拓肯简介改为拓肯之魂

1、企业使命：拓展全球市场 肯为动漫先锋Our Mission: expand the world market as a pioneer of Chinas CG industry 核心理念：创动漫文化 树动漫品牌Core Notion: develop animated culture, build our own brand经营理念：诚恳守信 开拓进取Business philosophy: honest, faithful, enterprising企业精神：团结 务实 拼搏 奉献Enterprise Spirit: solidaric, down-to-earth, diligent,

2、devoted团队观念：专业铸就拓肯品牌 敬业凝聚拓肯灵魂Team Work: professional and dedicatedP2.董事长致辞纵观世界动漫业，经典作品好比雨后春笋，层出不穷，如美国好莱坞大片变形金刚、（去掉海底总动员），蜘蛛侠，日本的最终幻想、圣斗士星矢，韩国的倒霉熊、狐狸雨及其动漫游戏战神、墨香等，这些大片和游戏震撼着亿万人的心，也为各动漫大国创造了经济神话。据2004年数据统计显示：全球动漫年产值为2228亿美元。中国目前的动漫产品消费人群约为5亿人口，动画片年需求量是26.8万分钟，而2007年我国国产动画片产量只有8.23万分钟，动画片和动漫游戏大部分都依赖进口，

3、2009年后，这个需求量将会更大。中国的相关技术人才缺口是150万，有实力的原创动漫制作公司也较为缺乏。在中国政府大力扶持和发展动漫产业的今天，湖南拓肯文化传播有限公司立志成为中国动漫领域的先锋力量，为此我们全体员工将全力以赴，为发展中国动漫作贡献。 公司目标：作为坐落在中国第四大动漫产业创新基地的拓肯文化，将坚持以动漫为主从而带动影视、演艺、教育、认证等领域的发展思路，以立足本土、发展全国、放眼世界为发展目标，力争将公司打造成为中国的动漫“湘军”。 公司员工：发展离不开人才，只有顶尖的管理、营销和服务团队才能使公司成为动漫、影视行业的标杆。拓肯人的理念是：开拓进取，诚恳守信。拓肯人的精神是：

4、团结、务实、拼搏、奉献。公司客户：客户永远是“上帝”，我们将以最先进的软件和最好的创意为客户制作出最顶级的视听产品，或用最科学的教学体系培训出最优秀的人才，优质的服务和诚信的服务态度是我们拓肯人坚守的奋斗目标。专业，是拓肯人坚定不移的信念 敬业，是拓肯人永远挺拔的脊梁 伟业，是拓肯人挥毫书写的辉煌展望未来，拓肯人豪情满怀，信心百倍，我们将致力于为全世界打造动漫精品，为用动漫的形式来传播中国优秀文化而竭尽全力，拓肯人愿与海内外朋友携手共创美好明天！Message from the ChairmanWith regard to world CG industry, classic works ar

5、e just like bamboo shoots after a spring rain, such as “Transformer”,Finding Nemo， “Spiderman” of Hollywood, “Final Fantasy” of Japan and “backkom” of Korea and other popular video games all have won a lot of eyeballs and brought large economic profit to the country.According to the survey of 2004,

6、the annual production value is 222.8 billion dollars, the present consuming market in China is about 0.5 billion people and the potential is inestimable. However, the domestic production is far from enough, in order to change the situation of mainly depending on importing animated movies and to ampl

7、ify Chinese culture, Hunan Topken Culture Communication Co.,Ltd is determined to behave as the pioneer in Chinas CG industry. We have the most clear target and the most advanced software, a most united and professional team and a complete training system that we have the confidence and competence to

8、 distinguish ourselves from others in every field.舒俊强 湖南拓肯文化传播有限公司董事长兼总导演 Chairman & Chief Director of Hunan Topken Culture Communication Co.,Ltd.计算机高级工程师，国家职业技能鉴定高级考评员，湖南省职、成教先进个人，长沙市第二批宣传文化系统“五个一批”人才。他总导演的30集动画片平安出行经中宣部和公安部评审，获得国家一等奖。目前又在总导演和策划60集原创动画作品黄鼠狼和鸡，计划在2010年面世。（去掉“多年来进行三维动画和计算机图像处理的探索

