Ant Forest蚂蚁森林商业模式分析（课堂PPT）

1、Ant Forest Business Model Under “Internet Green Finance”By：RaeNumber：39From：/journal/PaperInformation.aspx?paperID=87633&12What is Ant ForestEDU（养成类）mini-gameLow-carbon activityE.g: Take the subway Walk Online payments “Green energy.translate toVirtual treepaying correspondin

2、g(相应的） energy. Apply to plant a real treeTree planting certificate (from government)22022-4-3The business model of Ant Forest “Internet + Green Finance”High efficiency the protection of ecological environment High coveragethe treatment of environmental pollution32022-4-3Customer Value Proposition（客户

3、价值主张）（客户价值主张）Aspect 1It refers to the value that a product brings to its customers客户价值主张是指产品给客户带来的价值客户价值主张是指产品给客户带来的价值1. Public Welfare Value（公共福利的价值公共福利的价值） It allows individual users to join the environmental action and feel their public welfare value.2. Psychological Satisfaction Planting behavio

4、r of Ant Forest can make up for lack of psychological satisfaction. 3. Social Entertainment Collecting the energy of friends trees Watering friends trees Planting their trees. Inviting Alipay friends Adding mobile phone contacts 42022-4-3Profit Model1. Intermediary Income as an Intermediary Platform

5、（中介收入作为中介平台）（中介收入作为中介平台） Users collect energy by using shared bicycles, offline payments, and online ticket purchases 2. Carbon Trading User record Selling carbon dioxide emissions reductions to enterprises（向企业出售二氧化碳减排产品）3. Tourism and Agricultural and Sideline Products（旅游及农副产品）（旅游及农副产品） Reduce the

6、publicity expenses, pay more to develop these tourism project Investing（投资）sand-fixing（固沙）edible or medical value plantsAspect 252022-4-3Key Resources1. Alipay Platform Support2. Alibaba Financial Support3. The Development and Application of Digital Finance（数字金融（数字金融的发展和应用）的发展和应用） Ant Forest helps u

7、sers build personal carbon accounts, and the collection and organization of these numbers is inseparable from the use of digital financial technology.Aspect 362022-4-3 Key ProcessesAnt Forest uses the Internet platform to promote green financial products to the public. Green finance is no longer a project that only can be participated by the state, the government, and large enterprises. It is closely related to everyones daily life and has become an inclusive finance. Aspect 472022-4-3ConclusionA set of feasible（可行的）（可行的） and com