密集型 Capital/Technology Intensive腦力與知識密集型 Inte

8、lligence/Knowledge Intensive角色轉型 Changing Role of Philips in Taiwan海外代工 Off-shore Assy Center國際生產中心International Production Center 亞太及全球事業群組織 Asia Pacific & Global Business Management Center 研發中心 Research & Development Center10Strength of Taiwan1. Well Educated HI-TEK Human Resource2. Highly Dev. on

9、 PCs being a Leading Multi-Media / I.A. Mfg & Supply Center3. Towarding High Tech/Capital Involved Industries (Semiconductor Fields)4. Being the Asia-Pacific Operation Center5. Being the Supply Center of the Whole Range of MEMORY & LCDs (Color/Mono)6. As an Advanced, Creative & Dynamic Country of El

10、ec. Industry & aiming on Volume Qty, Mfg. Oriented11Major Economic Indicators - Taiwan1213Function :As A BRIDGE in Between Philips Worldwide and SuppliersObjectives :Max. purchasing PROFITABILITY for Philips WorldwideMax. Philips organization SATISFACTIONCO - MAKER - SHIP with Key Suppliers14IPOPHIL

11、IPS Taiwan IPO ActivitiesINFORMATION FLOW &P.O.INFORMATION FLOW & P.O. GOODS FLOW CASH FLOW CUSTOMER SUPPLIERNOTE : “INFO. FLOW including - Advance / Initial Purchasing, Quality Assurance (Selection / Auditing / Rating) as well as financing & closing.15Business Per Area2000 ( $M )American Far East E

12、urope1999 ( $115M )16Supplier NumberCustomer Number25617Distribution of T/O per Product2000 ( $M )1999 ( $115M )CRT RAM ELEC MECH F/G E/M18IPO TURNOVER STATUS(1993 - 2001)USD:Million 20 20 19 19 20 18 14 14 14PersonPlan191. Advanced/ Initial Purch. & Procur., even incl. Q.A. are all interactive, lik

13、e an integrated function of a human body. 2. Package service would be e.g.Quality :- Selecting, Auditing, Up-grading, AdoptingCost :- Leverage power of P.D.s/B.G.s consolidationDelivery :- Availability thru well allocationFlexibility :- Local & prompt contact with supplierEntrusting :- Diff. service

14、 required v.s. diff. site/region3. Side Effects : PHILIPS in Region of Info. collection Real Customers of Purchasing To have optimum on communication, traveling & etc. Lubricating any ConflictIPO Taiwan Working ScopeCustomer Friendly,FootholdsExtended ArmEffective/Efficient Costs(OCoO)(Buffer)20NORT

15、H - TOWARD POLICY, JAPANTiming (天時)Region (地利)Personnel (人和) - Yen Appreciation- Near by Taiwan- Good FriendshipFrom zero/93 to USD 56M/Now-a-days !Quality Oriented Business21PHILIPS IPO TAIWANOUR ADDED VALUE1. TEAMWORK APPROACH2. NO COMMUNICATION GAP3. WELL EXPERIENCED CAPABILITY4. TAIWANS COMPETEN

16、CE(TAIWAN, H.K. & CHINA)5. CONSTRUCTIVE ADVICES (T.Q.R.D.)6. NON-DISCLOSURE AGREEMENT7. REASONABLE RECOVERY8. LEVERAGE POWER FROM ALL PDs NEEDS9.WIN-WIN TARGETYour Global Purchasing Partner In Taiwan22IPO Taiwan 2001 SloganPhilips IPO Taiwan : 886-2-2382-4546Fax : 886-2-2382-4544 : paul.sj.linphilip

17、sWebSite : pww.ipo.ptw.philipsWe Commit to Deliver Our BEST !以客為尊 無微不至23Whats BEST ? B usiness E xcellence through S peed & T eamwork24Global IPOs Activities in TaiwanP II25 What are IPOs Activities in Taiwan ?P II / Global IPOs Activities in Taiwan26T/O Maping of W-wide IPOs in Taiwan(2000)Unit : U

18、SD M50M100M500M1,000M + PhilipsArp-datacomAlps-Taiwansenatek、Alpha Data、Aurora、Kodak、XeroxSamsungSonyGEAashimaLiaisonWintopHitachiKQ TaipeiTriGemDatecA & ANokiaLucentCompaqAppleToshibaSiemensEpsonIntelHP250M27W-wide IPOs in Taiwans T/O (2000 v.s. 1999) unit : USD BSource：OCIID/MOEA28Remark：Year 2000

