《英语阅读》

1、英语阅读教学大纲（商务英语专业用）广州珠江职业技术学院20103课程编码大纲制订人大纲制订日期大纲审定人大纲审定日期02206林巧平2010.3尉立萍20103商务英语阅读教学大纲学 分：2学 时：36适用专业：商务英语、中英文秘书专业一、课程性质与任务1课程的性质：专业必修课程。2课程的任务：本课程旨在培养学生掌握英语阅读的基本技能，为进一步学习后续的商务英语专业课程打好英语语言基础，通过学习，扩大词汇量，提高阅读速度，进一步提高基本的听、读、说、写、译的综合能力。通过学习有关商务活动的实用语言材料，学生应熟悉主要的商务英语文章类型，提高阅读商务文章的能力。二、课程目标（一）知识教学目标1打

2、好英语语言基础，扩大词汇量，提高阅读速度和理解能力；2. 熟悉商务活动专业词汇和术语；3了解经济领域新动态。（二）素质教育目标1培养学生的自我学习和获取信息的能力；2培养学生提出问题、独立分析问题与解决问题的能力和创新精神。三、教学内容及要求序号教学模块教学内容及重点、难点课时教学方法1International Trade理论教学与实践相结合1.the concept of international trade2.the functions of international trade3.the modes of operation4.FDI5.portfolio6.technology

3、transfer2学生为主体，教师为主导，任务型教学模式，教师讲解、小组活动，双人对话等多种形式互相结合2Settling Disputes-the WTOS Unique Contribution理论教学与实践相结合1.the WTOs unique contribution2.dispute settlement3.Uruguay Round Agreement4.GATT5.WTO2学生为主体，教师为主导，任务型教学模式，教师讲解、小组活动，双人对话等多种形式互相结合3Globalization and Its Impact on the business理论教学与实践相结合1.econ

4、omic globalization2.the pros and cons of globalization3.technology influence on the economic development2学生为主体，教师为主导，任务型教学模式，教师讲解、小组活动，双人对话等多种形式互相结合4Can Sino-U.S. Trade Friction Be Solved by Appreciation of RMB?理论教学与实践相结合1. What problem was caused by Chinas growing trade surplus?2. What benefit will

5、 be brought by appreciation of the Yuan?3. How will chinas export be affected by the appreciation of the Yuan?4. How will Chinas export be affected by the appreciation of Yuan?2学生为主体，教师为主导，任务型教学模式，教师讲解、小组活动，双人对话等多种形式互相结合5Dont Fence Me Out!理论教学与实践相结合1.trade barriers2. What is a tariff?3.non-quantitat

6、ive restrictions4.the reasons of trade barriers exist2学生为主体，教师为主导，任务型教学模式，教师讲解、小组活动，双人对话等多种形式互相结合6China ,Dumping or Not理论教学与实践相结合1. What is dumping?2. What is the simplest method to identify dumping?3.normal value4.anti-dumping5.the effective ways to cope with the anti-dumping accusation2学生为主体，教师为主导

7、，任务型教学模式，教师讲解、小组活动，双人对话等多种形式互相结合7The Force Behind the Nike Empire理论教学与实践相结合1.the launching of a business2. Why is Nike becoming a cultural icon?2学生为主体，教师为主导，任务型教学模式，教师讲解、小组活动，双人对话等多种形式互相结合8Regional Economic Integration理论教学与实践相结合1. How did the EU come into being?2.the key institutions of the EU and t

8、heir functions3.NAFTA4.APEC2学生为主体，教师为主导，任务型教学模式，教师讲解、小组活动，双人对话等多种形式互相结合9Environment ,Trade , and Investment理论教学与实践相结合1.the relationships between environment, trade, and investment2.the gilding precious of sustainable development2学生为主体，教师为主导，任务型教学模式，教师讲解、小组活动，双人对话等多种形式互相结合10Negotiation Skills and Str

9、ategies理论教学与实践相结合1. What is negotiation?2.the model of the win-win principle3.the core of the collaborative principle4.the negotiation skills nag strategies2学生为主体，教师为主导，任务型教学模式，教师讲解、小组活动，双人对话等多种形式互相结合11“Toyota” of China理论教学与实践相结合1. IPR2. the Toyota and Cherry2学生为主体，教师为主导，任务型教学模式，教师讲解、小组活动，双人对话等多种形式互

10、相结合12The Survival of the Old Brands理论教学与实践相结合1. Why patents and intellectual property rights are two concepts that are foreign to these long-standing brands?2. China has begun paying attention building brands?2学生为主体，教师为主导，任务型教学模式，教师讲解、小组活动，双人对话等多种互动相结合13E-commerce: Doing Business Online理论教学与实践相结合1.

11、What is E-commerce?2.consumer-friendly e-commerce3.the governments role in e-commerce2学生为主体，教师为主导，任务型教学模式，教师讲解、小组活动，双人对话等多种形式互相结合14Chinas Door Now Wide-Open for Foreign Banks理论教学与实践相结合1.forign bands2. What changes hake taken place in Chinas banking industry?3. What actions had the government taken b

12、efore the full opening of Chinas financial industry by the end of 2006?2学生为主体，教师为主导，任务型教学模式，教师讲解、小组活动，双人对话等多种形式互相结合15Known Brands Acquiring Name Recognition理论教学与实践相结合1.equity funds2. What is merger?3. What is Chinese companies choice in adopting global strategies?4. What are the most serious problem

13、 facing Chinese companies according to the analysts?2学生为主体，教师为主导，任务型教学模式，教师讲解、小组活动，双人对话等多种形式互相结合16Multinational Companies理论教学与实践相结合1. The definition of a multinational company?2.peoples attitude towards multinational companies3. What measures can multinational corporations take to realize a win-win situation?2学生为主体，教师为主导，任务型教学模式，教师讲解、小组活动，双人对话等多种形式互相结合17期末复习复习指导218期末考试2合计总学时36四、教学方式、方法建议1. 学生为主体，教师为主导，任务型教学模式，教师讲解、小组活动，双人对话等多种形式互相结合。2.课堂讲授：采用启发式教学，培养学生思考问题、分析问题和解决问题的能力；引导学生通过实践和自学获得知识，同时增加讨论课、现场课及答疑等教学环节。3. 习题课安排：本课程教