外研社 新职业英语 第二版 职业综合英语1Unit 1

1、Unit 1 OrganizationUnit 1Unit 1 OrganizationContentsListening & Speaking4 Warming-up1Reading A2Reading B3Language Lab7Language Lab7Writing5Mini-project6Unit 1 OrganizationWarm-1 Look at the following logos and give the names of the countries in which the companies are headquartered.Germany_Car C

2、ompanies _Germany_Republic of KoreaSupermarket Companies Mobile Phone Companies Unit 1 OrganizationWarm-2 List at least two companies for each type of the following products.Unit 1 OrganizationlogoWhat is a logo?A logo is a graphical element that, together with its logo type, forms a trademark or co

3、mmercial brand. Typically, a logos design is for immediate recognition. The logo is one aspect of a companyscommercial brand, or economic or academic entity, and its shapes, colors, fonts and images usually are different from others in a similar market.Unit 1 OrganizationCompany introductionCompany

4、introductionBavarian Motor Works (BMW) is an independent German automobile manufacturer founded in 1916. BMW is a worldwide manufacturer of high-performance and luxury automobiles and motorcycles.Toyota Motor Corporation, founded in 1937, is a multinational corporation headquartered in Japan, and is

5、 currently one of the worlds largest automakers.Ford Motor Company is an American multinational corporation and one of the worlds largest automakers.Unit 1 OrganizationCompany introductionMetro AG, established in 1964, is a diversified retail and wholesale group based in Germany. It is the largest i

6、n its home market, and one of the most globalized retail and wholesale corporations.Wal-Mart Stores, Inc., founded in 1962, is an American public corporation that runs a chain of large, discount department stores. It is the worlds largest public corporation by revenue, according to the “2008 Fortune

7、 Global 500”.Carrefour SA is a French international hypermarket chain, with a global network of outlets. It is the second largest retail group in the world in terms of revenue after Wal-Mart.Unit 1 OrganizationCompany introductionSamsung Group is the largest company of the Republic of Korea. It is c

8、omposed of Samsung Electronics, Samsung Heavy Industries and Samsung Engineering & Construction.Lenovo Group Limited is Chinas largest and the worlds fourth largest personal computer manufacturer. Lenovo mainly produces desktops, laptops, servers, handheld computers, imaging equipment and mobile

9、 phone handsets (听筒).Apple Inc is an American multinational corporation headquartered in Cupertino, California, that designs,develops, and sells consumer electronics, computersoftware, online services, and personal computers.Unit 1 OrganizationReading AReading ATextTask 1Task 2Business Know-howUnit

10、1 OrganizationText A-1Reading AUnit 1 OrganizationText A-1GoogleGoogle1 Reading AUnit 1 OrganizationText A-2Reading AUnit 1 OrganizationText A-3Reading AUnit 1 OrganizationText A-4Reading AUnit 1 OrganizationText A-5Reading AUnit 1 OrganizationText A-6Reading AUnit 1 OrganizationA-Trans-1 Reading AU

11、nit 1 OrganizationA-Trans-22 Reading AUnit 1 OrganizationA-Trans-33 Reading AUnit 1 OrganizationA-Trans-44 Reading AUnit 1 OrganizationA-Trans-55 Reading AUnit 1 OrganizationA-Trans-66 现在，谷歌已成为一家经营互联网相关服务和产品的跨国公司，其业务包括搜索、云计算、软件和网络广告技术，并且已成为网络广告收入方面的佼佼者。当初两个学生的一个小点子已发展成为一家拥有十亿美元资产的大公司，谷歌也成为全球最著名的商标之一

12、。谷歌的发展史为当今的网络企业家树立了一个完美的典范，也提供了灵感Reading AUnit 1 Organization closely connected with the subject you are discussing or the situation you are thinking aboutReading AWhat experience do you have that is relevant to this position?Unit 1 Organization After 10 years of hard work, he finally achieved succe

13、ss in his business. Britain has achieved the highest rate of economic growth in Europe this year.Reading Aachieve to succeed in reaching a particular goal or standard by making an effort for a long timeUnit 1 OrganizationachievementUnit 1 Organization She appeared to be in her late thirties. They ap

14、peared not to know what was happening.Reading Aappear to be/doto give the impression of being or doing somethingUnit 1 Organization His words fueled her anger still more. The stored oil could fuel the nation for six months.Reading Afuel to increase something; to make something stronger; to supply so

15、mething with material that can be burnt to produce heat or powerany material that produces heat or power, usually when it is burntUnit 1 Organization This company is among the first ones that went public in China.Reading Ago public(of a company) to start selling shares on the Stock ExchangeUnit 1 Or