9、”，）他主持引进动漫专业，在专业教学上具有很高的造诣。他的教学论文多次获奖，并被推荐申报省级专业带头人培养。拓肯文化湖南拓肯文化传播有限公司是于2006年经省工商局和省广电局注册的集产、学、研于一体的高科技文化传播机构。公司创办以来，充分利用人才资源优势、校企联合模式，大力发展影视、动画产业。拓肯旗下网络了200多名优秀的文案、策划、导演、摄影、摄像、视频编辑、多媒体技术、动画制作、翻译及播音等专业人才。作为拥有湖南省广播电视节目与电视剧生产、制作资质的省级文化传播机构，拓肯慎对客户的每一个要求，在拓肯的开发项目中，每一件作品都是智慧与能量的结晶,品牌效应使得拓肯迅速发展, 拓肯的产业触角，已

10、成功拓展到湖南、云南、广东、江西、海南、深圳、上海等国内省市及国外部分地区，服务领域延伸到电视剧制作、动画片生产、建筑漫游、专题片摄制、大型活动和晚会的策划承办、动漫培训、MAYA国际认证、院校课程置换、教育加盟等相关领域。生产的产品都受到了客户的信赖和业界的好评。公司计划在今年内实现1200分钟动画片生产的产量和销售，在明年内实现动画片及影视制作规模化、产量化生产，八年内在全国最少十个城市组建基地，形成全国最强大的动漫集团。Topken CultureHunan Topken Culture Communication Co.,Ltd is a hightech culture commun

11、ication institution authorized by the provincial Industry and Commerce bureau in 2006, integrated with producing, training and researching together.Since the beginning Topken has made full use of its advantage in human resource and the school plus enterprise pattern to develop the movies, televison

12、programs and the animation products. Now in Topken has more than 200 professional staff in text editing, planning, directing, photographing, video editing, multi-media, animation making, translating and broadcasting. As a provincial culture communicating institution for Hunans broadcasting and telev

13、ision program as well as TV series producing, Topken take care of every request of our customers. The brand effect has brought surging development to Topken and its business has successfully expanded to Hunan,Yunnan, Guangdong, Jiangxi, Hainan, Shenzhen, Shanghai and other regions both in and abroad

14、. And the range of our service has been opened into TV series making, animation making, architectural cruising, documentary filming, planning and hosting of large shows and ceremonies, animation training, MAYA international certification, school-course-exchanging, educational cooperation, etc.All of

15、 our work has won a favorable reception by customers. The plan of our company this year is to realize 1200 minutes animation producing and selling, next year realize the enlargement of animation and film making and in the next 8 years establish animation bases in at least 10 cities over China, aimin

16、g at becoming the strongest animation group of the nation. 我们和AUTODESK（欧特克）AUTODESK And Us美国AUTODESK公司是世界领先的设计和数字内容创建资源提供商之一，是制造业、工程建设业、地理空间业以及传媒娱乐业在二维、三维数字化设计软件的世界领导者。欧特克(中国)有限公司总部设于上海，于2008年在中国正式成立的欧特克中国研究院（ACRD）成为欧特克全球最大的研发中心。而作为世界顶尖的三维制作工具，AUTODESK MAYA软件又集中了AUTODESK最先进的动画及数字效果技术。如著名的好莱坞大片变形金刚、功

17、夫熊猫、（去掉海底总动员）以及游戏软件魔兽世界等等都是出自MAYA之手。在AUTODESK正面向中国积极寻找专业合作伙伴之际，湖南拓肯文化传播有限公司在万千竞争者中脱颖而出，成为了AUTODESK（中国.湖南）ATC（Authorized Training Center 即授权培训中心）以及MAYA认证机构，旗下的拓肯教育培训中心还是省劳动厅官方批准的动漫培训中心之一，配备了先进的AUTODESK课程体系、优秀的AUTODESK ATC教员和完善的教学设备。一流的软件支持，专业的课程培训，顶尖的资质认证强强联合，助您在世界动漫领域自由通行。The American AUTODESK compa

