数据分析从理念到实操白皮书

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18、銳荈涸濼獤稡荈魧絑倗欽霆區倰岁兞鶛涸佪卓霉鶛霉佪卓涸區鹤鳓湱菚鍒朐涸佖倶涸湱邂叻侨呏叻馋區佪卓鶛霉佪卓涸霉霏倗侨區椚乼叻烁烁呍絶侨嫱霆絆區涸侨劥魧嫱鳅欽絕匬湱梠霆絆侨涸倰呩區鹤鳓幡兠區騟幡兠區垷猰呩遤倝欽倝倰呩鶛遤倝繙嬁蔄餩劥溫姻剣佪涸欽餴殆剣偽岁佐絯涸兜麑霪胜兞厤雦刿倝禹偽餴涸繙嬁渤溫姻餴涸鲮腊劍餴涸殆鵳佐小巤鶛倰呩涸嫱/115%/10 /288882029%+9%/30 /101013%/15 /28.5%/30 /50789.5%/90 /50846 22遤倝欽倝倰呩鶛嫱爙倝崵霚倰呩鵳遤 4 桧絕匬靈侮靈侮欽劍絯靈侮靈侮涸湡涸僽欽絯涸妃餴鵳欽倝鲮鼙謰繙嬁用崨涸霉倰倰呩刿涸佪卓霉倰瘻涸姻烁

19、剣銳涸錭蒀錠錭 錠錭勻剣欽嶻 錠錭僽鲮桧欽餴腊鵘蠒 錠錭僽溫涸 23佪卓霉涸錠錭鲮猫霉倰溏猫倰涸區佪卓嫱1桬涸佪卓霉侨區椚乼7.07-7.101001348627.28-7.31120205548.25-8.287449682 24桬涸佪卓霉區侨梡倝崵霚倰呩涸傈岤侨傈剣 梡僈儑倝崵霚倰呩椚涸絕雿劅忎倝鲮鵘蠒倰呩鲮鹤鳓涸佪卓霉撑欽絡雦璬劍鵳勻涸絕匬區慨崞岤餴兜鸑叻兜鸑叻邍欽妃餴鲮涸腊瘝叻涸侨鵳遤倝霉 25鲮鹤鳓涸佪卓霉爙刿猰嫱呋涸餘鲮腊倝崵霚倰呩餴慨崞鲮腊剣傈餴霪倰呩霃雦涸鹤鳓絟侨繙嬁涸瀊劍瑟刿剣劍欽佞倰呩邍梡刿涸絕雿絾鵯猫佪卓霉絕卓霪輑鷥倝涸崵霚倰呩絕勻溏絕湡叻 區腊邍莺涸鲮腊僽涸梡姼佪卓霉傞

20、銳 岤鵮剣鲮桧霉叻兞瑲灶挿1侨涸鶛兞銳鸑鵂侨區僈烁侨涸鵮剣灶挿姼銳僈烁涸湡叻翸搋湡叻倰區霏倗梡鍒倰呩騟鵳遤鶛剒絁佪卓霉倰呩涸梠侨涸鶛兞 26侨涸鶛兞侨區椚乼2挿挿姿跑僈烁痦叻匬垷挿絕兞烁倰呩僈烁痦叻絶痦叻垷銳峯絛欽涸溫姻姼匬垷僈烁叻傞鵮銳僈烁涸銳桧呔梡涸暵馋鵯玐侨鵘涸嫱欽殆卓劥魧涸欽妃腊欽涸盗梡劍殆姼侨邍梡歋垷涸垷涸蔄匣333垷傁涸梠蒜涸侨邍梡涸絕匬腊僽痦叻湡叻涸銳稇匬垷鍒痦叻匬湱涸垷錛涸 (.7 涸瘝呏垷幡兠涸挿兞翫涸兞霃倰呩兞涸侨邍梡剒絊垷涸呍勳勍桧罜鵳痦叻涸霪瑲灶挿涸騟嚋&3333鍒倰呩 27瑲灶挿騟鍒倰呩涸區騟 5 姿僈烁兞匬叻禹帿暵帿區烁鍒倰呩僈烁兞錛涸兞剣倝欽崨玐呍崨玐崨程崞罈倝瘝

21、侨區傞僈烁兞倝欽崨玐區區銳烁欽假侨區椚乼玐蒜挿涸玐烵呏玐烵涸慨瘻殜鲮腊鵳遤叻禹涸霃雦勻霉侮梠蒜涸佪卓叻禹菚叻禹涸匬碫絕輑遤霹僈痦紩叻輑涸紩叻傈餴傈餴侨瘝痦佪桧叻霪叻菚溏梠蒜侮崨玐涸鲮桧岤 / 慨崞餴/ 慨崞瘝痦絕匬叻區輑嫦傈餴餴倝傈崞涸嫱絕匬瘝痦絈絶餴倝剣 30 90 涸劍鷥崵霚侨儑爙紨 90% 涸 30 齡霃雦涸鹤鳓勻雷湬 90 涸鷥皍欽鵯梠蒜涸鷥殆傞姼叻禹涸區絕匬叻絈絶帿妃挿诡暵暵菚錞垷暵馋暵鵂玐暵絕匬暵挿涸暵涸區鵂玐銳溏侨區絈絶暵婋涸侨鵳遤區區區絕垷 / 媯腊崨玐霃雦鵘蠒崞絁蠒佞瘝倰鵳遤區鵯稇剣腊饰侨涸鍒倰呩烁涸鍒倰呩傞僽髼罜涸烁倰鵳遤鵳姿涸 區絩罜烁倰呩卓銳涸挿鳅鵮銳烁紩鍒倰呩涸騟嚋/

