2019地产项目中秋主题游园会活动策划方案-42P

1、地产项目中秋主题游园会 策划方案Mid Autumn Festival park传统的中秋玩腻了？这次不妨玩点新鲜的！吃？喝？玩？乐？通通有！地产项目中秋游园会等你来共赏佳节活动概况Part 1活动概况活动主题：邀月共赏 归江湾地产项目中秋主题游园会活动地点：地产项目营销中心活动时间：9月3日-9月24日；10:00-17:00活动对象：新老业主、意向客户及全城市民活动人数：1000人活动调性：喜庆、温馨Overview of activities氛围布置Part 2沙盘主题堆头美食区签到处投壶区圆桌博DIY互动区祈福点月饼大作战区猜灯谜月球造景水中捞月场地规划毽子区流水博礼品堆头发光月球+月

2、兔将发光月球放置在建发珑玥湾营销中心沿路保安岗边，配以可爱的发光月兔，营造中秋月盈珑玥湾的感觉。The luminous moon will be placed in the jianfa long yue bay marketing center along the road beside the security guard post, accompanied by lovely luminous rabbits, to create the Mid-Autumn festival crescent long yue bay feeling.外场月球造景Mid-Autumn Festiva

3、l Blessing中秋祈福在营销中心外场绿植处设置祈福点供来宾祈福、祈求平安健康Set up a blessing point next to the big banyan tree outside the mallFor guests to pray for peace and health签到处布置签到处将利用中秋软装元素进行布置。The sign-in area will be decorated with Mid-Autumn festival soft clothing elements.现场打造符合中秋氛围的主题堆头，利用屏风、灯笼、扇子等元素结合花艺打造。主题堆头Create

4、theme heaps that conform to the atmosphere of mid - autumn festival on site, using elements such as full moon, lantern, fan, etc. combined with floral art to create them.美食品鉴区氛围美食品鉴区利用花艺、扇子、灯笼等元素打造具有中秋节日氛围的软装。Gourmet tasting district uses flowers, fans, lanterns and other elements to create soft clo

5、thing with mid autumn festival atmosphere.博饼区氛围现场通过礼品堆头和木质小骰子营造氛围，博饼区设置锣、状元服等道具。The scene through the gift stack and wooden small dice to create the atmosphere, the region set gongs, clothes, and other props.锣道具状元服花灯氛围布置营销中心内左侧柱子上用线进行花灯氛围布置，凸显浓浓节日气氛。The layout of the lantern atmosphere on the left c

6、olumn in the marketing center highlights the thick festive atmosphere.现场在每个区域都放置画架以告示规则。The scene is placed in each area with an easel to announce rules.规则告示牌流程内容Part 3第一阶段： 9.3-9.21 流水博第二阶段：9.22-9.23 圆桌博第三阶段： 9.24 王中王序号时间内容备注上午19:00-11:30来宾签到来宾签到，领取体验券。29:30-12:00布艺DIY（9.3-9.7）来宾凭券可参与一次互动体验。3手绘扇DIY

7、（9.10-9.14）来宾凭券可参与一次互动体验。4月饼DIY（9.17-9.21）来宾凭券可参与一次互动体验。5流水博饼互动来宾凭券可参与一次博饼活动。下午614:00-16:30来宾签到来宾签到，领取体验券。714:30-17:00布艺DIY（9.3-9.7）来宾凭券可参与一次互动体验。8手绘扇DIY（9.10-9.14）来宾凭券可参与一次互动体验。9月饼DIY（9.17-9.21）来宾凭券可参与一次互动体验。10流水博饼互动来宾凭券可参与一次博饼活动。流程表 （9.3-9.21）9.3-9.21工作日内，每天仅有一个DIY。序号日期时间内容备注上午19.3-9.24每逢周末9:00-11

8、:30来宾签到来宾签到，领取体验券。29:30-12:00投壶游戏来宾凭券可参与一次互动体验。3水中捞月来宾凭券可参与一次互动体验。4踢毽子来宾凭券可参与一次互动体验。5猜灯谜来宾凭券可参与一次互动体验。6月饼大作战来宾凭券可参与一次互动体验。7灯笼DIY来宾凭券可参与一次互动DIY。8香囊DIY来宾凭券可参与一次互动DIY。9美食品鉴来宾凭券可参与一次美食品鉴。109.22-9.2310:30博饼半决赛邀请上一轮晋级的状元参与半决赛。119.2410:30状元王中王邀请通过半决赛的状元参与中秋王中王。129:00-12:00月饼赠送中秋节当天，业主凭身份可领取月饼礼盒一份。下午139.3-9

9、.24每逢周末14:00-16:30来宾签到来宾签到，领取体验券。1414:30-17:00投壶游戏来宾凭券可参与一次互动体验。15水中捞月来宾凭券可参与一次互动体验。16踢毽子来宾凭券可参与一次互动体验。17猜灯谜来宾凭券可参与一次互动体验。18月饼大作战来宾凭券可参与一次互动体验。19灯笼DIY来宾凭券可参与一次互动DIY。20香囊DIY来宾凭券可参与一次互动DIY。21美食品鉴来宾凭券可参与一次美食品鉴。229.24月饼赠送中秋节当天，业主凭身份可领取月饼礼盒一份。流程表（9.3-9.24）来宾签到来宾签到后可领取一张互动体验券，凭券参与现场互动及博饼。Guests can receiv

10、e an interactive experience coupon after signing in. they can participate in on-site interaction and pancakes with the coupon.体验券来宾签到后可领取一张体验券，凭券可参与现场活动互动及博饼。Guests can receive an experience coupon after signing in, and can participate in on-site activities and interactions with the coupon.布艺DIY来宾凭券