18、ny is one of the most advanced designing and digital network source providers, a leader of manufacturing, civil engineering, geographic space and digital software designation for media entertainment in 2D and 3D. The headquater of Autodesk Co.,Ltd (CN) is set in Shanghai and its ACRD is the largest

19、R&D center of Autodesk in the world. As the first-rank implement for 3D, MAYA has integrated the most advanced animation and digital effect technology. Animated movies from Hollywood like “Transformer”, “kungfu Panda” “Finding Nemo” as well as the video game“World Of Warcrafts ” are all made by

20、MAYA software.At the time when Autodesk company were seeking for professional partners in China, Hunan Topken Culture Communication Co.,Ltd excelled itself from hundreds of other competitors and became the ATC and MAYA authorizing center of Hunan, China. Its Topken Training Center is equipped with a

21、dvanced course system of Autodesk, excellent Autodesk ATC trainer and complete teaching facilities.With the association of the first-rate software, professional course-training and top-class certificate qualification, Topken can ensure you success in world CG industry.P6.服务网络Service Network* 湖南拓肯文化传

22、播有限公司Hunan Topken Culture Communication Co.,Ltd地址： 湖南省长沙市朝阳路朝阳丽园西门1718楼（天心电脑城旁）Company Address: 17th -18th floor, Liyuan Westgate Chaoyang Road, Hunan Changsha.联系电话Telephone 湖南拓肯教育培训中心 / 湖南拓肯文化传播有限公司动画片生产基地Hunan Topken Training Center / Animation Base of Hunan Topken Culture Communicat

23、ion Co.,Ltd地址： 湖南省长沙市岳麓区雷锋大道Address: Leifeng Avenue, Yuelu District, Hunan Changsha.联系电话Telephone: 美国AUTODESK有限公司授权（中国.湖南）培训认证中心 Hunan Topken AUTODESK Authorized Training Center地址： 湖南省长沙市朝阳路朝阳丽园西门1718楼Address: 17th -18th floor, Liyuan Westgate Chaoyang Road, Hunan Changsha.联系电话Telephon

24、e： 湖南拓肯文化传播有限公司湘潭分公司Xiangtan Subsidiary company of Hunan Topken Culture Communication Co.,Ltd 地址：湖南省湘潭市河东高新开发区 Address: High Technology Development Zone, Hunan Xiangtan. 联系电话Telephone (李总) Contact person: Manager Li* 湖南湘乡市中南计算机学校 Hunan Xiangxiang Central South Computer Sch

25、ool地址： 湖南省湘乡市教师进修学校院内Address: Teacher advanced studies School，Hunan Xiangxiang.联系电话Telephone ：13973221458（王校长） 组织架构Organization拓肯董事会是由董事组成的负责公司经营管理活动的合议制机构。公司的一切权力由董事会行使或授权行使；公司执行机构主要职责是贯彻执行董事会作出的决策。拓肯组织架构的安排，是基于“管理职能专业化”、“部门分工合作化”的观点，着眼于理顺各职能部门的关系,以解决交叉管理中的漏洞，从而在制约与联系的矛盾中努力降低不合理消耗，实现生

26、产和经营效率的提高，并为企业将来更大发展奠定组织基础。正是因为拓肯完整而科学的组织链条，各部门各司其责，通力配合，才保证了整个团体工作有条不紊地进行。The board membership of Topken is an organization in charge of the business management of the company. All rights of the company are exercised by board members and the main duty of the executive organization is to carry out t

27、he decisions made by the board members.The arrangement of the organization is based on the idea of “professional administration” and “division of labor cooperating”, on the purpose of orderly assorting the relations between different departments and solve the loopholes in managing so as to reduce th

