新职业英语 机电英语Unit 2.

1、UnitUnit 2 2 Market Research Market ResearchWarming-upReading ALanguage PointsListening4123Speaking5Reading B6Writing7Vocabulary and Structure8ContentsContentsUnit 2 2 Market ResearchTask 1 As a market researcher, Ellen may experience the following situations. Match each situation with its correspon

2、ding picture.Unit 2 2 Market ResearchABCD Designing a suitable questionnaire. Asking a potential customer to fill in the questionnaire. Interviewing an expert on stainless steel（不锈钢）. Presenting a market report in a companys meeting.BDAC Task 2 As a market researcher, Ellen would have to analyze man

3、y data or figures. Match the following statements with the corresponding tables or charts.1. There is a sharp increase in the last five years, that is, from 2003-2008.2. The past decade witnessed a steady decrease in the labor costs in this field.3. This years sales volume has been nearly doubled, n

4、amely from 10 thousand units to 20 thousand units.4. There is no substantial change in terms of overall turnout within the past three years.Unit 2 2 Market ResearchUnit 2 2 Market ResearchAnswer: 1d 2 a 3 b 4 cTask 1 Before reading the passage, try to answer the questions about market research and m

5、arket report.1. Which parts does a market research generally consist of?2. What makes a market report effective and impressive?Reading AUnit 2 2 Market ResearchGas Compressor Market in China The Past and the Future As a kind of general machinery, gas compressor is widely used in such industries as p

6、etrochemical, steel, metallurgy andautomobile. Gas compressor is mainly divided into several types, including centrifugal gas compressor, reciprocating gas compressor, and piston gas compressor. Reading AUnit 2 2 Market Research Chinas gas compressor manufacturing industry has developed rapidly in r

7、ecent years. In 2007, China had a total number of 355 companies whose annual sales revenue exceeding 5 million yuan in gas compressor manufacturing industry and their combined output value reached 56.93 billion yuan, amounting to 0.78 of thetotal output value of the entire machinery industry, the pe

8、rcentage of which was 0.03 percentage points higher than the previous year. Moreover, China had also increased in other indicators like output value of new products, industrial sales output value and export delivery value. Unit 2 2 Market ResearchReading A The year 2009 is experiencing a serious eco

9、nomic depression in the world, but it is too early to say that this industry would also be greatly affected, since Chinese government has taken some effective measures to deal with this problem. At present, China has a relatively fierce competition and relatively low industry concentration in its ga

10、s compressor manufacturing industry. Chinas gas compressor producers are mainly distributed along the eastern coastal regions, while in its west region (including Southwest and Northwest) there exist huge market potentials to be further developed. Unit 2 2 Market ResearchReading A During the Elevent

11、h Five-Year Plan period (2006-2010), the localization of large complete set of equipment in such industries as petrochemical, chemical, textile, coal/electricity/oil and metallurgy will provide huge business opportunities for the development of Chinas gas compressor manufacturing industry. According

12、 to the plan, China will build a great deal of important projects in key industries in the period 2006-2010. Take Chinas nuclear power industry for instance. More than 20 nuclear power stations will be built in the five years, which will provide not only a broad market for the rapid development of g

13、as compressor manufacturing industry, but also a unique opportunity to accelerate the improvement of the quality of air compressor. Unit 2 2 Market ResearchReading AvLanguage PointsLanguage PointsUnit 5Product Inspection1. revenue: n. income, esp. the total annual incomeof the State from taxes, etc.

14、e.g. The steady rise in oil revenues has enabled the government to invest more money in public health and education.Language PointsUnit 5Product Inspection2. exceed: v. to be greater or more numerous than(esp. a quantity)e.g. The student number admitted must not exceed 2,000. Their success exceeded

15、all expectations.3. previous: a. coming before in time or ordere.g. She is his daughter from a previous marriage.Language PointsUnit 5Product Inspection4. delivery: n. delivering (of letters, goods, etc.); goods, mail to be deliverede.g. Your order is ready for delivery. We had a big delivery of coa

16、l today.5. fierce: a. intense, violent and angrye.g. His plan met with fierce opposition. There is a fierce competition for those scholarships.b. often passive to spread something, or different parts of something over an area e.g. Make sure that your weight is evenly distributed. Cases of the diseas

17、e are widely distributed through Europe. Language PointsUnit 5Product Inspection6. distribute: v. a. to separate something into parts and give a share to each person or thinge.g. The demonstrators distributed leaflets to passers-by. Clothes and blankets have been distributed among the refugees.Langu

