新境界英语教参-Unit-4

1、Unit FourPart I Text APre-reading Activities1. Warmer: T first tells Ss what a trade fair is, and then introduces some large exhibition centers in the world, such as Hannover Messe, Canton Fair Complex and Messe Frankfurt, etc. After that, T asks Ss to discuss and answer the questions below. 2. Mini

2、 Text: Ss scan the Mini Text and finish task 2 and 3 under the Ts guidance. T may encourage Ss to tell as much information about Canton Fair as possible. This can be a lead-in part of reading Text A.3. Pre-reading Task: Ss fill in the summary by referring to the word tips. This task may generalize m

3、ain idea of Text A: companies can benefit a lot from trade fairs if they can make good preparations. T can use this task to check if the Ss preview Text A.Teaching TipsBackground InformationChina Import and Export Fair: also called Canton Fair, is held twice a year in Spring and Autumn since it was

4、inaugurated in the Spring of 1957. It is China's largest trade fair of the highest level, of the most complete varieties and of the largest attendance and business turnover. Preserving its traditions, the Fair is a comprehensive and multi-functional event of international importance.Answer KeyTa

5、sk 1 1. They are clothes and electric appliance. They are at trade fairs.2. A trade fair is a large event at which companies show their products or services in order to sell them.3. Yes. There are many large exhibition centers in the world. Hannover Messe (德国汉诺威会展中心) is the largest exhibition center

6、 for industrial technology. It covers an area of 451, 260m².Canton Fair Complex (广交会会展中心) is the second largest, with the total construction area of 395000m². Messe Frankfurt(德国法兰克福会展中心) is also one of the worlds largest trade fair organizers with its own exhibition grounds. Every year, it

7、 runs more than 120 exhibitions and trade fairs, attracting more 65,000 exhibitors and 3,000,000 visitors.4. People visit them for different purposes. Some people want to look for products for their business or for their own use; many more people go there out of curiosity.5. They want to promote the

8、ir products or services and attract their buyers.6. Designing posters, handouts and information brochures, and inviting the clients to the fair.Task 2a) garmentb) electronics c) fair d) bilaterale) phase f) appliance Mini Text: Task 3 Pair Work1. In spring and autumn.2. It is to develop trade betwee

9、n Chinese and the overseas trade companies.3. There are three.4. Each phase lasts for 5 days. 5. You can go from Oct. 31 to Nov. 4.Task 4 Context Clues1. curious 2. media3. showcase4. prospects5. attendees6. boostText A1. After a brief introduction of text-related information, T asks Ss to scan the

10、text, and to work in pairs to do task 1 and 2. While Ss are reading the text, T reminds Ss that the questions are in the same order in the text and ask Ss to get main ideas for each paragraph.2. T invites questions concerning any language points from the text. Then demonstrate their usage.3. T asks

11、Ss to do the exercises of vocabulary and translation, and then syndicate activities.Teaching TipsBackground InformationTrade show: (trade fair, trade exhibition or expo) is an exhibition organized so that companies in a specific industry can showcase and demonstrate their latest products, service, s

12、tudy activities of rivals and examine recent market trends and opportunities. In contrast to consumer fairs, only some trade fairs are open to the public, while others can only be attended by company representatives (members of the trade, e.g. professionals) and members of the press, therefore trade

13、 shows are classified as either "Public" or "Trade Only". A few fairs are hybrids of the two; one example is the Frankfurt Book Fair, which is trade-only for its first three days and open to the general public on its final two days. They are held on a continuing basis in virtuall

14、y all markets and normally attract companies from around the globe. For example, in the U.S. there are currently over 2500 trade shows held every year, and several online directories have been established to help organizers, attendees, and marketers identify appropriate events.文档收集自网络，仅用于个人学习Languag

15、e Points1. (Para. 1) A large number of trade shows are organized throughout the year and you can often hear about them through the media, in your local newspaper, on TV or through the Internet.Paraphrase: People organize a large number of trade shows all over the year and you can often hear about th

16、em through the media, for example, in the local newspaper, on TV, or through the Internet.Structure Analysis: It is a coordinating sentence. “and is coordinating conjunction.media: (plural form of medium) the main ways that large numbers of people receive information and entertainment, that is telev

17、ision, radio, newspapers and the Internet 新闻媒体The scandal was widely reported in the national media. 这件丑闻被全国各大媒体广泛报道。2. (Para. 2) A good portion of the target audience learns about new products to be launched.Paraphrase: A large part of the target customers learns about new products that will be mad

