窦卫霖跨文化商务交际讲稿

1、教案首页授课内容Chapter 1 Communication: An International Perspective所需课时4 学时主要教材或参考资料跨文化商务交际 第二版 高等教育出版社 2011 年出版教学目标知识目标：1. 理解并掌握沟通和商务沟通的基本原理；2. 通过案例欣赏理解跨文化沟通的特点；3. 了解跨文化商务沟通的重要性和复杂性；4. 学习跨文化商务沟通相关词汇。能力目标：使学生在理解沟通和商务沟通的基本理论的基础上，培养其文化意识与跨文化交际能力。德育目标：1. 提高学生对文化差异的敏感性、宽容性和处理文化差异的灵活性，培养学生跨文化交际能力；2. 激发学生对中西方沟通

2、形式差异的思考。教学重点沟通和商务沟通基本理论及特点教学难点跨文化商务沟通特点和案例分析教学方法1. 多媒体教学 2. 讨论法 3. 讲授法 4. 视频观看教学内容及时间安排. Basics and Purposes for Communication 1学时. Business Communication 1学时. Intercultural Communication 1学时. Learning Intercultural Business Communication 1学时学习指导1. 预习本章教学内容并完成课前学习任务；2. 复习并掌握本章相关理论知识；3. 通过相关练习题巩固知识；4

3、. 通过商务对话练习和案例分析进一步理解本章理论与知识。作业及思考题Preview：Previewing the next part.Oral Practice：Practicing a conversation on intercultural business communication.教研室审阅意见同意上述安排。 教研室主任签字： 200 年 月教 学 程 序教学的基本内容 (1)时间安排教学方法Warm-up ActivitiesAsk students to watch a video clip on cultural shock and answer the following

4、question:What has gone wrong in this video?* Cultural shock: Culture shock is precipitated by the anxiety that results from losing all our familiar signs and symbols of social intercourse. These signs or cues include the thousand and one ways in which we orient ourselves to the situations of daily l

5、ife: when to shake hands and what to say when we meet people, when and how to give tips, how to give orders to servants, how to make purchases, when to accept and when to refuse invitations, when to take statements seriously and when not. These cues which may be words, gestures, facial expressions,

6、customs, or norms are acquired by all of us in the course of growing up and are as much a part of our culture as the language we speak or the beliefs we accept.I. Basics of Human Communication 1. Needs and Purposes for CommunicationCommon purposes and needs for communicating: Survival (e.g. renting

7、a flat, buying food) Cooperation (e.g. carrying heavy box with another guy, making a presentation in class) Personal needs (e.g. crying on someones shoulder, dressing in the right way) Relationships (e.g. writing a letter, presenting someone with flowers) Persuasion (e.g. advertising, inviting someo

8、ne to join a group) Power (e.g. making rules, controling the class) Social needs (e.g. social survey, hosipitals, schools) Information (e.g. asking about the bus route, learning news) Making sense of the world (e.g. asking questions, watching TV) Self-expression (e.g. writing poems, answer questions

9、 in class)2. Definition of CommunicationCommunication: a form of human behavior derived from a need to connect and interact with other human beings.Communication(From an intercultural perspective): it occurs whenever meaning is attributed to behavior or the residue of behavior. We draw upon our past

10、 experiences and Things that remain as a record give meaning to the behavior. of our actions3. The Scope and Classification of Communication4. The Process of Communication1) A basic communication model consists of these components: the sender and receiver, the medium or channal, messages, noise, fee

11、dback, encoding and decoding.e.g. “Thats all for today. See you all next week.” I(sender) put into words(encoding) my meanings that “class is over”(messge) and speak the words(channel) in the hope that the words will be suitably understood(decoding) by the students(receiver).2) Models of Communicati

12、on Linear Model Aristotle - speakerspeachaudienceeffect OccasionLasswell - 5-W model Who say what in what channal to whom with what effect. Contextualized ModelContext: the idea that every act of communication must happen in some sort of surroundings and what is meant by this is actually quite compl

13、icated. There is physical context, social context and cultural context.II. Business Communication1. Defining Business CommunicationBusiness communication is the exchange of oral, nonverbal, and written messages within (and across the boundaries of) a system of interrelated and interdependent people

14、working to accomplish common tasks and goals.2. Internal and External Communication(1) Internal communication refers to the communication taking place within a given organization through such written or oral channels as memos, reports, proposals, meetings, oral presentations, speeches, and person-to

15、-person and telephone conversationsInternal communication includes: downward/ upward/ horizontal communication.(2) External communication refers to the communication between the organization and the outside institutions and people-the general public, customers, vendors and other businesses, and gove

16、rnment officials.3. Formal and Informal Communication(1) Formal communication which refers to such communicative activities as business letter, speech, talk, a product presentation and so on.(2) Informal communication, also called grapevine, exists in almost all organizations and at all levels. It h

17、as a small number of activists guiding and influencing the informal communication.Assignment: 1. Preview Part 3.2. Review the terms and key points in this part.15 mins: Warm up15 mins:Group study10 mins:Explanation 10 mins:Group study20 mins:Explanation 5 mins:Explanation 10 mins:Group study5 mins教

