商务英语沟通

1、商务英语沟通BusinessEnglishCommunicationChapterOneHowtoApplyfortheIdealJob（如何申请理想的本课要点.ReadingJobAdvertisement（解读招聘广告Asyouread,askyourselfthesequestion1 .DoIhavetheformalqualificationrequired?2 .DoIhavetheexperiencerequired?3 .AmIreallysuitedforthejob?4 .WhatdoIknowabouttheemployer?分析特定的招聘广告）在求职信件中tK写些什么）

2、引起招聘者的注意）5 .Whatmakesmespeciallysuitedforthejob?二.AnalysingaSpecificJobAdvertisement（.WhattoMentioninYourLetterorEmail（四.AttractinganEmployer'sInterest（五.HintsandTips（技巧提示）Herearesomegoodwaystomakeyourapplicationletterstandout:I.Lookforsomethingunusualinyourexperienceorqualifications6 .Maketheco

3、ntentsofyourletterappropriateforthejob7 .Avoidannoyingphrases8 .GetsomeonetoreadyourletterbeforeyousenditNEVERsendyourfirstdraft9 .Keepthelettershort10 Mentiontheorganisation11 Makeyourletterphysicallyeasytoread*Don'tusehandwriting*Useagoodqualityprinter*Useshortsentencesandparagraphs*Useplentyo

4、fbreaksandwhitespace*UseatypeorfontthatcanbeeasilyreadanduseboldnderliningorCAPITALS*Useaspell-checkprogrammebut12-pointsize*Don'toveruseitalics,don'trelyonthatalone.Youmustalsocheckyourletterpersonallybeforeyousendit.*Don'tusecolouredorfancypaper8.Remembertostatewhichjobyouareapplyingfo

5、r9.Berealistic10.Checkagain六.PracticeMakesPerfect（实践造就完美）专业词汇不面试革新Reputation名誉声望Professional专业人员职业运动员Qualification资格Unpredictability可预测性Continuity连续性Candidate候选人应试者Architect建筑师Jobseeker求职者People-orientated以人为本的Prestige威望影响力Applicationletter求职信Interview采访（简历与面试）Offend冒犯Summarize总结概述Demonstrate证明示范Com

6、mitment承诺保证InnovationCoverage新闻报道Template模板Overlook俯瞰忽视Chapter 2 oResumeandtheInterview本课要点一.TheRasumeorCurriculumVitae（简历）二.TheEssentials（基本要素）*FullnameinChinesecharactersandPinyin.Underlineyourfamilyname*Adress*TelephoneNumber*Age,indicatedbydateofbirth*Gender,indicatedbyMr,Mrs,Miss,Ms.Herearesome

7、ofthethingsthatcanbeincludedifyouhavethem:*e-mailaddress*Faxnumber*PhotographQualifications:Listyourqualificationsclearly,startingwiththehighestEducation:Listtheschoolandothereducationalinstitutionsyouhaveattended,againstartingwiththehighestormostrecent.PreviousEmploymentSkillsInterestsandhobbiesFut

8、urecareer三.Modelresume（single-pageversion）（简历样本）四.InterviewEssentials（面试要点）五.WhatDoYouDoNow（如何准备）Timesspentinpreparationisneverwasted.Timewastedisneverspentinpreparation.Quitesimply,tobetotallyconfidentaboutyourchancesofsuccessyoumustknowalmosteverthingthereistoknowabout:*Thecompany*Thejobadvertised

9、*Theoverallbusinessenvironmentthecompanyoperatesin*Thebusinesscultureofthecompany"Existingemployeesyoumightknow*Whereyoumightfitintothecompany*Thesalaryyoumightbeoffered六.TheBigDay（面试当天）七.WhatDoIWear（如何着装）八.WhatQuestionsWillTheyAsk（面试问题）九.BePositive（要积极主动）十.YouDotheTalking（把握表述机会）H一.Dealingwith

