《贸易商务英语》课件Unit 4 Change

1、AWhich of these situations would you find the most difficult to deal with?1 Losing a lot of money2 Moving house3 Moving to another country4 Losing your job 5 A new boss6 New neighbors7 Driving abroad8 Getting marriedBWhat has been the most significant change in your life?CWhich of these business sit

2、uations would worry you most? Why?1 You read in the paper that your company will probably be merging with another company.2 You keep your job after a merger, but you are in a less powerful position.3 Your company has to relocate to the other side of the city.4 You are asked to relocate to a dangerou

3、s foreign country.5 You are promoted but are now in charge of a hostile workforce.6 You have to move from an open plan office to sharing your bosss office.7 You have to work with a completely new computer system.8 You have to decide who to make redundant in your new department after a merger.ADiscus

4、s these questions. Which department stores have you visited in your own country or abroad?1 What were your impressions?2 What in your view should a 21st century department store look like?3 What should it offer its customers?BNow read the article. What are the names of the two US department stores m

5、entioned in the article?CMatch these people to their views.1 Britt Breemer2 Wendy Liebmann3 Peter Williams4 Arnold Aronson5 Robert Tamiliaa) This is not the end of department stores but in the future they will be different.b) American department stores are not different enough from each other.c) Sel

6、fridges has changed into an up-to-date store.d) Department stores need to recognize their problems and have to change.e) Selfridges new approach works.DWhat changes have taken place at:It has changed from an old-fashioned department storeinto an up-to-date retailing experience. Its an interesting an

7、d exciting place to shop and attracts customers by selling the right goods, in the right quantities at the right time.Many stores are being improved as part ofFederateds reinvent strategy, including better fittingrooms, easy-to-use price-check devices, comfortableareas for people to sit and rest, co

8、mputer access rooms and shopping trolleys.EWhich of these groups of people are mentioned in the article?1 agents 6 manufacturers2 clients 7 retailers3 consumers 8 shoppers4 customers 9 vendors5 discounters 10 wholesalers line 1 line 69 line 23 line 22 line 46FWhich of the groups of people in Exercis

9、e E:1 are buyers? 2 are sellers? 3 are intermediaries? 4 offer goods at reduced prices? 5 sell directly to the public? clients, consumers, customers, shoppersdiscounters, retailers, vendorsagents, wholesalersdiscountersdiscounters, retailers, vendorsGWhat are the differences between the types of ret

10、ail outlet in the box? Consider the following factors: size, prices, product range, length and frequency of shopping visits, customer service level.Size Prices Product rangeLength & frequency of visitCustomer service levelSupermarket Department storeKiosk Convenience storeDiscount storelargelargelar

11、geVery smallsmallIt dependshighhighhighlowwidewidewideVery narrownarrowAverage frequentLong, less frequentLong, less frequentShort, frequentShort, frequentlowlowlowhighhighAListen to the first part of the interview. Match these phrases to their meaning.1 supply chain means:warehousing and delivery s

12、ystems b) customers and clientsc) supermarket stores and retail outlets2 a third party here means:in-house staff b) an external company c) another company in the group3 people see the barriers eliminated means:a) that it is easier for people to do things than it was beforeb) that it is harder for pe

13、ople to do things than it was beforec) that there is no difference in the way people do thingsBNow listen to the first part again and answer these questions.1 Why did the new Chief Executive want to change things at Sainsburys?2 In which three areas was new investment necessary?3 What changes have t

14、here been in peoples attitudes?4 What evidence of benefits has there been so far?Because Sainsburys had been successful but hadbecome complacent.In the supply chain depots (warehouses) andlogistics infrastructure; in upgrading the stores & in new IT (computer systems)Some people feel released: they

15、feel free to work innew ways, but others have found this more difficult.Apart from the change in attitudes, there has been700m in measurable benefits,CListen to the second part of the interview. What do the following numbers refer to?14,000 b) 50 c) 22 d) 100,000The total number of sales tills in Sa

16、insburys stores.The maximum number of tills in one store.The number of stores per week in which they changed the tills.The number of people who had to be retrained.DWhich three areas does Maggie say are important to focus on when planning change?1 Peoples attitudes, culture and how they are rewarded

17、 (for example with pay, promotion, etc.)2 Business processes3 Computer systemsAWrite the verbs from the box under the correct prefix to make words connected with change. Use a good dictionary to help you. Some of the words can be used with more than one prefix.centralize organize train grade regulat

18、esize develop launch locate structuredown-de-up-re-centralizeorganizetraingraderegulatesizedeveloplaunchlocatestructureBComplete these sentences with the correct form of the verbs from the box in Exercise A. Use a good dictionary to help you.1 It is now so expensive to rent offices in the city centr

19、e that many companies are to the suburbs.2 The company has recently had to down its workforce. Reducing the number of employees is the best way to stay profitable in the current economic climate.3 Excellent customer service is vital to keep up with the competition. The company has introduced new wor

20、king practices and is re all part- time staff.4 The seating plan in our office has been re to accommodate new staff.relocatingsizetrainingorganized5 Our product hasnt been selling well recently. The marketing team has decided to re the product with a more up-to-date image.6 The company has noticed t

