【优课】北师大版Unit-11-lesson-3-The-Advertising-Game-(共18张PPT)课件

1、Unit 11 The MediaLesson 3 The Advertising Game Objectives By the end of this lesson, youll be able toknow the design, the idea and the effect of advertisements;understand the development of advertisement ; reading skillsHave the right attitude to advertisementsLead in Enjoy a video and think:Whats t

2、he purpose of the video?The purpose of this video is To make the iPhone more attractive.To make the iPhone sell better Can you think of some advertisements you have seen? Where have you seen advertisements?on TV in the newspaperon the Internet on the radioin the street at bus/train/subway stationon

3、the bus in the magazineon the balloon on the clothesin the window displayPre-readingFast reading：Read the article quickly, try to get the main ideas of each paragraph I. Match the main ideas with each paragraphParagraph 1Paragraph 2Paragraph 3Paragraph 4 Paragraph 5public advertisementsmodern advert

4、isementsadvertisements in the marketthe classic advertisementstop advertisements of todayRead the article carefully, and try to get some detail information about this article. Then , answer some questions.Intensive reading1.How can advertisers attract people when there is direct competition?2. When

5、does the simplest type of advertisement work?3.Why are modern techniques of design not enough for advertisements to be noticed in modern cities?4.What ideas do todays advertisers use to make you notice theirproducts?5.What has the government done during the last decade?1.How can advertisers attract

6、people when there is direct competition?2. When does the simplest type of advertisement work? They work for products that people need when there is not much competition. pictures and words of expertscreate advertisements people enjoy looking atapply modern techniques3.Why are modern techniques of de

7、sign not enough for advertisements to be noticed in modern cities?Because people are used to seeing high standards of visual design.4.What ideas do todays advertisers use to make you notice their products? They use humor as well as new and unusual ideas to surprise people. They hope to make people f

8、orget that someone is trying to sell them something.5. What has the government done during the last decade?fighting aidssaving waterhelping the poorgiving up smokingOver the last decade, the government has worked hard at using advertisements to educate the public on fighting AIDS, saving water, help

9、ing the poor, giving up smoking, etc. Reading Skills1. Fast reading: 迅速浏览文章，每段，抓主题段落：每段首句或尾句文章：首段或最后一段。2. intensive reading： 在1.的基础上锁定题目的关键词并且定位到文章中，仔细阅读。What are the public advertisements?They are the advertisements that aim to make contributions to society and encourage citizens to participate in improving their neighborhood, protecting the environment, and helping other people.Public Advertisements