4S店运营英语

1、Location: Shenzhen工作地點：深圳Requirements:職位要求1. Major in management or marketing with more than 5 years relevant experience in large-scale listed groups and more than 3 years working experience as marketing directors; be familiar with the operation and management of 4S store sales systems of high-end b

2、rand cars of large groups (familiar with the business mode of high-end brand cars factories is preferred);管理類，市場營銷類專業，5年以上大型集團上市企業市場營銷管理經驗，3年以上營銷總監經驗;熟悉集團公司汽車高端品牌4S的店銷售體系的運作管理，熟悉汽車高端品牌廠方的運營模式者優先考慮。2. Responsible for operational management of group marketing systems and also for the overall pushing o

3、n and implementation of market strategies and sales strategies with sophisticated marketing methods; also have in-depth research and practical experience in market strategic planning, market development, market management, terminal maintenance and marketing planning;負責管理集團公司營銷體系的運行，全面推進實施市場戰略和銷售戰略。掌

4、握先進的營銷方法，對市場戰略規劃，市場開拓，市場管理，終端維護及營銷策劃方面有深入研究與實踐經驗；3. Familiar with operation and marketing processes of domestic high-end brand cars with extensive operational experience and insights of the marketing management mode of high-end cars in China; with sharp market sense, good grasp of market dynamics an

5、d marketing directions, and unique analytical skills of market information;精通國內高端品牌汽車的銷售運作流程，對高端汽車在中國的營銷管理模式有豐富的操作經驗和獨到見解，具有敏銳的市場感知，把握市場動態和市場方向的能力，對市場信息有獨到的分析判斷能力4.With excellent marketing planning, market development and global control capabilities; need to participate in the research of corporate

6、strategies; provide annual operating budgets and investment proposals based on corporate strategic objectives; develop marketing strategies and policies; provide internal marketing management improvement programs;優秀的營銷策劃，市場開拓及全局掌控能力;參與公司戰略研究;根據公司經營戰略目標，提供公司年度經營預算和投資提案，制訂營銷工作方針，政策，提供公司內部營銷管理改進方案5. Wi

7、th excellent leadership and team management abilities and good skills in coordination, communication and the grasping of overall situations; with excellent verbal and presentation skills; with strong sense of responsibility, dedication and ability to provide independent solutions; with excellent mar

8、keting planning and team management organizational skills;具備優秀的領導能力，團隊管理能力，良好的統籌，協調，溝通能力和和把握全局的能力，具備優秀的語言表達和演講能力;具有強烈的責任心，事業心，具備獨立解決問題的能力;有卓越的營銷策劃和團隊管理組織能力；6. Strong executive ability and able to ensure the effective implementation;很強的工作執行能力，可以將工作安排下去，並確保有效的執行7. Able to withstand the pressure of fas

9、t-paced sales and management with strong resilience; be willing to bear the work burden and take new challenges;能夠承受快節奏的銷售和管理壓力，具有很強的抗壓能力，勇於承擔工作重擔，敢於接受新挑戰；良好的團隊合作精神，善於與不同部門之間的溝通協作。8. Good team spirits and be good at communication and cooperation between different departments;熟悉現代營銷的管理模式，熟練運用各種激勵措施9.

10、 Familiar with modern marketing management with skilled use of various incentives;有豐富的市場營銷策劃經驗，能夠識別，確定潛在的商業合作夥伴，熟悉高端汽車行業市場發展現狀；10. Have extensive experience in marketing planning; able to identify and develop potential business partners; familiar with the status of high-end cars market; with excelle

11、nt marketing skills and good marketing planning and operational capacities;具有優秀的營銷技巧，較強的市場策劃能力和運作能力；11. Excellent personal and business records with excellent sales and marketing planning abilities;出色的個人和商業成就履歷，具有出色的銷售及市場策劃能力。12. Good financial, cost control and budget management capabilities (indus

12、try working experience is preferred);有良好的財務，成本，預算管控能力，有同行業工作經驗者尤佳。13. With high enthusiasm and sense of responsibility;具有高度的工作熱情和責任感。14. Energetic and able to adapt to high-strength work; with good physical and psychological adjustment abilities;精力充沛，能適應高強度的工作狀態，具備良好的身體和心理調適能力。15. Proficient in Engl

