创业融资策划 (2)

1、科技范商务提案策划书哆啦P梦提案策划书If thou lovest me too much,It willXXXXXXXXprove as true as touch. If thouIf thou lovest me too much,It will not prove as true as touch. If thou lovest me too much,It will not prove as true as touch. If thou lovest me. If thou lovest me too much,It will not prove as true as touch.

2、If thou lovest me too much,It will NOT PROVE AS TRUE AS TOUCH.目录 CONTENTS 摘要市场分析营销策略提案媒介策略经费预算SWOT分析产品分析竞争对手分析受众分析战略分析广告策略推广方案媒介目标媒介提案媒介投放1234567810111717182426摘要SUMMARY If you were a teardrop;In my eye, For fear of losing you,I would never cry And if the golden sun,Should cease to shine its light,

3、Just one smile from you,Would make my whole world brightIf I were to fall in love,It would have to be with youYour eyes, your smile,The way you laugh,The things you say and doXXXX My river runs to thee. Blue sea, wilt thou welcome me? My river awaits reply.Oh! sea, look graciously.1市场分析MARKET ANALYS

4、ISSWOT分析产品分析竞争对手分析受众分析2SWOT分析SWOT ANALYSIS1、Love me little, love me long；2、Is the burden of my song；3、Love that is too hot too strong；4、Burneth soon to waste；S1、Still,i would not have thee cold；2、Not too backward , nor too bold；3、Love that lasteth tilltis old；W1、Fadeth not in haste； 2、Love me little

5、,love me long, Is the burden of my song；O1、If thou lovest me too much；2、It will not prove as true as touch；T3产品分析PRODUCT ANALYSIS主要的功能： Love me little,more than suchFor I fear the endI am with little well contentAnd a little from thee sentIs enough, with true intentTo be steadfast friendLove me litt

6、le,love me long If thou lovest me too much,It will not prove as true as touch;Love me little,more than such,For I fear the end.I am with little well content,And a little from thee sentIs enough, with true intentTo be steadfast friend.Love me little,love me long,Is the burden of my song.XXXX Love me

7、little, love me long,Is the burden of my song.Love that is too hot too strongBurneth soon to waste.Still,i would not have thee cold.4竞争对手分析COMPETITOR ANALYSIS If thou lovest me too much,It will not prove as true as touch;Love me little,more than such,For I fear the end.I am with little well content,

8、AndXXXXSLove me little, love me long,Is the burden of my song.Love that is too hot too strongBurneth soon to waste.WStill,i would not have thee cold,Not too backward , nor too bold;Love that lasteth tilltis oldFadeth not in haste.SLove me little, love me long,Is the burden of my song.Love that is to

9、o hot too strongBurneth soon to waste.WStill,i would not have thee cold,Not too backward , nor too bold;Love that lasteth tilltis oldFadeth not in haste.Love Me Little, Love Me Long5受众分析AUDIENCE ANALYSIS受众定位受众特点结论Love me little, love me longIs the burden of my song；Love that is too hot too strong；Bu

10、rneth soon to waste；Still,i would not have thee cold； Love me little, love me long,Is the burden of my song.Love that is too hot too strongBurneth soon to waste.Still,i would not have thee cold,XXXX6营销策略提案MARKETING STRATEGY战略分析广告策略推广方案7战略分析STRATEGY ANALYTICS Love me little, love me long,Is the burde

11、n of my song.Love that is too hot too strongBurneth soon to waste.Still,i would not have thee cold,Not too backward , nor too bold;LoveXXXXIs the burden of my song.Love me little, love me long,Is the burden of my song：优势劣势Love me little, love me long；Is the burden of my song；Love that is too hot too

12、 strong；Burneth soon to waste；If thou lovest me too much,It will not prove as true as touch;Love me little,more than such,For I fear the end.I am with little well content.8Love me little, love me long；Is the burden of my song；Love that is too hot too strong；Burneth soon to waste；战略分析STRATEGY ANALYTI

13、CSLOVE ME LITTLE,LOVE ME LONGwith little well content,from thee sentFor I fear the end概念来源9广告策略ADVERTISING STRATEGY 广告诉求对象广告诉求重点诉求方法策略广告目标If thou lovest me too much,It will not prove as true as touchIf thou lovest me too much,It will not prove as true as touch. If thou lovest me too much,It will not

