自学考试电子商务英语考试要点说明

1、 Unit 1Important termse-business process 电子商务流程 online marketing 在线营销 Word-Wide-Web interface 万维网接口 financial transaction 财务往来business model 商务模式 customer service 客户服务dispute resolution解决争端 customer relationship management 客户关系管理 electronic billing and payment system电子付兑与付系统 shipping document 运输单 ED

2、I 电子数据交换 Customs clearance 清关Final customer最终用户Credit card verification 信用卡鉴别Market niche 市场领域Software module 软件模块Important sentences1. 它已成为各贸易和商务的强有力的手段。It has become a powerful medium for commerce and business transaction of all kinds.2. 电子贸易指网上财务往来，电子商务指所有形式的网上交易。e-commerce refers to financial tr

3、ansactions over the web and e-business refers to all forms of transactions over the Web.3. 客户服务已经是并将继续是一个主要的竟争因素。Customer service has been, and continues to be, a major competitive factor.4. 电子商务的交易通常涉与几个互动的步骤。E-business transactions often involve several interactive steps.5. 那将给你极大的竟争优势。That will g

4、ive you a serious advantage over your competition.6. 当你的公司电子商务化后，你与客户间的关系就改变了。When you become an e-business you transform your relationship with your customers.7. 客户关系管理在你的商务程序中起决定用。Your most critical business process is customer relationship management.8. 我们必须尽最大可能利用我们已有源。We must make the best poss

5、ible use of the resources we have.9. 男孩们依次被召入会见考官。The boys were summoned in turn to see the examiner.10. 他做一切事情都不考虑后果。He does everything regardless of the consequences.11. 法官的权利由法律规定。The power of a judge are defined by law.12. 商业电视是有效的广告宣传工具。Commercial television is an effective medium for advertisi

6、ng.13. 他们向她表示热烈欢迎。They extended a warm welcome to her.14. 我把参考书放在书桌旁以便使用。I keep my reference books near my desk for convenience.15. 我们处在历史的紧要关头。We are at a critical time in our history.16. 在那一瞬间，我以为他要拒绝了。Just for an instant I thought he was going to refuse.17. 在过去的数年中，因特网已经从一个仅用于科研的网络发展成了一个使新一代商务模式成

7、为可能的平台。Over the last few years the internet has evolved form being a scientific network only , to a platform that is enabling a new generation of business.Unit 2Important termsJust-In-time / Direct Site Delivery 与时供应制 bandwidth带宽target market目标市场 DigiCash 电子现金delivery and payment mechanism 交货与付款机制se

8、arch engine搜索引擎 URL统一资源定位器PGP 一个基于RSA公匙加密体系的加密软件Downward industry trend 行业下滑 cost overruns成本超支 hacker intrusion黑客入侵 computer virus计算机病毒Profit / loss statement 损益表 Cash-flow 现金流量Balance sheet 资产负债表 tangible benefit有形利益 intangible benefit无形利益 R&D研究与开发Important sentences1. 我们扼要说明了我们对该建议的反对意见. We ou

9、tlined our major objections to the proposal.1. 报告中有一段谈到工作中的事故问题. The report has a section on accidents at work.2. 这辆汽车很废汽油. The car consumes a lot of fuel.3. 你可以把不重要的细节删除. You can cut out the unimportant details.4. 这项新的税收将迫使公司采用节省能源的措施. The new tax will force companies to adopt energy-saving measure

10、s.5. 提高了生产力理应增加工资 Improved productivity justifies an increase in wages.6. 只要买了保险就不会遭受损失. When you are insured, you are secure against loss.7. 务必打个让我们知道你已安全地回家.Be sure to ring and let us know youve got back safely.9健康欠佳可能成为取得成功的障碍Poor health may be a barrier to success.10该公司宣布率润增加 The company has dec

11、lared an increase in profit.11他悉心好学弥补了经验不足His lack of experience was balanced by his willingness to learn.12你必须有计划地安排些步以便将你的提议变成现实。You must lay out the steps to make your proposal a reality.13.该计划应对如何达到目标市场描述。The plan should describe how the target markets are to be reached.Unit 3Important termsPlan