18、学 程 序教学的基本内容 (2)时间安排教学方法Review the terms in the previous part:Cultural shockCommunicationmediumfeedbackchannalInternal communicationExternal communicationIII. Intercultural Communication1. Defining the TermsIC (intercultural communication): The term first used by Edward T. Hall in 1959 and is simply

19、 defined as interpersonal communication between members of different cultures. ICC can include international, interethnic, interracial, and interregional communication. International communication: Communication takes place between nations and governments rather than individuals. It is quite formal

20、and ritualized. Interethnic communication: Communication between people of the same race but different ethnic backgrounds. Interracial communication: It occurs when the source and the receiver exchanging messages are from different races which pertain to physical characteristic. Interregional commun

21、ication: The exchange of messages between members of the dominant culture within a country. They share common messages and experiences over a long period of time, but live in different regions of the same country.2. Intercultural Communication as a Phenomenon(1) Intercultural communication as a phen

22、omenon has the features of intercultural communication: It is a universal phenomenon. It occurs everywhere in the world. Communications between cultures has been going on for thousands of years. Intercultural communication is a common daily occurrence.(2) From an intercultural perspective, there are

23、 four crucial developments for the rapid increase of intercultural communication: Improvements in transportation technology Developments in communication technology Changes in mass migration patterns Globalization of the world economy. Learning Intercultural Business Communication1. IBC in US This n

24、ew field of study originated in the U.S. in the late 1950s. It gained acceptance through training and testing practice in the 1960s and 1970s. It formed its basis framework in the late 1970s. It has made great achievements in theory and practice ever since the 1980s both inside and outside of the U.

25、S. Today, ICC is widely acknowledged and extensively researched in all parts of the world. 2. IBC in China ICC was firstly introduced into China during the early 1980s by some English teachers. Hu Wenzhong, a leading scholar of ICC in China The 5th International Conference on Cross-cultural Communic

26、ation was held in Harbin, China China Association for Intercultural Communication was established in 1995.3. The multidisciplinary nature of ICC L-linguistics and language Anthropology P-Psycholinguistics and Psychology S-Sociolinguistics and Sociology E-Education and English Communication studies C

27、ultural Studies. Case AnalysisWayne Calder, a recent Harvard MBA graduate and one of his organizations most innovative planners, was assigned to the Paris office for a two-year period. Wayne was particularly excited about the transfer because he could now draw on the French he has taken while in sch

28、ool. Knowing that his proficiency in the French language would be an excellent entre into French society, Wayne was looking forward to getting to know his French colleagues on a personal level. During the first week in Paris an opportunity to socialize presented itself. While waiting for a planning

29、meeting with top executives to begin, Wayne introduced himself to Monsieur LeBec. They shook hands and exchanged some pleasantries, and then Wayne told LeBec how excited his family was to be in France. Wayne then asked LeBec if he had any children. LeBec replied that he had two daughters and a son.

30、But when Wayne asked other questions about LeBec family, his French colleague became quite distant and uncommunicative. Wayne wondered what he had done wrong. Business Communication ConversationM: Can you have the briefs from the Anderson firms lawyer on my desk by tomorrow morning. There are quite

31、a few very time sensitive matters with this case. Im afraid I cant wait any longer. F: Getting those Anderson briefs has been harder than you can imagine. I have tried to contact their lawyer many times. But every time I call, his secretary says hes in a meeting or out of the office or away on busin

32、ess. I am beginning to think he is trying to avoid me.M: Thats highly possible. He knows if we miss our filing deadline, we dont stand a chance to compete against them for the bid. Try to get a hold of him again. Give him a call and see if he can fax them first thing. F: What if I cant speak to him

33、directly? M: Ask his secretary to fax them. Its the same thing. Have them faxed over with a copy also faxed to Martins office. F: How do I find Martins fax number? Is he in your roller desk?M: No, but you can also call their office and ask the secretary to give you their fax number. Ill email you th

34、eir office number later today. F: Ok, Ill get on it first thing. M: Be sure you do, I need those briefs ASAPDialogue twoM: Did you put this mornings faxes on my desk? Im waiting for some urgent faxes from headquarters, Im pretty sure they came in last night. F: Everything that came in the office fax

35、 machine last night is all on your desk, but I noticed that some of faxes came through pretty blurred, maybe you take a look at them, if the copy is unreadable, Ill call then and ask them to refax. M: Yeah, youre going to have to call them and get them to be refax. These copies are so dark. I cant m

36、ake out any of the words. F: What about that one?M: This one? This one is so light and I can barely read it. How can that be?F: You know, I think the fax machine is out of toner. I can change the toner cartridge. That should solve the problem. M: Yes, but this one will have to be refaxed as well. An

37、d look, theres about 3 pages missing. It looks like the fax machine ate half of my important faxes, and ones that made it through are so blurred or too light. They are unreadable. F: I guess the fax machine is out of paper too. Dont worry, Ill have someone look at it this afternoon, and in the meant