28、e unreasonable consumption and realize the promotion of production efficiency.Just for the well organized administrative chain and the cooperation of each department, we have all the work done systematically. 高层会谈High level Discussion拓肯会定期和AUTODESK高层进行交流，在每年的年会上向AUTODESK总部介绍公司的基本情况和品牌优势，将拓肯公司的业务进展情况

29、进行说明，并就“加强战略合作，实现互利共赢”提出建设性的意见。AUTODESK中国区负责人也对拓肯公司的专业实力给予了充分的肯定，并希望今后与拓肯公司在更多领域进行交流合作。凭借专业的实力和多年精心打造的市场，拓肯已经得到越来越多的国际国内合作伙伴的肯定与信任，为公司的发展奠定了坚实的基础。 The leaders of Topken communicate with the high level leaders of the AUTODESK, introduce the basic information and the process to the headquater of the A

30、utodesk and propose constructive issues for the purpose of “enhancing the strategic cooperation and realize mutual benefits. We also get the approval of the Autodesk and we both looking forward to the future cooperation. P12.领导视察Leadership Inspection 作为湖南动漫四强之一的拓肯，从起步到发展，省、市领导给予了极大的重视和扶持，对公司所做的各项工作进

31、行了多次考察调研，对于拓肯在文化和教育产业方面所做出的成绩表示了充分的肯定和高度的评价。同时，也对公司今后的发展提出了许多新的要求和可行性建议，以督促我们不断进步。As the fourth animation base in Hunan, Topken has received great attention and support from the leaders of the government. They have paid several visit to our company and kindly made a lot of comments and suggestions o

32、n our work to improve the development of our company.P15.资质证书Qualification CertificationsP16/17技术骨干 Technology backbone王鸣国家一级演员 导演 State First-Class Artist, Director湖南拓肯文化传播有限公司艺术总监 Art Director of Hunan Topken Culture Communication Co.,Ltd 湖南拓肯教育培训中心特级讲师 Superior Instructor of Topken Training Cente

33、r三维动画 3D Animation动漫产业 CG Industry动漫产业在21世纪被称为“朝阳产业”，包括动画、网络游戏、漫画、影视特效、动漫衍生产品、手机动漫、工业产品演示动漫、房地产建筑漫游、动漫网站、动漫广告等。 动漫产业是指以“创意”为核心，以动画，漫画为表现形式，包含动漫图书，报刊，电影，电视，音像制品，舞台剧和基于现代信息传播技术手段的动漫新品种等动漫直接产品的开发、生产、出版、播出、演出和销售，以及与动漫形象有关的服装、玩具、电子游戏等衍生产品的生产和经营的产业。CG Industry can be called a “rising-sun industry”, includ

34、ing cartoon, video game, comics, movie and TV special effect, derivative product, mobile flash, industrial product exhibition, real estate architectural cruising, cartoon website, animated ads, etc.CG Industry focuses on “creativity”, usually in the form of cartoon and comics, including the exploita

35、tion, producing, publishing, broadcasting, performing and the distribution of cartoon books, periodicals, movies, TV programs, discs, the living theatres and other new varieties based on modern info-communicating technologies. Together with relative production of costume, toy, electronics and other

36、lines of business. 动画片生产 Cartoon making在动画领域中，三维动画片和游戏动画是其中发展势头最为迅猛的两个方向。拓肯是湖南唯一一家完全用Maya来制作三维角色动画的公司，其生产出来的产品定位在好莱坞和迪斯尼动画片档次的标杆娱乐传媒行业，目前独立生产制作的动画片有平安出行、小龟迎奥运、深水小鱼丸、莱奥的大自然等，并且目前正在独立策划、制作、包装原创的动画片，预期在最短时间内投放到全国电视台播出。In cartoon world, 3D animation and video game animation are the most rapid developing

37、 aspects.Topken is the only company that absolutely using Maya software to produce 3D animated movies inHunan, it aims at being such an enterainment media that can parallel with animations made by Hollywood and Disney. It has already produced self-designed cartoons like “Safely Outing ” “Little Tort