12、ning horizon规划远景 business unit 营业单位 distribution channel 配销渠道 business process re-engineering BPR 流程再造CRM 客户关系管理 buy-in 补偿购入 board 董事会 earnings per share 每股收益 return on investment 投资利得率 legal entity 法人实体 business unit (BU)经营单位 new economy新经济 end user最终用户 B2B企业对企业的营销模式 B2C企业对客户的营销模式 brick-and-mortar

13、enterprise实体企业 market share市场份额 net loss净亏损 strategic objective 战略目标 discounter price 折扣价格 planning horizon计划周期 enterprisewide 企业围的 Important sentences1我们要尽快做出决定.It is imperative that we make a quick decision.2旅行课开阔人的眼界.Travel broadens ones horizons.3. 我们很有可能得到这笔钱. Its quite feasible well get the mo

14、ney.4. 在多数情况下, 这种疼痛很快就消失 In most cases, the pain soon goes away.5. 税收增加已经影响了我们所有人.The tax increases have affected us all.6. 评价一个人要充分考虑他的成绩.We should take full account of his achievements while evaluating someone.7. 我们有够十个人吃的食物吗? Do we have sufficient food for ten people?8. 她对这消息的反应如何? What was her r

15、eaction to the news?9. 他的写作方法别具一格.He writes in a very individual way.10. 你有能力把这工作做好. You have the capability to do this job well.11. 儿童的鞋子并不便宜-反而更贵. Childrens shoes arent cheap quite the reverse.12 我们要在吃饭前把一切规划好.We should get everything planned out before dinner.13. 正如把电子商务战略融入整体商务战略种是重要的一样, 把商务平价系统

16、融入进来也同样重要.Just as it is important to integrate the e-business strategy into the overall business strategy, it is equally important to integrate business measures.14. 这一前景理论上可行, 但实际上吹嘘过渡. While possible in theory, the promise was clearly oversold.15. 为了获得市场份额, 他们必需竭尽全力.To gain market share, they will

17、 go to great lengths.Unit 4Important termsChopping out margins on sales削减销售率润 search engines搜索引擎the inventory / ordering system存货/订货系统 pricing structures价格体系 a mail-order operation通过邮购运作生意的方法 site loyalty对的忠诚度 the physical word现实世界 automatic replenishment 自动再补给the local pricing 当地商店定价方法 a back order

18、 延期交货CEO总裁, 首席执行官 UPS联合包裹快递公司Federal express 联邦快递公司 apples-to-apples comparison同类比较 customer service客户服务 commercial suicide商务自杀 online and offline 线上和线下 timely delivery与时送货 best-price guarantee最佳价格保障 profit margin率润 national catalog全国商品目录 mail-order pricing邮购定价 product return产品回转 privacy policy 保护隐私

19、的措施 Important sentences1你能确定我们定了房间吗? Can you make sure that we have a room reservation?2现代火车都有自动门.Modern trains have automatic doors3一个公司的老字号并不一定能保证其质量. A famous old name on the firm is not necessarily a guarantee of quality.4我们要提前准备所有申请材料.We must have all the application materials prepared in advan

20、ce5欧洲服饰被世界很多地方的人采用。European dress has been adopted by people in many parts of the world.6她没提到她的母亲没来。She did not mention her mothers absence.7她给艾琳打了但没和她约去看她。She telephoned Ellen but made no arrangements to see her.8他们今天发现的证据不能用来解释这个案件.The evidence they discovered today doesnt account for the case.9网络

21、让你们建立起确实的一对一的动态关系。The Internet permits you to build a dynamic relationships that are really one to one.10它确实需要你重新思考你的整个经营方式和管理企业的策略。It really involves rethinking the entire way you do business and how you run your organization.11钱本身并不重要，重要的是钱的用途。Money is not the end itself, but the application of it

22、 is most important.Unit 5Important termsOnline information线上信息 information network 信息网 site traffic 站点访问量 growth rate增长率 customer base顾客群 product description产品描述 database数据库 return rate退货率 follow-up calls售后服务 sales figures销售额 CyberCash电子货币公司 online venture网络公司 sales tax销售税 top seller最畅销的货品 informati