18、age PointsUnit 5Product Inspection7. accelerate: v. a. to make something move faster or happen earlier; increase the speed ofe.g. The central government has taken some effective measures to accelerate the rate of economic growth. The car accelerated smoothly away.b. (of a vehicle or person) to start

19、 to go fastere.g. The car accelerated to overtake me. vTranslationUnit 5Product InspectionReading A中国的空气压缩机市场中国的空气压缩机市场过去和将来过去和将来 作为一种通用机械，气体压缩机广泛应用于诸如石油化工、钢铁、冶金和汽车等行业。气体压缩机主要分为几种类型，包括离心压缩机、往复式压缩机和活塞式压缩机等。Unit 5Product InspectionReading A 中国气体压缩机制造业近年来迅速发展。2007 年，中国355 家公司在气体压缩机工业上年销售收入超过500 万美元，其产值

20、达到56.93 亿人民币，这个产值在整个机械行业的百分比为0.78，比前一年高0.03 个百分点。此外，其他指标也有所增加，例如，新产品产值，工业销售产值和出口交货值。Unit 5Product InspectionReading A 2009 年正在经历一场世界范围内严重的经济衰退，但是说这一行业也将受到很大的影响却是言之尚早，因为我国政府已经采取了一些有效的措施来处理这一问题。目前在气压缩机制造行业，中国有一个相对激烈的竞争和相对较低的行业集中。中国的气体压缩机制造商，主要分布在东部沿海地区，而在西部地区（包括西南和西北）这类公司较少，在那里存在着巨大的市场潜力，气体压缩机产业可以得到进一

21、步发展。Unit 5Product InspectionReading A 在第十一个五年计划期间（20062010 年），在一些行业，例如：石化、化工、纺织、煤炭/电力/ 石油和冶金，大型成套设备的本地化将为发展中国的气体压缩机制造业提供巨大的商机。在20062010 年期间根据计划，中国将建造重点行业中大量的重要项目。例如，在中国核电工业，五年时间里将建立20 多个核电站，这不仅为迅速发展气体压缩机制造业提供了广阔的市场，而且还为加速改善气体压缩机质量提供了一个独特的机会。Task 2 Read the passage and fill in the following chart wit

22、h figures or numbers given in the passage.Reading AUnit 2 2 Market Research72.99 billion56.93 billion more than CNY 5 million 78%75%the overall output value of machinery industry in 2007the overall output value of gas compressor manufacturing industry in 2007annual sales revenue of gas compressor ma

23、nufacturing industry in 2007the percentage of overall output value of gas compressor manufacturing industry in the whole machinery industry in 2007the percentage of overall output value of gas compressor manufacturing industry in the whole machinery industry in 2006 Task 3 Read the passage again and

24、 decide whether the following statements are true (T) or false (F).Reading A 1. Gas compressor is not widely applied in various industries in China. 2. In China, gas compressor manufacturing industry has experienced a rapid increase within these years. 3. In 2007, the annual sales revenue of gas com

25、pressor manufacturing is a little below 5 million yuan. 4. Though the output value of gas compressors was big in 2007, the percentage of the output value of the entire machinery industry decreased that year.Unit 2 2 Market ResearchFFFT 5.Chinas main gas compressor producers are equally distributed a

26、round China. 6.The gas compressor manufacturing industry has been well-developed in China, and heated competition occurs in this field. 7.The Eleventh Five-Year Plan laid great emphasis on the development of many key industries, such as nuclear power, in China. 8.As many large complete sets of equip

27、ment in many industries are being localized, Chinas gas compressor manufacturers enjoy huge business chances.Unit 2 2 Market ResearchReading AFFTTTask 4 From the passage, we can see that the author has searched many sources for necessary information. Can you guess what sources may be used in this te

28、xt? And if you are required to do a desk research (案头调研案头调研) about gas compressor,what kind of sources you may use in order to find necessary information?Reading AUnit 2 2 Market ResearchTask 1 Listen to the conversation and match the answer with the question.1. Who is the journalist?2. Who is the s

29、ecretary?3. Who is the person to be interviewed?4. Who is the person acting as the contact person?A. Tom EdisonB. Jane CooperC. Ellen JohnsonD. Li JingUnit 2 2 Market ResearchListeningJane: Hello, this is Li Jings office. Jane Cooper speaking.Ellen: Hello, my name is Ellen Johnson. Im a journalist f

