2018首届元洪国际产业园美食文化节【美食节】【美陈包装】

1、首届元洪国际产业园美食文化节The 1st Yuanhong International Food FestivalOCTOBER 22th, 2018ALL RIGHTS RESERVEDCONTENTS2D DESIGNKey visual Poster Social media3D DESIGNLayoutRegions Night VisionSchedule Opening Daily ClosingSetting Schedule Utilities Security CleaningTeam StructureCompany IntroCREATIVEAGENDALOGISTIC

2、SStrategy Concept ThemeCONCEPTYuanhong International Food Festival | No. 2BACKGROUNDYuanhong International Food Festival | No. 3名称：首届元洪国际产业园美食文化节 时间：2018年11月16日-11月20日 地点：福清市 两馆一中心(户外) 风格：专业化、国际化、智能化、高端精品 核心：“五个一”、饮食、文化NAME：The 1st Yuanhong International Food Festival DATE：Nov. 16th 20th , 2018ADD：T

3、wo Hall and One Center, Fuqing, China STYLISH：Professional / International / Intelligence / High QualityCORE：“Five Ones” / Food / Culture让我们先讨论当今美食节的场地设计与运营现状，国内的，和国外的。THE STATUS OF THE FOOD FESTIVAL.Yuanhong International Food Festival | No. 4Thinking | 国内现状国内大多数传统美食节，只有食，没有美，更没有美食文化。无论是运营内容，还是美术风格

4、，都不是我们想要的。只有食，没有美Yuanhong International Food Festival | No. 5Thinking | 国内现状国内极少数美食节嘉年华厂牌，如伍德吃托克等，开始考虑年轻食客的审美，和国际最前沿的美食节操作运营，打造味蕾与视觉的盛宴。有美 / 有食 / 有享受我们要打造的设计方向。Yuanhong International Food Festival | No. 6Thinking | 国外现状我们要打造的设计方向。 国外美食节，操作趋于成熟，不少西欧北美国家的美食节，创意大胆，内容与搭建都很新颖，更像是一场大型的味觉与视觉对撞的嘉年华。视频示例Yuan

5、hong International Food Festival | No. 7CLICK TO PLAY丹麦2017年美食节再看看，当今美食节的整体美术设计现状，不成熟的，和成熟的。THE STATUS OF THE FOOD FESTIVAL.Yuanhong International Food Festival | No. 8THINKING | 美术视觉不成熟的美食节视觉普遍存在的问题：过于本土化 配色低龄化 场景应用差成熟的美食节视觉的优势：现代简洁 用色成熟 场景应用强 富有艺术感我们要打造的视觉方向。Yuanhong International Food Festival |

6、No. 10CONTENTSStrategy Concept ThemeSchedule Opening Daily ClosingSetting Schedule Utilities Security CleaningTeam StructureCompany IntroCONCEPTAGENDALOGISTICS2D DESIGNKey visual Poster Social media3D DESIGNLayoutRegions Night VisionCREATIVEYuanhong International Food Festival | No. 10THINKING | 主题思

7、考云此次美食节核心特色 智能化 更是活动承办主力军 京东云集即是动词，国际与当地美食的集聚又是名词，国际与当地美食的集市Yuanhong International Food Festival | No. 11CONCEPTYuanhong International Food Festival | No. 12云 集国际五洲 & 当地特色美食 云集元洪 京东云以智能感概念打造 美食集市Key VisualYuanhong International Food Festival | No. 13Key VisualBadgeYuanhong International Food Festiva

8、l | No. 14TicketPOSTERYuanhong International Food Festival | No. 15POSTERYuanhong International Food Festival | No. 16BILLBOARD DEMOYuanhong International Food Festival | No. 17POSTERYuanhong International Food Festival | No. 18BILLBOARD DEMOYuanhong International Food Festival | No. 20HANDBOOKHandb

