1【营销】(万科)营销费用预算汇总

1、格林小城营销费用表, 项 目 ,2010年实际或预计,2011年,备注,1Q,2Q,3Q,4Q,合计, 营销部门费用 ,11.94 ,3.15 ,2.52 ,3.15 ,3.78 , 12.59 ,从管理及开发间接费引入推广服务费,10.00 ,10.60 ,6.30 ,0.00 ,0.00 ,16.90 , 媒体费用 ,0.00 ,2.00 ,1.00 ,0.00 ,0.00 ,3.00 ,核算楼盘广告费、新闻和公共关系费、楼书等媒体费用 基础资料费 ,0.00 ,2.00 ,1.00 ,0.00 ,0.00 ,3.00 ,核算宣传印刷品、多媒体、模型、制作等费用 现场管理、包装费 ,10.

2、00 ,2.60 ,2.30 ,0.00 ,0.00 ,4.90 ,核算销售现场发生的费用 佣金策划费 ,0.00 ,2.00 ,1.00 ,0.00 ,0.00 ,3.00 , 大型活动费 ,0.00 ,2.00 ,1.00 ,0.00 ,0.00 ,3.00 , 房展会费用 ,0.00 ,0.00 ,0.00 ,0.00 ,0.00 ,0.00 , 促销费用 ,0.00 ,0.00 ,0.00 ,0.00 ,0.00 ,0.00 , 销售人员费 ,0.00 ,0.00 ,0.00 ,0.00 ,0.00 ,0.00 ,指为开盘单独聘任的不属于营销部的销售人员的费用 其他 ,0.00 ,0.

3、00 , 装修装饰费 ,0.00 ,0.00 ,0.00 ,0.00 ,0.00 ,0.00 , 样板房费用 ,0.00 ,0.00 ,0.00 ,0.00 ,0.00 ,0.00 , 售楼处费用 ,0.00 ,0.00 ,0.00 ,0.00 ,0.00 ,0.00 , 其他装修装饰费 ,0.00 ,0.00 , 其他营业费用 ,36.06 ,10.00 ,0.00 ,5.00 ,3.00 ,18.00 , 售楼专车费 ,0.00 ,0.00 ,0.00 ,0.00 ,0.00 ,0.00 , 网站建设费 ,0.00 ,0.00 ,0.00 ,0.00 ,0.00 ,0.00 , 合同费 ,

4、0.00 ,0.00 ,包括合同工本费、服务费、鉴证费等 前期物业配合费 ,3.78 ,0.00 ,0.00 ,0.00 ,0.00 ,0.00 ,会计核算上计入开发间接费 其他 ,32.27 ,10.00 ,0.00 ,5.00 ,3.00 ,18.00 ,0.00 , 考核口径的营销费用合计 ,46.06 ,23.75 ,8.82 ,8.15 ,6.78 ,47.49 , 加：列入营销费用中非考核口径的专项费用 ,0.00 , 全口径的营销费用合计 ,46.06 ,23.75 ,8.82 ,8.15 ,6.78 ,47.49 , 列入期间费用的营销费用 ,42.27 ,23.75 ,8.8

5、2 ,8.15 ,6.78 ,47.49 , 考核口径的装修装饰费（主体内的装修装饰费按40%考核） ,0.00 ,0.00 ,0.00 ,0.00 ,0.00 ,0.00 ,核对,不相符,相符,相符,相符,相符,相符,相符,相符,相符,相符,相符,相符, 2010年营销费用率 , 2011年营销费用率 ,注：1、本表不包括子公司承担的集团专项费用的金额，请在填列2010年实际发生数时调整。, 2、营销费用率=营销费用（含装修装饰费）/当年签约金额。, 3、在会计核算时装修装饰费计入开发成本,不计入营销费用。,格林春岸营销费用表, 项 目 ,2010年实际或预计,2011年,备注,1Q,2Q,

6、3Q,4Q,合计, 营销部门费用 ,70.44 ,15.74 ,12.59 ,15.74 ,18.89 ,62.95 ,从管理及开发间接费引入推广服务费,790.40 ,273.90 ,299.90 ,236.40 ,154.40 ,964.60 , 媒体费用 ,450.00 ,102.00 ,105.00 ,59.00 ,25.00 ,291.00 ,核算楼盘广告费、新闻和公共关系费、楼书等媒体费用 基础资料费 ,7.00 ,6.00 ,7.00 ,6.00 ,0.00 ,19.00 ,核算宣传印刷品、多媒体、模型、制作等费用 现场管理、包装费 ,100.00 ,25.20 ,23.70 ,