30、rom the magazine Entrepreneur. Can I speak to Mr. Li?Jane: Sure, hold on, please. I will put you through.Ellen: Thank you so much.Jane: You are welcome.Li Jing: Hello, this is Li Jing speaking.Ellen: Hello, Mr. Li. Im Ellen Johnson, a journalist from Entrepreneur.Li Jing: Oh, I see. Tom Edison told

31、me last week at our weekly meeting that a journalist from the world-famous magazine wanted to have an interview.Ellen: Its so kind of Mr. Edison to do so. Mr. Li, I am wondering whether you would be free some time next week.Li Jing: Let me have a look at my schedule. Well, what about next Friday mor

32、ning? I will be free from 8 oclock to 11 oclock.Ellen: OK, so Ill see you at 9 oclock next Friday. Thank you so much, Mr. Li.Li Jing: Its my pleasure.Unit 5Product InspectionListeningv ScriptTask 2 Ellen Johnson is calling Mr. Li, an expert from China Iron and Steel Association(CISA). But Mr. Li is

33、not in. Listen to the conversation and judge whether the following statements are true (T) or false (F).( ) 1. Jane is the person Miss Johnson wants to talk with.( ) 2. Miss Johnson has been to London on a business trip.( ) 3. Miss Johnson has an appointment with Mr. Li at 9 oclock the next day.( )

34、4. Miss Johnson is calling to cancel the appointment.( ) 5. Miss Johnson is very interested in the stainless steel market in India.Unit 2 2 Market ResearchFFFFTListeningUnit 5Product InspectionListeningv ScriptJane: Hello, this is Li Jings office. Jane Cooper speaking.Ellen: Hello, Jane. This is Ell

35、en Johnson from Entrepreneur.Jane: Good afternoon, Miss Johnson. Did you have a good trip from London?Ellen: Yes, pretty good. Can I speak to Mr. Li?Jane: Im sorry. Mr. Li is at a meeting now. Can I take a message?Ellen: Sure. Please tell Mr. Li that Im calling to confirm the interview at 9 oclock,

36、tomorrow morning.Jane: OK. Miss Ellen Johnson from the magazine Entrepreneur is calling to confirm the interview at 9 oclock tomorrow morning.Ellen: Yes, thats right. By the way, could you please tell Mr. Li that we are very much interested in the stainless steel market, and hope to be well informed

37、 in this field?Jane: OK. You can count on me.Ellen: Thank you so much, Jane. See you tomorrow.Jane: See you.Task 3 Ellen Johnson is interviewing Mr. Li. Listen to the conversation and fill in the blanks with what you hear.Li Jing: Hello, Miss. Johnson, nice to see you.Ellen: Nice to see you, too, Mr

38、. Li.Li Jing: Did you have a good trip?Ellen: Yes, thank you. This trip was really 1_ and the weather here is 2_ .Li Jing: Im glad you like the weather here.Ellen: I really like it. The weather in London now is often 3_ and humid.Li Jing: Yeah, London is famous for that. Well, Miss Johnson, please t

39、ake a 4_ .Ellen: Thank you. Can we start now?Li Jing: Sure.Unit 2 2 Market Researchwonderful pleasant cloudy seat Listening Ellen: Mr. Li, as we know, China is the worlds number one producer of stainless steel last year. Can you 5_ our readers of some of the details? Li Jing: Sure. In 2008, as CISA

40、reported, China took up more than one quarter of the global 6_ , that is, about 7.2 million tons. And we have 7_ Japan as the biggest producer in 2007. Ellen: But some 8_ also showed that in the past half year, steel products exports have 9_ sharply. What was the main reason for this decrease? Li Ji

41、ng: Well, this is a very difficult problem. But one of the reasons, to be frank, is that the export tax has been 10_.Unit 2 2 Market Researchinform output overtaken figures dropped raised. ListeningTask 4 Ellen Johnson is continuing her interview with Li Jing. Listen to the conversation and choose t

42、he best answer to each question. 1. Which of the following table is suitable to describe the change of the export of crude steel?Unit 2 2 Market ResearchABCD Listening 2. Which of the following changes is not mentioned in the dialogue? A. The export of steel has been affected. B. The overall product

43、 of steel has been affected. C. The import of steel has been affected. D. The export of products with advanced technology has increased.Unit 2 2 Market Research Listening 3. What did some European countries do with regard to Chinese steel industry? A. They imported more steel from China. B. They exp

