商务英语基础

1、Welcome to Starting Business EnglishBEC商务英语考试商务英语考试 Business English Certificate（BEC）剑桥商务英语证书剑桥商务英语证书是剑桥系列考试中是剑桥系列考试中专为学习者提供的国际商务英语资格专为学习者提供的国际商务英语资格证书考试，考察真实工作环境中英语证书考试，考察真实工作环境中英语交流能力，被欧洲乃至全球众多教育交流能力，被欧洲乃至全球众多教育机构、企业认可，将其作为入学考试机构、企业认可，将其作为入学考试或招聘录用的英语语言水平要求。或招聘录用的英语语言水平要求。 Contents Unit 1 Introduc

2、e Yourself Unit 2 Using the Telephone Unit 3 Making Appointments Unit 4 Receiving Visitors Unit 5 Describing Your Companys Products Unit 6 Making Travel Arrangements Unit 7 Staying at a Hotel Unit 8 Showing Visitors Around the Company Unit 9 Explaining How Something Works Unit 10 Rescheduling Plans

3、and ArrangementsContents Unit 11 Analyzing Your Competitors Unit 12 Business Letters and Presenting Information Unit 13 Travelling on Business Unit 14 Presenting a Product Unit 15 Entertainging Visitors Unit 16 Complaining about Products and Services Unit 17 Comparing Products and Prices Unit 18 Neg

4、otiating Prices Unit 19 Negotiating Delivery Unit 20 Concluding a DealIntroducing Yourself Giving name and job titleGreeting peopleTalk about your companyThe company structure The board 董事会董事会The managing director/Chief Executive Officer （CEO）总经理总经理Sales and Marketing Director销售与市场营销总监销售与市场营销总监Finan

5、cial Director 财务总监财务总监Personnel Director 人事部经理人事部经理Development manager研发部经理研发部经理Head of Sales 销售部经理销售部经理/ 负责人负责人Head of Administration行政主管行政主管Sales Executive销售经理销售经理Marketing Executive市场营销经理市场营销经理Research Assistant 研究助理研究助理Receptionist接待员接待员PC: Personal Computer个人计算机个人计算机In-tray 收文篮收文篮Stationary cup

6、board 文具柜文具柜Photocopier 复印机复印机Fax machine 传真机传真机Word check Company structure 公司架构公司架构A report to BA向向B汇报汇报Boardroom 董事会会议室董事会会议室A range of products一系列产品一系列产品R&D workshop研发部车间研发部车间Word check Existing现有的，现存的现有的，现存的Product range产品系列产品系列/类别类别Prototype原型，样品（特指没上市的样品）原型，样品（特指没上市的样品）Word checkElectroni

7、c toy电子玩具电子玩具Interpretation他现在正在接待处他现在正在接待处.我来领你参观一下市场营销部。我来领你参观一下市场营销部。有需要请尽管取用。有需要请尽管取用。来杯咖啡？来杯咖啡？这位是巴拉克这位是巴拉克 奥巴马，他是我们新来奥巴马，他是我们新来的营销经理。的营销经理。answers He is at the reception. I will show you the marketing department. Help yourself to what you need. Would you like a cup of coffee? This is Barack Ob

8、ama, hes our new sales executive.Human Resources DepartmentGeneral Affairs DepartmentExport DepartmentImport DepartmentAdvertising DepartmentPlaning Department Secretarial Pool Sales and Marketing DepartmentFinancial Department Personnel Department Research and Development Department (R&D)Questi

9、on&Answer： 1.Q：What company does Unit one present? A：Bibury Systems(a British Company) 2.Q：What product does this company manufacture? A：Electronic toys. 3.Q：Who will start his new job at Bibury Systems? A：Edward Green. 4.Q：What is the very new product at Bibury Systems? A：A voice-actived electr

10、onic toy-Big Boss. 1.Introducing yourself： 1.Im. 2.Im a. 3.I report to. 2.Introducing a colleague： 1.This is. 2.He is. 3.She is. 3.Talking about your company：1.I work for. 2.Our company. 3.We have offices in. Language summary： 她在公司架构中的位置是怎样的？她在公司架构中的位置是怎样的？ Where does she fit into the company struct

11、ure? 奥巴马是销售与市场营销总监，是董事会奥巴马是销售与市场营销总监，是董事会成员。希拉里向奥巴马汇报工作。成员。希拉里向奥巴马汇报工作。 Obama is sales and marketing director and is on the board. Hilary reports to Obama.Speaking Situations: Introducing Yourself Conversation Practice 1. Practice introducing yourself to your teacher and classmates in English. Use f

12、irst names for informal situations and full names (first and last) for formal situations. 2. Listen to others introduce themselves. Say Nice to meet you and repeat their names. Smile (and shake hands if appropriate).Notes: 1. It is not common to use titles (Mr., Mrs., Dr., etc.) when referring to yo

13、urself. However, it is polite to use titles with others in formal situations, unless they give you permission to do otherwise.Examples: Im Mr. Robert Smith. (Title is not necessary here.)Im Robert Smith. (Better)Im Dr. Sampson. (Okay, if you want to keep the relationship formal) (After an introducti

14、on)Nice to meet you, Mr. Smith. Oh, please call me Bob. 2. Do not use titles with first names, and do not use last names alone without titles. Hello, Mr. Bob (Wrong!)Hi, Bob (Okay) Good morning, Smith (Wrong!)Good morning, Mrs. Smith (Correct)1.Line(s) （轮船、航空、航运等）公司（轮船、航空、航运等）公司 Atlantic Container L

15、ine大西洋集装箱海运公司大西洋集装箱海运公司 2. Agency 公司、代理行公司、代理行 China Ocean Shipping Agency中国外轮代理公司中国外轮代理公司 3. Store(s) 百货公司百货公司 Great Universal Store大世界百货公司（英）大世界百货公司（英） 4. Associates（联合）公司（联合）公司 Subsea equipment Associates Ltd.海底设备联合有限公司（英、法、美海底设备联合有限公司（英、法、美合办）合办） 5. System （广播、航空等）公司（广播、航空等）公司 Mutual Broadcastin

16、g System相互广播公司（美）相互广播公司（美） 6. Office 公司，多与公司，多与 head, home, branch等词连用等词连用 3M China Limited Guangzhou Branch Office 3M中国有限公司广州分公中国有限公司广州分公 司司7. Service(s) （服务）公司（服务）公司 Africa-New Zealand Service非洲非洲新西兰服务公司新西兰服务公司 8. Exchange American Manufacturers Foreign Credit Insurance Exchange美国制造商出口信用保险公司美国制造商出

17、口信用保险公司 9. Center Binks (Shanghai) Engineering Exhibition Center, Ltd. 宾克斯（上海）涂装工程设备展宾克斯（上海）涂装工程设备展示有限公司示有限公司 企业名称的翻译方法企业名称的翻译方法 中国东方科学仪器进出口公司中国东方科学仪器进出口公司 A：企业注册地址企业注册地址 B：企业专名企业专名 C：企业生产对象或经营范围企业生产对象或经营范围 D：企业的性质企业的性质 China Oriental Scientific Instruments Imp.& Exp. Corporation) 马来西亚航空公司马来西亚航空

18、公司 奥斯汀广告公司奥斯汀广告公司 美国储蓄贷款保险公司美国储蓄贷款保险公司 中国工艺品进出口公司中国工艺品进出口公司 Malaysian Airline System The Austin advertising Agency US Federal Savings & Loan Insurance Corporation China National Arts and Crafts Import & Export Corporation Here are some phrases for introducing yourself in English 1. Im John.