23、on technology 信息技术 Important sentences1我有时感到区分西班牙语和葡萄牙语很困难.I sometimes have difficulty distinguishing Spanish from Portuguese2 当说导他父亲时, 他就一言不发了.When it comes to his father, he keeps silent3 虽然我比珍妮出门晚, 但我比她提早到达晚会现场.Although I left home later than Jane, I arrived at the party ahead of us4 他们施压让她接受轿车的较

24、低价格.They put pressure on her to accept a lower price for the car5 你把耽搁归咎于什么呢?To what do you attribute this delay?6 易斯创了新的世界记录.Lewis has set up a new world record7如果资金缩减的话，我们将无法提供同等水平的教学。We will not be able to provide the same standard of teaching if there are funding cuts.8 我们正在制定新的策略提高我们时常的占有量。We a

25、re working on new strategies to improve our share of the market.9 我们花了一整天的时间开车回家。It took all day for us to drive home.10 一天两次送达到我们办公室。Mail is delivered to our office twice a day.11 在求学的道路上，我们准备克服很多的困难。On the way of study, we must be ready to grapple with (overcome) many difficulties.12我们必须想办法进入敌人的电脑

26、获得情报。We have to manage to get access to enemys computer an then get the intelligence.Unit 6Important termsMarketing市场营销 eCRM电子商务客户关系管理 Web technology互联网技术 client顾客 customized software按顾客要求制作的软件 customer information客户信息 field technician实地技术人员 automated reports机器自动生成的报告 customers buying preference顾客的购

27、物喜好 IP address IP地址 workflow工作流程 virtual private network (VPN)虚拟专用网 customer support用户支持下 solution 解决方案Important sentences1那是个令人尴尬的境地， 需要技巧。It was an embarrassing situation that called for tact2我觉得她在利用他的良好品质。I think she is taking advantage of his good nature3这个国家的大多数人口集中在北部。Most of the countryspopul

28、ation is concentrated in the north4严寒使水结冰。Frost turns water into ice.5这常需要制定软件。It often calls for customized software.6 灾害是公众的注意力集中到化学废料问题上。The disaster focused public attention on the problem of chemical waste.7 你的广告有人反馈吗？Did you have any answer to your advertisement yet?8让自己溶入一个文化背景完全不同的社会很难。It is

29、 very difficult to integrate yourself into a society whose culture is so different from your own.9 很多公司声称他们需要有经验的雇员。Many companies claim that they need experienced employees.10 总裁说我们需要实施一个新的计划。The chief executive said we needed to launch a new project.11 你将负责全企业的协调工作。You will be responsible for the

30、coordination of the whole enterprise.12他们在大规模准备战争。They are preparing the war on a grand scale.Unit7Important termsstatements and payments结算清单与支付 e-money电子货币 electronic bill presentment and payment (EBPP) 电子账单付兑与支持 transfer funds基金转移 customer care客户关怀 billing department票据中心 cross-sell交叉销售 up-sell上行销售

31、 in-house program部流程 overhead 营业费用 customer relations客户关系 credit card信用卡 cost savings节约成本 individual spending habits个人购物习惯 Internet billing and customer management因特网结算与客户管理 account data账户数据 direct billing直接结算 centralized system中央系统 data collection数据收集Important sentences1 她说出了种种理由，但没有一条令人信服。She pres

32、ented a variety of reasons, but none was convincing.2 不管他说什么你都不要相信他。Dont trust him no matter what he says.3每天早晨步行上班你就不用交公共汽车费了。Walking to the office every morning will save you from spending money on bus fares.4 这个公司试图通过降低产品价格来促进销售。The company tries to promote the sale by cutting down the prices of

33、its products.5 他宁愿辞职也不愿意参与这种欺诈的交易。He resigned rather than take part in such a dishonest transaction.6 这位作家用四条情节线组合成了这部小说。The author weaved four plots together into this novel.7 他据绝了政府部门的工作而选择了大学的职位。He refused a job in government in favor of a university appointment.8这本字典非常好。最好的一点在于他用例句来说明词汇的用法。This

34、dictionary is very good. Best of all, it provides example sentences to illustrate the usage of words.Unit 8Important terms in the text: 1.keyword 关键词 2 . search engine 搜索引擎 3. browse浏览 4. search result搜索结果 5. subset 子集 6. video/audio clips视频/音频夹 7. database数据库 8. interface界面 9. adaptive probabilisti