7、8.70 ,5.70 ,63.30 ,核算销售现场发生的费用 佣金策划费 ,48.00 ,102.00 ,117.00 ,117.00 ,108.00 ,444.00 , 大型活动费 ,74.00 ,23.00 ,26.00 ,28.00 ,1.00 ,78.00 , 房展会费用 ,0.00 ,0.00 ,0.00 ,0.00 ,0.00 ,0.00 , 促销费用 ,30.00 ,1.00 ,4.00 ,3.00 ,0.00 ,8.00 , 销售人员费 ,81.40 ,14.70 ,17.20 ,14.70 ,14.70 ,61.30 ,指为开盘单独聘任的不属于营销部的销售人员的费用 其他 ,

8、0.00 ,0.00 , 装修装饰费 ,578.30 ,45.00 ,225.95 ,0.20 ,0.00 ,271.15 , 样板房费用 ,517.00 ,30.00 ,224.95 ,0.00 ,0.00 ,254.95 , 售楼处费用 ,61.30 ,15.00 ,1.00 ,0.20 ,0.00 ,16.20 , 其他装修装饰费 ,0.00 ,0.00 , 其他营业费用 ,323.83 ,86.92 ,65.91 ,62.36 ,61.10 ,276.30 , 售楼专车费 ,48.00 ,8.10 ,8.10 ,8.10 ,2.70 ,27.00 , 网站建设费 ,2.60 ,2.00

9、 ,0.00 ,1.00 ,0.00 ,3.00 , 合同费 ,0.00 ,0.00 ,包括合同工本费、服务费、鉴证费等 前期物业配合费 ,267.23 ,37.75 ,37.20 ,37.68 ,37.47 ,150.11 ,会计核算上计入开发间接费 其他 ,6.00 ,39.07 ,20.62 ,15.58 ,20.93 ,96.20 ,0.00 , 考核口径的营销费用合计 ,1692.53 ,421.56 ,604.36 ,314.70 ,234.39 ,1,575.01 , 加：列入营销费用中非考核口径的专项费用 ,0.00 , 全口径的营销费用合计 ,1692.53 ,421.56

10、,604.36 ,314.70 ,234.39 ,1,575.01 , 列入期间费用的营销费用 ,847.00 ,338.81 ,341.21 ,276.82 ,196.92 ,1,153.75 , 考核口径的装修装饰费（主体内的装修装饰费按40%考核） ,231.32 ,18.00 ,90.38 ,0.08 ,0.00 , 108.46 ,核对,不相符,相符,相符,相符,相符,相符,相符,相符,相符,相符,相符,相符, 2010年营销费用率 , 2011年营销费用率 ,注：1、本表不包括子公司承担的集团专项费用的金额，请在填列2010年实际发生数时调整。, 2、营销费用率=营销费用（含装修装

11、饰费）/当年签约金额。, 3、在会计核算时装修装饰费计入开发成本,不计入营销费用。,国际花园营销费用表, 项 目 ,2010年实际或预计,2011年,备注,1Q,2Q,3Q,4Q,合计, 营销部门费用 ,25.07 ,10.49 ,8.39 ,10.49 ,12.59 ,41.97 ,从管理及开发间接费引入推广服务费,292.03 ,55.40 ,62.50 ,3.00 ,3.00 ,123.90 , 媒体费用 ,135.70 ,19.00 ,25.00 ,0.00 ,0.00 ,44.00 ,核算楼盘广告费、新闻和公共关系费、楼书等媒体费用 基础资料费 ,5.00 ,3.00 ,3.00 ,

12、0.00 ,0.00 ,6.00 ,核算宣传印刷品、多媒体、模型、制作等费用 现场管理、包装费 ,29.60 ,5.40 ,6.50 ,0.00 ,0.00 ,11.90 ,核算销售现场发生的费用 佣金策划费 ,8.00 ,2.00 ,3.00 ,0.00 ,0.00 ,5.00 , 大型活动费 ,66.00 ,8.00 ,7.00 ,0.00 ,0.00 ,15.00 , 房展会费用 ,0.00 ,0.00 ,0.00 ,0.00 ,0.00 ,0.00 , 促销费用 ,10.53 ,3.00 ,3.00 ,0.00 ,0.00 ,6.00 , 销售人员费 ,37.20 ,15.00 ,15