18、e to sell.Structure Analysis: “to be launched here modifies “new products, functioning as post-modifier.launch: to make a new product, book etc available for sale for the first timeThe company hopes to launch the new drug by next October. 该公司希望在明年十月份以前推出新的药物。3. (Para. 2) A large number of enthusiast

19、ic buyers directly purchase new products.Paraphrase: A large number of excited customers buy new products directly from the trade shows. enthusiastic: feeling or showing a lot of interest and excitement about something 热情的, 热心的The singer got an enthusiastic reception. 这位歌手受到了热情的接待。4. (Para. 3) Exhib

20、iting at a trade show offers you one of the best ways to get in front of many customers and prospects in a relatively shorter time.Paraphrase: Showing your product or service at a trade exhibition provides you with one of the best ways to meet many customers and potential customers in a comparativel

21、y shorter time. Structure Analysis: “offer is a ditransive verb, it is often used: offer sb sth. relatively: to a fairly large degree, especially in comparison to something else 相对地E-commerce is a relatively recent phenomenon. 电子商务是最近才流行的现象。5. (Para. 3) Trade shows give an opportunity to showcase a

22、companys latest products or services and create the first most important impression, which also reflects the companys brand image.Paraphrase: Trade shows give a company a chance to display its newest products or services and create the first most important impression and it also reflects peoples opi

23、nions about the product. Structure Analysis: “which also reflects the companys brand image is non-restrictive relative clause. 6. (Para. 4) According to a market research study, 91% of respondents ranked trade show as “extremely useful source for acquiring product information.Paraphrase: A market re

24、search study shows that 91 % of respondents considered trade show as “very useful source for getting production information.rank: to decide the position of someone or something on a list based on quality or importance 排列，归类于We rank among the safest countries in the world. 我们国家是世界上最平安的国家之一。7. (Para.

25、5) There are many ways to boost business at a trade show.Paraphrase: We can find many ways to improve the development of business at a trade show.Structure Analysis: “there be construction. boost: to take actions that will make an economy stronger and encourage business activity促进，推动The new resort a

26、rea has boosted tourism. 新的旅游胜地促进了旅游业的开展。8. (Para. 6) All clients should be emailed in advance, invited to visit the exhibition.Paraphrase: We should email all customers and invite them to visit the exhibition.Structure Analysis: Subject and part of the Predicate is omitted in “invited to visit the

27、exhibition and its full part should be “(and they should be) invited to visit the exhibition.9. (Para. 7) Attendees may only pass once through your booth, so try to maximize the attention you intend to attract them.Paraphrase: People participating in the trade shows may pass through your booth only

28、once, so youd better try to attract as much their attention as possible. Structure Analysis: “which / that is omitted in the attributive clause “you intend to attract them maximize: to increase something as much as possible 使到达最大值The company's main function is to maximize profit. 企业的主要目的就是使利益最大化

29、。10. (Para. 7) Decorate trade show booths with bright, colorful displays and banners, to grab their attention.Paraphrase: You should use bright, colorful displays and banners to make trade show booths look more attractive in order to attract their attention. Structure Analysis: It is an imperative s

30、entence. banner: a long strip of cloth or paper used for decoration or advertising横幅The onlookers were shouting, cheering, and waving banners. 旁观者呐喊着，欢呼着，挥舞着旗帜。 11. (Para. 8) Divide staff into shifts with meal breaks.Paraphrase: You must divide staff into shifts, and during the breaks, staff can hav

31、e meals. Structure Analysis: This is an imperative sentence. 12. (Para. 8) The staff has to be available at all the time during the show to deal with customer inquiries.Paraphrase: During the trade show, the workpeople must be at present at any time so that they can deal with customers questions. av

32、ailable: someone who is available is not busy and has enough time to talk to youCollins was not available for meeting on Thursday night. 科林斯周四晚上没有时间来开会。13. (Para. 9) You dont always have the opportunity to go into as much detail in your presentation as you would like, but trade shows open the doors

33、for future communications, a door that sometimes is very difficult to get your foot into.Paraphrase: You dont always have the opportunity to make as detailed a description in your presentation as youd like, but trade shows make future communications possible, and sometimes this possibility is very h