16、ganization She took an instant dislike to me. instant coffee / instant noodlesReading Ainstant happening immediately; (of food) that can be made quickly and easilyUnit 1 Organization The company has just acquired some new properties. She has acquired a good knowledge of English.Reading Aacquire to g

17、ain possession of; to gain something by ones own efforts, ability or behaviorUnit 1 Organizationacquisitione.g. His latest acquisition is a racehorse.Unit 1 Organization An important feature of Van Goghs paintings is their bright colors.Reading Afeature something important, interesting or typical of

18、 a place or thing The new car features high speed and safety. to include a particular person or thing as a special featureUnit 1 Organizationas well as; besidesReading Ain addition toIn addition to the apples you asked for, I bought you some oranges and bananas.Unit 1 Organization Women tend to live

19、 longer than men. When Im tired, I tend to make mistakes.Reading Atend toto be likely to do something or to happen in a particular way because this is what often or usually happensUnit 1 Organizationnot to go near a particular person or placeReading Astay away fromI want you to stay away from my hom

20、e.Unit 1 Organization having the usual qualities or features of a particular group or thingReading AtypicalThis advertisement is a typical example of their marketing strategy.Unit 1 Organization to be very good at doing somethingReading Aexcel (at/in)The school excels in sports. She has always excel

21、led at foreign languages.Unit 1 Organizationin terms offrom the point of view of; with regard to; concerninge.g. In terms of environmental protection, this project is excellent.Unit 1 Organizationan idea or invention of one person or a small group of peopleReading Athe brain child (of somebody)This

22、festival was the brain child of Tony Smith.Unit 1 Organizationto be suitable for a particular useReading Aserve asThe sofa will serve as a bed for a night or two.Unit 1 OrganizationReading AGoogle began as Larry Pages research project.Page and Sergey set up the company and registered the .The search

23、 engine grew quickly and it began to sell advertising on the website.Unit 1 OrganizationA-Task 2-1 Correct the following statements according to the passage. An example has been given.Reading A1. Google is the worlds most popular website. Internet search engine 2. Google went public before it began

24、to sell advertising on the website. afterUnit 1 OrganizationA-Task 2-2Reading A3. Google is now a billion-dollar company and has been named to the Top 500 list of the world. 4. Googles employees work in places where typical office designs are used. 5. Google has become the Internet leader in terms o

25、f technology. the No. 1 company to work for in the USad-based revenue on the webwhere employees are comfortable and excel at their workUnit 1 OrganizationTask 3 Suppose you are the PR manager of Google. Give a short presentation about the company. The following are for your reference.Reading AUnit 1

26、 OrganizationBusiness Know-howMaking a Company IntroductionA company introduction usually contains the following information: History; Number of employees; Management structure & company culture; Products or services. Unit 1 OrganizationReading BReading BTextTask 1Task 2Unit 1 OrganizationText B

27、-1TAF ProfileTAF Profile Reading BUnit 1 OrganizationText B-2 Reading BUnit 1 OrganizationText B-3 Reading BProduction DepartmentSales & Marketing DepartmentAccounting DepartmentHuman Resources DepartmentPurchasingResearch & DevelopmentQuality ControlBoard of DirectorsChief Executive Officer

28、Administrative DepartmentUnit 1 OrganizationText B-4 Reading BUnit 1 OrganizationText B-5Reading BUnit 1 OrganizationB-Trans-1 Reading BUnit 1 OrganizationB-Trans-2Reading BUnit 1 OrganizationB-Trans-3Reading BUnit 1 OrganizationB-Trans-4Reading BUnit 1 OrganizationB-Trans-5Reading BUnit 1 Organizat

29、ionB-Task 1 Decide whether the following statements are true (T) or false (F) according to the TAF profile.Reading B( ) 1. TAFs main markets are in the American continent and Southeast Asia.( ) 2. TAF is one of the leading producers of skincare and haircare products.( ) 3. The company is working to

30、reach more international customers.( ) 4. R&D is responsible only for developing new products.( ) 5. Administrative Department gives orders to the other departments.FTTFFUnit 1 OrganizationB-Task 2 The CEO of TAF received reports of the following incidents. Help him decide which departments shou

31、ld be held responsible for the problems described. Reading BOne. Three engineers in R&D didnt get their wages on time. Two. Several customers complained about a bad smell from the companys haircare products. Three. There are several spelling mistakes in the new pro the companys website. Producti

32、on Dept.Administrative Dept.Human Resources Dept.Four. Two important clients called to ask for products with new features and better designs. Sales & Marketing Dept.Unit 1 OrganizationListeningListening & SpeakingTask 1Task 2Task 3Task 4Task 5Unit 1 OrganizationL-Task 1 Listen to the convers

