英文 薇姿PPT

1、VICHYSite:http:/ Introduction2.Target market3.Marketing Mix1.Brand IntroductionOriginated in Vichy,a one thousand - year - old town in the centre of France,where there is famous for hot spring water, which have curative effect for gastroenterology, dermatology and FengShiKe diseases .If use it for a

2、 long time, it can enhance the skin natural defences.In 1931, Mr Guerin，a beauty experts ， and Dr Haller,skin doctor of Vichy spa treatment center ,co-founded VICHY healthy skin care products, its products sell well in the global 63 countries and regions, with 5700 outlets and annual sales of more t

3、han 200 million francs.Registered as VICHY trademark,and won a great success.Now Vichy, has become the first brand of skin care products in European pharmacies, is the main brand of l oreal group,the most famous group in the world.Since July ,1998 ,Vichy entered China market, in just two years,more

4、than two hundred large pharmacy opened Vichy cosmetics counters in has been in Beijing, Shanghai, guangzhou, shenzhen, nanjing, suzhou, hangzhou, dalian, Harbin, kunming, chengdu, chongqing, wuhan and other places .3.Marketing MixProduct PricePlacePromotion VICHY has complete skin care series: produ

5、cts made by health reactive molecules ,derived from new pharmacological research results, and join the famously slow, allergy effect hot spring water.Vichy skincare series can help prevent and improve skin problems, at every stage of physiological moist, nutrition and aging, prevent bask in, a monk

6、or nun orange peel skin, and so on.Marketing Mix - ProductProductProductProductProductProductProductProductProductQuick sellers100-200RMBMarketing Mix - Priceprice is the No.1 factor which people like the least about it. Of course, price should not be the only key factor, and customers wont buy Vich

7、y just because of (a high) price. For some people, the high price means positive emotions, memories, better quality life and they are willing to pay more to enjoy Vichy.Domestic drug store mainly sells drugs, as cosmetics, Vichy shop marketing form, in the pharmacy terminal, striking appearance and

8、visual impact is strong, have a standout of the advantage. Vichy in the pharmacy, this itself is very attract consumer attention, coupled with the high quality professional service, will naturally more wins consumer goodwill, generating impulse purchases.Marketing Mix - PlaceImage profession: the ph

9、armacy has a strong professional, Vichy choice into large pharmacies, not only shows the skin care professional, but also increase buyers trust, the brand idea of Vichy play a powerful role in promoting. VICHY ShoppeMarketing Mix - PromotionVichy salespeople are pharmacist, it is more advantageous t

10、o enhance the professional image of the brand.Through the pharmacy marketing, Vichy can also be launched the following features: long live the skin test, make consumer is right for your skin type and intuitive understanding; Skin problems, according to the test result for the customer, to provide product solutions; Establish customer files, regularly examining the skin, more perfect Vichy service image, enhance