职称英语备考2018年职称英语综合备考阅读判断强化练习(六)

1、职称英语备考2018年职称英语综合备考阅读判断强化练习（6）BrandsThewordbrandisaprehensivetermthatenpassesothernarrowerterms.Abrandisaname,term,symbol,and/orspecialdesignthatisintendedtoidentifythegoodsorservicesofonesellerorgroupofsellers.Abranddifferentiatesonesellersproductsfromthoseofpetitors.Abrandnameconsistsofwords,lette

2、rs,and/ornumbersthatcanbevocalized.Abrandmarkisthepartofthebrandthatappearsintheformofasymbol,design,ordistinctivecoloringorlettering.Itisrecognizedbysightbutmaynotbeexpressedwhenapersonpronouncesthebrandname.Atrademarkisabrandthatisgivenlegalprotectionbecause,underthelaw,ithasbeenappropriatedbyones

3、eller.Thustrademarkisessentiallyalegalterm.Alltrademarksarebrandsandthusincludethewords,letters,ornumbersthatcanbepronounced.Theymayalsoincludeapictorialdesign.Somepeopleerroneouslybelievethatthetrademarkisonlythepictorialpartofthebrand.Onemajormethodofclassifyingbrandsisonthebasisofwhoownsthemprodu

4、cersormiddlemen.Sunbeam,Florsheim,Spalding(athleticproducts),andSaraLeeareproducersbrands,whileAllstate,Shurfine,Sysco,Craftsman,andPenncrestaremiddlemen"sbrands.Thetermsnationalandprivatehavebeenusedtodescribeproducerandmiddlemanbrandownership,respectively.However,marketingpeopleprefertheprodu

5、cermiddlemanterminology.TosaythatthebrandofpoultryfeedmarketedinthreestatesbyasmallBirmingham,Alabama,manufacturerisanationalbrand,whereasthebrandsofPenneysorSearsareprivatebrands,stretchesthemeaningofthetermsnationalandprivate.练习1 ."Brand"isageneraltermwhichcoversnarrowertermssuchas"

6、brandname","brandmark",and"trademark".A.RightB.WrongC.Notmentioned2 .Abrandnameisintendedtoimpresscustomerswithanattractiveandoriginaldesignwhileatrademarkisintendedtodosowithapeculiarsound.A.RightB.WrongC.Notmentioned3 .Trademarksareprotectedbylawwhilebrandnamesarenot.A.Rig

7、htB.WrongC.Notmentioned4 .Somepeopleidentifythebrandmarkwiththetrademark.A.RightB.WrongC.Notmentioned5 .Amongvariousmethodsofclassifyingbrands,theonebasedonownershipiswidelyaepted.A.RightB.WrongC.Notmentioned6 .Penncrestisanationalbrand.A.RightB.WrongC.Notmentioned7 .Whenclassifyingbrands,marketingp

8、eopletendtoemploythecategoriesof"producer-owned"and"middlemanowned"A.RightB.WrongC.Notmentioned答案与题解：1.A文章第句话说"brand"是一个意义很宽泛的词，涵盖了其他一些意义比较狭窄的词,接着作者就在下文讨论了不同种类的"brand"，包括"brandname","brandmark","trademark"等.2.B第一段说"brandname&

9、quot;是由可以发音的单词、字母、数字构成的，而"brandmark"则是由符号和图案设计组成的.因此，这一句话把问题正好说颠倒了.3.B第二段说"trademark"是一个法律概念，指的是受法律保护的商标；对照该段的前三个句子和第一段的第四个句子，可以看出"brandname"也是受法律保护的.4 .A第二段最后一句话说有些人错把品牌的图案部分即"brandmark"当做商品的"trademark"o5 .A第三段说根据所有权来区分商标是一种主要的方法，从中可以推出它是被广为接受的一种方法.6 .B文章最后一段