13、.00 ,3.00 ,3.00 ,36.00 ,指为开盘单独聘任的不属于营销部的销售人员的费用 其他 ,0.00 ,0.00 , 装修装饰费 ,5.00 ,20.50 ,3.00 ,0.00 ,0.00 ,23.50 , 样板房费用 ,0.00 ,19.50 ,0.00 ,0.00 ,0.00 ,19.50 , 售楼处费用 ,5.00 ,1.00 ,3.00 ,0.00 ,0.00 ,4.00 , 其他装修装饰费 ,0.00 ,0.00 , 其他营业费用 ,124.54 ,37.83 ,11.15 ,10.90 ,11.53 ,71.40 , 售楼专车费 ,0.00 ,0.00 ,0.00 ,

14、0.00 ,0.00 ,0.00 , 网站建设费 ,0.00 ,0.00 ,0.00 ,0.00 ,0.00 ,0.00 , 合同费 ,0.00 ,0.00 ,包括合同工本费、服务费、鉴证费等 前期物业配合费 ,70.64 ,6.05 ,6.15 ,5.90 ,6.07 ,24.16 ,会计核算上计入开发间接费 其他 ,53.90 ,31.78 ,5.00 ,5.00 ,5.46 ,47.25 ,0.00 , 考核口径的营销费用合计 ,421.58 ,124.22 ,85.04 ,24.39 ,27.12 ,260.77 , 加：列入营销费用中非考核口径的专项费用 ,0.00 , 全口径的营销

15、费用合计 ,421.58 ,124.22 ,85.04 ,24.39 ,27.12 ,260.77 , 列入期间费用的营销费用 ,345.93 ,97.68 ,75.89 ,18.49 ,21.05 ,213.12 , 考核口径的装修装饰费（主体内的装修装饰费按40%考核） ,2.00 ,8.20 ,1.20 ,0.00 ,0.00 , 9.40 ,核对,不相符,相符,相符,相符,相符,相符,相符,相符,相符,相符,相符,相符, 2010年营销费用率 , 2011年营销费用率 ,注：1、本表不包括子公司承担的集团专项费用的金额，请在填列2010年实际发生数时调整。, 2、营销费用率=营销费用（

16、含装修装饰费）/当年签约金额。, 3、在会计核算时装修装饰费计入开发成本,不计入营销费用。,西岸故事营销费用表, 项 目 ,2010年实际或预计,2011年,备注,1Q,2Q,3Q,4Q,合计, 营销部门费用 ,47.76 ,15.74 ,12.59 ,15.74 ,18.89 ,62.95 ,从管理及开发间接费引入推广服务费,906.80 ,96.00 ,23.00 ,3.00 ,0.00 ,122.00 , 媒体费用 ,520.00 ,9.00 ,5.00 ,0.00 ,0.00 ,14.00 ,核算楼盘广告费、新闻和公共关系费、楼书等媒体费用 基础资料费 ,41.50 ,2.00 ,0.

17、00 ,0.00 ,0.00 ,2.00 ,核算宣传印刷品、多媒体、模型、制作等费用 现场管理、包装费 ,114.80 ,8.00 ,3.00 ,3.00 ,0.00 ,14.00 ,核算销售现场发生的费用 佣金策划费 ,48.00 ,68.00 ,10.00 ,0.00 ,0.00 ,78.00 , 大型活动费 ,100.00 ,2.00 ,2.00 ,0.00 ,0.00 ,4.00 , 房展会费用 ,5.00 ,0.00 ,0.00 ,0.00 ,0.00 ,0.00 , 促销费用 ,8.00 ,1.00 ,1.00 ,0.00 ,0.00 ,2.00 , 销售人员费 ,69.50 ,6

18、.00 ,2.00 ,0.00 ,0.00 ,8.00 ,指为开盘单独聘任的不属于营销部的销售人员的费用 其他 ,0.00 ,0.00 , 装修装饰费 ,487.00 ,3.00 ,3.00 ,0.00 ,0.00 ,6.00 , 样板房费用 ,244.00 ,0.00 ,0.00 ,0.00 ,0.00 ,0.00 , 售楼处费用 ,243.00 ,3.00 ,3.00 ,0.00 ,0.00 ,6.00 , 其他装修装饰费 ,0.00 ,0.00 , 其他营业费用 ,206.86 ,48.00 ,41.78 ,40.59 ,48.20 ,178.57 , 售楼专车费 ,0.00 ,0.00