10、NegativesattheInterview（正确处理面试中的消极因素）十二.StrengthfromWeakness（变不利为有利）十三.HintsandTips（技巧提示）"Names*Eyecontact*Sitcomfortably专业词汇Curriculumvita个人简历Resume履历Clerk文员Coordinator协调员Turnover营业额Orchestra管弦乐队Martialarts武术Facility设备Innovation革新创新Sector部门Annualreport年度报告Trainers运动鞋Pattern模式图案Constancy咨询公司Bac

11、helor学士Master硕士Doctor（Ph.D）博士Chapter 3 reeSpokenBusinessCommunication（口头商务沟通）本课要点*Thefirst,asalways,istospendasmuchtimeaspossibleonpreparation.*Thesecondistothinkcarefullyabouttheactualcontent.*Thethirdistopractiseyourpresentation.一.PreparingfortheTalk（为演讲准备）1 .Theaudience2 .Theintroduction3 .Thefac

12、ts4 .Visualaids5 .Don'ttrustthetechnology6 .Thevenue7 .Thelength8 .Bereadyforquestions二.PreparingTheContent（搜集素材）1.Structure*Aclearintroductionisessential.*Thenyoumoveontothemainpartofyourpresentation.*Finally,youmusthaveaconclusion.2.Howlongshoudyourpresentationbe?KeepItShortandSimple三.Practice

13、andPresentationTechniques（练习示范与演讲技巧）四.HintsandTips（技巧提示）1 .Whenyoustanduptobegin,takeyourtimeandtrynottoappearnervous.2 .Mostofthetimeyouwillbespeakingtopeoplewhowanttohearwhatyouhavetosay.3 .Talktothepeopleintheaudience.4 .Becarefulaboutthethingsyoudowithyourhandswhenspeaking.5 .Don'tjustreadyo

14、urspeakingnotes.6 .Don'tspeaktoofast.7 .Useonlyafew,well-chosen,visuals.8 .Pausebeforeyoumoveintothefinalpartofyourspeech.9 .Don'trunawaytheminuteyouhavecompletedyourpresentation.ZE.PracticeMakesPrefect（实践造就完美）专业词汇Presentation发言陈述conciseness简明address致辞演讲conference会议协商Technician技术员ChiefExecut

15、iveOfficer首席执行官layout布局atmosphere气氛Regionalsalesmanager地区销售经理audio-visualaids视听辅助工具lectern讲台Recruit征募招聘draft草图汇票resist抵抗distraction注意力分散temptation诱惑Conclusion结论pause停顿volume音量书卷eyecontact目光接触眼神交会ChapterFourCommunicatingwithColleaguesandCustomers（同事沟通及客户沟通）本课要点一.UnspokenMessages（非言语信息）Hereareafewques

16、tionstoconsideraboutnon-verbalcommunications:I.Howdoyouthinkyoulook?2 .Howcanyouchangeyourclothingmessage?3 .Whatnon-verbalcommunicationsdoyounotlike?4 .Whatassumptionsdoyoumake?5 .Doyoumakegroupassumptions?二.FriendlyCommunications（传递好消息）三.CommunicatingSensitively（敏感性沟通）四.ProblemCommunications（问题沟通）

17、五.HintsandTips（技巧建议）1.Stayclam2.Listen3 .Don'tassume4 .Explainclearly5 .Speakclearly*Donotusejargon.*Donotuselongwordswhereshortoneswilldo.*Makesurethatyouspeakataspeedthatallowspeopletounderstandwhatyouaresaying.*Pausefrequently.6 .Askfordetails7 .Checkandrespond8.CloseA.HearingandUnderstanding

18、-AchievingBoth（倾听与理解-两者兼顾）七.Action（行动）1 .Dowewantthepersontodecidetheactionaftercommunicatiion?2 .Dowewantthepersontotakeactionthatwehavealreadydecided?3 .Doweunderstandtheeffectstheactionmayproduce?八.Checking（核查）*Askquestion.*Donotmakeassumptions.九.CommunicatingwithBosses（与老板沟通）“Thebossmaynotalways

19、beright,butheorsheisalwaystheboss.”1 .Listen2 .Askforsuggestions3 .Leadyourideasintotheideasoftheotherperson4 .Explainclearly5.Askforsuggestionsagain6.Offertorevise7.Checking8.Followup十.AFact（忠告）aSuccesshasmanyfathers.Failureisanorphan.”专业词汇Comment评论意见potential可能性潜力context语境背景phenomenon现象奇迹Criminal罪

20、犯investmentadviser投资顾问district行政区地区bonus奖金红利Dedication奉献commitment委托提交initiative主动权首创精神announcement宣布通告identificationcard身份证embarrassment尴尬拮据maintenance维修保持Reprimand谴责训斥conversation谈话社交grievance不满委屈jargon行话component组件ChapterFiveWrittenCommunication（书面沟通）本课要点一.ComposingYourMessage（内容组织）*Taketheexampl

21、eofaproposedmeeting.It'snogoodwritingamessagesayingthatameetingistobeheldifyoudontstatewhatisgoingtobediscussed.*Noonewillcometoyourmeetingunlessyougivehimorheragoodreasonwhytheyshouldattend.*Unlessyoustateadateandtimewhenameetingisgoingtobeheldpeoplecantattend.*Wherethemeetingistotakeplaceisals

22、ovital.*Whoistobeinvolvedisalsoessentialinformation.Peoplewillnotcometoaneventiftheydonotknowthattheirattendanceisexpected.*Whatisthesequenceofevents?Howwilldecisionsbeimplemented?二.WrittenFormsofCommunication（书面沟通的形式）*Yourcommunicationshouldnotincludeunnecessaryinformation.*Yourcommunicationmusthav

23、eappropriatecontent.*Yourcommunicationmustcontainthecorrectfacts.*Yourcommunicationshouldaviodtheuseorjargonandunnecessarytechnicalterms.*Yourcommunicationshouldintroducethepurposeandmissionofthepaper,haveanexplanatorycontentandshouldendwithaclearconclusionorrecommendation.*Yourcommunicationshouldal

24、waysbespell-checkedandreadbyacolleaguebeforeitisissued.三.Let'sPractise（练习）四.HintsandTips（技巧建议）1.SizeMatters.Usea12-pointtype.2 .Usewhitespace.3 .Readaloud.专业词汇Electronicstorage电子储存memo备忘录sequence顺序agenda议程proposal提议求婚Biography传记个人简介quotation弓I文才艮价单recommendation推荐信bangle手镯Pendant耳环坠子textmessage短

25、信internationalpurchasingmanager国际采购经理Explanatorycomment备注assessment评价估计paymentdue已至U期应付款scissor剪刀删去Stapler订书机Cashflow现金流amateur爱好者外行sponsorship赞助ChapterSixBusinessMeeting（商务会议）本课要点一.WhyPeopleHoldMeetings（为何举行会议）*Tocommunicatepolicies*Toissueinstruction*Tolistentoreview*Toholddiscussions*Toensurethat

26、everyoneisawareofwhatisgoingon*Toreviewexperiencesandfutureaction*Tprovidewrittenrecords二.MeetingStyles（会议风格）AuthoritarianInclusiveCombatRoutineInformal三.WritingtheRecordsofBusinessMeeting（商务会议纪要）四.TheDisadvantagesofaVerbatimRecord（逐字逐句的会议记录的缺点）*Theycontainfullinformationaboutwhenandwherethemeetingt

27、ookplace.*Theyrecordthenamesofthepeopletakingpart.*Theylistpeoplewhodidnotattend.*Theyrecordwhomadewhatdecision.*Theylistpointsforaction.*Theyareshortandconcise.*Theyremoveduplications.*Theyareeasytoaccessandcanbeheldinelectronicform.五.TheadvantagesofaWrittenSummary（总结性会议纪要的优点）A.InfluenceandPower（影响

28、力）七.Evaluate（评估）八.AfterConsiderableDiscussion（在充分讨论之后）九.WhoAretheReadersoftheMinutes（谁将阅读会议纪要）十.MeetingMinutes（会议纪要）KeepItShortandSimpleWhat,Why,When,Where,Who,andHow.H一.MoreMinutes（更多纪要）十二.WhyCertainThingsAreImportant（哪些更重要）*Peopleneedtoknowwhenthemeetingtookplace.*Beverycarefulwithdates.*Location*

29、Present*ApologiesforAbsence.*ConfirmationofMinutesofPreviousMeeting.*Notehowonlythemainpoints.十三.HintsandTips（技巧建议）十四.What'stoBeDiscussed（讨论内容）专业词汇Syndicate辛迪加企业联合feedbacksessions反馈会话brainstorming集体自由讨论accurate精确的Minutes会议t己录authoritarian独裁主义者endorsrment背书combat战斗争论participant参与者Insult侮辱损害routin

30、e例行公事日常工作executivecommittee执行委员会reluctant勉强的Verbatim逐字的strive奋斗努力elimination消除淘汰phoenician腓尼基人alphabet字母表ChapterSevenCross-culturalBusinessCommunications（跨文化商务沟通）本课要点一.IsitPossibletoPutCultureintoCategories（文化分类是可能的吗）二.StereotypesandAssumptions（类型和假定）三.TheEnglishLanguage（英语语言）四.HintsandTips（技巧建议）1 .

31、Adoptaculture.2 .What'wrong?3 .Changes五.PhenomenaWhichInfluenceCultures（影响文化的表现形式）1 .Timeandpunctuality2 .Formality3.Attitudes4.Socialising5.Gender六.DirectorRude（坦率抑或粗鲁）七.DeferenceandInterruption（遵从与打断）八.Politeness（礼貌）A.EuropeanUnionofDifferences（差异化的欧盟）+.DiversityandCommunicationOpportunities（多

32、样性和沟通机会）H一.DoSomeResearch（做一些调查准备）十二.HintsandTips（技巧提示）*Beobservant.*Askforadvice.*Explainyourculture.专业词汇Executive执行者textile纺织品dialect方言行话category类别范畴assumption假定担任Stereotype陈规viceversa反之亦然scenario方案phenomena现象奇迹supreme最高的极度的Alcohol酒精gender生产multimillionaire千万富翁hierarchy统治集团inappropriate不恰当的Variati

33、on变化estuary港湾border边境国界diversity差异多样性innovation革新改革ChapterEightCrisisCommunications危机沟通本课要点Yourcommunicationskillscouldmakeorbreakthecompany一.WhatIsaCrisis（何为危机）RealcrisissharesomecommoncharacterristicsI.Thetimingisunpredictable.2 .Theexactnatureofthecrisisisdifficulttoforecast.3 .Eventsoccurwityout

34、warning.4 .Morethanoneproblemoccursatthesametime.5 .Thecrisisdevelopsrapidly.6 .Communicationsplayavitalrole.二.WhyIsCommunicationEssentialInaCrisis（危机沟通的重要性）三.HintsandTips（技巧建议）I.Actfast2 .Leavetheblame.3 .Don'tforgetanyone.四.WhatCanWeDoinAdvance（危机前的准备）Communicationisoneofthekeyelementsincrisis

35、management.Onegoodwayofbeginningtoplanistolookatrecentmediareportsofcrisis.Askyourslef:I.Couldthiscrisishavebeenforecastinadvance?2 .Whatpreparationsweremadebythoseaffected?3 .Wasthereaquickresponsetothecrisis?4 .Whowasinchargeofmanagingthecrisis?5 .Werethemediasympatheticorcriticalofthemanagementof

36、thecrisis?6 .Howhasthecrisisaffectedtheimagesandpublicpreceptionsoftheorganisationsinvolved?五.TheGoldenRules（危机沟通十条黄金准则）I.Prepareinadvance.Nobusinessissafefromscrisis.*Anassessmentofthelikeklythreat.*Clearidentificationofresponsibility.*Settingupofthecrisisofmanagementtean.*Practiceandexercises.2 .Makesureeveryoneknowstheirrole.3 .Acceptresponsibility.4 .Actquickly5 .Communicateyourpositionclearlyandimmediately.6 .Communicateregularly.7 .Tellyourstaffwhatishappening.1.1 ntegratecommunicationsintomanagementreaponse9 .Watchou