38、oise Greets The Olympics” “Little Fish Deep In The Sea” and “Leos Nature” and so on. Its present plan is to plot,produce and pack a cartoon series and anticipate broadcasting on TV in a shortest time.P25.房地产建筑漫游Real Estate Architectural Cruising房地产建筑漫游是三维动画工程师运用三维动画制作软件按楼盘设计师提供的方案和一定的比例制作成能媲美甚至超过真实效

39、果的三维动画片，在楼盘竣工之前，利用此产品就可真实模拟出将来楼盘、室内装修以及室外绿化全貌。图像质量大大超过传统拍摄效果。拓肯则拥有湖南唯一一个有能力和丰富经验运用Maya制作房地产建筑漫游的团队。独特的视角和精良的技术为大众真实展现一幅幅充满魅惑的楼盘实景。Real Estate architectural cruising is a kind of 3D animated movie made by 3D animation engineers, using 3D-Max or other software to creat the preview of a building accord

40、ing to a certain blueprint and ratio before it is completed and the effect of which can compare beauty with the real or even exceed it. The virtual effect can simulate the panorama of both indoor decoration and outdoor virescence beforehand and the quality is far more better than the traditional pho

41、to effect. Topken is the only company in Hunan that has an experienced team capable of making architectural cruising with Maya software. Its unique visual angle and superior technology enable the public to enjoy the charm of the future building.企业安全教育系列动画片生产Enterprise Security Education Series为更好更直观

42、地宣传和普及法律法规、安全条例、管理制度，加强安全生产，杜绝安全事故，消除安全隐患等，我们利用MAYA制作三维动画场景和立体生动的人物角色，以优秀的创意和新颖的表现手法策划制作了一系列企业安全教育类动画片，如云南省交通厅的普法教育动画片平安出行60法，矿山安全及消防安全教育系列动画片矿山安全案例、消防安全警示等。其中平安出行60法已通过中宣部和公安部评审，获得国家一等奖。In order to better propagandize and popularize laws and regulations, security statutes and administrative rules,

43、enhance safe production and avoid work accidents and hidden troubles, our conmpany has created vivid 3D scenes and characters to produce a series of animations for enterprise security education such as “60 Rules For Safely Outing” published by the Department of Communication of Yunnan province, coal

44、 mine security education and firefighting education like “Cases of Mining Security ” and “Cautions for Fire Protection”, etc. Of which “60 Rules For Safely Outing” had passed through the Central Propaganda Department and the Ministry of Public Security assessment, access to national first prize.影视特效

45、 Movie Special Effects如今，已没有任何一部电影没有加入计算机数码元素，电影特效无所不能，好莱坞影片当中的超现实场景，其强大震撼的视觉效果有时已经大大超过了电影情节本身。而MAYA制作效率高，渲染真实感极强，是电影级别的高端制作软件。拓肯便能够运用MAYA软件为各类影视节目打造出震撼人心的特效场景，直击您的眼球。Right now almost no movie in the world finished without any computer technology. Movie special effects are available for all kinds of

46、 supernatural scenes and the strong visual effects are often more impressive than the plot itself. While Maya provided with high efficiency and fidelity, which can be called hi-tech producing software. Topken is able to add striking special effects to various movies and TV programs. 工业产品演示动漫Industri

47、al Products Exhibition拓肯采用的三维动画可以详细、殷实、动态地展示新产品的造型、特点、功能、工作原理等方面。如工业产品生产过程、生产流程、工业生产工艺、发动机等精密仪器仪表内部结构、各种大小型工业产品如汽车、飞机、轮船、火车、舰艇、飞船,机械零部件、油田开采设备、钻井设备等，引领用户直观方便地了解产品的结构及工作原理，使目标受众更自觉、主动地接受企业的产品。The 3D animation technology Topken has adopted can particularly and dynamicly represent the style, characteri

