Pop Star Endorsement

1、Pop Star EndorsementpersuadebenefitwelfarementalWord Matching in Column AA . make someone do sth. by giving him good reasonsB. related to thinking or the mindC. the general health, happiness and safety of a person or a groupD. to be useful to sb.Pop Star EndorsementZhiqian XueHan LuLiying Zhao Xiaob

2、ao Songwhich pop star do you choose to endorse（代言） it?Help promote the product_the economy(经济)Give audience_ enjoymentAttract and _ more customersThe PSAs are good for the public _ *BenefitmentalpersuadewelfareStar:Advantages of pop star endorsementDoes pop star endorsement always play a positive ro

3、le?A Micro-blog（微博） of Song DandanWe may be _ by false（虚假） pop star endorsementcheated/fooled 1. We should keep a clear mind and always be careful of _ used in ads. 2. Pay attention to false and incorrect information in ads and dont be _by the them. 3. We must be aware of the _methods used in ads. 4

4、. Even if an ad doesnt lie, it doesnt mean it is altogether _. 5. Sometimes ads _people into buying low-quality products.cheatskilfulinnocentfooltricksUse these words below and make comments on false（虚假） ads endorsed by pop stars tricksinnocentskilfulcheatedfoolComments on false ads:In my opinion, _

5、Blank FillingComplete the passageEndorsed by pop stars, commercial advertisements try their best to make people believe they are telling the truth, but sometimes they may _us. They are _at using attractive languages and exciting pictures to mislead(误导)_ people. Luckily, _they are using _to _ ignoran

6、t customers, there are still laws made to protect people from being cheated by ads. cheatskilfulinnocenteven thoughtricksfool 1. Im surprised that you should _ (上虚假广告的当)2. Jack一看到Betty就爱上了她. Jack _ Betty at first sight.Language Points Learningfall for false advertisementfall for sth. : 受骗；爱上，对倾倒fall

7、s for be meant to do 旨在做，目的是 be meant for 打算给（某人） mean to do 打算/有意图做 mean doing 意味着做 The advertisement _attract peoples attention to the social issue.I meant _(go), but my father would not allow me to. 3. To raise wage means_ (increase) purchasing power. 4. The birthday present_(给你的生日礼物) is so beaut

8、iful.is meant to to goincreasingmeant for you1.Dont_/_others in public. No one likes_/_ in public.2. The advertisements _ customers _ (buy) useless products. make fun of sb. = play tricks on make fun of being made fun ofbeing played tricks ontrickinto buying n. vt.Play tricks on sb.tricks trick sb.

9、into doing sth. 欺骗某人做trick Customer Complaintgroceryadvertisedcurebad breathis meant tobad breathdrugpleasedshinyA: Madam, last month, I came across a kind of toothpaste endorsed by Chen Long in your _. It _ that this toothpaste could _anyone of _ within 2 month. B: Yes, sir, our toothpaste _help th

10、ose who have _for years.A: Your ads promised that this toothpaste was healthy, with no harmful _contained. Im quite _ with your product at first.B: Yes, sir, it can also make your teeth _.Customer Complaintplaying tricks onfall forA: But here comes the problems. The toothpaste doesnt turn out to be

11、what you have_, instead, it causes a serious side-effect of toothache now！ B: Er. yes ,sir, trust me, our toothpaste is ok, maybe it differs from person to person（因人而异）A: What? Are you _ me? You use all these pop star endorsement in ads just to make us _ it? B: sorry, I will pay the money back.adver

12、tisedP_ the sales of productB_the economyP_more customersbe good for the public w_Advantages of pop star endorsementWe may be _ by false pop star endorsementconclusionromoteenefitersuadeelfarecheated/fooledDiscussion&ReportFaced with ads endorsed by pop stars, what tips can you give on reasonable(理性的) shopping?There are many advantages in ads endorsed by pop stars. For example:_，but there are still some false ads misleading