Z’BANG志邦地产项目部项目整合推广服务内容2011年度

1、精选优质文档-倾情为你奉上ZBANG志邦地产项目部项目整合推广服务内容一、项目广告整合推广服务内容 1. A、广告推广策略提案 a、广告目标制定；b、广告总策略；c、项目广告推广定位l 项目品牌定位l 项目形象定位l 目标客户群体定位l 销售区域定位d、广告推广主题l 广告语方案l 系列推广主题l 诉求内容e、广告风格拟定l 诉求方式l 平面风格l 广告文案风格f、各推广阶段广告策略l 形象导入期广告主题、诉求内容、媒体、工作进度l 开盘强销期广告主题、诉求内容、媒体、工作进度l 续销期广告主题、诉求内容、媒体、工作进度l 消化期广告主题、诉求内容、媒体、工作进度g、广告促销活动策略l 促销策

2、略l 促销活动策划方案h、媒体策略l 媒体组合策略l 媒体选择l 媒体发布排期l 媒体版面拟定B、品牌识别系统设计a、项目中英文命名方案 b、基础系统设计l 项目标志设计l 标准组合 l 辅助图形l 项目标准组合样本c、基础系统设计应用l 名片l 信封l 信纸l 纸杯l 形象墙l 贺卡l 请柬d、卖场营造设计方案l 工地围板l 工地广告牌l 导示牌l 路灯旗l 彩旗l 三角旗l 楼体条幅l 广告汽球e、售楼处形象展示设计方案l 欢迎牌l 背景板l 展板规范（项目简介、房型图、销控表、付款方式、装修标准、物业管理、设备配套等）l 示范单位功能指示牌（房间面积、随楼附送等）l 示范单位警示牌（禁止

3、吸烟、禁止拍摄、请勿触摸等）l 挂旗f、户外流动展示设计方案l 活动展板l 看楼车体形象l 车体广告l 候车亭广告l 户外广告C、售楼物料准备a、楼书b、折页c、单张d、海报f、购房须知g、DM直邮D、广告推广服务a、广告推广建议l 各阶段广告推广计划l 月度推广总结分析下阶段推广策略调整计划l 广告运作安排c、各阶段活动策划方案l 公关活动l 促销活动d、广告媒体计划E、电视广告及网络平面设计a、三维影视动画b、影视广告拍摄及后期制作 c、网页平面设计二、项目全程跟进服务A、实行例会制B、实行专案小组制C、定期广告发布效果跟踪调查及信息反馈一、 志邦品牌简介ZBANG BRAND TACTI

4、C GROUP | 志邦品牌策略机构 一直坚持视客户为伙伴，结合深具专业素养与快速反应的贴身服务，并秉承“精诚所至，金石为开”的合作精神，贴心与您谋发展，用心与您共成长。志邦高瞻的国际视野，严谨的作业标准，强大的品牌规划能力和上佳的创意表现，是您能放心倚重的品牌整合传播代理商。融汇中西，今古合璧， 为您量身定制企业文化及品牌整合营销传播的全面解决方案， 与富有卓见的企业打造深入人心的百年基业，规划提升销售的品牌大势能，是我们为之激动的根本。ZBANG BRAND TACTIC GROUP | 志邦一直致力于构建一个兼具国际视野、4A创意水准，沟通国际市场与文化气脉的精英创作联盟。为客户提供以整

5、合品牌推广(IBC)为核心，涉及标志设计改良品牌形象传播品牌推广设计商业空间设计网站建设营销公关活动策划等多元化的传播手段。作为品牌形象策划、升级、传播、推广的整合视觉营销专家，尤其关注品牌形象创造的实效性。力求每件作品都具备市场激烈竞争的考验，从而最终实现为品牌增值的目的，协助客户建立与众不同的突破性品牌。 ZBANG BRAND TACTIC GROUP | 2000年创立于上海，因业务需求，2007年正式成立志邦品牌策划设计（苏州）机构。创立至今，陆续为30多个海内外品牌提供不同程度的品牌整合及视觉推广方面的专业服务。其中包括世界500强企业，中国行业领军企业的等，是中国目前颇具影响的专

6、业品牌服务公司之一。目前主要客户包括：汽车、金融、服装、日化、钟表、烟酒、快消品、酒店、建筑地产、医药等行业。ZBANG BRAND TACTIC GROUP | Chi State brand strategy agency has been insisting, as our customers as partners, combined with great professionalism and rapid response of the personal service and adhering to the sincere, metal and stone for a spirit

7、 of cooperation, intimate with your development, growth intentions with you. Gao Zhan ZBANG international perspective, strict operating standards, strong brand planning ability and creativity of a good performance, is that you can rest assured that the dissemination of agents rely heavily on brand i

8、ntegration. Fusion of East and West, Heritage and combination, tailored to your corporate culture and brand a comprehensive integrated marketing communication solutions, and full of insight to create the people of the century foundation, planning to enhance brand sales trend can, yes we are excited

9、fundamental. ZBANG BRAND TACTIC GROUP | Chi State has been working to build a both an international perspective, 4A creative standards, communicate the international market and cultural elite Grand Momentum Creative Alliance. Provide customers with integrated branding (IBC) as the core, in relation

10、to signs of improved design, brand communication, brand design, commercial space design, website development marketing, public relations event planning and other diverse means of communication. As a brand planning, promotion, dissemination, promotion of the integration of visual marketing experts, i

11、s particularly concerned about brand image and create effective. Strive to have each piece with the test of market competition, and thereby achieve the purpose for the brand value, to help customers to build breakthrough brands distinctive.ZBANG BRAND TACTIC GROUP | 2000 Founded in Shanghai, due to

12、business needs, in 2007 was officially determined to Brand Design (Suzhou) institutions. Founding, one after another for more than 30 domestic and foreign brands to provide different levels of brand integration and visual promotion of professional services. Including Fortune 500 companies, Chinese enterprises, such as industry leader, is currently influential brand of professional services compan