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1、Module 4 AdvertisingBrainstorming: words related to advertisingadvertisingadvertiseadvertiseradvertisementcommercial ads/PSAspersuadebe meant towelfarecheatskilfulinnocentfoolfall forappealingplay tricks oncampaigncigarettebenefitpromoteslavelatestpurchasedesigner/designeye-catchingfancyposter高频单词必记

2、高频单词必记高频单词必记高频单词必记1. vt.& vi.做广告,宣传做广告,宣传_ n. 做广告;广告活动做广告;广告活动;广告业广告业_ n广告;广告宣传广告;广告宣传 _ n广告商广告商 _2. vt.说服,劝说;使信服说服,劝说;使信服 _ adj.说服力的;劝导性的说服力的;劝导性的 _ n说服;劝服说服;劝服_3. vi.& vt. 欺骗;作弊欺骗;作弊_ n. 骗子;欺诈行为骗子;欺诈行为_4. n. 气息;呼吸气息;呼吸_ vi.& vt.呼吸呼吸 _ adj. 气喘吁吁的,喘不过气的气喘吁吁的,喘不过气的_ adj. breathtaking _Cus

3、tomers soon found the weight-loss product is not as good as a_ . advertiseadvertisingadvertisementadvertiserpersuadepersuasivepersuasioncheatcheatbreathbreathebreathless令人惊叹的;壮观的令人惊叹的;壮观的advertised5. vt. 治愈;解决治愈;解决_ n. 药物,疗法;对策药物,疗法;对策_6. n. 评论,评价评论,评价_ vi. 评论,议论评论,议论_7. adj.心理的;思想的,精神的;智力的心理的;思想的,精

4、神的;智力的 _ adv. _ adj. physical _ 8. vt.& vi.使受益;得益于使受益;得益于_ n益处;救济金益处;救济金; 奖金奖金 _ adj.有益处的,有帮助的有益处的,有帮助的_My teachers guidance _ me in English learning. In other words,my English learning _ my teachers guidance.curecurecommentcommentmentalmentally身体的身体的benefitbenefitbeneficialbenefitedbenefited fr

5、om9. vt.推广,宣传;促销;促进,推动推广,宣传;促销;促进,推动_ n宣传;促进宣传;促进_10. n智力,才智;情报智力,才智;情报_ adj. 聪慧的聪慧的_ adj. intellectual _11. vt. 咨询;请教咨询;请教_ n. 顾问顾问_12. vt. 推荐;建议,劝告;介绍推荐;建议,劝告;介绍_ n. _An increasing number of people are _ (咨咨询询)their accountants about the tax laws.Because of his good work, John was p_ to a higher c

6、lass. promotepromotionintelligenceintelligent智力的;聪明的智力的;聪明的consultconsultantrecommendrecommendationconsultingpromoted14. vt.确定,查明;决定;裁决确定,查明;决定;裁决_ n.确定;决定确定;决定_ _ adj.有决心的有决心的_15. n.分析,分析结果分析,分析结果_ vt.分析分析_adj.分析的分析的_/_16. vi. 有吸引力;呼吁,恳请有吸引力;呼吁,恳请 n. 吸引力;呼吁,恳求吸引力;呼吁,恳求_ adj.有吸引力的有吸引力的_He has overco

7、me his difficulties with great courage and _ (决心).determinedeterminationdeterminedanalysisanalyzeanalytic analyticalappealappealing/attractive/eye-catchingdetermination重点短语必背重点短语必背重点短语必背重点短语必背1 旨在,目的是旨在,目的是2 上上当,当, 受受的骗;爱上的骗;爱上3 欺骗;捉弄欺骗;捉弄4 涉及,关于;处理,应付涉及,关于;处理,应付5 弄清楚,弄懂;计算出弄清楚,弄懂;计算出6. _ 吸引,引起兴趣;呼吁

8、吸引,引起兴趣;呼吁7. _ 把把表达清楚表达清楚8. _ 死于死于9. _ 虽然,即使虽然,即使be meant tofall forplay tricks ondeal withfigure outappeal toget acrossdie fromeven if/though -What do you think of his performance at the party? -He was unable to _ what he meant, so we were confused. get over B. get across C. get along D. get togeth

9、erB2(2012宣城一模宣城一模)Until the noise of the bus _, we were able to hear the program again.Adied fromBdied outCdied away Ddied off选词填空选词填空be meant to, even though, fall for, play tricks on, deal with, figure out, appeal to, get sth. across1The article _ the causes of the global financial crisis.deals wi