13、ish英語水平精通Interested parties please send full resume in English & Chinese via email有意者請電郵中文及英文履歷表至Auto Repair industry, 4S shop refers to the what specific services?Question:4S represents what ah? What is the full written form ah?Answer:4S shop is a kind of “four in one” as the core of the automo

14、tive franchise business model, including vehicle sales (Sale), parts (Sparepart), after-sales service (Service), information feedback etc. (Survey). 4S店是一种以“四位一体”为核心的汽车特许经营模式，包括整车销售（Sale）、零配件（Sparepart）、售后服务（Service）、信息反馈等（Survey）。4S stores until after 1998, and gradually introduced to China from Eu

15、rope from abroad. Since it with the various manufacturers have established close relationship between production and marketing, with a beautiful shopping environment, brand awareness and strong advantages, once a number of domestic manufacturers to follow.4S店是1998年以后才逐步由欧洲传入中国的舶来品。由于它与各个厂家之间建立了紧密的产销

16、关系，具有购物环境优美、品牌意识强等优势，一度被国内诸多厂家效仿。4S stores will generally take a brand in a relatively equidistant from the geographical distribution of one or a few shops, uniform stores in accordance with manufacturers within and outside the design requirements of the construction of huge investment, often talkin

17、g about tens of millions, even tens of millions, luxurious style. 4S店一般采取一个品牌在一个地区分布一个或相对等距离的几个专卖店，按照生产厂家的统一店内外设计要求建造，投资巨大，动辄上千万，甚至几千万，豪华气派。4S shop is a car sales, maintenance, spare parts and information services for integrated marketing shop, one of about 25 million yuan investment in 4S set up sh

18、op in the 5-10 year period will not lag behind. In China, 4S stores still have a long way to go. 4S店是集汽车销售、维修、配件和信息服务为一体的销售店,一家投资2500万元左右建立起来的4S店在5-10年之内都不会落后。在中国,4S店还有很长一段路要走。4S shop model in recent years by rapid development in China. The 4S shop in the automotive industry is the automobile manufa

19、cturers to meet customer demand service launched by a business model. 4S shop core meaning is “life-long car service solution.” 4S店模式这几年在国内发展极为迅速。汽车行业的4S店就是 汽车厂家为了满足客户在服务方面的需求而推出的一种业务模式。4S店的核心含义是“汽车终身服务解决方案”。Some critics have commented on the model: “4S shop model car market is in fact a product of

20、fierce competition. As the market matured, the users consumer sentiment is gradually mature, diverse user needs, product and service requirements getting higher and higher, more stringent, the original sales agent system can not meet the market and user needs. 有评论家这样评价该模式：“4S店模式其实是汽车市场激烈竞争下的产物。随着市场逐

21、渐成熟，用户的消费心 理也逐渐成熟，用户需求多样化，对产品、服务的要求也越来越高，越来越严格，原有的代理销售体制已不能适应市场与用户的需求。4S shop there, just to meet the diverse needs of users, it can provide well-equipped, tidy and clean maintenance area, modern equipment and service management, highly professional atmosphere, well-maintained facilities, adequate s

22、pare parts supply system for the rapid and timely follow-up service. through the 4S shop service allows users to create trust in the brand, thus expanding sales. “ 4S店的出现，恰好能满足用户的各种需求，它可以提供装备精良、整洁干净的维修区，现代化的设备和服务管 理，高度职业化的气氛，保养良好的服务设施，充足的零配件供应，迅速及时地跟踪服务体系。通过4S店的服务，可以使用户对品牌产生信赖 感，从而扩大销售量。”Thus,” 4S “

23、The key words are” solutions “and” service. ” In fact, in the “service economy and society” in the backdrop, “4S” model in fact and some other has entered “to programs and services as the core competitiveness of age” industry sales service model Shu Lu Tonggui, only name for more fashion,更新一些。 因此，“4

24、S”的关键词是“解决方案”和“服务”。其实在“服务经济社会”的大背景下，“4S”模式其实和其 他一些已进入“以方案和服务为核心竞争力时代”的行业销售服务模式殊路同归，只不过叫法更时尚、更新一些。Chinese:汽修行业的4S店指的是什么具体服务内容？问题:4S代表什么啊？全写形式是什么啊？Since the 21st century, Chinese auto consumption sees a soaring tendency. Autos enter Chinese ordinary families as consumables. Chinese auto sales volume m

