飘柔产品介绍

1、08机电1班Electrical and MechanicalMy class oneMember: 钟珊钟珊 黄丽端黄丽端 黄艳媚黄艳媚 钟伟延钟伟延xxxxxxxxx调研报告展示Brief Introduction4 PsTarget CustomerContent第一部分Electrical and MechanicalMy class one, our homeLOGO调研方法Brief Introduction .Rejoice has been the top-selling haircare brand in China for over 20 years.Known as th

2、e expert in smoothness, Rejoice has gained high recognition by Chinese consumers.第一部分Electrical and MechanicalMy class one, our home调研方法 Rejoice believes that smooth hair is the key to confidence for Chinese women, so the brand constantly provides consumers with best-in-class products that deliver i

3、t. 4 PsPromotionPricePlaceProductProductSeries Family CareEssenceChinese Herbal EssenceHair textureCustomersDry hairNeutral hairGreasy hairEssencePlant essence : in-depth moisture Collagenmoisten care and get rid of scurfFruits essence: Dry proofGinseng: nourish Red Hot Oil Care RejoiceProductSeries

4、 Family CareEssence Chinese Herbal EssenceFamily CareOrchid :smooth and retain moisture Tea : smooth and dandruffGreen tea : oil hairAloe:antipruritic effect and MoisturizeAlmond :nourish and smoothOrchid : refreshing and dandruffProductSeries Family CareEssence Care Chinese Herbal EssenceHerbShouwu

5、 Herbal essence : treat trichomadesisSaponin : get rid of scurf and stop itch4 PsPromotionPricePlaceProductPriceFamily Family CareCare200ML200ML：9.99.9元元400ML400ML：16.916.9元元200ML200ML：9.99.9元元400ML400ML：16.916.9元元750ML750ML：29.929.9元元200ML200ML：9.99.9元元400ML400ML：16.916.9元元750M750M：L29.9L29.9元元200M

6、L200ML：9.99.9元元400ML400ML：16.916.9元元750ML750ML：29.929.9元元200ML200ML：9.99.9元元400M1400M1：6.96.9元元750ML750ML：29.929.9元元200ML200ML：9.99.9元元400ML400ML：16.916.9元元750ML750ML：29.929.9元元EssenceEssence200ML200ML：13.913.9元元400ML400ML：25.925.9元元750ML750ML：45.945.9元元200ML200ML：13.913.9元元400ML400ML：25.925.9元元750M

7、L750ML：45.945.9元元200ML200ML：13.913.9元元400ML:18.8400ML:18.8元元750ML750ML：45.945.9元元200ML200ML：13.913.9元元400ML400ML：25.925.9元元750ML750ML：45.945.9元元200ML200ML：13.9元元400ML400ML：25.9元元200ML200ML：13.913.9元元400ML400ML：25.925.9元元750ML750ML：45.945.9元元HerbHerb200ML200ML：16.916.9元元400ML400ML：31.931.9元元750ML750M

8、L：54.954.9元元200ML200ML：16.916.9元元400ML400ML：31.931.9元元750ML750ML：54.954.9元元200ML200ML：16.916.9元元400ML400ML：31.931.9元元750ML750ML：54.954.9元元4 PsPromotionPricePlaceProductPlaceRejoice products are manufactured in and sold in United States, China, Taiwan, Hong Kong, Thailand an so on . 4 PsPromotionPric

9、ePlaceProductPromotionThe same product with different specificationsThe same line with different packing PackingThe same brand with different products（buy one give others)Target Custumer建议总结ProposalsMarketingThe middle-agedFamilylow Consumption Crowd Female& Male :above 18 years old Marketing Co

10、mpareMarketing intrinsic permeability & market sharesIntrinsic PermeabilityMarket SharesRejoicePanteneSlekHazlineSassonLuxSifoneS-DEWOthers渗透率 占有率（市场份额）Head&Shoulder市场渗透率市场渗透率指的是在被调查的对象中，一个品牌的产品，使用者的比例使用者的比例。市场占有率市场占有率是有时间和单位限制的，也就是在某一时间段：年、季度、月度，一个 品牌产品的销售额销售额在所有这个品类产品中的份额份额。 SourseFrom fri

11、endsAdstrialOthersStars Effect蒋蒋勤勤勤勤曾曾恺恺玹玹江江语语晨晨黄黄晓晓明明Spring Buds ProgramSince 1997, Rejoice has began to support Children and Teenagers Fund China to help girls return to school in the Spring Bud Plan, sponsored 30 girls from poverty-stricken areas : Shaanxi, Gansu, Ningxia and other 12 provinces .Rejoice has donated 500,000 RMB for all of the costs and held some activities for the Spring Bud girls to broaden their view and widened their sphere of knowled