35、c concept自适应概率概念 10. concept clustering 概念聚类 11. concept profiling 概念描述 12. multilingual searches多语言搜索 13. database management systems数据库管理系统 14. information and data retrieval 信息和数据检索 15. database integration数据库集成 16. intelligent search engines智能搜索引擎 17. neural network神经网络Important terms 1. 这依次失败使我

36、太灰心了，我不想再尝试了。I was too discouraged by this failure to try again.2. 那机会太好了, 不能错过.Thats too good an opportunity to miss.3. 这本书不但有用而且有趣。This book is not only useful but also interesting4. 他宁可自己做衣服而不愿意去商店买。She prefers making her own clothes instead of buying them in the shops5. 这个主意在理论上和实践上都站不住脚。In theo

37、ry as well as in practice, the idea is unsound.6. 从一方面来说这个项目花费太大，另一方面也太难实施。On the one hand, the project is too expensive; on the other hand it is also too difficult to carry out.7. 这很便宜, 但另一方面质量不好.Its cheap, but on the other hand, the quality is poor.8. 你的这些乱七八糟的东西占了太多的位置.Your clutter takes up far t

38、oo much space.9. 只有这样你们才能改善那里的局势。Only in this way can you hope to improve the situation there.10. 那些不说英语或不以英语为本族语的人在互联网上受到很大的限制People who do not speak English or who are non-native English speakers have many disadvantages on the web.Unit 9Important terms: buying leverage购买spending analysis开支分析supply

39、 chains供应链value chains价值链ERP software企业资源管理 maverick purchasing个性化购买purchase requisition cycle 购货清购周期 order initialization订单初始化availability checks有效性核查 status tracking状态rogue / off-contract buying非契约approval cycles受理周期workflow工作流程 review and approval process检查批准流程approval channels受理渠道trending tools流

40、行ERP systems企业资源管理系统back-end integration后台整合Metcalfs Law迈卡尔夫定律Important sentences1. 丈夫一人的收入便可以让家里过上相对宽裕的生活。The husbands income alone allows the family to live a comparatively well-to-do life2. 我们必须依照制度办事。We have to act according to rules.3. 罢工的失败使公司恢复了正常的公共汽车营业。The collapse of the strike enabled the

41、 company to resume normal bus services.4. 我也喜欢文学，但没有到他那样的程度。I love literature, too, but not to the extent as he does.5. 与同时代的妇女相比，她受到了更多的教育。Compared with women of her age, she had got more education.Unit 10Important terms:legal counsel法律顾问 external environment外部环境 legal environment法律环境 business acti

42、vity商业活动 resolving disputes解决争端 corporate endeavor共同努力 traditional business传统商业 numerous variables无数变量 local law当地法律 commercial value商业价值 legal considerations法律因素 human resources人力资源 customer loyalty客户忠诚 domain names域名 information products信息产品 enforceable transactions可执行交易 traditional transaction传统交

43、易 key factors关键因素 electronic payment电子支付 electronic signature电子签名 consumer protection law消费者保护法 legal issue法律争端 liability risk 责任风险 online seller在线买方 legal intervention 司法干预 information privacy 信息隐私Important sentences:1. 这些法律要素以复杂的方式相互关联。These legal essentials relate to one another in a complex way.

44、2. 必须考虑外在威胁以保护名誉免受破坏。External threats must be considered to protect ones reputation from harm3. 著名品牌防止很多人加入进来与之竞争。A strong brand results in fewer competitive entrants.4. 政府一贯愿意按照业界的行情而修改历法方案Governments have consistently been willing to modify legislative proposals following representations from busi

45、ness.5. 信息产品可以在顷刻间传遍全世界,所以特别有风险.Information products are particularly at risk as they can instantly be disseminated worldwide.6. 勿受坏榜样的影响.Dont be influenced by bad example.7. 工业革命改变了整个英国的社会结构.The industrial revolution modified the whole structure of English society.Unit 11Important terms:Out of business破产 site traffic网络交通 holiday revenues假日收入 holiday sales假日销售 transportation hassles交通困难 online retailers网络零售商 potential sales潜在销售 actual revenues实际收入 buying attempt购买企图 potential market潜在市场 actual losses实际 che