天津五大道项目内部研讨课件

1、Tianjin Wudadao Internal Discussion & WorksessionNovember 21, 2008City & Site UnderstandingTianjin is uniquely positioned at the heart of the Bohai Bay and is the central port for the north region.Tianjin is part of the Jing-Jin Tang Economic and Development Triangle: Beijing Tianjin Tangshan High-s

2、peed Rail: Beijing Tianjin in under half an hour. City is listed as a “priority” for urbanization and financial funding from the central government, hence such “150-day” policiesFirst “pilot” city where foreign currencies can be exchanged freely. New southern port will create a dual-”mega-port,” exp

3、anding manufacturing/service industries and in new tourism offerings. City center and Binhai will be main focus areas for financial exchange and knowledge capital resource investment. In previous years, Tianjin has been fueled in its modernization process through a manufacturing-based approachwhich

4、has mostly been a horizontal process. Labor intensiveless knowledge intensive / less market sophistication. In recent years, Tianjins service industry has matured and has been leaping forward away from its traditional model. With a growing vertical model, market demand has become more sophisticated:

5、 higher-educated/salaried residents, foreign expats, and tourists all looking for “amenity-based” lifestyles and offerings. Wudadaos “Jukemaodi” has the potential of being that offering, a premiere “amenity-based” quarter for the city centerwith an authenticity which is still preserved.铸造foundry 创造i

6、nvention制造manufacturing服务serviceDEVELOPMENT GROWTH Wudadao is part of the Heping District which has historically served as the cultural, financial, and administrational center. Over time the emphasis in the area has been towards the growth of modern service-related industries in the area. The site w

7、as also the former part of the British Concession, evident still in some of its architecture and urban organization, many of which is still preserved unlike other concession areas in the city and in metropolitan areas such as Beijing and Shanghai Wudadao is approximately 125 hectares in area The Juk

8、e Maodi site, including Huang Garden is approximately 19 hectares The site has a prominent Nanjing Road address along its southern edge, a major boulevard and linear commercial corridor in the city. The site encompasses three of the 6 boulevards which define the Wudadao quarter, and the Xin Hua arte

9、rial road running north/south. The site falls within an 8-10 minute walking distance from two important CBD and metro junctions. The stretch between the two junctions along Nanjing Road is considered one of the most “fertile” areas, currently experiencing an aggressive amount of development. The sit

10、e is an important midpoint along Nanjing Road and the two CBD areas. Opportunity as the north gateway into Wudadao along the northern boulevard, similar to the gateway in the south. From an 8-10 minute walk, the area falls within some of the most prominent schools, hotels, offices, etc. in the city.

11、1 Center, 3 Axes and 20 AttractionsHebei Road for Food, Beverage, Leisure and RetailMunan Road for Modern Services and Office1 Center - Juke MaodiChongqing Road for Elegant Hotels and High End Residence Yishengli LotQuanshengli LotLot 102, Munan RoadLot 91, Munan RoadTourist RouteLot for Development

12、Tourist AttractionIntentions by the District 1 Center - Juke Maodi 3 Axes - Hebei Road for food, leisure and retail; Munan Road for modern services and office; Chongqing Road for elegant hotels and high end residence The three axes constitute a complete tourist route. 20 Attractions - Five lots alon

13、g Mulan Road, Hebei Road and Chongqing Road and fifteen historical architectures will be restored. The buildings will be open to the public, and tourist can stay and visit the buildings.F&BHebeiHotelChongQinModern ServiceMunanHistorical CharacterGuan Iron FistQing MansionEric Yiddle ResidenceLi Resi

14、denceNo. 97 Changsha RoadGu Weijun ResidenceTying History Together Bostons Freedom Trail Tourists / Visitors Families Students/SchoolsDevelopment Analysis & Retailing StrategiesTianjin Wudadao Design KickoffTianjin Wudadao Design KickoffTianjin Wudadao Design KickoffTianjin Wudadao Design KickoffPlo

15、ts ProfileOwnershipPhase 1 Total GFA to achieve: 200,000GFA (excluding Huangs Garden) to achieve: 187,500ABDGCBuildable area- ClientsBuildable area- ProposedOPTION 1Using Proposed Buildable areaNo Development on Min Stadium siteNo development on the new plotsOPTION 2Using buildable area that are giv

16、en by the clientDeveloping half of Min stadium siteMaximum development on H plotOPTION 3Using Buildable area that are given by the clientDeveloping half of Min stadium siteMinimum development on H plotOPTION 4ASSUMPTIONSUsing Buildable area that are given by the clientDeveloping half of Min stadium

17、siteHigh-density development on H plotOPTION 5Using proposed buildable area70% of Min stadium siteMedium-density development on H plotOPTION 3ASSUMPTIONSOPTION 3AOPTION 3BOPTION 3CCivic FeaturesDistrict HeartGateway LandmarkMix UsesOverlay MovementPublic TransportRetail MovementTraffic CalmingPrevio

18、us Concepts November 14 WorkshopTianjin Wudadao Design KickoffTianjin Wudadao Design Kickoffconcept A底层商业，塔楼服务式公寓皇家花园城市绿岛高档住宅庆王府会所服务式公寓私立学校Covent Garden类型的餐饮（参考案例研究部分）特色精品酒店下沉广场-节庆空间方案1强调街道本方案从聚客锚地整个用地范围着手，利用北部的皇家花园，和南部的民园体育场作为两个重要的人流吸引点，而河北路和湖南路则承担起联结功能。除此之外，本方案对东西向穿越地块的人行联结也给与了重视。由于我们一期不能有效控制这两条重要

19、道路的双侧。故本方案建议将一期范围适当向两边扩大，以营造好的街道空间。明园体育场改造为精品酒店和下沉广场零售的模式，保留部分外墙，地下1-2层停车。Tianjin Wudadao Design Kickoffconcept B底层商业，塔楼服务式公寓现状学校新天地式内向空间商业文化表演场所室内音乐厅Pershing广场式空间参考案例研究住宅SOHO 创意产业会所方案2内向型空间本方案严格遵守了现有分期的计划。对中央先农一期地块采取了相对独立的设计手法，主要公共空间，人行流线都将在地块内部实现。北部皇家花园高层与门前绿地同意考虑，增加绿地的使用效率。明园体育场改造保留了现有的演唱会等文化活动的功

20、能，对现有外墙部分保留。Tianjin Wudadao Design Kickoffconcept C办公办公底层商业，塔楼服务式公寓特色精品酒店考虑长期和南侧宗教产建筑的结合封闭体育馆内部为娱乐/零售屋顶保留体育场功能SOHO 创意产业会所方案3街道广场本方案通过对湖南路采取步行化措施突出其步行功能，使其更好的承担起联结北部南京路门户和南边民园体育场的功能。中央先农地块的处理加入了迷你广场元素，同时强调了东西向的连接，使得办公人流可以便利的穿梭于商业设施之间。明园体育场改造保留了现有的体育场功能，将其置于大型商业娱乐建筑的顶部，富于新意的设计更有利于地区形象地建立。附：图中颜色仅是对保留建筑和涉及建筑的区别，不代表功能。Tianjin Wudadao Design Kickoffconcept Bconcept Aconcept CCase StudiesTianjin Wudadao Design KickoffTianjin Wudadao Design KickoffTianjin Wudadao Design KickoffTianjin Wudadao Design KickoffTianjin Wudadao Design KickoffTianjin Wudadao Design KickoffTianjin Wudadao Desi