19、 ,0.00 ,0.00 ,0.00 ,0.00 , 网站建设费 ,6.80 ,0.50 ,0.50 ,0.00 ,0.00 ,1.00 , 合同费 ,2.20 ,0.00 ,包括合同工本费、服务费、鉴证费等 前期物业配合费 ,124.86 ,34.65 ,33.30 ,32.01 ,26.95 ,126.91 ,会计核算上计入开发间接费 其他 ,73.00 ,12.85 ,7.98 ,8.58 ,21.26 ,50.66 ,0.00 , 考核口径的营销费用合计 ,1600.66 ,162.74 ,80.37 ,59.33 ,67.09 ,369.52 , 加：列入营销费用中非考核口径的专项费

20、用 ,0.00 , 全口径的营销费用合计 ,1600.66 ,162.74 ,80.37 ,59.33 ,67.09 ,369.52 , 列入期间费用的营销费用 ,988.80 ,125.09 ,44.07 ,27.31 ,40.14 ,236.61 , 考核口径的装修装饰费（主体内的装修装饰费按40%考核） ,194.80 ,1.20 ,1.20 ,0.00 ,0.00 , 2.40 ,核对,不相符,相符,相符,相符,相符,相符,相符,相符,相符,相符,相符,相符, 2010年营销费用率 , 2011年营销费用率 ,注：1、本表不包括子公司承担的集团专项费用的金额，请在填列2010年实际发生

21、数时调整。, 2、营销费用率=营销费用（含装修装饰费）/当年签约金额。, 3、在会计核算时装修装饰费计入开发成本,不计入营销费用。,圣爱米伦营销费用表, 项 目 ,2010年实际或预计,2011年,备注,1Q,2Q,3Q,4Q,合计, 营销部门费用 ,35.82 ,23.08 ,18.47 ,23.08 ,27.70 ,92.33 ,从管理及开发间接费引入推广服务费,677.90 ,604.50 ,286.50 ,332.00 ,241.00 ,1,464.00 , 媒体费用 ,320.00 ,323.00 ,111.00 ,154.00 ,83.00 ,671.00 ,核算楼盘广告费、新闻和

22、公共关系费、楼书等媒体费用 基础资料费 ,29.00 ,13.00 ,8.00 ,8.00 ,8.00 ,37.00 ,核算宣传印刷品、多媒体、模型、制作等费用 现场管理、包装费 ,170.00 ,87.00 ,7.00 ,17.00 ,7.00 ,118.00 ,核算销售现场发生的费用 佣金策划费 ,36.00 ,102.00 ,117.00 ,117.00 ,112.00 ,448.00 , 大型活动费 ,80.00 ,34.00 ,14.00 ,14.00 ,9.00 ,71.00 , 房展会费用 ,0.00 ,20.00 ,5.00 ,0.00 ,0.00 ,25.00 , 促销费用

23、,4.00 ,5.00 ,4.00 ,4.00 ,4.00 ,17.00 , 销售人员费 ,38.90 ,20.50 ,20.50 ,18.00 ,18.00 ,77.00 ,指为开盘单独聘任的不属于营销部的销售人员的费用 其他 ,0.00 ,0.00 , 装修装饰费 ,739.20 ,305.00 ,245.00 ,5.00 ,5.00 ,560.00 , 样板房费用 ,589.20 ,180.00 ,240.00 ,0.00 ,0.00 ,420.00 , 售楼处费用 ,150.00 ,125.00 ,5.00 ,5.00 ,5.00 ,140.00 , 其他装修装饰费 ,0.00 ,0.

24、00 , 其他营业费用 ,126.63 ,117.61 ,106.73 ,94.80 ,93.71 ,412.86 , 售楼专车费 ,0.00 ,16.00 ,1.50 ,1.50 ,1.50 ,20.50 , 网站建设费 ,6.20 ,0.60 ,0.60 ,0.60 ,1.20 ,3.00 , 合同费 ,0.00 ,0.00 ,包括合同工本费、服务费、鉴证费等 前期物业配合费 ,36.08 ,84.98 ,82.82 ,73.84 ,77.19 ,318.83 ,会计核算上计入开发间接费 其他 ,84.35 ,16.03 ,21.82 ,18.87 ,13.82 ,70.53 ,0.00