38、ime, Ill have your documents refaxed to our other fax machine.Assignment: 1. Preview the next chapter.2. Practice the business English conversation.5 mins:Revision10 mins:Explanation20 mins:Group study15 mins:Explanation 20 mins:Group discussion15 mins:Role play5 minus教案首页授课内容Chapter 2 Understanding

39、 Cultures and Their Values所需课时4 学时主要教材或参考资料跨文化商务交际 第二版 高等教育出版社 2011 年出版教学目标知识目标：1. 理解并掌握文化的基本原理、要素和特点； 2. 通过案例欣赏理解跨文化沟通的特点； 3. 理解不同文化对行为的影响；4. 学习跨文化商务沟通相关词汇。能力目标：使学生在理解沟通和商务沟通的基本理论的基础上，培养其文化意识与跨文化交际能力。德育目标：1. 提高学生对文化差异的敏感性、宽容性和处理文化差异的灵活性，培养学生跨文化交际能力；2. 激发学生对中西方沟通形式差异的思考。教学重点文化的基本理论及特点教学难点不同文化对行为的影响和

40、案例分析教学方法1. 多媒体教学 2. 讨论法 3. 讲授法 4. 视频观看教学内容及时间安排Part 1 The Nature of Culture 1学时Part 2 The Basics of Cultural Value 1学时Part 3 Understanding Cultural Patterns 2学时学习指导1. 预习本章教学内容并完成课前学习任务；2. 复习并掌握本章相关理论知识；3. 通过相关练习题巩固知识；4. 通过商务对话练习和案例分析进一步理解本章理论与知识。作业及思考题Preview：Previewing the next Part .Oral Practice：

41、Practicing a conversation on intercultural business communication.教研室审阅意见同意上述安排。 教研室主任签字： 200 年 月教 学 程 序教学的基本内容 (1)时间安排教学方法Warm-up ActivitiesLook at some pictures and try to identify what cultural differences are displayed.Left: Westerners Right: Chinesea. b. c. d. e. f. g. h. I. The Nature of Cultu

42、re 1. Definitions of Culture(1) Scholars give various definitions of culture from different perspectives. “Culture is the arts and other manifestation of human intellectual achievement regarded collectively.” -Concise oxford Dictionary(2) Culture may be classified by three large categories of elemen

43、ts:- Artifact (which include items ranging from arrowheads to hydrogen bombs, magic charms to electric lights, and chariots to jet planes)- Concepts (which include such beliefs or value systems as right or wrong, God and man, ethnic, and the general meaning of life)- Behavior (which refers to the ac

44、tual practice of concepts or beliefs)(3) At the most rudimentary, culture consists of two levels: a level of values, or an invisible level and a visible level of resultant behavior or artifacts of some form.3. Characteristics of Culture Culture influences biological processes:e.g. Sneezing; food cul

45、ture; sleeping ; giving birth Culture is transmitted from generation to generation: For cultures to exist and endure, they must ensure that their crucial messages and elements are passed on (through communication). Some of the behaviors a culture selects to pass on are universal and others are uniqu

46、e. Each individual is heir to a massive “library” of cultural information collected. Culture is selected: Each culture represents a limited choice of behavior patterns from the infinite patterns of human experience. What a culture selects to tell each succeeding generation is a reflection of what th

47、at culture deems important. The notion of selectivity suggests that cultures tend to separate one group from anther. Culture is ethnocentric: Ethnocentrism is a universal tendency for any people to put its own culture and society in a central position of priority and worth. It leads to a subjective

48、evaluation of how another culture conducts its daily business. Cultures are interrelated wholes: Cultures are coherent and logical systems. You touch a culture in one place and everything else is affected. Hall (1977) Culture is subject to change: History abounds with examples of how cultures have c

49、hanged because of laws, shifts in values, natural disasters, wars , etc. Technology promoted cultural change. (e.g. e-mail) Although cultures change, most change affects only the surface structure of the culture. The deep structure resists major alterations. Culture is like an iceberg: a greater par

50、t of culture is hidden under the water, such as views, attitudes, preference, love and hatred, customs and habits. They are out of our awareness, which makes the study of culture difficult. In order to truly understand a culture, we must explore the behaviors below the waterline. Culture is like an

51、onion: The skins of an onion - symbols that represent the most superficial and the easiest to perceive by an outsider and the least important to an insider. The second skin of the onion is heroes-the kind of people you worship. The third skin is rituals-collective activities that are considered soci

52、ally essential within a culture. The core of culture-values, which are the deepest manifestation of culture and the most difficult to understand by an outsider.II. TheBasics of Cultural Values1. Definition of Value(1) Oxford Dictionary: ones principles or standards or ones judgment of what is valuab

53、le or important in life.(2) Hofstede: values are a broad tendency to prefer certain states of affairs over others.(3) Kluckhohn: values are a conception, explicit or implicit, distinctive of an individual or characteristic of a group, of the desirable which influences the selection from available modes, means, and ends of action.2. Priorities of Cultural Values(1) Values can be divided into three types: Universal valuesUniversal values are values common to all people. e.g. a desire to live a happy life is a universal value, as eve