14、 prove as true as touch. If thou lovest me too much,It will not prove as true as touch.If thou lovest me too much,It will not prove as true as touchIf thou lovest me too much,It will not prove as true as touch10推广方案OUTREACH PROGRAMMES推广方案一more than such活动时间2016年3月 If thou lovest me too much,It will

15、not prove as true as touch. If thou lovest me too much,It will not prove as true as touch. If thou lovest me too much,It will not prove as true as touch. If thou lovest me too much,It will not prove as true as touch. If thou lovest me too much,It will not prove as true as touch. If thou lovest me to

16、o much,It will not prove as true as touch.活动背景活动内容 If thou lovest me too much,It will not prove as true as touch. If thou lovest me too much,It will not prove as true as touch. If thou lovest me too much,It will not prove as true as touch. IfXXXXXXXX11推广方案OUTREACH PROGRAMMES具体实施步骤 If thou lovest me

17、too much,It will not prove as true as touch. If thou lovest me too much,It will not prove as true as touch. If thou lovest me too If thou lovest me too much,It will not prove as true as touch. If thou lovest me too much,It will not prove as true as touch. If thou lovest me tooXXXX12#TRUE AS#12推广方案OU

18、TREACH PROGRAMMES3 If thou lovest me too much,It will not prove as true as touch. If thou lovest me too much,It will not prove as true as touch. If thou lovest me too If thou lovest me too much,It will not prove as true as touch. If thou lovest meXXXX If thou lovest me too much,It will not prove as

19、true as touch. If thou lovest me too much,It will not prove as trueXXXX as touch. If thou lovest me too413推广方案OUTREACH PROGRAMMES5 If thou lovest me too much,It will not prove as true as touch. If thou lovest me too much,It will not prove as true as touch. If thou lovest me tooXXXX活动流程lovest me tool

20、ovest me toonot prove asnot prove asAS TRUE AS TOUCH14推广方案OUTREACH PROGRAMMES推广方案二If thou lovest me 活动时间2016年3月9月If thou lovest me too much,It will not prove as true as touch. If thou lovest me too much,It will not prove as true as touch. If thou lovest me too much,It will not prove as true as touch

21、. If thou lovest me too much,It will not prove as true as touch. If thou lovest me too much,It will not prove as true as touch. If thou lovest me too much,It will not prove as true as touch. as true as touch. If thou lovest me too much,It will not prove as true as touch. IfXXXX活动背景活动内容 “If thou love

22、st me too much,It will not prove as true as touch. If thou lovest me too much,It will not prove as true as touch. If thou lovest me too much,It will not prove as true as touch. If thou lovest me too much,It will not prove as true as touch. If thou lovest me too much,It will not15推广方案OUTREACH PROGRAM

23、MES If thou lovest me too much,It will not prove as true as touch. If thou lovest me too much,It will not prove as true as touch. IfTHOU LOVEST If thou lovest me too much,It will not prove as true as touch. If thou lovest me tprove asoo much,It will not true as touch. If thou lovest me too much,It w

24、ill not prove as true asTHOU LOVEST If thou lovest me too much,It will not prove as true as touch. If thou lovest me too much,It will not prove as true asTHOU LOVEST THOU LOVEST 16媒介策略MEDIASTRATEGY媒介目标媒介提案媒介投放17媒介提案MEDIA PROPOSAL媒介目标MEDIA OBJECTIVES If thou lovest me too much,It will not prove as tr

25、ue as touch. If thou lovest me too much,It will not prove as true as touch. If thou lovest me too If thou lovestXXXX18平面Preparedness, testing, refinementPreparedness, testing, refinementPreparedness, testing, refinementPreparedness, testing, refinementPreparedness,媒介提案MEDIA PROPOSAL平面19Preparedness,

26、 testing, refinementPreparedness, testing, refinementPreparedness, testing, refinementPreparedness, testing, refinementPreparedness,媒介提案MEDIA PROPOSAL视频广告脚本片名：TOO时长：15 SOUCVESMUCH,IWILL NHOOVESTTOO IF THOU LOVEST If thou lovest me too much,It will not prove as true as touch. If thou lovest me too much,It will not prove as true as touch. If thou lovest me too If thou lovest me tooOVESTTOO IF THOU LOVEST If thou lovest me tooOVESTTOO IF