2020年智慧树知道网课《解密市场营销(双语)》课后章节测试满分答案

1、第一章测试1【多选题】（10分）Whichofthefollow in gstateme ntsarecorrect?O A.Ethicsareasetofrules.c=L B.Ethicsdependonsocial,culturalandindividualfactors.C.Ethicsareasetofmoralprinciplesthatguideattitudesandbehaviour.D.Ethicsaresubjectiveandimprecise.舂考答案BCD2【多选题】（10分）Whichofthefollowi ngwouldbec on sideredapart

2、nerin theformaldefi niti ono fmarketing?A.CustomersB.AnorganisationssupplierofrawmaterialsC.RetailerswhosellanorganisationsproductsD.Anadvertisingagencywhowritesthecopyforanorganisationstelevisioncommercial参考答案BCD3【多选题】（10分）Stakeholdersofanorganisationcouldinclude:_A.customersB.shareholdersC.ownersD

3、.employees畚考答案ABCD4【多选题】（10分）Whichofthefollowi ngsareaboutmarketi ngethicsissue?A.IncreasingthepriceofaproductduetoincreasedcustomerdemandandlimitedavailabilityB.AsalespersonexaggeratingthebenefitsofaproducttopersuadeacustomertopurchaseitC.AdvertisingjunkfoodonchildrenstelevisionFailingtoinformconsu

4、mersofknownpotentialrisksofusingaproduct畚考答案BCD5【多选题】（10分）Whichofthefollowi ngsarepote ntialbe nefitsofa norga nisatio nacti nginasociallyresp on sible manner?A.Itcanencourageconsumerstosupporttheorganisation.B.GoodpublicityC.ThegenerationofgoodwillD.Itcanattractfutureemployees.ARCn6【多选题】（10分）Aprodu

5、ctcanbe_A.anideaapersonC.agoodD.aservice参考答案ABCD7【多选题】（10分）Abrandcanbe_ .A.aname,logo,sloganordesignthatdifferentiatesaproductB.anythingofferedtoamarketC.acollectionofsymbolsintendedtocreateanimageinacustomersmindD.thebundleofattributesofaproduct畚考答案AC8【多选题】（10分）Inm arketi ng,whichofthefollow in gstateme ntsaboutpromoti on arecorrect?A.Itcanbeusedtoremindcustomersaboutaproduct.B.Itcanbeusedtoinformorper