首届中国汽车形象大使选拔赛策划方案（Planning scheme of the first Chinese automobile image ambassador selection）

1、首届中国汽车形象大使选拔赛筹划方案Planning scheme of the first Chinese automobile image ambassador selectionPlanning plan for the first Chinese automobile image ambassador selectionThe first car Chinese Ambassador trials by the Chinese people's Association for friendship with foreign countries, China Automobile

2、Industry Association, Chinese performers association approved and sponsored, hosted by the Ministry of culture and Arts Center, Beijing jintaiheng Investment Management Consulting Co., Ltd. is a national large-scale events. The full name of this competition has been filed with the State Administrati

3、on for Industry and commerce, and the bid has been registered.I. owners and contractorsChinese people's Association for friendship with foreign countriesChinese CPAFFC is a National People's organizations, People's Republic of China engaged in civil diplomacy it is to promote people'

4、s friendship, promote international cooperation, safeguard world peace and promote common development for the purpose.Therefore, as the first Chinese car Ambassador contest hosted one of the units, people will use folk diplomacy advantages for product development and promotion Chinese automotive and

5、 related industries, to develop the international automobile market, and set up the world bridge of cooperation has played a positive role in promoting.President of the Chinese people's Association for friendship with foreign countriesChen Haosu, honorary director of the Organizing Committee of

6、the selection committee, specially wrote the inscription for the eventCivilized imageGo by like the windPresident Chen Haosu will further explain the inscription:I was the first China car Ambassador contest inscription "the image of civilization, is the emphasis on behalf of, go by like the win

7、d" car of modern civilization, bring a higher speed for our Chinese progress, to guide us to go by like the wind like a new era of highly developed civilization.China Automobile Industry AssociationChinese Automobile Industry Association of enterprises and organizations engaged in production an

8、d business activities of automobile and motorcycle, automobile parts and automobile industry in the territory of China, legally formed in equality, voluntary basis of the National Association of industry.Therefore, as one of the organizers of the first Chinese automobile image ambassador, China Auto

9、mobile Association will organize, coordinate and organize this activity from the industry point of view, and provide services for enterprises to develop domestic and overseas markets.Honorary chairman of China Automotive Industry AssociationHe Guangyuan, honorary director of the Organizing Committee

10、 of the selection committee, specially wrote the inscription for the eventThe product is only a car LinThe soul is the flower that outshine all the flowersPresident He Guangyuan expressed his views on the "car image ambassador selection event":Only with the beauty of the car, there is no v

11、itality, understand the enterprise, understand the car, have professional knowledge, and cultural image of the spokesmen, is the permanent demand for car companies.Chinese performers AssociationChina performers association is subject to the guidance and supervision of the Ministry of civil affairs,

12、Ministry of culture and set up a smooth bridge between government cultural departments and members of the government designated publicize and implement the relevant policies and regulations, to promote the prosperity and cultural undertakings, regulate market performance. A first class social organi

13、zation with independent legal personality.Chinese performers Association, as the first China car Ambassador contest sponsored by one of the units, will cooperate with the experts China automobile industry association from the arts, organization, training, selection of famous car Ambassador deputy in

14、 fact, provide the best spokesperson for the enterprise.Chairman of Chinese performers AssociationLiu Zhongde, honorary director of the Organizing Committee of the selection committee, specially wrote the inscription for the eventFoothold in ChinaGo globalMinistry of culture art Service CenterUnder

15、the direct leadership of the Ministry of culture, the Ministry of culture art service center provides all-round quality services for the promotion of China's outstanding national culture and arts, the prosperity of the literary and art stage, and the enhancement of international cultural exchang

16、es. The center is mainly engaged in various types of performances, to carry out the exchange of culture and arts, film production, TV variety shows, organizing exhibitions, dance production, design and installation of stage lighting and sound.Beijing jintaiheng Investment Management Consulting Co.,

17、Ltd.Beijing jintaiheng Investment Management Consulting Co., Ltd. is a company engaged in financial management, project financing of specialized companies.Two, purpose and significanceIt is of great significance and purpose to set up the first Chinese auto image ambassador tryout.First of all, to cr

18、eate a professional, permanent persistent brand; professional produce main types of the automobile spokesperson and brand has extraordinary temperament, with knowledge and cultural heritage of the car, creating a team of fixed can represent the corporate image of the professional.But we have more th

19、an that.We build such a platform, which can be derived from a variety of related activities and projects, will make this activity bigger, so that it has far-reaching international influence, and truly become a gold brand.Activity characteristics* a new career positioning, a traditional industry hurr

