苹果公司英文介绍67796

1、APPLEINC.Business administration1401 张文晔Brief introduction01CUPERTINO,CASecond-largest information tech companyApril.1 1976Third-largest mobile phone maker020203030101LOGOLOGOHISTORYHISTORYPRODUCTSPRODUCTS12OUTLINE040404 STEVE JOBSSTEVE JOBSLOGO01LOGOFirst Apple logo (April 1, 1976)First official Ap

2、ple logo from May 17, 1976 to August 26, 1999Current Apple logo since August 27, 1999.HISTORY011976-80，the early yearsApple was established on April 1, 1976, by Steve Jobs ,Steve Wozniak and Ronald Wayne to sell the Apple I personal computer kit. In 1977,Apple the second generation(Apple II) introdu

3、ced,as Apple volume production in the first paragragh of the personal computer.1981-1985,Lisa and MacintoshApple began working on the Apple Lisa in 1978. In 1982, Jobs was pushed from the Lisa team due to infighting. Jobs took over Jef Raskins low-cost-computer project, the Macintosh.1986-1993,Rise

4、and fall1994-1997,Attempts at reinvention1998-2005,Return to profitability2005-2007,The intel transimition2007-2011:success with mobile devices2011-2012:post-steve jobs era2013-present：Acquisitions and expansionIn 2013,Apple announced the seventh iOS operating system alongside OS X Mavericks, the te

5、nth version of Mac OS X, and a new Internet radio service called iTunes Radio.iphoneipadipodmaciwatch03PRODUCTS41.4%IPHONE04Apple Inc. reported that the company sold 51 million iPhones in the Q1 of 2014 (an all-time quarterly record), compared to 47.8 million in the year-ago quarter.Market share in U.S.10% in China(Q1)2014IPHONEIpadIpad05Apple also sold 26 million iPads during Q3.Since its launch, iPad users have downloaded three billion apps. The total number of App Store downloads is over 25 billion.56.3%IPad(Q3)Market s