33、ation between a receptionist and a visitor. Then fill in the missing information. Listening & SpeakingJODRalphSayersUnit 1 OrganizationL-1-Script Listening & SpeakingW: Good morning. Can I help you?M: Good morning. Id like to see your general manager, Mr. Richard Sapir.W: Have you got an app

34、ointment with him?M: Yes.W: Whats your name, please?M: Its Ralph Sayers.W: How do you spell it?M: My first names Ralph, R-A-L-P-H.W: And your last name?M: Sayers, thats S-A-Y-E-R-S.W: And what company are you with?M: I work for JOD Technologies.Unit 1 OrganizationL-Task 2 Mr. White is meeting with M

35、r. Brown from the Head Office. Listen to the conversation and match the people below with their job titles. Listening & SpeakingMr. Brown MaryMr. WalkerSales ManagerSecretaryProduction Manager Unit 1 OrganizationL-2-Script Listening & SpeakingM1: Good morning, Mr. Brown. Nice to see you agai

36、n.M2: Nice to see you, too, Mr. White. Your new office building is really nice.M1: Thank you. So what brings you here this time?M2: Ive come to see your sales manager, Mr. Walker. Hes arranged a meeting for tomorrow. By the way, where is his office?M1: Dont worry. Come with me and Ill get someone to

37、 take you there.M2: Thatll be great.Unit 1 OrganizationL-Task 3Listening & SpeakingThe man is going to have a job interview in the womans company. True False2. The man is meeting with the manager of the HR Department. True False3. The HR Department is on the 13th floor. True False4. The conversa

38、tion took place in the office of the HR Department. True False Listen to the conversation and decide whether the following statements are true or false. Then write key words to support your answers. Unit 1 OrganizationL-3-Script Listening & SpeakingW: Good morning. How can I help you?M: Good mor

39、ning. Im looking for the Human Resources Department. Im here for a job interview.W: Oh, I see. Would you please fill in our Visitors Form? Here it is.M: Sure. Thank you. Oh, I dont know who to see, so Ill just put HR here. Is that OK?W: Yes, thats fine.M: Here you are. By the way, could you please t

40、ell me where the HR Department is?W: Its on the 30th floor, the second door on yourUnit 1 OrganizationL-Task 4 Listen to the conversation and choose the best answer to each question you hear. Listening & Speaking1. A. A government office. B. A hotel. C. An insurance company. D. A travel agency.2

41、. A. Grey. B. Green. C. Red. D. White. 3. A. The 3rd office on the right on the 5th floor. B. The 5th office on the right on the 5th floor. C. The 3rd office on the left on the 3rd floor. D. The 5th office on the left on the 3rd floor. Unit 1 OrganizationL-4-Script Listening & SpeakingM: Good af

42、ternoon. Green Travels. How can I help you?W: Yes. Im calling about your ad in yesterdays newspaper.M: Oh, yes. Would you like to book a holiday?W: Yes. Do you have any interesting programs for a five-day holiday?M: How about St. Lewiss Beach? There you can swim in the sea, take a walk on the beauti

43、ful beach and lie down in the sun.W: Sounds great. But Id like to visit you first and see if I have some other choices. Could youUnit 1 OrganizationL-Task 5-1 Listen to the following speech twice and fill in the blanks with what you hear. Listening & SpeakingLadies and gentleman: My name is Davi

44、d Truman and I am the _ of Simons Facilities Corporation. Thank you for inviting me to speak here today about future energy technologies. _, let me introduce our company, SFC, to you. Simply put, SFC is one company with two lines of _power and water, and our history dates back to over 100 years ago.

45、 Today we are Unit 1 OrganizationL-Task 5-2Listening & Speakingone of the 50 largest companies in the UK. More than 20,000 of our employees build and _ power and water facilities in England, Scotland and Wales. With this _ as background, now I would like to come to the topic of my speech today:

46、What new energy technologies are there and where can they take us? Unit 1 OrganizationUnit 1 OrganizationWritingWritingTask 1Task 2Task 3Task 4Unit 1 OrganizationW-Task 1 Match the envelope items of an English letter with their typical positions. Writing1. the recipients address2. the senders addres

47、s3. stampthe upper right corner of the envelopeb. the upper left corner of the envelopec. the middle of the envelopeUnit 1 OrganizationW-Task 2 Read Sample 1 and answer the questions below. WritingTo which city is the letter going? _2. Who wrote this letter? _3. Who is the recipient of the letter? _

48、4. What is the recipients address? _ _5. Whats the business title of the recipient? _6. What is the senders address? _ _Unit 1 OrganizationW-Task 3 Read Sample 2 and complete the following sentences.Writing“c/o” on the envelope stands for _2. _ will receive this letter.3. _ will open and read this letter.“care of”Jane AshbyCraig MoorUnit 1 OrganizationW-Task 4 Write an envelope for your letter t