General Electric Company

1、General Electric Company General Electric Company (GE) is a diversified technology and financial services company. Diversified adj. 多样化的，多种经营的 v. 使多样化，多样化( diversify的过去 式和过去分词 )； 进入新的商业领域 多种经营； 多元化； 多变化的； 多样化 通用电器公司（GE）是一家多元化的技术和金融服务公司。Description The products and services of the Company range from

2、aircraft engines, power generation, water processing, and household appliances to medical imaging, business and consumer financing and industrial products. range from从从变化到变化到 ；范围从； 包括从； 幅度由； 范围由 aircraft engine 航空发动机 power generation 发电；电力 water processing 水洗处理水洗处理 ；水制； 水龙头加工精细； 水处理项目 Household appl

3、iance 家用电器家用电器 ；家电； 家庭用具； 家电部 medical imaging 医学成像 ；医学影像学； 医学影像； business and consumer financing企业和消费者融资企业和消费者融资 industrial products 工业产品工业产品 该公司的产品和服务包括从飞机发动机，发电设备，水处理项目，家用电器到医疗成像，企业和消费者融资和工业产品。 It serves customers in more than 100 countries. Serves vt.& vi. （为（为）服务；）服务； 任（职）；任（职）； 提供；提供； 端上端上

4、vt. 招待；招待； （为（为）工作；）工作； 对对有用；有用； 向向供供应应 vi. 适合；适合； 服役；服役； 供职；供职； 网球、羽毛球网球、羽毛球发球发球 n. 网球等发球；网球等发球； 发球权；发球权； 所发的球所发的球 ；发球； 适用； 供奉 它的产品和服务在100多个国家为消费者提供。或公司业务遍及世界100多个国家 。 In August 2013, General Electric Company completed the acquisition of the aviation business of Ario S.p.A. Aviation n. 航空；航空； 飞行术，航

5、空学；飞行术，航空学； 飞机制造业；飞机制造业； 集合词集合词飞机飞机 ；飞行； 航空，航空学 S.p.A 公司公司 译：2013年八月，通用电器公司完成了对ARIO公司航空业务的收购。 In February 2014, General Electric Cos GE Oil & Gas launched its new Downstream Technology Solutions business to supply equipment and services to the $10 bln refining, petrochemical, industrial and dist

6、ributed gas segments. Launch vt. 发射；发射； 计算机计算机开始（应用程序）；开始（应用程序）； 发动；发动； 开展（活动、计划等）开展（活动、计划等） vi. 投入；投入； 着手进行；着手进行； 热衷于热衷于 n. 投掷；投掷； 大船上的小艇；大船上的小艇； 大型敞篷摩托艇大型敞篷摩托艇 开办； 发射； 启动； 发动，发起 Downstream 电影电影人世下游人世下游 ；下游； 顺流式； 人世下游； 下行 Bln abbr. balloon 气球，球形瓶； bronchial lymph nodes 支气管淋巴结 refining n. 精炼精炼 v. 精炼

7、精炼( refine的现在分词的现在分词 )； 精制；精制； 使纯使纯净；净； 使文雅高尚使文雅高尚 ；精炼； 精制； 炼制； 炼油 petrochemical. 石油化学产品石油化学产品 adj. 石油化学的；石油化学的； 岩石化学的岩石化学的 ；石化； 石油化工； 石油化学的； 岩石化学的 industrial and distributed gas segments工业和分布式气段 2014年二月，美国通用电气公司的油气集团推出了新的下游技术解决方案，该业务可以为10亿美元的炼油，石化，工业和分布式气段提供设备和服务。 In February 2014, General Electric

8、 Company completed the acquisition of API Healthcare. API abbr. Application Program Interface 应用程序接口； Application Programming Interface 应用编程接口； 美国石油组织； Armor Piercing Incendiary 穿甲燃烧弹 ；美国石油学会(American Petroleum Institute)； 搜寻引擎及网站； 应用程序编程接口 API Healthcare API的医疗保健的医疗保健 2014年二月，通用电器公司完成了对美国石油学会医疗保健的收

9、购。 Founded by Thomas Edison in 1878 as the Edison Electric Co. 1878年托马斯.爱迪生创建了爱迪生电气公司 The only company listed in the Dow Jones Industrial Index today that was in the original index in 1896 1896年道琼斯工业指数榜设立，通用电气公司（GE）是当时榜上的12家公司之一，时至今日，它是唯一一个仍在此指数榜上的公司。 In 1892, Edison General Electric company mergers

10、 with Thomson-Houston electric company, so General Electric Company appeared. General electric (GE) is a diversified business global enterprise group. GE set of technical, manufacturing and service industries as a whole, and committed to obtain a global leader in each industry they operate. The gene

11、ral electric company headquarters is located in the United States, Connecticut Phil Enfield city. In 1995,GE considered that it was still able to grow up its Global E-mail Center as well as EDI and introduced them to customers all around the world.In 1996, the U.S. General Electric Company opened th

12、e American general electric website () and the first online purchasing system. The marketing purpose that this website designs with is based on the B2C operation mode.In 1999,on the base of the six sigma quality, globalization and service, the electronic commerce officially listed as GE company of b

13、usiness growth and development strategy.The process of GE E-business In 2000, GEs e-commerce strategic direction has three aspects: First, ensure that every enterprise group of GE has a customer network center to provide the highest quality of online service, sales and support.Second, Transfer the i

14、nternal procurement and supplier resources to the Internet , so as to give full play to the advantages of high efficiency and low cost.Third, developing new technology to increase online sales.The process of GE E-businessFamily marketing Family marketing brings many online customers to GEs website,

15、and also brings great benefits. 2.Using the network to build a new marketing environment First, offer a variety of services and solutions. Second, these services or scheme must be shown through graphic, and available for consumers to choose. Third, the whole process of recommendation and sales promo

16、tion must be an interaction.The orientation of GEs website 3. The websites precise marketing system To understands customers wants about the particularity of the goods or services, and introduces the commodities or servicesThe orientation of GEs website It was working on some modes included B2C,B2B,

17、B2G and ASP. The website now has developed into an online sales, online design, online consultation and service of large e-commerce sites. The website inscription we will bring good things to life really reflects the theme of GEs website. The orientation of GEs websiteThe orientation of GEs website

18、Before GE lighting engineering group had to send inquiry application to the purchase department for many low-cost machine parts every day in the past. The process of manual purchasing needs 7 days and it is very complex and wasting time. After Lighting engineering group gained many benefits:Example : Electronic procurement system1. 60% of purchasing personnel liberated and be rearranged the work2.The purchase department was liberated from a