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1、Unit 13 Rainy days make me sad.预习反馈,明确目标【预习反馈,明确目标【Preview feedback, Clear objective】vRead it again, and find out the phrases:1.在现代社会_ 2.看起来是丑陋的(脏的)_3.瞄准_4.多于,超过_5.省钱,存钱_ 6.最低的价格_7.产品的质量_8.有时,偶尔_9.从跳出来_v写出下列单词的适当形式:1.ugly(反义词)_2.use(形)_(比较级)_(最高级)_3.terrible(副词)_ 4.true(名词)_5. different(名词)_ 6.low(反

2、义词)_学习目标学习目标【Learning objectives】vLanguage goals语言目标语言目标v1. Words & expressions生词和短语生词和短语vstardust, advertising, pros and cons, aim, aim at, specifically, instance, list, confuse, mislead, lead, truth, to start with v2. Key sentences重点句子重点句子vOthers hate ads, saying that they make our cities and

3、countryside look ugly. (P106)vThis picture makes me feel tense! (P106)创设情境,自主探究【创设情境,自主探究【Create situations, Self inquiry】vTalk about some ads youve seen.Advertising is everywhere.This advertisement is specially aimed at house buyers.This advertisement is aimed at everyone.展示交流,点拨提升(展示交流,点拨提升(Displa

4、y communication, Coaching to enhance)Do you I think ads have advantages and disadvantages. =pros and consSome ads are confusing or misleading, some ads tell the truth.3a Reading carefully and fill in the pare productssave moneyconfusingmisleadingbuy something uselesslook uglyExpression: pros and con

5、s1. In our opinions, ads are because they are2. We think ads are. because For example3. We dont think so. For instance1. pros and cons n. 赞成和反对的理由赞成和反对的理由e.g. To consider all the pros and cons of a matter before reaching a decision. 作出决定前先好好考虑所有赞成和反对的作出决定前先好好考虑所有赞成和反对的理由。理由。 师生互动,拓展延伸师生互动,拓展延伸(Teach

6、er-student interaction, Development)2. Its true that some ads can be very useful. 一些广告的确很有用。一些广告的确很有用。(1) Its + adj. +that 其中其中it 是形式主语是形式主语, 代替代替that引导的主语从句。引导的主语从句。 e.g. It is strange that he had made a mistake. 真怪真怪, 他竟然做错了。他竟然做错了。(2) useful adj. 有用的有用的 useless adj. 无用的无用的, 无价值无价值的的e.g. a useful

7、idea 有用的主意有用的主意 a few useless suggestions 一些无价值的建议一些无价值的建议3. For instance, they can help you to compare two different products so that you can buy the one you really need. 例如,他们能够帮你比较两种不同的例如,他们能够帮你比较两种不同的产品产品, 因此你就能买到你真正需要的。因此你就能买到你真正需要的。(1) for instance/for example 例如例如(2) compare比较,对照比较,对照 compare

8、.with. 把把与与相比相比 e.g. If we compare French schools with British schools, we will find many differences. 如果我们把法国的学校与英国的如果我们把法国的学校与英国的 学校相比学校相比, 会发现许多不同之处。会发现许多不同之处。 compare.to.把把比作比作e.g. The poet compares the woman he loves to a rose. 这位诗人把他所钟情的女人比作这位诗人把他所钟情的女人比作 玫瑰花。玫瑰花。(3) the one you really need 是定

9、语从是定语从 句句the one 是定语从句中的先行词是定语从句中的先行词, that作为引导词在从句中做宾语省略。作为引导词在从句中做宾语省略。(4) so that & sothat so that 为了为了(目的目的)/ 结果结果(结结果果)e.g. He got up very early so that he could catch the first bus. 他起得那么早是为了赶上早班车。他起得那么早是为了赶上早班车。 He got up very early so that he caught the first bus. 他起得那么早结果赶上了早班车。他起得那么早结果