9、ookYuanhong International Food Festival | No. 20CONTENTSStrategy Concept ThemeSchedule Opening Daily ClosingSetting Schedule Utilities Security CleaningTeam StructureCompany IntroCONCEPTAGENDALOGISTICS2D DESIGNKey visual Poster Social media3D DESIGNLayoutRegions Night VisionCREATIVEYuanhong Internat

10、ional Food Festival | No. 21LAYOUTYuanhong International Food Festival | No. 22LAYOUT安检通道门头五湖四海能量馆主舞台鲜食馆元味觉醒立体字体育馆博物馆Yuanhong International Food Festival | No. 23五湖四海WORLDWIDE国际美食体验 国际厨艺大师元味觉醒YUAN FLAVOUR福清特色美食中华厨艺一绝京东云馆JD CLOUD智能仓储配送 精装商品陈列 VIP休息区主舞台MAIN STAGE开幕式 日常演出 闭幕式鲜食馆FRESH HALL一条鱼 一块肉 一粒果能量馆

11、ENERGY HALL一袋米 一桶油 饮料安检通道门头LAYOUTLAYOUT主舞台MAIN STAGE文化艺术中心京东云馆JD CLOUD鲜食馆FRESH HALL 卡路里大作战 CALORIE CHALLENGE能量馆ENERGY HALL五湖四海WORLDWIDE元味觉醒YUAN FLAVOUR厨艺大师中华一绝Y U N JI 入口ENTRANCE休闲区休闲区休闲区休闲区体育馆博物馆Yuanhong International Food Festival | No. 25LAYOUTYuanhong International Food Festival | No. 26五湖四海WORL

12、DWIDE国际美食体验 国际厨艺大师元味觉醒YUAN FLAVOUR福清特色美食 中华厨艺一绝鲜食馆FRESH HALL一条鱼 一块肉 一粒果能量馆ENERGY HALL一袋米 一桶油 饮料京东云馆JD CLOUD智能仓储配送 精装商品陈列 VIP休息区主舞台MAIN STAGE开幕式 日常演出 闭幕式休闲区RELAX AREA日常休息 用餐 互动休闲REGIONSYuanhong International Food Festival | No. 27REGIONSYuanhong International Food Festival | No. 28REGIONSYuanhong Int

13、ernational Food Festival | No. 30REGIONSYuanhong International Food Festival | No. 30REGIONSYuanhong International Food Festival | No. 31REGIONSYuanhong International Food Festival | No. 32REGIONSYuanhong International Food Festival | No. 33REGIONSYuanhong International Food Festival | No. 34REGIONS

14、Yuanhong International Food Festival | No. 35REGIONSYuanhong International Food Festival | No. 36REGIONSYuanhong International Food Festival | No. 37REGIONSYuanhong International Food Festival | No. 38REGIONSYuanhong International Food Festival | No. 40REGIONSYuanhong International Food Festival | N

15、o. 40REGIONSYuanhong International Food Festival | No. 41REGIONSYuanhong International Food Festival | No. 42REGIONSYuanhong International Food Festival | No. 43REGIONSYuanhong International Food Festival | No. 44NIGHT VISIONYuanhong International Food Festival | No. 45NIGHT VISIONYuanhong Internati

16、onal Food Festival | No. 46NIGHT VISIONYuanhong International Food Festival | No. 47CONTENTSStrategy Concept Theme2D DESIGNKey visual Poster Social media3D DESIGNLayoutRegions Night VisionSetting Schedule Utilities Security CleaningTeam StructureCompany IntroCONCEPTCREATIVELOGISTICSSchedule Opening

17、Daily ClosingAGENDAYuanhong International Food Festival | No. 48SCHEDULEOPENING开幕式Yuanhong International Food Festival | No. 50No.StartEndDurationProgramsParticipants110:30:0010:33:0000:03:00开场表演 厨房乐章演员210:33:0010:35:0000:02:00开场词主持人310:35:0010:39:0000:04:00致辞新元洪，新篇章领导代表410:39:0010:42:0000:03:00歌舞表演

