电子商务专业英语A试卷

1、装订线 20072008年度第二学期电子商务专业英语期末考试试题（ A 卷）专业 姓名 学号 题目一二三四五六七总分得分一 选择题（每题2分，共40分）1. The ( ) is the core of Internet business.A. Internet B. Web C. ARPA D. ARPANET2. The ( ) evolved into the Internet. A. Internet B. web C. ARPANET D. www3. ( ) is the meaning of EDI in E-commerce. A. Economic Development I

2、nstitute B. Electron Diffraction Instrument C. Engineering Demonstrated Inspection D. Electronic Data Interchange4. ( ) are the three components of markets according to the Text. A. sellers, buyers and goods B. agents, products and processes C. businesses, consumers and Internet D. businesses, produ

3、cts and consumers5. ( ) sites do give visitors the chance to find almost everything they are looking for in one place.A. Portal sites B. Auction sites C. Storefront sites D. Online shopping mall6. Internet users can assume the role of either seller or bidder through ( ). A. Portal sites B. Auction s

4、ites C. Shopping malls D. Bartering sites7. ( ) is e-commerce that uses security procedures and techniques, including cryptography and digital signatures, commensurate with anticipated risks. A. Secure management B. Secure transactions C. Secure e-commerce D. E-commerce 8. Although ( ) are a popular

5、 form of payment for online purchases, many people resist the appeal and simplicity of ( ) transactions due to security concerns. A. digital cash B. e-Wallets C. micropayments D. credit cards9. ( ) ,cards with computer chips embedded on their faces, are able to hold more information than ordinary cr

6、edit cards with magnetic strips.A. Peer-to-peer payment B. E-Billing C. Smart cards D. Credit cards10. ( ) is one example of digital currency. It is stored electronically and can be used to make online electronic payments.A. Digital cash B. E-Wallets C. Smart cards D. E-Billing11. ( ) consists of da

7、ta generated by site visits, including each visitors IP address, time of visit, frequency of visits and other information. A. Data mining B. Log file C. eCRM D. Personalization 12. ( ) is the application of CRM to an e-business strategy and includes the personalization and customization of customers

8、 experiences and interactions with a Web site, call center or any other method of customer contact with the e-business.A. Data mining B. Log file C. Personalization D. eCRM13. B2C is differentiated B2B mainly in ( ).A. deconstructed value chain B. supply chain managementC. convenience D. customer14.

9、 ( ), or disintermediation, occurs when a manufacturer or service provider bypasses a reseller or salesperson and starts selling directly to the customer.A. Negotiation B. Customers C. Channel conflict D. Integration15. The relation between the SCO and SCM is ( ). A. SCM is the implementation of a S

10、CO B. SCO is the implementation of a SCMC. SCM is part of the SCOD. SCO is part of the SCM16. E-logistics really means ( ).A. Logistics services for e-commerceB. Logistics services for electronic engineeringC. Logistics in Electronic Industry D. Logistics for electronic engineering17. The SCO means

11、( ).A. Supply Chain Optimization B. Supply Chain OrientationC. Supply Chain Organization D. Supply Chain Office18. The SCM means ( ).A. Supply Chain Manager B. Supply Chain ManagementC. Supply Control Management D. Supply Control Manager19. ( ) refers to the relationship between two or more companie

12、s. A. B2C B. C2C C. B2B D. C2B20. ( ) refers to the relationship between the original equipment manufacturers (OEMs), secondary manufacturers, distributors, shipping companies, retailers and consumers.A. A B2B marketplace B. A B2B exchange C. A B2B integrator D. A companys supply chain二 连线题。将右边专业缩略语

13、中文意思的序号填在左边的括号内。（每题1分，共15分）1CEO （ ）首席执行官2TCP （ ）客户关系管理3ARPA（ ）传输控制协议4LAN （ ）企业资源计划编制5EDI （ ）（美国国防部）高级研究计划署6IT （ ）企业对企业7POS （ ）局域网8P2P （ ）企业对消费者9CRM （ ） 电子数据交换10ERP （ ）中央处理器11B2B （ ）信息技术12B2C （ ）可扩展链接标识语言13CPU （ ）电子收款系统14XML （ ）研究与发展，研究与开发15R&D （ ）个人对个人三 词汇英译汉。将右边中文意思的序号填在左边的括号内。（每题1分，共15分）1packed sw

14、itching（ ）微支付2remittance（ ）包交换3invoice（ ）大型购物中心4inventory（ ） 汇款，汇寄之款5logistics（ ） 拍卖6micropayment（ ） 发票，发货单7shopping mall（ ） 折扣8auction（ ） 存货9discount（ ） 信用卡，签帐卡10credit card（ ） 物流，后勤学，后勤11e-procurement（ ） 关税，关税表，税则12net profit（ ） 电子采购13marketplace（ ） 净利，纯利14cargo（ ） 集会场所，市场，商场15tariff（ ） 船货四 将下面句子主

15、句中的主语用 表示出来，谓语用 表示出来，宾语用 表示出来，从句引导词用表示出来。（每题5分，共10分）1EDI uses standard-format electronic documents that replace common paper business documents such as invoices, bill of lading, purchase orders, purchase change orders, requests for quotations, and receiving advicesthe six types of business documents

16、 that constitute 85% of the official commercial transactions in the U.S.2The consumer who entrusts his or her money to electronic systems that are attacked or fail can unquestionably suffer loss.五 英译汉。（每题2分，共10分）1Secure electronic funds transfer is crucial to e-commerce.2There are many benefits of b

17、ring business to the Internet.3Rebates can help attract customers to your site.4People are often reluctant to fill out a form requiring personal information. 5Online text chatting provides a real-time form of communication between customers and service representatives.六 段落翻译。（每题5分，共10分）1Digital cash

18、 is one example of digital currency. It is stored electronically and can be used to make online electronic payments; digital-cash accounts are similar to traditional bank accounts: consumers deposit money into their digital-cash accounts to be used in their digital transactions.2Customer registrationrequiring visitors to fill out a form with personal information that is then used to create a profileis recomme