10、赶上了早班车。sothat 如此如此以致于以致于(结果结果)e.g. The movie was so sad (that) it made us cry. 这部电影如此伤感以致于我们都哭这部电影如此伤感以致于我们都哭了。了。 He runs so fast that nobody can catch up with him. 他跑的如此快以致于没人能赶上他。他跑的如此快以致于没人能赶上他。4. However, some advertising can be confusing or misleading. 然而然而, 一些广告会混淆或误导你。一些广告会混淆或误导你。(1) confuse

11、v. 使迷惑使迷惑 e.g. Waking up in strange surroundings confused her. 她醒来时看到一片陌生的环境她醒来时看到一片陌生的环境, 这把她这把她搞糊涂了。搞糊涂了。confusing a. 令人迷惑的令人迷惑的 e.g. The instructions are very confusing and I cant understand them. 这些指示莫名其妙这些指示莫名其妙, 我没有办法理解。我没有办法理解。confused adj. 迷惑的迷惑的, 糊涂的糊涂的e.g. He gets confused easily. 他很容易被弄糊涂

12、。他很容易被弄糊涂。(2) mislead v. 使某人做错使某人做错, 误导误导 misleading adj. 误导性的误导性的如如: a misleading description / advertisement 误导人的描述(广告)误导人的描述(广告)5. but dont really tell you anything about the quality of the product. 但没有真正告诉你但没有真正告诉你有关产品质量的任何问题。有关产品质量的任何问题。 tell sb. about sth. 告诉某人有关告诉某人有关某事某事 tell sb. sth. 告诉某人某事

13、告诉某人某事e.g. The granny told us about a thief breaking into her house. 老奶奶告诉我们她家失窃的事。老奶奶告诉我们她家失窃的事。 The old man told us about his sufferings in the old days. 老人告诉我们他过去受的苦。老人告诉我们他过去受的苦。He told the happy news to everybody. 他把好消息告诉了大家。他把好消息告诉了大家。Tell me where you live. 告诉我你住在哪儿。告诉我你住在哪儿。6. You have to be

14、 careful. 你得小心。你得小心。 be careful“小心小心,当心当心”, 后常跟后常跟 of 短语。短语。与它同义的有与它同义的有look out。e.g. Arent you a bit too careful of your health? 你对个人的健康难道不是有点过于你对个人的健康难道不是有点过于 小心了吗?小心了吗?Be careful when crossing the road.过马路要小心。过马路要小心。You must look out for the snags.你们必须当心意外困难。你们必须当心意外困难。Look out! Theres danger ahe

15、ad.当心!前面有危险。当心!前面有危险。7. At times an ad can lead you to buy something you dont need at all. 有时有时,一个广告能导致你去买你根本一个广告能导致你去买你根本 不不需要的东西。需要的东西。(1) at times /sometimes 有时有时e.g. We have apple pie for dinner at times. 我们晚餐偶尔吃苹果馅饼。我们晚餐偶尔吃苹果馅饼。 (2) lead sb. to do 致使致使/诱惑诱惑e.g. What led you to think so? 什么使你这么想

16、呢?什么使你这么想呢? (3) not .at all 无论如何无论如何(都不都不), 一点一点(都不都不)e.g. I dont agree with you at all. 我完全不同意你的话。我完全不同意你的话。 It was late, but they were not tired at all. 已经夜深了已经夜深了, 但是他们一点都不觉但是他们一点都不觉 得累。得累。3b Complete this article using the information about two or more products in activity 2a and 2b. Some advert

17、isements tell the truth and some dont. For example, the Easy Care Shampoo says it will give you the shiniest hair ever. But my friend tried it and found it didnt work. Lookout Sunglasses advertised dont even keep out the sun! And there is the Starshine Toothpaste. It tastes terrible. But the Beauty

18、Cream is a real thing. It works really well for me. 3c Look at the slogans in 1a on page 105. Write slogans for your favorite products.Discussion. How do these posters make you feel?达标测评达标测评, 巩固提高【巩固提高【Evaluation standards,Consolidation and improvement】v同义句改写.v1. Some young people see over 1000 ads a day. vSome young people see _ _ 1000 ads a day.v2. I got up early.

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