25、aintained a high growth rate even in the financial crisis. From Jan. to Nov. of 2009, Chinese auto sales volume reached 12.23 million, rising by 42.4% YOY.Presently, there are over 30,000 auto distributors in China. Since the establishment of the first 4S shop of Guangqi Honda, there were over 10,00

26、0 auto 4S shops in China by the end of 2008. The number of Chinese auto 4S shops ranks the world Top. With the intensified competition on Chinese auto market, the perfection of the sales and service channels is highly valued by auto enterprises for scale expansion. Though auto 4S shops require

27、a large initial investment, they have become the main sales and service channel for Chinese auto manufacturers dependent on their terminal advantages of specializing in sales and service as well as building brand images. Currently, Chinese auto market gradually enters the mature stage with improving

28、 marketing concepts and maturing consumer psychology. After the prosperity for several years, Chinese auto 4S shops enter the adjustment stage with sharp profit decrease and intensified competition. Moreover, auto 4S shops of some brands even face crisis. It is forecast that the 4S shop mode wi

29、ll still be the mainstream for Chinese auto sales in following years. However, owing to the numerous new cars emerging on the market and the rising expectation value on service qualities of consumers, the inherent disadvantages of auto 4S shops are exposed. According to relevant statistics, among au

30、to 4S shops in Beijing, only 1/3 of them make profits; another 1/3 face loss risks; the rest 1/3 suffer great losses. As markets today are quite fickle, none of the auto marketing patterns trading market, 4S shop, supermarket and auto industrial park can be duplicated completely. Though auto 4S shop

31、 is commonly regarded as the most advanced auto marketing pattern, it is not applicable to all auto models and brands. There are mainly two patterns for the collectivization of Chinese auto 4S shops at present. Firstly, horizontal development, also called multi-brand operating pattern. This is

32、the most common pattern on the same regional market. This is because when auto manufacturers authorize their distributors, they would usually only give one sales network to a distributor in the same regional market considering the network security, distributor strength, management and control capaci

33、ty of the same regional market. Secondly, vertical development, also called single brand operation. This usually emerges on different regional markets. This is much better than the first pattern, reducing problems faced in the collectivization process. It is easier to get familiar with brands to man

34、age and operate 4S shops and auto manufacturers have fewer worries on network security. This complies with the demand of auto market development. In the coming years, the auto sales will transfer from the distributed pattern to the cluster pattern. Auto street and auto industrial park will become th

35、e mainstream sales patterns, setting up auto 4S shops collectively and planning uniformly to create the cluster effect. By analyzing the profit structure of global auto distributors under normal operation, the profit proportion of the whole car sales, after-sales services, spare part and second

36、 hand car sales is 10%, 50%, 10% and 20% respectively. To cope with the intense market competition, Chinese auto 4S shops must keep in accordance with the tendency to make quality service as the core competence of enterprises. Presently, most auto 4S shops in China concentrate on the improvement of

37、auto sales volumes while ignoring the management of after-sales service, the raise in customer satisfaction degree and the enhancement in after-sales service and technology development. In the profit structure of the auto industry, the proportion of whole car sales, spare parts sales and maintenance

38、 service is 2:4:1. The maintenance service profit is the major contributor of the auto profits. On the present Chinese auto after-sales service market, the competition is mainly between auto 4S shops and auto maintenance factories. Auto 4S shops provide complete after-sales services while maintenanc

39、e factories supply convenient and cheaper services. With the maturity of Chinese auto sales market and the product differentiation narrowing-down of various auto brands, distributors acquire profits mainly from after-sales services. Therefore, auto 4S shops must perfect their after-sales services to

40、 improve the customer satisfaction degree and cultivate the customer loyalty. Through this report, readers can acquire more information:- Development status of Chinese auto 4S shops- Operation patterns of Chinese auto 4S shops- Competition among Chinese auto 4S shops- Chinese auto sales channel

41、s- Investment of Chinese auto 4S shops- Development tendency of Chinese auto 4S shops- Investment opportunities in Chinese auto 4S shopsFollowing persons are recommended to buy this report:- Auto manufacturers- Auto distributors- Auto spare part producers- Investors in auto 4S shops- Investors conce