10、thbe meant to, even though, fall for, play tricks on, deal with, figure out, appeal to, get sth. across2. The kids love to _ one another.play tricks on3They _ each other at first sight and got married very soon.fell for4Its not easy for the design to _ all ages.appeal tobe meant to, even though, fal

11、l for, play tricks on, deal with, figure out, appeal to, get sth.across5The programme _ educate people about traffic safety.is meant to6_ many people say so, I wont believe it.Even though7Hes not very good at _ his ideas_.getting; acrossbe meant to, even though, fall for, play tricks on, deal with,

12、figure out, appeal to, get sth.across8We must _ how to solve the problem.figure out Language focus persuade cure appeal recommend 1.persuade vt. 说服,劝说;使信服说服,劝说;使信服 课文原句课文原句 An advertisement uses words and pictures to persuade people to buy a product or service, or to believe in an idea. argue/talk s

13、b into/out of doing sth1)He persuaded her_.2)他不相信那种说法是真的。他不相信那种说法是真的。He was not the truth of the statement.3)I advise/ try to persuade my father to stop smoking but I cant persuade him to._persuaded of我劝说我父亲戒烟,但是我没能说服他我劝说我父亲戒烟,但是我没能说服他。以练促记以练促记She _ her parents to give up their plan, but they wouldn

14、t listen.Tom his father to take more exercise at last.advised/tried to persuadepersuaded2cure vt.治愈;治疗;解决治愈;治疗;解决n.治愈,痊愈;药物,治愈,痊愈;药物,疗法;对策疗法;对策课文原句课文原句 This statement tries to fool you into assuming that the toothpaste cures bad breath, yet it does not say that!(1)cure sb.of疾病名称治愈某人的疾病疾病名称治愈某人的疾病 cu

15、re sb.of不良行为不良行为 矫正某人的不良行为矫正某人的不良行为(2)a cure for sth. 治疗治疗的方法的方法以练促记以练促记1)Twelve-year-old Roth becomes a friend of Dr.Banting and his assistant, Mr.Best, who are in search of a cure for diabetes (糖尿病糖尿病)(摘自摘自2011福建高考福建高考阅读理阅读理解解C)2)Can you my cold?你能治好我的感冒吗?你能治好我的感冒吗?3)You must cure the child of the

16、se bad habits.4)12岁的岁的Roth成了成了Dr.Banting以及他的助手以及他的助手Mr.Best的的好友好友,他们正致力于糖尿病治疗的研究。他们正致力于糖尿病治疗的研究。cure me of你必须把孩子的这些坏习惯纠正过来你必须把孩子的这些坏习惯纠正过来。The doctor her headache with an expensive medicine, but did not her of the disease.(treat/cure)treatedcure关键一点关键一点与与cure sb.of sth.结构结构类似的短语:类似的短语: 使某人想起某事使某人想起某

17、事 怀疑某人怀疑某人(做做)某事某事 抢了某人某物抢了某人某物 通知某人某事通知某人某事 警告某人某事警告某人某事 控告某人某事控告某人某事 使某人相信某事使某人相信某事 欺骗某人某物欺骗某人某物 使某人摆脱某物使某人摆脱某物remind sb of sthsuspect sb of sthrob sb of sthinform sb of sthwarn sb of sthaccuse sb of sthconvince/persuade sb. of sth.cheat sb. of sth.rid sb of sth3appeal vi.迎合,有吸引力;呼吁,恳请;申诉;诉迎合,有吸引力

18、;呼吁,恳请;申诉;诉 诸诸 n.呼吁,恳求;吸引力;上诉呼吁,恳求;吸引力;上诉课文原句课文原句 It is important to always try to appeal to the audience in order to get them to react in a certain way.1)sth. appeal to sb.(某物某物)引起某人的兴趣;引起某人的兴趣; 吸引某人,迎合某人吸引某人,迎合某人2)appeal to sb.to do sth. 呼吁某人去做某事呼吁某人去做某事 = make an appeal to sb. to do sth.1)The ope

19、ning ceremony of London Olympic Games appealed to tens of thousands of people in the country.伦敦奥运会开幕式吸引了全国数以万计的人。伦敦奥运会开幕式吸引了全国数以万计的人。2)The government is everyone not to smoke in public.政府呼吁大家在公共场所不要吸烟。政府呼吁大家在公共场所不要吸烟。3)Martin Luther King appealed to the blacks to appeal to the highest court against

