南京师范大学英语专业学士论文格式

1、注意填写自己相应的学号本科毕业论文 学号：05080101 四号黑体，此处方框请保留。本框内容不予修改中文题目，20磅字号，宋体，加粗，居中广告英语中双关语的应用及其语用原则论文中每一页的页边距均须和本样版一致，不可随意更改。注意中英文封面、与后面（从致谢到参考文献）的页边距有所区别，具体数值参照本样版各页面的页面设置中的具体数值。此处横线部分请上下对齐黑体，小三，居中学 院 名 称： 南京师范大学 专 业 名 称： 英语教育/实用英语 年 级 班 别： 08级英语教育 (1)班 姓 名： 王某某 指 导 教 师： 李某某 此处时间统一填写为2012年5月此处实用班应填写：08级实用英语（5）

2、班或08级实用英语（6）班2012 年 5 月小二号,字体Times New Roman，加粗。注意标题的字母大小写规则。Applications and Pragmatic Principles of Puns in Advertising EnglishA Dissertation Submittedto School of Foreign Languages Nanjing Normal University Taizhou Collegein Partial Fulfillment of the Requirementsfor the Degree of Bachelor of Art

3、s小三号Times New Rome字体，斜体ByWang Moumou小三号Times New Rome字体Supervisor：Li MoumouMay 5, 2012Times New Roman 三号，粗体，居中空一行AcknowledgementsI want to express my appreciation to many who supported my efforts in writing this dissertation during past few months.I am greatly indebted to Prof. , who.Hearty thanks s

4、hould also be given to .Special thanks should be extended to , and , who .注意此处页码标识：从Acknowledgements到contents结束均采用罗马数字i, ii, iii, iv, v 正文部分和参考文献采用阿拉伯数字1,2,3,4等。Note：本部分内容字数200个单词左右。除指导老师外，需要感谢的人当然还有很多很多。但篇幅有限，只能写出几位给你最直接帮助的人，如任课老师、班主任、图书馆老师、同学或父母等。具体内容格式要求：英文段首空格为四个字母，Times New Roman，四号，1.5倍行距，段前段后

5、0磅，两端对齐。注意英文句号为实心点。空一行注意：中英文摘要、目录、正文、参考文献等均需要另起一页，不可与其他内容连在一起。宋体 三号 粗体 居中摘要空一行本文是以第二语言习得研究的理论为基础，并综合当前诸多的动机理论研究成果，从语言学、生理学、心理学、社会学和教育学的角度分析了我国高校英语教育的性别差异现象及其原因和影响，揭示了性别平等在我国教育中的缺失。. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .空一行关键词：高校英语教育；性别差异；因性施教；性别平等顶格，宋体 小四 粗体 中文摘要的正文部分：宋体 小四 1.5

6、倍行距，段前段后0磅，两端对齐摘要是全文的浓缩，主要讲文章写了什么，字数保持在150字左右。不要使用“我认为”等词语。具体关键词：宋体 小四，用分号连接。关键词一般有3-5个，不可过多，不要使用文章以外的文字。空一行Times New Roman 标题-三号粗体 居中Abstract空一行英文摘要的正文部分：英文段首空格为四个字母，Times New Roman，四号， 1.5倍行距，段前段后0磅，两端对齐This dissertation is based on the studies of second language acquisition and many current motiv

7、ation theories. . . . . . . .空一行Keywords : college English education; gender differences; teaching by gender; gender equality关键词正文部分：Times New Roman，四号，1.5倍行距，段前段后0磅。如需转行，请上下对齐。Times New Roman 四号 粗体 中文摘要和关键词与英文摘要和关键词，在内容上要保持一致。空一行标题Times New Roman 三号，加粗，居中Contents空一行1. Introduction12. Literature Rev

8、iew22.1 The definition of pun.22.2 The functions of pun.32.3 The definition of advertisement.43. Applications of Puns in Advertising English .53.1 Pun on homophone.53.2 Pun on polysemy .63.3 Pun on complete homonym.73.4 Pun on parody.73.5 Pun on grammar.84. Pragmatic Principles of Puns in Advertisin

9、g English.94.1 Cooperative principle104.2 Relevance theory.114.3 Economy principle.135. Conclusion.14References.15目录正文部分：Times New Roman 四号 1.5倍行距，段前段后0磅；大章节标题粗体、 顶格；大、小章节及页码部分注意上下对齐。大小章节部分的大小写参照上面示例。序号统一使用1,1.1, 的模式。标题：Times New Roman 三号粗体顶格。标题行的行距固定值22磅，段前段后间距 均选择“空一行”。正文字数在3000个单词左右。正文部分的除标题行外的其他