25、, 考核口径的营销费用合计 ,1543.73 ,1,050.20 ,656.70 ,454.89 ,367.41 ,2,529.19 , 加：列入营销费用中非考核口径的专项费用 ,0.00 , 全口径的营销费用合计 ,1543.73 ,1,050.20 ,656.70 ,454.89 ,367.41 ,2,529.19 , 列入期间费用的营销费用 ,768.45 ,660.21 ,328.88 ,376.05 ,285.22 ,1,650.37 , 考核口径的装修装饰费（主体内的装修装饰费按40%考核） ,295.68 ,122.00 ,98.00 ,2.00 ,2.00 , 224.00 ,

26、核对,不相符,相符,相符,相符,相符,相符,相符,相符,相符,相符,相符,相符, 2010年营销费用率 , 2011年营销费用率 ,注：1、本表不包括子公司承担的集团专项费用的金额，请在填列2010年实际发生数时调整。, 2、营销费用率=营销费用（含装修装饰费）/当年签约金额。, 3、在会计核算时装修装饰费计入开发成本,不计入营销费用。,澜菲溪岸营销费用表, 项 目 ,2010年实际或预计,2011年,备注,1Q,2Q,3Q,4Q,合计, 营销部门费用 ,35.82 ,26.23 ,20.98 ,26.23 ,31.48 ,104.92 ,从管理及开发间接费引入推广服务费,1164.00 ,4

27、06.20 ,476.20 ,451.20 ,472.10 ,1,805.70 , 媒体费用 ,450.00 ,190.00 ,206.00 ,191.00 ,256.00 ,843.00 ,核算楼盘广告费、新闻和公共关系费、楼书等媒体费用 基础资料费 ,80.00 ,25.00 ,25.00 ,10.00 ,5.00 ,65.00 ,核算宣传印刷品、多媒体、模型、制作等费用 现场管理、包装费 ,180.00 ,69.20 ,39.20 ,39.20 ,40.10 ,187.70 ,核算销售现场发生的费用 佣金策划费 ,150.00 ,45.00 ,165.00 ,165.00 ,105.00

28、 ,480.00 , 大型活动费 ,300.00 ,68.00 ,12.00 ,37.00 ,37.00 ,154.00 , 房展会费用 ,0.00 ,0.00 ,20.00 ,0.00 ,20.00 ,40.00 , 促销费用 ,4.00 ,9.00 ,9.00 ,9.00 ,9.00 ,36.00 , 销售人员费 ,0.00 ,0.00 ,0.00 ,0.00 ,0.00 ,0.00 ,指为开盘单独聘任的不属于营销部的销售人员的费用 其他 ,0.00 ,0.00 , 装修装饰费 ,940.00 ,645.00 ,188.00 ,186.00 ,29.00 ,1,048.00 , 样板房费用

29、 ,480.00 ,356.00 ,164.00 ,157.00 ,0.00 ,677.00 , 售楼处费用 ,460.00 ,289.00 ,24.00 ,29.00 ,29.00 ,371.00 , 其他装修装饰费 ,0.00 ,0.00 , 其他营业费用 ,97.02 ,239.72 ,140.71 ,149.95 ,135.20 ,665.58 , 售楼专车费 ,16.00 ,15.00 ,15.00 ,15.00 ,15.00 ,60.00 , 网站建设费 ,7.20 ,3.25 ,0.00 ,2.00 ,2.00 ,7.25 , 合同费 ,0.00 ,0.00 ,包括合同工本费、服

30、务费、鉴证费等 前期物业配合费 ,34.47 ,200.87 ,108.03 ,100.21 ,103.51 ,512.62 ,会计核算上计入开发间接费 其他 ,39.35 ,20.60 ,17.69 ,32.74 ,14.69 ,85.71 ,0.00 , 考核口径的营销费用合计 ,2201.02 ,1,317.15 ,825.90 ,813.38 ,667.78 ,3,624.20 , 加：列入营销费用中非考核口径的专项费用 ,0.00 , 全口径的营销费用合计 ,2201.02 ,1,317.15 ,825.90 ,813.38 ,667.78 ,3,624.20 , 列入期间费用的营销

