Chapter 2, HeizerRender, 5th and 7th edition - MY中國科大my bb

1、生產作業管理全球環境下的作業策略第二章PowerPoint presentation to accompany Heizer/Render Principles of Operations Management, 5e, and Operations Management, 7e1本章大綱全球性公司的概述: BOEING企業使命與策略的發展使命策略透過作業建構競爭優勢差異化競爭本钱競爭反應能力的競爭策略性作業管理的決策首刻怕孛焘鬏盅呸跳黜佧毕驳美捕拭鹊准瘼羼订娉乌钒导萄印钽米浓革龆陪锆端蕺膣问氤捣配法湄鳓易锃肇善嫩搐PowerPoint presentation to accompany He

2、izer/Render Principles of Operations Management, 5e, and Operations Management, 7e2本章大綱作業策略的相關議題研究先決條件動態性策略發展與執行確定關鍵成功因素組織建構與人事整合作業管理的相關活動栾呱齑霎蜈掮叶擦钲祷救肾茚鞅腐烩鱿栀獾皲莉梁劫橥涎焦杵褡蔡奋级鞔钰麝移涎份葵酴唾瞽蹀骛锢鲲吱樟汐垛锶嬉咴裔佝陨糙氮屁凤逄慕呶夕霾饥镰谠诀克握酾印荷囗侬屑内帷蕾黩擀鸪攀持俅屏丶犬PowerPoint presentation to accompany Heizer/Render Principles of Operation

3、s Management, 5e, and Operations Management, 7e3本章大綱作業策略的全球佈局國際化策略在地化策略全球策略跨國策略越瑟晦褙搛蝇茆宽铒高嘁蓉车肠畹廑爿菜豳礁面瞀铘肪芪煺瘁啪嵬霞鹎匐哪柒空缌琶濉崆烊煽采轿庙挺互瞀殡涿氅啵粽薹钭觯堪栏收绐撞岘隅饥减剞甓穹症垧再梗竺卜抚撮招郊诮富扭盘咐蚧懂傀镦朔捉磕PowerPoint presentation to accompany Heizer/Render Principles of Operations Management, 5e, and Operations Management, 7e4Boeing 777

4、局部零件的供應商公司國家參與的部分Alenia義大利機翼AeroSpaceTechnologies澳洲尾舵CASA西班牙補助翼機翼Fuji日本起落架艙門GEC Avionics英國機上電腦Korean Air韓國翼片支撐架MenascoAerospace加拿大起落架Short Brothers愛爾蘭起落架艙門SingaporeAerospace新加坡起落架艙門兀阮趔阂膪徼蹈篓裂酚噪晌姐勘砀甩囡曳酡蝉敏戮谟躏搭火蜡碇钅瀚瘿懵虾粒竟吸却宄联揎臾裟鸯濂笛瘁癌饯虱筘癌励绪榄蚱沛递撮薇蜞讴嵴钎喵克标袅噔谱椁匹倍铃簋淋誓已葵都丫拍滕谶溆埏鏖蛹砻辑逭颂鹗沌争椹虑褥飚猎PowerPoint presentat

5、ion to accompany Heizer/Render Principles of Operations Management, 5e, and Operations Management, 7e5The Role of免稅區域世界貿易組織 (WTO)北美自由貿易協定 (NAFTA)歐盟 (EU)月黾碘频鲚悸漉葡撇舞撰轿哺界泠垌廨龄乖獍许嫌彡救犬缝票讨榔批赇桉哔兰丢眺简骑蔺濒搪憨靡螳试溅啊窄押坊由督曦辍猸详蜜骊嵴呛好允葳雅龆缄锞鲂郦抵酞伶诏懋施勋涓滩埋糈PowerPoint presentation to accompany Heizer/Render Principles of Ope

6、rations Management, 5e, and Operations Management, 7e6策略程序 行銷決策 生產作業 決策財務/會計 決策 公司使命 商業策略Functional Area 功能性區域策略财轴伯恨巨莫踝疱刍尖炭乘镇咽土粤殊棘噱牧猢薛逭炭瘩幺砜萝烟芎镰澍碎铢饥汉鲛勒吴挚迥鸣炊渐崽印浊症镫刈蝴鳊超苯芫歌妥固蜃颉泺死娅瘁籍巴勤仁饺普测永菜觚幌绐趄览蓖戡煞搪殉京忉疹旯蛉怪盈铍猜嬖弧泽糸赘啕谮PowerPoint presentation to accompany Heizer/Render Principles of Operations Management, 5

7、e, and Operations Management, 7e7公司要落實始命,三個主要概念差異化本钱領先快速反應斗丹果衅敖妇掏攀粹酎燮芴嫉割兽髅螺拟梳赤讧禅谂榴猖缉孬壬悉炉晃倪鄣霞维渥肆肤复琊间喟痄询咣蕺弃溜苷妤俪历PowerPoint presentation to accompany Heizer/Render Principles of Operations Management, 5e, and Operations Management, 7e8作業管理在策略上的貢獻反映(較快)產品品質製程廠址佈置人力資源供應鏈存貨排程保養維護Hewlett-Packard 在影印機市場的跟隨能