20、racial discrimination,which greatly appealed to the whole world.appealing to马丁马丁路德路德金呼吁黑人向最高法庭上诉反对种族歧视,这金呼吁黑人向最高法庭上诉反对种族歧视,这引起了全世界极大的关注。引起了全世界极大的关注。4recommend vt.推荐;建议,劝告;介绍推荐;建议,劝告;介绍课文原句课文原句 Yesterday I came across an interesting new book, which I would like to recommend here.1)recommend sth.to sb

21、. recommend sb.sth. 向某人推荐某物向某人推荐某物2)recommend doing sth. 建议做某事建议做某事3)recommend sb.to do sth. It is recommended that sb.(should) do . recommend that sb. (should) do make a recommendation that sb. (should) do 建议某人做某事建议某人做某事1)His former tutor in the west.他以前的导师建议他去西部工作。他以前的导师建议他去西部工作。2)It is often reco

22、mmended that one to reduce cancer risk.有人经常建议人们减肥来减小患癌症的风险。有人经常建议人们减肥来减小患癌症的风险。3)The doctor recommended that you_swim after eating a large meal.Awouldnt BcouldntCneednt Dshouldntrecommended him to work/recommended he work(should) lose weight一个坚持_两个命令_四个建议_五个要求_The man insisted that he _(do) nothing

23、wrong and that he _(set) free.His pale face suggested that he _(be) ill, and I suggested he _(see) the doctor.1.我建议在山上多种些树。insistorder/commandadvise/suggest/ propose / recommenddesire/demand/require/request/urgehad donebe setwassee I suggest planting more trees on the mountain. I suggest we should p

24、lant more trees on the mountain. I make a suggestion that we should plant more trees on the mountain. My suggestion is that we should plant more trees on the mountain. What I suggest is that we should plant more trees on the mountain.I suggest us to plant more trees on the mountain.False1.The newly

25、published book,which refers _ basic English grammar,is_only for beginners.Aas;meant Bfor;intendedCto;planned Dto;intended2.We _ him to stop surfing the Internet,but he wouldnt listen. Apersuaded Btried to persuade Csuggested Ddemanded3(2010安徽高考安徽高考)How did you like Nicks performance last night? To b

26、e honest, his singing didnt _ to me much.Aappeal Bbelong Crefer Doccur 4(2010福建高考福建高考)Teachers recommend parents _ their children under 12 to ride bicycles to school for safety. Anot allow Bdo not allow Cmustnt allow Dcouldnt allow5Although there is no cure _ the common cold, doctors believe that vi

27、tamins can help prevent it. Aof BAs Cfor Dabout Useful sentence patterns1.课文原句课文原句 We can find advertisements wherever we go. Wherever I go, my son always follows me. Wherever you are, I can find you. Your sentences: _ you go, _ you do, I will be right here waiting for you.no matter whereWhereverwha

28、tever2.课文原句课文原句 When it comes to advertisements, we must When it comes to nuclear, I know nothing. When it comes to playing basketball, Tom gets excited. When it comes to(介词) sth 当涉及到当提到 Your sentences: 3.课文原句课文原句 When planning a public welfare campaign, you may want to ask yourself such a question.

29、When sleeping, I heard a strange noise in the room.I wont go to the meeting unless invited.Though _ (lack) money, the parents managed to send their child to study abroad.When _ (offer) help, one often says “Thank you.” or “Its very kind of you.”when, while, until, if , unless, though, although 等后可以根

30、据主语和动作的关系直接加v-ing或v-ed形式,主动用v-ing,被动用v-ed.lackingoffered When _ different cultures, we often pay attention only to the differences without noticing the many similarities. A. compared B. being compared C. comparing D. having compared Writing: write a composition about advertisements (about 150 words)

31、.Para1: the definition and types of adsPara2: the advantages and disadvantages of adsPara3 : your attitude towards adsThe advantages and disadvantages of ads Advantages provide information about latest products increase sales by repeated advertising make the public aware of social problems Disadvantages mislead customers or cheat them of money give false or incorrect information make consumers want things that they dont need at allA possible version wherever we go, we can see Advertisements. Advertisements often use words and pictures to persuade peopl

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