11、参与互动DIY；来宾可选择自己喜欢的不织布材料包在现场工作人员指导下制作小兔子玩偶。Guests participate in interactive DIY with coupons; Guests can choose their favorite non-woven fabric bag to make bunny dolls under the guidance of field staff.手绘扇DIY在扇面上可以画你想画的，写你想写的，题字作画，创意无限，可以激发孩子绘画的激情。作为礼物送给好朋友或者家长，非常有趣；来宾凭券参与互动DIY。You can draw what you

12、 want to draw, write what you want to write, and draw with inscription on the fan, creating unlimited skills, which can stimulate childrens passion for painting. It is very interesting to give as a gift to a good friend or parent. Guests participate in interactive DIY with coupons.月饼DIY用月饼DIY打造最具有亲情

13、的节日，让每一个人在享受节日的气息的同时，更能感受到一份关于家的牵挂。Use moon cakes DIY to create the most intimate festival so that everyone can feel more about home while enjoying the flavor of the festival.博饼互动选拔赛：2018.9.3-9.21，采用流水形式博饼，来宾凭券每人每次仅有3次博饼机会，每日评选出4名状元，参与下一轮圆桌博饼。Selection: 2018.9.3-9.21, the use of flowing form of Bobc

14、akes, visitors with vouchers each only three times Bobcakes opportunities, daily selection of four champions, to participate in the next round table Bobcakes.状元服拍照现场为博到状元的来宾提供拍立得拍照服务，来宾可到主题堆头进行合影留念。The site provides a photo shooting service for the top-notch visitors, who can take photos at the top

15、of the theme pile.博饼规则中秋游园会游园会互动1-投壶游戏投壶，亦称射壶，是一种既登大雅之堂、又入巷陌平康的传统游戏。来宾凭券可参与一次投壶游戏，每人每次仅可领取五只箭，投中者即可获取小礼品。Casting pot, also known as the ejection pot, is a traditional game that combines elegance with elegance. Guests can participate in a pot throwing game with vouchers, each can only get five arrows

16、 at a time, and the thrower can get small gifts. 游园会互动2-水中捞月黄色的乒乓球在水中仿佛一轮明月，在中秋佳节尤其应景。来宾凭券参与互动，每人仅有一次挑战机会，在规定时间夹出乒乓球多的获胜。Yellow table tennis is like a bright moon in the water, especially in the Mid Autumn Festival. Guests participate in the interaction with vouchers, each has only one chance to cha

17、llenge and win more table tennis at the specified time. 游园会互动3-踢毽子寓教于乐的踢毽子游戏，在中秋佳节很适合亲子家庭一起参与；来宾凭券参与互动，每人仅有一次挑战机会，在规定时间踢得最多的获胜。The shuttlecock kick, a fun game, is very suitable for parents and children to participate in the Mid-Autumn Festival; guests participate in the interaction with vouchers, e

18、ach only one chance to challenge, in the specified time to play the most winning. 游园会互动4-猜灯谜在营销中心外设置猜灯谜点，挂上各式小花灯，花灯下挂着灯谜内容，供来宾进行猜谜；来宾凭券可在灯谜区进行猜谜，猜对答案揭下花灯上的灯谜纸，到兑奖区兑换精美礼品。Outside the marketing center, lantern riddles will be set up, with all kinds of small lanterns hung, and lantern riddles will be h

19、ung under the lanterns for guests to guess.Guests can perform riddles in the lantern riddles area, guess the answer, remove the lantern riddles paper from the lantern, and exchange exquisite gifts in the bonus area.游园会互动 5月饼大作战来宾凭券可参与一次吃月饼游戏；来宾随机品尝一小块月饼，成功猜出月饼口味的即可获得小礼品一份。Guests can participate in a

20、 mooncake eating game with coupons. Guests will randomly taste a small piece of moon cake, and those who successfully guess the taste of moon cake will get a small gift.灯笼是我国传统文化的典型元素之一，也是喜庆吉祥的象征，在这次活动中孩子们不仅可以尽情地把玩灯笼，还可以在灯笼上展示自己大胆的创意；来宾凭券参与互动DIY。Lantern is one of the typical elements of our traditio

21、nal culture and also a symbol of happiness and good luck. in this activity, children can not only play with lanterns to their fullest extent, but also show their bold creativity on lanterns. Guests participate in interactive DIY with coupons. 游园会互动6 - 灯笼DIY在古代佩戴香囊是一种民俗，在民间更是有 “带个香草带，不怕五虫害”之说， 在中秋佳节亲

22、手做一个香囊赠与家人意义非常；来宾凭券参与互动DIY。In ancient times, wearing sachets was a kind of folk custom, in the folk is with a vanilla belt, not afraid of Five insect pests said, in the Mid-Autumn Festival to do a sachet to give to family significance is very important; guests vouchers to participate in interactive

23、DIY. 游园会互动7 香囊DIY中秋是吃藕的好季节，无论是炖还是煎、炸，都是中秋餐桌不可少的一道菜。南方不少地方，在八月十五祭神时，有一款贡品是芋头。吃菱角能化解油腻，在不少地方还有小孩吃菱角会聪明伶俐的说法。中秋节的时候正值桂花开，桂花不仅可供观赏，而且还有食用价值。柚子是中秋节的必备品之一，因为“柚”与“佑”谐音，也是希望月亮保佑的意思。传说月圆的晚上坐在葡萄树底下可以听见牛郎织女在说话。如今水灵灵，甜滋滋的葡萄也是中秋桌上不可缺少的水果。中秋节的月饼绝对是众多美食中的主角。美食品鉴Tasting food圆桌博饼半决赛：2018.9.22-9.23，采用圆桌博饼，邀请上一轮博到状元的客户，每人