10、内容：英文段首空格为四个字母，Times New Roman 四号1.5倍行距，段前段后0磅，两端对齐；英文句号为实心点。1. Introduction 插注的括号内的内容如下：中文参考文献如下：（中文作者姓名，出版年份：引用页码）；英文参考文献：（英文作者姓，出版年份：引用页码）。如果作者过多，则只需写出第一作者的姓名，再在其后加上“等”即可。With the development of global economy, advertisements have been infiltrating through every field of the society and have beco

11、me one of the essential parts in peoples life. As a specific part of advertisements, language can express the idea by print, radio, TV or Internet. Since English is one of the most widely used languages in the world, advertising English is also becoming an indispensable part in our daily life. In mo

12、dern age, people find themselves surrounded by various advertisements each day. An American writer writes: “We find advertisement of all kinds everywhere, for example, glittering neon signs on top of high buildings and long main streets, colorful pictures painted on buses, pamphlets sent to every ho

13、use, advertisement jammed between TV programs and radio broadcast; etc”. (王燕希, 2004:32) Advertising English, as an applied language, has its own linguistic style . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .空一行（大章节之间需要

14、空一行，小章节之间无需空行）2. Literature ReviewBelonging to physiological and social factors, gender is one of important factors that influence the effects in college English learning. M. Mider finds that females language ability is superior to male in almost all cultural backgrounds. 正文部分每节开头缩进4个字母位置 段前段后0行Chin

15、ese scholars, like Yang Chaomei, Zhang Bin and Du Cuiqin, whose data analysis and quantitative study also have confirmed that among English majors, female students do much better than male students. So, we can obviously find gender differences in English learning. 2.1 The definition of punEnglish pu

16、n, the word was first used by Dryden. The use of puns in the 18th century is considered a “decadent” in tact. Oxford English Dictionary defines pun as “The use of a word in such a way as to suggest two or more meanings or different association, or the use of two or more words of the same or nearly t

17、he 空一行（大章节之间需要空一行，小章节之间无需空行）3. Applications of Puns in Advertising English Pun, a figure of speech, is also called paronomasia, which comes from the Latin word-paronomazein, meaning “call in different names”. Pun is a commonly used rhetorical device, which is also a form of humor. Advertisers use th

18、e polysemous, or homonymous relation of a language ingeniously to make the expressions implicit, humorous and vivid. There are several applications of puns in advertising English.3.1 Pun on homophoneOxford Advanced Dictionary defines “homophone” as that “homophone is a word that is pronounced like a

19、nother word but has a different spelling or meaning”. Homophone is in advertisers good graces, because this type of pun has a humorous and lively linguistic style, which is full of appeal and can give the customers an impression. The advertisers are always trying their best to make puns on homophone

20、. There are some instances to explain how this type of pun works. 3.2 Pun on polysemy “While different words may have the same of similar meaning, the same one word may have more than one meaning. This is what With the aid of some context and the polysemic words, it always produces literary meaning

21、as well as connotations. This kind of pun also improves the effect of advertising expression.3.3 Pun on complete homonymComplete homonym means the words that are identical in both sound and spelling. This application of pun is also very common. It makes the advertisements full of interests and witne

22、ss. 3.4 Pun on parody“Parody is a piece of writing, music, acting, etc. that deliberately copies the style of sb/sth in order to be amusing”. (“parody”)（Leech, 1983: 122） Pun on parody uses the outfit of saying, apothegm, proverb or idiom to form new meanings. English has a lot of well-known phrases

23、, idioms and sayings. They have become one of the aspects of the English culture. The advertisement designers are sharp-minded and imaginative. They change a part of the expressions and put their ideas into them to achieve sensational effect. 空一行（大章节之间需要空一行，小章节之间无需空行）4. Pragmatic Principles of Puns

24、in Advertising English Advertisement is an important component in our daily. In order to achieve some goal or effect, advertisers always use pun to make the advertisements vague but interesting and lively. From the analyses above, people can understand that a pun usually uses one word in a sentence

25、relating to double meanings, surface 空一行（大章节之间需要空一行，小章节之间无需空行）5. Conclusion Advertisement is a way for the company to propagate their products. Times New Roman 三号 粗体 居中参考文献应另起一页，不可与正文相连接空一行References空一行1 Leech, G.N. Principles of pragmatics. London: Longman, 1983.2 Sperber & Wilson. Relevance: Communication and Cognition. Cambridge: Cambridge University Press, 1986.7 顾锡涛. 广告英语中双关语的运用技巧. 邢台学院学报, 2006(3).8 胡一. 广告英语的修辞魅力