31、费用 ,1226.55 ,471.28 ,529.87 ,527.17 ,535.26 ,2,063.59 , 考核口径的装修装饰费（主体内的装修装饰费按40%考核） ,376.00 ,258.00 ,75.20 ,74.40 ,11.60 , 419.20 ,核对,不相符,相符,相符,相符,相符,相符,相符,相符,相符,相符,相符,相符, 2010年营销费用率 , 2011年营销费用率 ,注：1、本表不包括子公司承担的集团专项费用的金额，请在填列2010年实际发生数时调整。, 2、营销费用率=营销费用（含装修装饰费）/当年签约金额。, 3、在会计核算时装修装饰费计入开发成本,不计入营销费用。

32、,金地名郡营销费用表, 0.25 , 0.20 , 0.25 , 0.30 , 项 目 ,2010年实际或预计,2011年,备注,1Q,2Q,3Q,4Q,合计, 营销部门费用 ,11.94 ,10.49 ,8.39 ,10.49 ,12.59 ,41.97 ,从管理及开发间接费引入推广服务费,129.00 ,29.00 ,82.90 ,711.10 ,465.50 ,1,288.50 , 媒体费用 ,30.00 ,0.00 ,26.00 ,320.00 ,191.00 ,537.00 ,核算楼盘广告费、新闻和公共关系费、楼书等媒体费用 基础资料费 ,15.00 ,0.00 ,15.00 ,65

33、.00 ,10.00 ,90.00 ,核算宣传印刷品、多媒体、模型、制作等费用 现场管理、包装费 ,50.00 ,2.00 ,3.00 ,80.40 ,13.80 ,99.20 ,核算销售现场发生的费用 佣金策划费 ,24.00 ,27.00 ,36.00 ,27.00 ,117.00 ,207.00 , 大型活动费 ,10.00 ,0.00 ,0.00 ,150.00 ,45.00 ,195.00 , 房展会费用 ,0.00 ,0.00 ,0.00 ,60.00 ,50.00 ,110.00 , 促销费用 ,0.00 ,0.00 ,2.00 ,6.00 ,9.00 ,17.00 , 销售人员

34、费 ,0.00 ,0.00 ,0.90 ,2.70 ,29.70 ,33.30 ,指为开盘单独聘任的不属于营销部的销售人员的费用 其他 ,0.00 ,0.00 , 装修装饰费 ,0.00 ,10.00 ,40.00 ,880.00 ,7.00 ,937.00 , 样板房费用 ,0.00 ,0.00 ,0.00 ,136.00 ,0.00 ,136.00 , 售楼处费用 ,0.00 ,10.00 ,40.00 ,744.00 ,7.00 ,801.00 , 其他装修装饰费 ,0.00 ,0.00 , 其他营业费用 ,10.00 ,0.00 ,8.00 ,34.94 ,65.34 ,108.27

35、, 售楼专车费 ,0.00 ,0.00 ,0.00 ,0.00 ,0.00 ,0.00 , 网站建设费 ,5.00 ,0.00 ,8.00 ,0.00 ,0.00 ,8.00 , 合同费 ,0.00 ,0.00 ,包括合同工本费、服务费、鉴证费等 前期物业配合费 ,0.00 ,0.00 ,0.00 ,32.73 ,51.67 ,84.41 ,会计核算上计入开发间接费 其他 ,5.00 ,0.00 ,0.00 ,2.20 ,13.66 ,15.87 ,0.00 , 考核口径的营销费用合计 ,139.00 ,49.49 ,139.29 ,1,636.53 ,550.43 ,2,375.74 , 加

36、：列入营销费用中非考核口径的专项费用 ,0.00 , 全口径的营销费用合计 ,139.00 ,49.49 ,139.29 ,1,636.53 ,550.43 ,2,375.74 , 列入期间费用的营销费用 ,139.00 ,39.49 ,99.29 ,723.80 ,491.75 ,1,354.34 , 考核口径的装修装饰费（主体内的装修装饰费按40%考核） ,0.00 ,4.00 ,16.00 ,352.00 ,2.80 , 374.80 ,核对,不相符,相符,相符,相符,相符,相符,相符,相符,相符,相符,相符,相符, 2010年营销费用率 , 2011年营销费用率 ,注：1、本表不包括子

37、公司承担的集团专项费用的金额，请在填列2010年实际发生数时调整。, 2、营销费用率=营销费用（含装修装饰费）/当年签约金额。, 3、在会计核算时装修装饰费计入开发成本,不计入营销费用。,长沙观音岩营销费用表, 项 目 ,2010年实际或预计,2011年,备注,1Q,2Q,3Q,4Q,合计, 营销部门费用 ,56.41 ,15.68 ,22.55 ,23.75 ,23.79 ,85.77 ,从管理及开发间接费引入推广服务费,310.00 ,0.00 ,60.00 ,779.28 ,118.28 ,957.56 , 媒体费用 ,0.00 ,0.00 ,581.00 ,31.00 ,612.00

