中国零售业态ppt课件

1、 Glendinning Management Consultants 2021K|TMBP|GMC Retail Trends 2021 (JW-dh)1中国市场2021.Shift Happens他知道吗 .中国是有着很大的区域差别的宏大的市场+/- 30 度从南到北4000 公里-/+20 厘米. 中国市场一览.中国市场一览.2021年，中国零售市场17%的增长，到2021年估计有21%增长.China Total Society Retail Sales Turnover 2004-2005 年零售额销售趋势13.3%12.9%13.7%16.8%21.6%15.0%Source: C

2、hina NBS.不同业态的渠道销售增长趋势渠道销售金额（十亿元为单位）年度复合增长率 变化 %200520082013E05 - 13E CAGR05 - 13ECash & Carry11.5515.3519.8378.3品类专家127.75287.99474.6817.83346.9便利店31.6253.978.8812.1147.3百货商店29.5958.9993.0915.463.5折扣店4.886.739.869.185药店7.6914.122.5314.3914.8大卖场124.16197.54365.5414.45241.4非店铺零售9.7116.8136.6418.0526.

3、9连锁超市112.12159197.967.3685.8Source: MVI Consulting.中国不同业态销售面积 (以千英尺为单位) 业态2005200720082009E2010E2011E2012E2013E05 - 07 CAGR07 - 13E CAGRCash & Carry4,967.535,609.095,691.795,739.976,086.696,338.966,611.696,661.246.30%2.90%便利店9,349.9312,708.5413,826.7914,703.4315,643.9316,535.4017,406.6818,296.9216.6

4、0%6.30%便利折扣店1,709.361,785.141,872.711,926.301,985.272,050.632,130.362,212.192.20%3.60%百货商店14,895.0322,508.4624,245.1425,436.3427,487.5329,657.2631,150.8233,436.4422.90%6.80%非处方药店312.35432.78502.93561.18625.77684.76743.76805.4717.70%10.90%大卖场48,764.4765,214.7474,758.2681,799.6888,649.9295,275.54102,2

5、03.85108,562.5915.60%8.90%珠宝店5.1212.7920.4620.4620.4623.0223.0223.0258.10%10.30%折扣店1,014.251,242.751,450.261,540.861,631.461,700.411,769.361,838.3110.70%6.70%办公楼大型商店-7049241,144.001,408.001,672.001,892.002,112.00-20.10%其他零售2,569.832,901.912,938.092,962.213,093.973,225.733,369.553,621.016.30%3.80%购物中

6、心30,388.0938,778.6444,891.5351,610.9660,583.9171,172.5381,841.1092,804.9413.00%15.70%连锁超市85,649.6998,780.23103,987.61107,905.01112,274.30116,665.72121,267.86119,792.047.40%3.30%Source: MVI Consulting.区域按行政级别按渠道类型城市县农村批发 & 零售餐饮其他全国 100%67.7%11.1%21.1%84.1%13.8%2.0%东区 37%68.4%9.7%21.9%86.1%12.4%1.5%西区

7、 13%58.2%17.5%24.3%80.8%16.0%3.2%中区 27% 65.2%10.7%24.0%83.6%14.5%1.9%北区 14%70.2%12.2%17.6%85.0%13.4%1.7%东北 9% 80.6%7.4%12.0%84.7%14.0%1.3%最高最低中国大陆2021年到达10,849 Bn RMB社会零售总额区域奉献占比如下Source: China NBS.分区域销售趋势区域# of stores门店数Operation Size,000 sq m2 经营面积（平方）Employees,000人员Retail Sales bn销售量Sales per sto

8、re Mn单店销售per sq m2 ,000平方销售per head ,000人员产出East 东65,05638,9098666079.3416701West 西19,53012,8022091065.438508Central 中41,77032,7615073548.4711698North 北14,73313,67423118812.7714815Northeast东北4,2772,295505112.02221,032# of employeesannual turnoverWholesale 20 20 mnRetail 60 5 mnHotelhigher than 1 Sta

9、r Restaurant 40 2 mnSource: China NBS.前100位零售商区域性分析前100位零售商数量门店数量门店 %营业额(000)销售 %前10010042,311100.0%587,694,190100.0% 东区5023,44255.4%375,300,24063.9%西区52,5165.9%10,945,0601.9%中区2112,02228.5%129,863,15022.1%北区204,1139.7%67,871,45011.5%东北42180.5%3,714,2900.6%Source: Linkshop, CCFA.在在Key retailers in m

10、ainland ChinaIt is a dynamic, challenging and exciting place.China: Top 10 零售商 Top 10 Retailers by ContributionTop 2 retailers by contribution are Chinese category specialistsThough Walmart is close third, with far less storesLess than expected contribution by other top global retailersAfter top 10,

11、 much less concentratedSource: MVI Research.全球零售商经过扩张添加市场份额Source: MVI March 2006.2021年快消品公司和零售杂货市场的业绩对比 Source: AC Nielsen, GMC Research2008门店覆盖000%2008营业额 000000%单店平均销售金额 RMB中国零售杂货店3,640100.0%5,000,000100.0%1,373,626前100位食品杂货商421.2%588,00011.76%14,000,000 P&G 2,11258.0%36,0000.72%17,045 KSF Noodle

12、s1,93053.0%30,0000.60%15,544 Coca Cola1,80049.5%25,0000.50%13,889 Nestle1,10030.2%13,0000.26%11,818 Mars45012.4%3,0000.06%6,667 Wrigley2,94981.0%5,0000.10%1,695.现代渠道将继续引领市场.零售商生命周期占地阶段建立临界点新店驱动增长大量门店投资稳定阶段效率为导向降低本钱提炼供应链本钱中心分衰败市场分额的减少竞争落后太多的问题导致衰落短少客户的商业主张兴盛阶段建立胜利的业态市场份额的增长 引入新的业态收买可对比增长快速增长减缓兴盛衰败转机点

13、占地稳定兴盛或衰败.零售商生命周期可对比增长快速增长减缓兴盛衰败转机点占地稳定兴盛或衰败.占地稳定衰败兴盛?讨论：不同阶段零售商的战略.1. ACQUISITION 获益One of the easiest ways to get additional volume 获取附加值的最简便途径之一Expensive 高利润Will not automatically fix problems in existing business 不在现有业务中自动产生问题2. NEW STORES 新开门店Replicating success 复制胜利 “Conquering a new place 攻克新

14、高地Need good locations that fit strategy 需求与战略相符的优势位置3. MORE SHOPPERS 更多购物者Higher traffic 高客流Not only attract new shoppers, but also keep existing customers 吸引新顾客，留住老顾客Very competitive initiative 竞争自动性零售商生长战略.4. INCREASE THE BASKET SIZE 提高购买量Get shoppers to buy more products 促使顾客购买更多商品Get shoppers to

15、 spend more money (value) 促使顾客消费更多Encourage impulse buy 推进激动性消费5. INCREASE SHOPPER LOYALTY 加深顾客忠实度Get shoppers to buy more of their requirements from you 使顾客从他那里购买更多必需品Extend product ranges e.g., financial services 扩展业务范围 如：金融效力6. INCREASE PROFITABILITY 提高收益率Aggressively reduce costs 尽能够降低本钱Supply Chain and POP Efficiencies 提高供应链及购买点效率Pressure Suppliers to increase Trading Terms 迫使供应商提高贸易条款Retailer Growth Strategies零售