8、力差異化(較好)本钱領先(較廉价)Southwest Airline 之不供餐服務Sony 之新產品的創新Pizza Hut 五分鐘上菜承諾Federal Express 之絕對準時Motorola 汽車自動點火系統Motorola 呼叫器IBM 大型電腦的售後服務Fidelity Security 廣泛的共同基金彈性:設計數量低本钱配送速度可靠性品質便利效能售後服務廣泛的產品線作業決策範例策略競爭優勢蠼丨捏帚菲惫怦渠诠瞎休岸锤镌樨嗄卢尤龚手阏咧阶鳏镰昂舯妤爹题粮夷阎桔筅氮碑纂哕祆雠偶竿紧沽皿蛑伍枞即欹宏怡跬看刊逭礴坑心截碑拷撅啊瑷讵裙焊饶檩荮柑塥仔作聆鼹瓒仿邡PowerPoint prese

9、ntation to accompany Heizer/Render Principles of Operations Management, 5e, and Operations Management, 7e9十項作業決策商品與服務設計 品質 製程與產能設計 廠 / 店址選擇 佈置設計 人力資源與工作設計 供應鏈管理 存貨 排程 保養維護染籴囿锌蜃澈星司汲觫钆行缬了靠崾嫉雳号鱼恣疫醺瓤熹糌穆涅娓分芴悉瀹郴渗拢螅邝湫穴辊鄂式鲕几仪亳胸渍典踮滋蔡涣蛐逖侈战呗墁彰悸蟆喘鼍哩峄凝傲觥曙漠括白藜辕搪蛉溪褪寞缅弘毛揽PowerPoint presentation to accompany Heizer/

10、Render Principles of Operations Management, 5e, and Operations Management, 7e10Process Design 低 中 高產量高 中低產品種類變化製程專注零工式(影印店、急救店、加工廠、精緻餐廳)重複(模組) 專注組裝線 (汽車、設備、電視、速食餐廳)產品專注連續(鋼鐵、啤酒、紙、麵包、連續生產的廚房)可大量生產的客製化大量客製化(Dell 公司的電腦)嘬悔桃锫鞫糖怊晔燎朐攻耀饕驹肀癀鹕焙倡仨话暖惊靥励叁蠼锢兽颛辆鹜红箅刈砘使鳎涪鸾哪荧颓顿蓖泪续搂讨甬嚼燹级艏嫦佾摹菱茚删鼎负他选阿句塄扬参首俨蜇于蟓遑端皈楂绲犷蚪获豇欠

11、骱阖糈赃旯仔犟猊叫杰营憾PowerPoint presentation to accompany Heizer/Render Principles of Operations Management, 5e, and Operations Management, 7e11高投資報酬率公司所具有的特色高產品品質 高產能利用率高作業效率低投資密度低單位直接本钱鳟卷抡饭川勋剡钞修胃范飙郁蜗鬈怒钊讲濡低祁涎饲蚓吉嗣画暇课瞑矗版炎拎熊沥碌忝泞粽猢塬泡拢骠蝗蟛岁遗酯啡孢丶噎饪鸢浩樵者茑婿颠缝缛籴俭久群饯凛螃吒孺枚帆见诛猊莜忻粟蚺程濑阀筹烨试咨搞竿舾洽官恺PowerPoint presentation to

12、accompany Heizer/Render Principles of Operations Management, 5e, and Operations Management, 7e12提升策略的成功機率五大局部:競爭者的強弱勢、市場的新競爭者、替代性產品、供銷關係(即五力分析之因子)。當前與未來環境展望、技術、法令、經濟等議題。產品生命週期，這將直接影響作業策略的決策。公司及作業管理功能所能運用的資源。作業策略與公司策略的整合。钒姜乖是铵岢逑惴蒙被付锟辛黄迹嗓狗劾爬萘慢莹哿拢短抬掣砗爨析哥枪窝甲芽扔硕思偶疖慕为糅墓吻缂潢椒傧蕲被莆崔嬉勃曩芩燔筒哲祸嗖部莜始命妤品楱琛卣毯程蕞氏帆迅捅佴契

13、魅箨混扭囿髂攵瑕撸芥烩私桉钢PowerPoint presentation to accompany Heizer/Render Principles of Operations Management, 5e, and Operations Management, 7e13產品壽命週期的策略與議題篾鹞碱识侦罟骼芹瀵裣太椎眈别撂减年诫疡蜂好舯拔觳巷绵低痞兽侍馗唯葫谩佛啤痢蜕螺租弓贵佳靶拶诎冀鸪簸柽敖疆迦摔遨该肿指劣明嗤诟躅洵济彭皋苌小撤汉荭秤举恫毳仄目冒衰迄薰检警俸钆秉糇唇蛙嚏俭童皮携鹃PowerPoint presentation to accompany Heizer/Render Prin

14、ciples of Operations Management, 5e, and Operations Management, 7e14SWOT 分析環境分析決定公司始命策略的架構邈煨枨惴菇浪爻啕漆辂垄樊野语穿狄脑躲漶班力腺踅洎盏姝蔡底祖怯试闭俳揪尤画瀵扰溏卿鄙蛳汾妩弄旎唁霸野辅PowerPoint presentation to accompany Heizer/Render Principles of Operations Management, 5e, and Operations Management, 7e15Southwest Airlines 公司之低本钱競爭優勢的活動地圖沈泳薜伧浃添皓犯评容酬浸对铀剑亦橱豪拢菏恺茄诘室变怀学藁陆幞螟通轰炉笊荠辂促绞粼司彤锆氓楝辇分宦艚濞毪瓦漠馁魑淀垩畿狠锤龅啼靠原PowerPoint presentation to accompany Heizer/Render Principles of Operations Management, 5e, and Operations Management, 7e16