38、,核算楼盘广告费、新闻和公共关系费、楼书等媒体费用 基础资料费 ,0.00 ,0.00 ,55.00 ,0.00 ,55.00 ,核算宣传印刷品、多媒体、模型、制作等费用 现场管理、包装费 ,80.00 ,0.00 ,30.00 ,67.00 ,18.00 ,115.00 ,核算销售现场发生的费用 佣金策划费 ,80.00 ,0.00 ,10.00 ,30.00 ,30.00 ,70.00 , 大型活动费 ,0.00 ,20.00 ,25.00 ,15.00 ,60.00 , 房展会费用 ,0.00 ,0.00 ,0.00 ,0.00 ,0.00 , 促销费用 ,150.00 ,0.00 ,0

39、.00 ,7.00 ,19.00 ,26.00 , 销售人员费 ,0.00 ,0.00 ,14.28 ,5.28 ,19.56 ,指为开盘单独聘任的不属于营销部的销售人员的费用 其他 ,0.00 , 装修装饰费 ,0.00 ,0.00 ,0.00 ,357.00 ,0.00 ,357.00 , 样板房费用 ,0.00 ,0.00 ,210.00 ,0.00 ,210.00 , 售楼处费用 ,0.00 ,0.00 ,147.00 ,0.00 ,147.00 , 其他装修装饰费 ,0.00 , 其他营业费用 ,0.00 ,6.00 ,0.00 ,5.10 ,11.90 ,23.00 , 售楼专车费

40、 ,0.00 ,0.00 ,0.00 ,0.00 ,0.00 , 网站建设费 ,6.00 ,0.00 ,0.00 ,0.00 ,6.00 , 合同费 ,0.00 ,包括合同工本费、服务费、鉴证费等 前期物业配合费 ,0.00 ,0.00 ,2.00 ,6.00 ,8.00 ,会计核算上计入开发间接费 其他 ,0.00 ,0.00 ,3.10 ,5.90 ,9.00 ,0.00 , 考核口径的营销费用合计 ,310.00 ,21.68 ,82.55 ,1,165.13 ,153.97 ,1,423.33 , 加：列入营销费用中非考核口径的专项费用 ,0.00 , 全口径的营销费用合计 ,310.

41、00 ,21.68 ,82.55 ,1,165.13 ,153.97 ,1,423.33 , 列入期间费用的营销费用 ,310.00 ,21.68 ,82.55 ,806.13 ,147.97 ,1,058.33 , 考核口径的装修装饰费（主体内的装修装饰费按40%考核） ,0.00 ,0.00 ,0.00 ,142.80 ,0.00 , 142.80 ,核对,不相符,相符,相符,相符,相符,相符,相符,相符,相符,相符,相符,相符, 2010年营销费用率 , 2011年营销费用率 ,注：1、本表不包括子公司承担的集团专项费用的金额，请在填列2010年实际发生数时调整。, 2、营销费用率=营销

42、费用（含装修装饰费）/当年签约金额。, 3、在会计核算时装修装饰费计入开发成本,不计入营销费用。,项目营销费用汇总表, 项 目 ,2010年实际或预计,2011年,备注,1Q,2Q,3Q,4Q,合计, 营销部门费用 , 295.19 , 120.60 , 106.49 , 128.67 , 149.70 , 505.46 ,从管理及开发间接费引入推广服务费, 4,280.13 , 1,475.60 , 1,297.30 , 2,515.98 , 1,454.28 , 6,743.16 , 媒体费用 , 1,905.70 , 645.00 , 479.00 , 1,305.00 , 586.00 , 3,015.00 ,核算楼盘广告费、新闻和公共关系费、楼书等媒体费用 基础资料费 , 177.50 , 51.00 , 59.00 , 144.00 , 23.00 , 277.00 ,核算宣传印刷品、多媒体、模型、制作等费用 现场管理、包装费 , 734.40 , 199.40 , 114.70 , 215.30 , 84.60 , 614.00 ,核算销售现场发生的费用 佣金策划费 , 394.00 , 348.00 , 459.00 , 456.00 , 4