20、icane, defined the concept of professional car brand spokesmen for the first time;* a combination of professional players will create, through strict selection, can be chosen by the famous automobile manufacturers and models, and by Chinese Automobile Industry Association and the association of the

21、common effort to show China training;* with the full participation of well-known automotive manufacturers both at home and abroad, car manufacturers will offer many new cars to be displayed during the competition, together with model performances;* real car models (Ambassador) arena, not only beauti

22、ful, temperament, than than the body, than eloquence, more than the courage, than driving skills, than the performance, than wisdom, part of the game on cars, and launched the first outdoor sports content;* the multimedia reports, especially reports of authoritative TV media and broadcast live, will

23、 show a wonderful and perfect competition to hundreds of millions of viewers; and the rich and colorful game and behind the scenes, will also add a lot of entertainment for the event;* the authorities in the automotive industry, the model industry and the news media participate in the evaluation and

24、 establish the professionalism and authority of the event;* a road of sunshine with youthful fervor, paving the path to success for young men and women with dreams;* elaborate exhibition, forum, drive and other series of thematic activities, enhance the competition culture, enhance the activities of

25、 the participation of the masses, to provide a communication platform for cooperation in the automotive manufacturers, consumers and industry elite.Three, participation and cooperationThe first Chinese car Ambassador selection is a national event, so we are looking for partners all over the country.

26、 With the active participation of all walks of life and all parties concerned, the joint efforts will be made to complete this event.1. total namingParticipation mode(1) number of places - 1.(2) participation: fund sponsorship.(3) the amount of Funds - RMB 12 million yuan.Return content(1) the title

27、 naming unit will be eligible and entitled:* increase the total naming unit as one of the organizers of the first Chinese auto image ambassador trial;* the total name of the unit was appointed as the honorary head of the Organizing Committee of the first Chinese auto image ambassador selection commi

28、ttee in 1;* to be appointed as the general naming unit and 1 deputy director of the Organizing Committee of the first Chinese auto image ambassador selection committee;* employ a total name unit to represent 2 Judges of the finals jury.(2) appellation, enjoyment of rights and interestsChinese car Am

29、bassador trials is a national large-scale events, after the first building, to create a professional, permanent persistent brand; this event has been in the State Administration for Industry and Commerce for the record, and is applying for trademark registration rights, intangible assets has been co

30、nstituted.* enjoy the qualification of one of the organizers of the first "Chinese car image ambassador selection"* enjoy the title of the first unit named "Chinese car image ambassador selection contest"* scope of use - political, economic, cultural, etc;* service life - 1 years

31、.(3) news conferenceWhen naming the contest* press conference title entitled "the first naming unit Cup", "the first Chinese auto Ambassador selection contest"(4) Award* total naming unit leadership 1, as the first Chinese automobile Ambassador Ambassador image award.(5) sign a c

32、ontract* total car title unit priority and the winners will sign contract players as car models overall title units on behalf of ambassador, for free enterprise service (in sales activities and enterprise culture propaganda) for 1 years, the remuneration paid by the organizing committee.* non car ow

33、ners can sign up with the best image ambassador (AD HOC) of the first Chinese auto image ambassador.(6) TV columnThe organizing committee has set up its own TV program at * * TV station* this column is named after the total naming unit;* this column will take advantage of not less than 8 months of c

34、ontinuous time, and broadcast the enterprise advertisement of the total naming unit in the following ways:* hard advertising* corner sign advertisement* the host is broadcasting* credits(7) TV advertising* broadcast "total name" enterprises' hard ads on television stations in not less

35、than 10 provinces and cities nationwide.(8) auto show booth;* the contest show will be for the overall title units to provide free of not less than 1000 square meters booth.* 1 sponsors of the sponsorship unit are awarded as the first individual candidates of the Chinese automobile image ambassadors

36、.2. special sponsorshipParticipation mode(1) number of places - 9.(2) participation mode sponsorship funds or business vehicles, prize vehicles.(3) the amount of Funds - RMB 1 million 800 thousand yuan.Return content(1) appellation, enjoyment of rights and interestsChinese car Ambassador trials is a

37、 national large-scale events, after the first building, to create a professional, permanent persistent brand; this event has been in the State Administration for Industry and Commerce for the record, and is applying for trademark registration rights, intangible assets has been constituted.* entitled

38、 to the qualification of the special sponsor of the first "Chinese car image ambassador selection"* enjoy the title of the special sponsor of the first "Chinese car image ambassador selection"* scope of use - political, economic, cultural, etc;* service life - 1 years.(2) news co

39、nference* press conference entitled "the first Chinese auto image ambassador trial" - "special sponsor" signing news conference(3) Award* 1 sponsors of the sponsorship unit are awarded as the first individual candidates of the Chinese automobile image ambassadors.(4) sign a contr