22、 28鍒倰呩涸騟侨區椚乼呩嵳歏倝餝崨玐鲮桧呩厤嵳歏 涸雧馋 2018 1-7 剢葻涸 8 剢傞倝剣佪雧侨馋 8 剢傐雧鳅 29嵳歏 涸雧馋罜勻霹雧涸腊涸僽鍒涸姼霪霃用湡叻佞炄倝餝鲮桧1-2 涰挿勻雧涸缺殣鵯湡叻 雧銳區欽涸餝崨玐僽莞歧梡崨玐涸鍒鵂玐涸稇嫦梠蒜涸鲮桧椚朐姼呏欽餝崨玐怩修鵳遤區鸑鵂侨崨梠蒜鵳遤絶刿絈磜涸區礵姼炄佪卓侨霉 30區餝崨玐騟鸑鵂餝崨玐涸區 梡絕皾欰雧涸鲮桧嫱劍DPE 31絶區餝崨玐崨挿侨區椚乼姼區鸑鵂絈絶鍒勻剒絊叅溏絕皾傞涸雧 涸侨傞梡絕皾涸 0-50 繠傞鲮桧剣涰挿鵯欽侨侮涸 70%僽銳涸欽纈鵯崨涸欽涸 50%罜 $50 鲮桧涰僽霹馊餥桧馊鵯僽嫱鳅霋涸 $50 涸鲮桧僈

23、儑 17.3%雧 $50 崨 50% 剣絕皾涸餥欽 32$50 涸絕皾欽崨鵘蠒鵳遤鵳姿涸區剒絊梡絁佅涸剣佪雧鲮桧腊僽呍岤$50 傞欽腊鷥欽佅雧$50-$400 腊鷥 DPE 33絁佅涸剣佪雧鲮桧絁佅倰欽餝崨玐剒烯涸絕雿區絩絯侨鵳遤鍒梡絁佅涸侮桧 59% 34絁佅餕區侨區椚乼鸑鵂絁佅餕侨涸鍒梡10 剢欽佅侨儑爙欽鳕欽挿 佅涸餕桧匧錛銳梡欽涸勉腊劢鸑絁佅呏區梡雳鶛紩鳅佖鳅涸 v12 剢 10 靈侮帿涸鹤鳓鵷帿v12 剢 12 鵘餩 19.99 繠 17 繠v12 剢 12 齱地 79 繠 50 繠v12 剢 14 嶊餗妴剒 50 v12 剢 21 劢涬欽餝暟鲨岤涬鵳 DIFDLPVU 荈幑v12

24、剢 21 岤渤靈侮僽腊涸鍒倰呩僽溫涸欰佪卓鵮鵳姿霆涸侨邍梡嫱3.69%141%126%88.7%12 1012 14$5012 15-31=/10/10-1 36侨邍梡侨濼姼妃儑搬僽涸僽傞痦妃鍒倰呩涸霚銳妃侨涸鍒倰呩鵯鵂玐剒銳涸僽猰倰岁涸鵘欽鸑鵂姻烁涸倰岁剒絊涸倶勻梡湡叻侨區椚乼欽侨欽剣鸑麤磜傞佪侨欽匬侨欽兞/J UFN/1VTI/(+ 37侨欽兞磜纈鵮僽礵僽欽錞碫涸鵮僽礵絈涸虛皾岁鸑麤鵮僽涸欽兞僽涸鸑麤嫱餴彂 /JUFN 吃湡邍瘝涸鸑麤瀊QVTI歏瘝傞佪侨劥魧侨區涸傞佪瘝侨欽匧暵僽虛瘻殜刿銳傞絁涸爙爙佪桧絫侨欽涸溫兞勻溏侨區鹤鳓劥鸑鵂欽遤暵侨捃癃鷥纈絆叻皊呏纈絆叻皊涸倰呩絩罜呏錞鵳遤僽爙爙涸倗鵳遤虛鴪佪桧絫瘝湡叻涸梡鵯禹傞涸絛碫傞佪鵯玐梡宠劥魧涸劥侮鹤鳓嚋/$.4 38佪桧絫爙虛梡椚虛禹絡侨僽涸稇嫱銳絆絉雲絅侨鵳遤垷雲絅雦皾欽暵鵳遤欽絁崵侨鵳遤兰腊虛瘝牟瘻兰腊虛牟瘻兰腊虛涸侨炄侨搬暵玐霪玐程匬垷雲絅鵳罜虛剪剒絊絕畮欽畮鵳遤遤佐佪卓侨鵘涸侨梡傞涸虛剪虛梡椚嚋 39虛梡椚侨區椚乼鍘鴪蠒礵鳕蠒庈麤湡叻鴪鸑鵂欽遤區遤暵鵳遤欽纈鳕礵搬錞瘻殜涸鸑麤 / 蠒禹絡鵳遤瀊 / 1VTI僽 / 紤涸鍘鴪瘝鵯僽涸猫蠒劼剒絊涸絕卓僽湡叻鲮/1VTI/#/ 40鍘