48、stic, function and operating principle of the new products. Such as the producing process, assembling course, workmanship, internal structure of fine instrument like engines, other industrial products of different sizes like automobile, airplane, steamship, train, naval ship, spaceship and machine p

49、arts, oil field exploiting equipment, well pumping equipment, etc. The form of 3D directly introduce the structure and operating principle to the customers that makes the products more appealing and acceptable.影视Movie & TV 企业宣传片制作Propaganda Film for Enterprises企业宣传片能有效地提升企业形象，更好地展示企业产品和服务，说明产品的功

50、能、用途、使用方法以及特点，一部策划优良的公司形象宣传片可在几分钟内向目标观众传递几万文字和几百张图片所能表现的企业信息量。拓肯提供企业宣传片策划、拍摄、制片、配音的一条龙服务，从全程策划、整合客户资源到构画出独特而有震撼力的创意，每个环节都做到精益求精。勾勒无懈可击的方案，采用一流的摄像师与配音演员，拍摄和制作出一流的视听产品，我们切实做到了画面与声音的完美结合，拍摄制作出了高质量、高品味、高档次的企业宣传片，受到了广大用户的一致好评。Enterprise propaganda film can effectively promote the impression of the compan

51、y and better introduce its products and services. Mainly shows the function, purpose, method of using and its speciality, a well designed enterprise propaganda film can deliver information containing thousands of words and pictures to the target audience in just a few minutes.Topken provides coordin

52、ated-process service of planning, filming, producing and dubbing, keep improving from whole-process planning, customer conforming to special originality creating in order to produce unimpeachable projects. We successfully combined the pictures and sound and produced enterprise propaganda film of hig

53、h quality and taste which has won a favorable reception by customers. 企业专题片制作Special Documentary for Enterprises专题片是企业形象的完美展现，是客户或来访人员在短时间内迅速了解企业的最好途径，能够协助企业在参加展览会、交易会、融资洽谈及业务洽谈时完美地企业形象展示。拓肯除擅长动画片生产外，同时还是一家集前期摄像和后期编辑于一体的专业影视节目制作中心，拥有全套的前后期制作设备和专业制作人员。精良的创意，完美的电视艺术手段，加上三维立体制作的表现手法，为您的企业量身定做精品专题片，开启一扇

54、展现企业风采的窗口。Documentary of an enterprise can perfectly represent the image of itself, it is the best way for customers or visitors to get the impression of the company instantly, it will also be helpful when the enterprise attending expo. trade fair or financing negotiation and business negotiation. B

55、esides from animation making, Topken is also a professional movie & TV program producing center integrated with prephase filming and postphase editing. It possesses entire set of equipment and professional technologists. Excellent originality, aesthetic art form plus 3D technique of expression,

56、the documentary made according to your requirement is a window for the presentation of your company.电视剧和电视节目制作 TV series and program making拓肯文化传播有限公司是经湖南广播电视局官方认可的电视节目和电视剧生产制作企业。优秀的策划、高资质的导演、强大的演员阵营、精良的制作队伍、一应俱全的制作设备，使生产出来的产品达到不可预估的收视率。Topken Culture Communication Co.,Ltd is authorized by Hunan Broa

57、dcasting and TV bureau and it is capable of developing televison programs and TV series. Excellent staff of planning, directing, acting and photographing ensures unestimated audience rating. 产品广告摄制Products Ads 拓肯文化传播有限公司具有一流的创意和制作水平，能针对每件产品挖掘出其巨大的市场价值，并采用专业的制作手法，使生产出的广告作品既具有强烈的视觉冲击力，又能表现所推广产品的特色，真正做

58、到画面和内容的完美结合。至今已与国内外多家客户进行过合作，所生产的广告也受到业界与消费者的一致好评。Topken Culture Communication Co.,Ltd is provided with best originality and producing technology so as to dig out the utmost market potential for every product. It adopts the most professional technique to add both visual impact and feature to the products advertised. Perfectly realize the combination of the picture and the content