34、ard to get. Structure Analysis: “that sometimes is very difficult to get your foot into is attributive clause and it modifies “a door. Translation of Text A企业如何从商品交易会中获利 商品交易会总是能够吸引好奇的公民众，这也正是商品交易会的目的所在。每年都会组织大量的商品交易会，你可以经常通过传媒了解它们，比方当地的报纸、电视或者网络上。 参展者通常都会在这些商品交易会上展出他们一大局部最新产品或效劳，并通过两种方法获利。第一种方法是通过广

35、告和品牌促销。许多目标消费者因此了解到将要推出的新产品。第二种方法那么是通过在这些商品交易会上的现场销售。许多热情高涨的消费者会在交易会直接购置新产品。这是因为他们可以在这样的商业活动中获得比较大的折扣。 参加商品交易会是参展商在相对较短的时间内接触到大量消费者的一种好方法。商品交易会为公司提供了一个展示最新产品或效劳的时机，为其创造了最为重要的第一印象，这也反映出公司的品牌形象。 一项市场调查显示，百分之九十一的受调查者把商品交易会列为获取产品信息“相当有用的资源。同时，百分之五十一的受调查者表示曾经在商品交易会上购置过商品或效劳。通过商品交易会促进企业开展的方法有很多。 为交易会做好充分的

36、准备对于在商品交易会上展出何种产品，企业必须提前方案。并依此设计海报、宣传单以及产品画册。应该提前给所有的客户发邮件，邀请他们来参观展览。吸引参会者的注意参会者可能在你的摊位前只路过一次，因此要尽量吸引他们的注意力。用鲜艳明亮的横幅来装饰你的展摊，以此来吸引他们的注意。你的展摊应该尽力给参会者留下持久的印象，促使他们和你的员工交谈并询问更多的信息。如果你的展摊不能使这一印象持久，那么你很可能会浪费金钱以及一次难得的时机。能够为参会者随时效劳在展摊中禁止吃饭。把工作人员分成几班，中间留下吃饭的时间。还应该防止在展摊闲聊或者打 。如果没有人理他们，参观者很可能会离开。在展销期间，工作人员必须在任何

37、时候都在场以处理顾客的询问。工作人员应该欢迎参观者，让他们有时机开口并了解他们寻找何种产品。为了以后跟进联系，应该记录他们的电子邮件地址和联系信息。在介绍产品时你不可能总是有时机作详尽地介绍，但交易会为将来的沟通敞开了一扇门，这扇门有时候是很难跨入的。因此，对于大多数的企业而言，为商品交易会做努力都是值得的。ComprehensionAnswer KeyTask 11. They are for attracting curious crowds.2. In two ways. The first gain is through advertising and brand promotion.

38、 The second gain is through the direct sales.3. Because they can get a good discount.4. It is 91%.5. It is 50%.6. It can plan beforehand as to what to offer at the show.7. They can decorate their booths with bright, colorful displays and banners.8. They should be available to all visitors all the ti

39、me.Task 21. b2. d3. c4. d5. c6. b7. d8. aVocabulary Task 31. b2. a3. c4. e5. f6. h7. d8. gTask 41. media2. relatively3. has boosted4. banners5. enthusiastic 6. ranked7. maximize8. availableTranslationTask 51. participated in Canton Fair last autumn2. attract a large number of customers in a relative

40、ly shorter time3. Most respondents ranked trade shows as the useful source for acquiring product information4. designing and making posters, handouts and brochures5. Decorate your booth with bright, colorful banners6. youd better take down the visitors email addresses and contact informationTask 6商品

41、交易会是有组织举办的展览会，特定行业的公司可以展示它们最新的产品和效劳，研究竞争对手的活动以及调查近期市场趋势和时机。只有局部商品交易会对公众开放，而其它交易会那么只能由公司代表业内人士，如专业人员以及新闻工作者参加。因此，商品交易会可以分为“面对公众和“行业内部这两种类型。Syndicate ActivitiesTeaching TipsThe two actions in this task are about preparations for a trade show. Action One provides several specific pictures. T should gui

42、de Ss to match the activities with the pictures. For Action Two, T should guide Ss to discuss the sequence of preparation activities for a trade show. Besides, T may encourage Ss to give more preparation activities for a trade show. Alternatively, the task could be set as homework.Answer KeyTask 7 A

43、ction One A: B: C: D: Action Two1. D2. B3. C4. H5. E6. G7. F8. AGrammar ReviewTask 11. shall meet 2. will have saved 3. will be expecting4. would come5. will bring 6. will have taken off 7. will have had 8. will be thinking9. would support 10. wont happen 11. will have been 12. will be seeing13. wou

