方案网站数据分析案例

1、http:/第一PPT模板网 曲线科技PPT模板http:/AgendaIndustry ChallengesEyeblaster Analytics Key ComponentsCampaign MonitorOne-click ReportingReport GeneratorCustom Report BuilderPlug-in for ExcelData Feeds Servicehttp:/Pain PointsOverwhelming amount and variety of dataHard to draw quality conclusionsMulti-channel c

2、ampaignsOffline vs onlineDigital channels (search , display, mobile)Ad serving platformsDisparate reporting systemshttp:/Eyeblaster Analytics Making data actionable Metrics for real business objectives Reliabilityhttp:/Making Data ActionableCampaign MonitorReport GeneratorPlug-in for ExcelData Feeds

3、 ServiceOne-click ReportingCustom ReportBuilder & Servicehttp:/ROICostConversion tagsMetrics for Business ObjectivesDeliveryImpressionsClicksUniqueSite/Publisher overlapEngagementDwellInteractionExpansionVideo playbackhttp:/Site OverlapAccurately measure unique users by each publisherWhen do pub

4、lishers overlap to deliver multiple impressions to same userCheck your media buy: which publisher is overlapping with whichBack to Metrics slidehttp:/Dwell Time Go beyond interaction Build brand moments Measure brand engagementhttp:/ 2008 Eyeblaster. All rights reservedWhat is Dwell Time?average num

5、ber of seconds the user engaged with the ad including mouse-on-ad,user initiated expansion,user initiated video & timed custom interactionhttp:/How it WorksBack to Metrics slidehttp:/Day of the week* Weekdays (Mon Fri): 62 Sec. Weekends: (Sat Sun): 52 Sec.On average, weekday Dwell Time is 10 sec

6、onds longer than weekends*1 minhttp:/Hewlett Packard: 2008Amazing execution. Clear calls to action and love the 3D effects. Have not seen an ad unit like this before. Hats off Eyeblaster and kudos to Goodby,. Is there anything you can not do?Digital Design Professional“ ”http:/Making Data Actionable

7、Campaign MonitorReport GeneratorPlug-in for ExcelData Feeds ServiceOne-click ReportingCustom ReportBuilder & Servicehttp:/Campaign Monitor Campaign insights in real time At-a-glance monitoring of key campaign dataBack to Solutions slidehttp:/Campaign Ready, Set, GoCampaign Monitor your window to

8、 the campaignPredefinedCustomInstant access to Key Performance IndicatorsView all campaigns at a glanceDetect problems quickly and easilyGain control with real-time dataBackCMCRBReport Generator1-ClickPlug-in for Excel Data Feedhttp:/One-click Reporting Actionable insights at your fingertips Prepare

9、 to impressBack to Solutions slidehttp:/At the click of a buttonWeve taken the one-click PowerPoint summary and Excel data and made it our own for the clients main campaigns this holiday season. Weve received great feedback on these results, and it takes us far less time to pull everything together.

10、Alexia Paterson, MediaCom, Media Executive“ ”Full Campaign Summary slide deck in standard PPT formatVisual representation of campaign performance dataPredefinedCustomBackCMCRBReport Generator1-ClickPlug-in for Excel Data Feedhttp:/Report Generator A complete campaign analysis package Witness your da

11、ta come to lifeBack to Solutions slidehttp:/Made to measure23 predefined reports, grouped into 8 simple categoriesFor agencies, publishers and creative shops+ Embedded Benchmarks+ GraphsPredefinedCustomBackCMCRBReport Generator1-ClickPlug-in for Excel Data Feedhttp:/Made visualVisual assistance of g

12、raphs embedded in reportsSelected Eyeblaster benchmarks embedded for comparisonPredefinedCustomBackCMCRBReport Generator1-ClickPlug-in for Excel Data FeedEyeblaster benchmark samplehttp:/Custom Report Builder (CRB) Freedom to create any report you want, instantly The real solution to flexibility A s

13、uperb new user experience Back to Solutions slidehttp:/Mix & MatchSelect the metrics you needMix delivery, engagement and conversion data in one reportAll delivered in flat ExcelCopy and paste the data to other sourcesPredefinedCustomBackCMCRBReport Generator1-ClickPlug-in for Excel Data Feedhtt

14、p:/ 2008 Eyeblaster. All rights reservedStands out in the crowdEase of use complements innovation Get it ad hoc or scheduledSignificant time saved Use metrics available only in the CRBAnalysis made easy!http:/Custom Reporting ServiceTailored reports built for unique needsDefine data structureDefine

15、required formatDefine filtering optionsYour list of custom reports available on-lineBack to Solutions slidehttp:/Plug-in for Excel Advanced analytics for experienced usersBack to Solutions slidehttp:/Slice and DicePerform exploratory, advanced analysisPlay around with the dataPivot tables with all t

16、he accounts dataActionable results are immediatePredefinedCustomBackCMCRBReport Generator1-ClickPlug-in for Excel Data Feedhttp:/PPT模板下载： /moban/ Data Feeds Service Bespoke custom projects All the data available in one placeBack to Solutions slidehttp:/Data Feeds ServiceSee the full picture in one p

17、laceTransfer Eyeblaster data directly to your databaseIntegrate data automatically into any analytics systems Data is transported in a secured way, and monitored 24/7 2009 Eyeblaster. All rights reservedhttp:/Eyeblaster AnalyticsAccountability & measurability across media to ensure ad expenditure is giving results Deeper, actionable analysis in less timeMore effective campaigns, increased ROIhttp:/Thank youRumor has it that competitors consider Eyeblaster Analytics as the golden standard in the industry. Contact us to find out more.http:/PPT模板下载： /moban/ 行业PPT模板： /hangye/ 节日PPT模板： /j