42、rning Chinese auto 4S shops- Research institutes concerning Chinese auto 4S shops- Others concerning Chinese auto 4S shops 1. a big headache令人头痛的事情 2. a fraction of 一部分 3. a matter of concern 焦点 4. a series of 一系列,一连串above all 首先,尤其是 5. absent from不在,缺席 6. abundant in富于 7. account for 解释 8. acc

43、use sb. of sth.控告 9. add to增加（add up to） 10. after all 毕竟,究竟 11. agree with同意 12. ahead of time  schedule提前 13. ahead of 在.之前（ahead of time 提前） 14. alien to与.相反 15. all at once 突然,同时 16. all but 几乎;除了.都 17. all of a sudden 突然 18. all over again 再一次,重新 19. all over 遍及 20. all right 令人满意的;可以 21.

44、all the same 仍然,照样的 22. all the time 一直,始终 23. angry with sb. atabout sth.生气,愤怒 24. anxious aboutfor忧虑,担心 25. anything but 根本不 26. apart from 除.外(有无) 27. appeal to 吸引，申诉，请求 28. applicable to适用于 29. apply to适用 30. appropriate forto适当,合适 31. approximate to近似,接近 32. apt at聪明,善于 33. apt to易于 34. around

45、the clock夜以继日 35. as a matter of fact 实际上 36. as a result(of) 因此,由于 37. as a rule 通常,照例 38. as far as .be concerned 就.而言 39. as far as 远至,到.程度 40. as follows 如下 41. as for 至于,关于 42. as good as 和.几乎一样 43. as if 好像,防腐 44. as regards 关于,至于 45. as to 至于,关于 46. as usual 像平常一样,照例 47. as well as 除.外(也),即.又

46、 48. as well 同样,也,还 49. ashamed of羞愧,害臊 50. aside from 除.外(还有) 51. ask for the moon异想天开 52. at a loss 茫然,不知所措 53. at a time 一次,每次 54. at all costs 不惜一切代价 55. at all events 不管怎样,无论如何 56. at all times 随时,总是 57. at all 丝毫(不),一点也不 58. at any rate 无论如何,至少 59. at best 充其量,至多 60. at first sight 乍一看,初看起来 61

47、. at first 最初,起先 62. at hand 在手边,在附近 63. at heart 内心里,本质上 64. at home 在家,在国内 65. at intervals 不时,每隔. 66. at large 大多数,未被捕获的 67. at last 终于 68. at least 至少 69. at length 最终,终于 70. at most 至多,不超过 71. at no time 从不,决不 72. at one time 曾经,一度;同时 73. at present 目前,现在 74. at someone's disposal 任.处理 75.

48、at the cost of 以.为代价 76. at the mercy of 任凭.摆布 77. at the moment 此刻,目前 78. at this rate 照此速度 79. at times 有时,间或 80. aware of意识到 81. back and forth 来回地,反复地 82. back of 在.后面 83. back up后备,支援 84. bare of几乎没有,缺乏 85. be able to do能够 86. be around差不多 87. be available to sb.可用,可供 88. be bound to一定 89. be c

49、apable of doing能够 90. be concerned with 关心，涉足 91. be dying to渴望 92. be fed up with受够了be tired of 93. be in hospital 住院 94. be in season 上市的in peak season旺季 95. be in the mood to do sth. 想做 96. be pressed for time时间不够 97. be tied up with忙于 98. be under the weather 身体不好 99. beat around the bush 拐弯没角 1

50、00. beat the crowd 避开人群 101. before long 不久以后 102. behind schedule 误点 103. bent on sth. 下定决心做 104. beside point 离题的,不相干的 105. beyond one's ability超越某人的能力 106. beyond question 毫无疑问 107. book on reserve 须留的图书 108. booked up 订完了 109. bound for开往 110. break down抛锚 111. break though突破 112. break up w

51、ith和某人分手be through with  be finished with 113. bring about 使发生 114. bring someone up to date帮某人赶上help someone catch up 115. by accident 偶然 116. by air 通过航空途径 117. by all means 尽一切办法,务必 118. by and by 不久,迟早 119. by chance 偶然,碰巧 120. by far 最,.得多 121. by hand 用手,用体力 122. by itself 自动地,独自地 123. by means of 用,依靠 124. by mistake 错误地,无意地 125. by no means 决不,并没有 126. by oneself 单独地,独自地 127. by