19、a. TOP 10 US IPO APPLE、A&A、COMPAQ、DELL、GATEWAY、HP、IBM、 INTEL、 INGRAM MICRO、SOLECTRONb. TOP 5 Japan IPO FUJITSU、HITACHI、 MITSUBISHI 、 NEC、 TOSHIBA c. TOP 5 European IPO AASHIMA、ACTEBIS、ERICSSON、NOKIA、SIEMENSd. W-wide IPOs in Taiwan for T/O 37.6B purchased in 2000 (x66 companies)29Global Share of Taiw

20、ans 3Cs(in 2000)Source : MIC, Taiwan30 How IPOs to Evaluate Partner ? 31Satisfaction of OEM / ODM Trade-termsSource : MIC, Taiwan5045454134272315532012345678910PriceFlexibilityDelivery Lead TimeLogisticTime to MarketQualityInfrastructureR&D ResourceGovernment IncentiveTaiwanJapanKoreaGood010Fine5Exc

21、ellentNG312IPOs Assessments Among Supplies in Taiwan / Japan / Korea33IPOs Views of Taiwans Overall Competition People Level / 16 Supply Chain / 16 Transportation / 9 Customs Clearance / 9 Basic Infrastructures / 8 B2B Environment / 6 Customs Duty / 6 Governmental Efficiency / 2 Others / 2 Governmen

22、tal Efficiency/24 Transportation / 15 Customs Clearance / 14 Basic Infrastructures / 12 Customs Duty / 11 B2B Environment / 8 Supply Chain / 7 People Level / 4 Others / 1Better PointsNeed to Improve34Conclusion (I)Est. USD 7 12B / year being increased of Global IPOs buying from Taiwan. (e.g. in 2000

23、 is $37.6B & 2001 aiming $47.6B)Major items are : NB PC, Monitor, MPCBA, IC, LCD, DVD/CDs Barebone, DTPC, DSC, M.P., I.A. etc.W-wide top IT Industry companies : Compaq, IBM, HP, Dell, Intel, Toshiba, Sony, NEC, Ericsson, Nokia, Samsung, Philips etc. are all purchasing in Taiwan, grown-up Taiwans int

24、ernational position.35Taiwan Government is supporting on the fields of IC, LCD, Wireless, Communication, IA etc. there are coping with IPOs interesting on purchasing.Per MICs forecast, major Ind. mfg values are :- H. Ware $ 30.2B ($23.2B) - Semi. $35B ($22.4B) - FDS $5.6B ($2.7B)- Network $ 4.5B ($3

25、.0B) - W. Comm. $ 3.1B (0.9B) - IA $ 3.3B ($1.4B)Taiwans Competences : Price, Quality, Flexibility, Time to market, Speed of new development etc towarding to HVE production would be sustained as w-wide leading capabilities.Conclusion (II)2002 v.s. (2000)36 IPO & Suppliers RelationshipP III37Bridging

26、 Customer & Supplier- On top of the business prime-mover / shaker- IPO would be the supporter to supplier on the followings :1. Schedule Arrangement2. Accommodation Booking3. Agenda Preparation4. Facility Provider5. Communication Supporter6. Minutes Taken7. Action Follow-up8. Tooling Control 9. Pre-

27、qualification10. Technical Advisor11. Troubles Shooting12. Cost Analyst13. Logistics Arrangement14. Conflict Buffer15. Payment Endorser16. Multi-winners Creatore:DATAPRESENT2presen for MOEA-2.PPT(01-10-17)38SWOT Analysis Strength 1. IPO as special A/C for Sales2. Global Logistics Exp./ Operation3. M

28、aterials Localization4. Lasting International Competition5. Knowledge Base Service Oriented(SCM)6. Leading Professional Skill in w-wide (Tooling Design / Making)39SWOT Analysis - Weakness1. Less Mass Production in Taiwan2. Speediness of Basic Mtls Dev.3. Less advanced IT in Communication4. Less cont

29、rol on sub-sub-contracting40SWOT Analysis - Opportunity1. MIC - Low Cost, High Volume2. Emerging High end / Tech. Product Dev. (Opto-Elec., LCDs, ICs)3. Expecting “Large three links being opened ASAP4. Enlarged Biz / Mktg Scope WTOs41SWOT Analysis - Threat1. Raising up Operation Costs (O/H) 2. Forcing to Close Taiwans Operation3. Personnel Mgt in Big Challenging4. Social Unrest Crossing Strait5. Creating Potential Local Competition42新紀元 與 新思維 P. IV / New Era with New Concept1. 順應時代潮流To Follow Times Trend2