40、act* the special sponsor can sign up with the brand winner, and serve as the brand ambassador of the enterprise. The enterprise will offer free service (participate in sales and enterprise cultural propaganda) for 1 years, and the remuneration will be borne by the organizing committee.(5) TV columnT

41、he organizing committee has set up its own TV program at * * TV station* this column will take advantage of not less than 8 months of continuous time, and broadcast the enterprise advertisement of the total naming unit in the following ways:* hard advertising* credits(6) TV advertising* broadcast ha

42、rd ads on special sponsor units in television stations of not less than 5 provinces and cities nationwide.(7) auto show booth;* the contest show will be provided free of charge for special sponsor of not less than 200 square meters booth.3. designated supplies sponsorshipParticipation mode(1) number

43、 of places - no limit.(2) participation means sponsorship events.(3) the value of goods - 300 thousand yuan - 1 million 200 thousand yuan.Return content(1) appellation, enjoyment of rights and interestsChinese car Ambassador trials is a national large-scale events, after the first building, to creat

44、e a professional, permanent persistent brand; this event has been in the State Administration for Industry and Commerce for the record, and is applying for trademark registration rights, intangible assets has been constituted.* entitled to the qualification of the sponsor of the first "Chinese

45、automobile image ambassador competition"* enjoy the title of the sponsor of the first Chinese automobile Ambassador selection competition;* scope of use - political, economic, cultural, etc;* service life - 1 years.(2) TV columnThe organizing committee has set up its own TV program at * * TV st

46、ation* this column will take advantage of not less than 2 months of continuous time, and broadcast the enterprise advertisement of the total naming unit in the following ways:* hard advertising* credits(3) TV advertising* broadcast hard ads at designated enterprises of the sponsor units in no less t

47、han 5 provinces and cities nationwide.4. service sponsorshipParticipation mode(1) number of places - no limit.(2) participation means sponsoring events related services.(3) service value - RMB 100 thousand - 300 thousand yuan.Return content(1) appellation, enjoyment of rights and interestsChinese ca

48、r Ambassador trials is a national large-scale events, after the first building, to create a professional, permanent persistent brand; this event has been in the State Administration for Industry and Commerce for the record, and is applying for trademark registration rights, intangible assets has bee

49、n constituted.* enjoy the qualification of the sponsor of the first "Chinese car image ambassador selection"* enjoy the title of the sponsor of the first "Chinese automobile image ambassador competition"* scope of use - political, economic, cultural, etc;* service life - 1 years.

50、(2) TV columnThe organizing committee has set up its own TV program at * * TV station* credits5. co OrganizerParticipation mode(1) number of places - no limit.(2) participation means providing intangible and tangible resources for events.Return content(1) appellation, enjoyment of rights and interes

51、tsChinese car Ambassador trials is a national large-scale events, after the first building, to create a professional, permanent persistent brand; this event has been in the State Administration for Industry and Commerce for the record, and is applying for trademark registration rights, intangible as

52、sets has been constituted.* enjoy the qualification of the co organizer of the first "Chinese car image ambassador selection"* enjoy the title of the co organizer of the first "Chinese car image ambassador selection"* scope of use - political, economic, cultural, etc;* service li

53、fe - 1 years.Four, publicityThe first car China Ambassador contest aims to nationwide, from carefully selected group of cars, car, can understand the endorsement of auto enterprises and specialized brand ambassador, which, in promoting the automobile culture, making the news selling point in marketi

54、ng activities to attract the public eye, stimulate consumer desire to buy play a role.Rich competition can do, improve the ratings, the greatest degree of corporate and brand publicity sponsors, to produce a greater political and economic effect, we combined media tracking reports, key topics and li

55、ve stage.media1, cooperative media(1) TV stations in some provinces and cities throughout the country(2) Sina(3) broadcasting station(4) newspapers and periodicals2, cooperation content(1) follow the news media throughout the process - reporting the progress of events from beginning to end.(2) telev

56、ision programs in some provinces and cities throughout the country have focused and continuously promoted the competition process:* broadcast information about the events each day;* special reports, news rolling reports;* recorded division and final news awards;* behind the scenes, event selling poi

57、nts, event participants;* the mainstream media on television throughout the tournament finals record:The part that is highlighted by the lens:* set the scene - inside and outside, the podium, the background, podium and ground* clothing - host, players, staff, audience square* wear accessories - ches

58、t cards, dresses, headgear,* props - carsWill be eligible for cancellation and undertake corresponding economic and legal responsibilities.4, strictly according to the provisions of the use of the activities of the name, identification and identification system.5, strict implementation of this contest registration fee - 100 yuan of u