intel市场联盟策略

1、ISMC 2001 Course 016ISMC 2001 Course 016ISMC 2001 Course 016ISMC 2001 Course 016ISV ProgramsJames CapeWW E-Business DevelopmentRich DunningGeosOperationsField/SRMsCorp ProgramsEBSP/SIErik SteebMicrosoftTim WestmanEMEAGianni Ercolanni (ISRG)Todd Peters (BMO)APACMelissa McVicker (ISRG)John Chen (BMO)I

2、JKKNoriyuki Sato (ISRG)Y Murata (BMO)LARMauricio Bouskela (ISRG)TBD (BMO)HR: Michaelle StanfordLegal: Caroline Selfridge*FinanceKumar BalabhadraIBMPatrick J MurrayAlliancesDavid BaumgartenBusiness ProgramsJohn SkinnerWW Comm ManagementMarty OliveroWeb & IeBC Pam OliverStephannie Brown, Sr. Admin

3、Deborah ConradVice President, SMGGeneral Manager, BMAG Rupal Shah, TAISMC 2001 Course 016ISMC 2001 Course 016IntelOracleHPBVMicrosoftC1VignetteDellCompaqBEAIntershopIBM swIBM hwProxicomPWCAndersonIXLCap GemRed HatPTCRationalCiscoIBM IGSAMarchFirstSAPEDSKPMGI2AribaSeibelISMC 2001 Course 016ISMC 2001

4、Course 016ISMC 2001 Course 016ISMC 2001 Course 016= Key Result= Dependencies= Locally DrivenDefine Mkt SegOpptnyAlign Pdt.Roadmaps-HW, OS, M-ware-ISV productsTechnologyEnablementProductizeCompetitiveSoln: perf, support, features, timingTuneSolution(ISC, SILs,etc.)EngageDevelop-mentTeamRepeat/NextVer

5、sionEngPlanMktAvailabilityPerf.DataGo to MarketEnlist OEMs, FTsDefine WWPositioningObj & Strat.W/ GeosSellTrain Sales &/orChannelPromoteMktgPlanTargetAcct ListDemandCreationProofPointsCollateralISMC 2001 Course 016ISMC 2001 Course 016ISMC 2001 Course 016ISMC 2001 Course 016ISMC 2001 Course 0

6、16Not business as usualISMC 2001 Course 016ISMC 2001 Course 016Account Name:ISMC 2001 Course 016ISMC 2001 Course 016ISMC 2001 Course 016MarketingDiscoveryMarketingExecutionMarketingPlanningStrategy SetPrograms DefinedIdentify joint opportunities, contingencies & issuesFlag geography prioritiesSe

7、t direction and prioritiesIdentify key playersPlan(s) developedGeo resources allocatedPositioning developedMessages finalizedPrograms developedProduction beginsProjects deployed locallyISMC 2001 Course 016ProductsMessages Q4 00 Q201 Q4 01 Q2 02Q4 02IntelBV on IAIntelBVIA 32BV 5.5BV 6.0BV 6.X + . . .

8、Mktg Prgms(Introduced in Phases)IA 64Mission CriticalNew IA server campaign (IA 32 & 64) BV-on-IA Sales Collateral development, Sales Trainings, Vertical EventsPR, Co-Advertising (print, radio, etc.)Direct marketing, Web promotions, Case Studies, IIPCorporate MessagingProduct MessagingISMC 2001

9、Course 016Drive Relevancefor Intel brand(Strong IA story already in place)Change ISVbehavior (Encourageparity +development)Spectrum of Strategic ObjectivesAlliance Marketing ActivitiesISMC 2001 Course 016Huge opportunity for Intel to add valueISMC 2001 Course 016Intel and the ISV can win togetherISMC 2001 Course 016Your Intel Account Matters! ISMC 2001 Course 016Marketing efforts will be most effective when activities are in syncISMC 2001 Course 016ISMC 2001 Course 016Core TechsASPsMC/SIs & EBSPsApplications Tiered pl