44、ld be 14. will be enjoying 15. is going to rainTask 2TensesUsageVerb FormExamples( from the above sentences)The Future Indefinite一般将来时表示将要发生的动作和情况1. will / shall + work2. is / am / are going to + work1, 5, 10, 15The Future Continuous将来进行时表示将来某时正在进行的动作，或根据安排将要发生的事will / shall + be working3, 8, 12, 14

45、The Future Perfect将来完成时表示到将来某时某动作已完成或某事情已发生will / shall + have worked2, 6, 7, 11 The Past Future 过去将来时表示从过去看将要发生的事情1. would + work2. was / were going to + work4, 9, 13Comprehensive ExercisesTask 11. will be waiting2. would be 3. will be arriving4. am going to be5. will be having6. will, be staying 7

46、. will be sitting8. would be9. will have learned 10. will not beTask 21. c2. c3. c4. a5. a6. b7. d8. a9. d10. cPart II Applied Writing1. The Applied Writing is designed in this line: from samples to notes of writing, and finally to writing tasks.2. In this unit, the focus is on Inquiry and Quotation

47、 and Placing Orders.3. T should offer some words and phrases related to Inquiry and Quotation and more useful expressions and sentence patterns on Placing Orders.Teaching TipsUseful Expressions and Sentence Patterns. Inquiry and QuotationWords and phrases:l FOB (free on board) 离岸价格l make an inquiry

48、for sth. 对某物询价 l CIF (cost, insurance, and freight) 到岸价格l purchase 购置l invoice 发票；发货单l sales literature 销售说明书l to accept an order 接受订单l to cancel an order 撤销订单l to confirm an order 确认订单l to complete an order 完成订单l to fulfill an order 履行订单l a back order 未执行的订单l a trial order 试销订单l to place an order 订

49、货l to make delivery 交货l FOB: free on board 装运港船上交货l CIF: cost, insurance and freight 本钱加保险费加运费l C&F: cost and freight 本钱加运费l on commission 赚取佣金l CIFC5%: 本钱价保险费加运费，含佣金5%II. Placing Orders1. We are pleased to place an order with your company for . 2. We would like to cancel our order .  

50、   3. Please confirm receipt of our order. 4. I am pleased to acknowledge receipt of your order . 5. Your order will be processed as quickly as possible. 6. It will take about three weeks to process your order. 7. Unfortunately these articles are no longer available/are out of stock. 8. We

51、 can guarantee delivery before . Answer Key. Inquiry and QuotationComprehension of the samples1. Tim Stephenson2. sports bicycles 3. terms of payment4. price list 5. Mike Wang Task 1To: Peter Chan Fm: Mr. KissingerDate: 2021-2-25Subject: Inquiry about Polo Fashion Bags 2021Dear Mr. Chan,Ive seen you

52、r catalogue of new products Polo Fashion Bags 2021 on the Internet. They look very beautiful. We are very interested in them. How about the sales? Are they selling well? If we place an order, what discount can you give us? I hope we can get a favorable quotation from you.I look forward to your reply

53、.Yours truly,Robert KissingerPurchase ManagerTask 21. Thank you for your inquiry of 25 Feb 20212. With reference to quotation 3. we will allow you 20% discount4. Please note this offer is subject to5. We hope you will place the order soon. Placing OrdersComprehension of the Samples:1. Stephenson2. s

54、ports bicycles3. Mike Wang / South China Bicycle Co. Ltd.4. D/P at sight5. Mike WangTask 11. Quantity 2. Unit Price 3. Arrival by 30 August 4. Payment termsTask 21. Thank you for your order No. 20210562.2. Our effective prices are quoted as below:3. We are looking forward to your early reply.Part II

55、I Text B1. Warmer: Let the students brainstorm globalization and localization, and then divide the class into groups to discuss and answer the questions below.2. While reading: Ss skim and scan the text and work in pairs to do task 1 and 2.3. T invites questions concerning any language points from t

56、he text. Then demonstrate their usage.4. T asks Ss to do the exercises of vocabulary, and then syndicate activities.Teaching TipsBackground InformationSMEs is an abbreviation of Small and Medium-sized Enterprises 中小型企业Language Points1. (Para.4) And furthermore, what colors to use for a small chart in a users guide? 而且，用户指南上的小插图用什么颜色？2. (Para.4) Why you should fully assess brand or product names using native speakers in different regions? 为什么你要基于不同地区的当地人的意见来全面评估品牌或