促销信本身是一种广告宣传

1、Keys: D B C A D C B A 促销信本身是一种广告宣传，其目的是向选定的客户推销选定的商品或服务，从而扩大公司的业务。通过寄发促销信，传递最新信息，帮助客户了解和认识本企业的产品或服务能给他们带来的实际利益，引起他们的注意和兴趣，激发他们的购买欲望，促进他们采取购买行动。因此促销信应具有提供信息，沟通产需，激发欲望，促进需求的特点，应内容充实，语言明快，体裁清新，能影响和说服潜在的客户，语言既要吸引人，使人感到亲切，又要体现信息的真实性，使人感到可靠可信。Feb.1,2003Gentlemen,We have just introduced our Bedsheet Series

2、 Nos.2002-2010 to the market, and the introduction has met with an extremely favorable response.As you are one of our regular customers, we can offer you the goods at our usual prices. These prices are 5% below the prevailing market prices.This is an exceptional opportunity for you to buy a stock of

3、 high products at prices we cannot repeat and we hope you will take full advantage of it . If you are interested ,please contact us not later than the 6th of this month.Yours faithfully.(Signature)introduceto the market 把 投入市场introduction n. 引入，投放，介绍The introduction of the two products to the market

4、 was successful.把这两种产品投入市场是成功的。meet with an extremely favorable response 备受 欢迎，反应极好a favorable (unfavorable) response有利（不利）反应a positive(negative) response 积极（消极）反应a strong (weak)response强烈（微弱）反应regular customer长期客户offer n./v. 发盘，报盘；出价，报价an attractive(competitive, reasonable, tempting) offer 有吸引力的（有竞

5、争力的，合理的，诱人的）报价 prevail v. 流行，盛行prevailing price 现行价格exceptional adj. 例外的，特殊的stock n. 存货，贮存a large(heavy, limited) stock 大量的 （充足的，有限的）存货in stock有 库存的out of stock 脱销的 take advantage of 利用（某物，某机会）You should take full advantage of this opportunity to promote yourproducts. 你们应充分利用这一机会推销贵方产品。contact vt.（通

6、过捎信或打电话等）联系If there is any change in price or delivery, we will contact you.如果价格或交货条款有任何变动，我们将与贵方联系。April6,2003Dear Sirs,Enclosed please find a copy of our catalogue and price list for our newly developed AI grade blankets . They are available in different colors and patterns .We are confident that

7、trial order would convince you that, at the prices quoted, the goods we are offering are of good quality and excellent value.We are enclosing an order form for you to fill in and return to us soon. You will receive a special introductory discount of 8% which we can maintain until the end of this mon

8、th .Delivery can be made shortly after the receipt of your order.Yours sincerely,(Signature) price list 价格表，价目单 discount n.折扣grant /allow /offer /give ( sb.)a discount给予（某人）折扣 delivery n. 交货make /effect delivery in time及时交货 an order form 订货单 1) With a view to supporting your sales, we have specially

9、 prepared some samples of our new makes and are sending them to you, under separate cover, for your consideration.为了帮助你方进行销售，我们已准备了一产品的样品，另函寄上以供你方考虑。 2) This item, being quite popular, will also command a ready sale in your market.该产品同样受欢迎，在你方市场上也会畅销。 3) It will be to the advantage of our future bus

10、iness to open up a new market this year.今年开发新市场对我们的贸易将会有益处。 4) We hope you will do your best to push the sale of our products.我们希望你方将尽力推销我们的产品。Keys: interested product which market sending promotional believe price customers offer discount only time opportunity reply earliest贵方将很有兴趣指导我们最近推出了新产品：电子洗面器。该贵方将很有兴趣指导我们最近推出了新产品：电子洗面器。该产品是专为欧洲设计的。产品是专为欧洲设计的。我们将寄去样品、价格表以及详细的促销说明书，以供查验。我们将寄去样品、价格表以及详细的促销说明书，以供查验。我们相信该产品质优价廉。另外，由于贵方是我们的老客户，我们相信该产品质优价廉。另外，由于贵方是我们的老客户，我们将仅此一次以我们将仅此一次以2%的特别折扣向贵方供应该产品。敬请乘此的特别折扣向贵方供应该产品。敬请乘此机会早日答复。机会早日答复。此致。此致。In this lesson, we have learnt two specimen letters to