44、orted more steel to China. C. They complained that Chinese steel industry was dumping. D. They wanted to communicate with Chinese steel industry.Unit 2 2 Market Research Listening 4. Which of the following is not an effective way to solve the problem according to the interview?Unit 2 2 Market Resear

45、chA. Dialogues.B. Communications.C. Negotiations.D. Complaints. ListeningUnit 5Product InspectionListeningv ScriptEllen: Can you give us some examples?Li Jing: Lets take crude steel as an example. The net export of it increased in the first half of last year, but then fell in the second half by 22.5

46、5 percent from the previous year. To befrank, this is really a very sharp decrease.Ellen: Besides the changes in exports and overall product, are there any other important changes?Li Jing: Yes. CISA figures showed that products with advanced technology rose quickly.Unit 5Product InspectionListeningE

47、llen: Mr. Li, some of the European countries had sent anti-dumping applications against Chinese steel products to WTO. How do you look at this problem?Li Jing: Well, our government has mentioned repeatedly that Chinas iron and steel industry would expand to satisfy domestic demand rather than to con

48、trol the global market.Ellen: So what would you do to deal with these complaints?Li Jing: I think dialogues would be a better way than just complaining. European countries should communicate with our steel industry more effectively. Negotiation is also important.Ellen: Thank you so much, Mr. Li. I r

49、eally appreciate that you have spent so much time with me.Li Jing: My pleasure.Task 5 Two market researchers of ABC Company are discussing about how to do a market research on gas compressors available in the market. Listen to the conversation three times and answer the following questions.1. What d

50、id the new marketing manager ask the two market researchers to do?_ _ _2. How many second-hand information sources are mentioned? What are they?_ _Unit 2 2 Market ResearchThe new marketing manager asked the two speakers to do a market research about gas compressors available in the local market. Two

51、 kinds of sources are mentioned here, websites and professional magazines.Listening3. How many first-hand information sources are mentioned? What are they?_ _4. Why does the woman want to design two questionnaires? _ _5. According to the woman, when would an expert interview be done?_ _Unit 2 2 Mark

52、et ResearchTwo kinds are mentioned here, questionnaires and expert interviews. Because she thinks that a great variety of information can be obtained from two questionnaires.An expert interview can be conducted after first-hand information has been collected and analyzed. ListeningUnit 5Product Insp

53、ectionListeningv ScriptA: Hi, Mike. Did you hear the news?B: What news? You mean the new marketing manager?A: Bingo, Alex Smith will be our new boss by this Friday.B: He has already held a meeting with us yesterday when you were on a business trip.A: Really? Anything important in the meeting?B: Yes,

54、 Alex asked you and me to do a market research on gas compressors available in this local market.A: Oh, any idea how to do it?B: First, weve got to find out some useful second-hand information, from some professional magazines.A: Sounds pretty good. But this is not enough.B: There are also some webs

55、ites which may help us. I know the official website is a good one.A: Yes. Let me see. What about designing a questionnaire?B: Sounds good. But who would be your target, gas compressor manufacturers or users?A: We can design two kinds of questionnaires so that we can gain a great variety of informati

56、on.B: OK. Besides it, how about interviews? Do you think it is necessary to interview some experts?A: To be frank, I dont think we should do it right now. We can interview some experts after we finish collecting and analyzing second-hand information.B: Right. Have a cup of green tea?A: Thank you.Uni

57、t 5Product InspectionListeningTask 1 Work in pairs. Practice making short phone calls with the words provided according to the example below.Example: Li Mei, a journalist from China Daily / Mr. Thomson /technology and products / next Monday afternoon A: Hello, this is Li Mei speaking. Can I speak to

58、 Mr. Thomson? B: Speaking please, Miss. Li. A: Mr. Thomson, I am a journalist from China Daily. Wed like to start a new column in our newspaper, which is called “Dialogue with Industrialists”. I am wondering if you can be our first guest. B: Sure, it is my pleasure.Unit 2 2 Market ResearchSpeakingA:

59、 Thank you so much. Our readers are very much interested in the technology and products of your company. We would appreciate it if you could give a brief introduction of them.B: OK, no problem.A: Thank you so much, Mr. Thomson. So when will you be free?B: Let me have a look at my schedule. I will be

60、 free next Monday afternoon. Is that OK?A: Sure, so I will see you at two oclock next Monday afternoon.B: See you.Unit 2 2 Market ResearchSpeaking1. Wu Wei, a journalist from Machinery / Mr. Wood / steel product / this Friday afternoon2. Xie Ting, a journalist from Technology of Mechanical and Elect