21、hat too many decisions are made at Head Office. It is de the decision-making process so that branch managers are more involved at an earlier stage.7 The company has finalized the plans to re the disused car park site. It is going to become a modern three-storey office block.8 The most successful cha

22、nge in our company was the decision to re the company hierarchy. Now there is more opportunity for promotion.launchcentralizingdevelopstructureCUnderline the nouns in Exercise B that make partnerships with the verbs.1 relocate to the suburbs2 downsize the workforce3 retrain the part-time staff4 reor

23、ganize the seating plan5 re-launch the product6 decentralize the decision-making process7 redevelop the disused car park site8 restructure the company hierarchyWe use the present perfect for actions linking the present to a point in the past.We use the past simple for actions at a particular point i

24、n the past.Last year only 18% of US consumers visited a leading department store.It rained heavily yesterday evening.Beijing hosted the 29th Olympic Games with great success in 2008.We have made a lot of changes since 2010.I have lived in Guangzhou for more than 10 years.We have been very busy recen

25、tly.AWhich of the following expressions are used with the past simple and which are used with the present perfect? Which are used with both?in 2003 yetthis week yesterday everrecently last yearsince 2003six months agoPSPPPPPSPPBothPSPPPSBComplete this report about the history of Joie de Vivre. Use t

26、he past simple or the present perfect forms of the verbs in brackets.I (receive) the years results yesterday and I am delighted to announce that our company . (have) another fantastic year. We (start) in 1970 in a small factory in Shatin, Hong Kong, and we only (employ) four people. That number (gro

27、w) to around 2,000 today.In the early years we (face) strong competition from our competitors and in 1982 we nearly (go) bankrupt. But from that difficult period until now, we (hold) out and we (not make) the mistake of becoming typecast as a label for the changeable junior market.Things (improve) c

28、onsiderably since we (move) from Shatin to Guangzhou. In 2000 we (buy) the international operationsreceivedhashadstartedemployedhas grownfacedwenthave heldhave not madehave improvedmovedboughtof our partner company Joie de Vivre Holdings and we now do business in more than 30 countries.In recent yea

29、rs we (expand) our product range and we have carved out a sizeable niche in the same market as Benetton and Zara.Last year we (have) our fifth consecutive year of growth with $98 million in net profit and in January of this year we (deliver) the first retail stock to be included in Hong Kongs Hang S

30、eng index.A lot of change (take) place recently. This is because last year most of our sales (come) from the Asian market. So, in January this year, we (decide) to try and break into the US market. Just recently, we (enter) into negotiations with Macys department stores.In conclusion, our company so

31、 far this year (prosper) and that is down to all your hard work. Congratulations to you all.have expandedhaddeliveredhas takencamedecidedhave enteredhas prosperedAFour executives are discussing changes to company working practices. Listen to the meeting and answer these questions.1 Why does Nancy th

32、ink the open-plan office is a good idea?2 Why are two of the people against introducing an open- plan office?3 What proposal does Carl make to deal with the problem mentioned?4 Why is Max against hot-desking?5 What change in working practices does Nancy want?Its good for communication, people see ea

33、ch other; it is good for teamwork, theres more interaction between people, and people work harder when other people can see them.Because of problems of privacy.He wants a report done by someone in the company.He thinks it will make people unhappy and that it wont work.She wants to change to open pla

34、n offices, but is againsthot desking at least for the present.InterruptingCould I just say something?Excuse me, but could I just say Asking for clarificationHow do you mean, ?What exactly are you saying?What exactly do you mean?Are you saying we need to ?Sorry, I dont follow you.Can you explain in m

35、ore detail?ClarifyingWhat I mean is .What Im saying is No, I was thinking of To be more specific To clarify Dealing with interruptionsHold on. Can I finish the point?Let Stefan finish, please.Id like to finish if I may.Just a moment Making proposalsI suggest I propose that .How about We couldRejecti

36、ng proposalsSorry, I dont think its / thats a goodidea.Im not sure I agree with you there.It / That just wont work.Well, Im not happy about it/that.BListen again and tick the expressions you hear.CRole play this situation. You are managers of a television production company, Zoom International. You

37、are discussing these two proposals for changes to company policy.1 Zoom International (ZI) could reduce costs by offering staff a 10% increase in salary instead of a company car. If ZI makes the change, staff will have to provide their own car for business use, using their own money.2 ZI could incre

38、ase security at their head office. At present, a security guard checks staff who enter the building. In future, staff will have to go through a barrier where they insert an identity card. If they do not have an identity card, they cannot enter the building. In addition, they must, at all times, wear

39、 an identity card with their photograph on it. There will be two female receptionists behind the barrier.Student A: Turn to page 146.Student B: Turn to page 144.Company profileCompany Headquarters Workforce Turnover Business activitiesRecent developmentCornerstone GroupDallas, USA35,000$4.1 billionP

40、roviding services and products for the oil industryAcquired MetrotCompany acquired Headquarters Type of companyProducts Reasons Problem Acquisition MetrotParis, FranceFamily-ownedHousehold goodsExpand the sales of Metrot products; Use Metrot as a base to develop its own products in Europe; Use its land asset to grow the company or finance the acquisition.Problems might arise when a different style of management is introduced.Interview with Hugh WhitmanOpinion of MetrotObjectives for MetrotPlans for wor