18、燃烧我的卡路里演员510:42:0010:48:0000:05:00中外厨艺大比拼主持人 / 厨艺大师610:47:0010:51:0000:04:00致辞智能时代饮食文化领导代表710:51:0010:54:0000:03:00平衡车表演智能配送新时代演员810:54:0010:58:0000:04:00致辞新元洪，新篇章领导代表910:58:0011:00:0000:02:00启动仪式领导代表1011:00:0011:03:0000:03:00结束词主持人OPENINGYuanhong International Food Festival | No. 50Yuanhong Interna

19、tional Food Festival | No. 51SCHEDULEDAILY主舞台 MAIN STAGE卡路里大作战 CALORIE CHALLENGE五湖四海 厨艺大师 WORLDWIDE MASTER元味觉醒 中华一绝 CHINESE MASTER休闲游戏区No.TimePrograms113:00:00搏击操ZUMBA214:00:00吃蟹大赛 / 拆蟹小讲堂314:25:00燃烧我的卡路里415:00:00吃草大赛 / 健康饮食小讲堂515:25:00智能新时代616:00:00吃虾菇大赛 / 拆虾菇小讲堂716:25:00海草舞817:00:00乱打NANTA917:05:0

20、0中外厨艺大展示1018:00:00乐队表演1118:30:00DJNo.TimePrograms113:30:00掷骰子半个小时循环一次214:30:00对对碰半个小时循环一次315:30:00卡路里单车半个小时循环一次416:30:00跳远挑战赛半个小时循环一次516:40:00踢键计数赛616:50:00呼啦圈PK赛No.TimePrograms111:00:00豆腐刺绣一小时循环一次211:30:00拆螃蟹教学一小时循环一次No.TimePrograms111:30:00日式打糕一小时循环一次212:00:00沙拉DIY一小时循环一次No.TimePrograms118:00:00花式

21、调酒一小时循环一次3全时段抓娃娃机4全时段抓螃蟹机5全时段艺术彩绘6全时段艺术画像7全时段mini练歌房SCHEDULEDAILY主舞台 MAIN STAGEYuanhong International Food Festival | No. 52No.TimePrograms113:00:00搏击操ZUMBA214:00:00吃蟹大赛 / 拆蟹小讲堂314:25:00燃烧我的卡路里415:00:00吃草大赛 / 健康饮食小讲堂515:25:00智能新时代616:00:00吃虾菇大赛 / 拆虾菇小讲堂716:25:00海草舞817:00:00乱打NANTA917:05:00中外厨艺大展示101

22、8:00:00乐队表演1118:30:00DJSCHEDULEDAILY卡路里大作战 CALORIE CHALLENGEYuanhong International Food Festival | No. 53No.TimePrograms113:30:00掷骰子半个小时循环一次214:30:00对对碰半个小时循环一次315:30:00卡路里单车半个小时循环一次416:30:00跳远挑战赛半个小时循环一次516:40:00踢键计数赛616:50:00呼啦圈PK赛SCHEDULEDAILYDJINGYuanhong International Food Festival | No. 54LIVE

23、BANDSCHEDULEDAILYSCHEDULEDAILY五湖四海 厨艺大师 WORLDWIDE MASTERYuanhong International Food Festival | No. 56No.TimePrograms111:30:00日式打糕一小时循环一次212:00:00沙拉DIY一小时循环一次SCHEDULEDAILY元味觉醒 中华一绝 CHINESE MASTERYuanhong International Food Festival | No. 57No.TimePrograms111:00:00豆腐刺绣一小时循环一次211:30:00拆螃蟹教学一小时循环一次SCHEDULEDAILY休闲游戏区Yuanhong International Food Festival | No. 58No.TimePrograms118:00:00花式调酒一小时循环一次3全时段抓娃娃机4全时段抓螃蟹机5全时段艺术彩绘6全时段艺术画像7全时段mini练歌房SCHEDULECLOSINGYuanhong International Food Festival | No. 60No.StartEndDurationProgramsParticipants119:30:0019:33:0000:03:00开场表演 国际新潮流演员219:33:0019:35:0000: