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1、Copyright 2011 by the McGraw-Hill Companies, Inc. All rights reserved.McGraw-Hill/IrwinLO 1 Summarize the major challenges of managing in the new competitive landscapeLO 2 Describe the sources of competitive advantage for a companyLO 3 Explain how the functions of management are evolving in todays b

2、usiness environmentLO 4 Compare how the nature of management varies at different organizational levelsLO 5 Define the skills you need to be an effective managerLO 6 Discuss the principles that will help you manage your career1-2 Todays enterprises are global, with offices and production facilities i

3、n countries all over the world Means that a companys talent can come from anywhere Internet makes globalization inevitable1-3 Marketplace Means for manufacturing goods and services Distribution channel An information service1-4 Drives down costs and speeds up globalization. Improves efficiency of de

4、cision making. Facilitates design of new products, from pharmaceuticals to financial services1-5 Knowledge management Practices aimed at discovering and harnessing an organizations intellectual resources Knowledge workers1-6 Requires productive communications among different departments, divisions,

5、or other subunits of the organization1-7 Companies today must motivate and capitalize on the ideas of people outside the organization e.g. its consultants, ad agencies, and suppliers1-8InnovationQualityServiceSpeedCost Competitiveness1-9_ is the fast and timely execution, response, and delivery of r

6、esults.A. InnovationB. QualityC. SpeedD. Service 1-101-11 Innovation the introduction of new goods and services often the most important innovation is not the product itself, but how it is delivered Quality The excellence of your product (goods or services) Historically, quality referred to attracti

7、veness, lack of defects, reliability, and long-term dependability1-12 Today quality is about preventing defects and having continuous improvement in how the firm operates1-13 Service The speed and dependability with which an organization delivers what customers want1-14 Speed Fast and timely executi

8、on, response, and delivery of results.1-15 Cost competitiveness Keeping costs low to achieve profits and be able to offer prices that are attractive to consumers.1-16 Management The process of working with people and resources to accomplish organizational goals Efficient, effective1-17_ is monitorin

9、g performance and making needed changes.A. PlanningB. OrganizingC. LeadingD. Controlling 1-18 Planning Systematically making decisions about the goals and activities that an individual, a group, a work unit, or the overall organization will pursue analyzing current situations, anticipating the futur

10、e, determining objectives, deciding in what types of activities the company will engage1-19 Organizing assembling and coordinating the human, financial, physical, informational, and other resources needed to achieve goals specifying job responsibilities, grouping jobs into work units, marshaling and

11、 allocating resources,1-20 Leading stimulating people to be high performers Controlling monitoring performance and making needed changes.1-211-22 A typical day for a manager is not neatly divided into the four functions Days are busy and fractionated, and spent dealing with interruptions, meetings,

12、and firefighting1-23 Good managers dont neglect any of the four management functions1-241-25Top Level ManagersMiddle-Level ManagersFrontline Managers Top-level managers Senior executives responsible for the overall management and effectiveness of the organization. Middle-level managers Managers loca

13、ted in the middle layers of the organizational hierarchy, reporting to top-level executives.1-26 Frontline managers Lower-level managers who supervise the operational activities of the organization1-271-28Table 1.11-29Table 1.2Which management skill is the ability to lead, motivate, and communicate

14、effectively with others?A. TechnicalB. ConceptualC. DecisionD. Interpersonal1-30 Technical skill The ability to perform a specialized task involving a particular method or process1-31 Conceptual and decision skills Skills pertaining to the ability to identify and resolve problems for the benefit of

15、the organization and its members.1-32 Interpersonal and communication skills People skills; the ability to lead, motivate, and communicate effectively with others.1-33 Emotional intelligence The skills of understanding yourself, managing yourself, and dealing effectively with others. Social capital

16、Goodwill stemming from your social relationships1-341-35Be both a specialist and a generalistBe self-reliantBe connectedActively manage your relationship with your organizationSurvive and thrive1-36Table 1.31-37Figure 1.11-38Figure 1.2 They ask “What needs to be done?” rather than “What do I want to do?” They write an action plan. They dont just think, they do, based on a sound, ethical plan. They take responsib

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